A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARD OUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs, Website & Location Attribution LEARN MORE AT […]
A CYNOPSIS MESSAGE FROM ROKU ONEVIEW BY ROKU #1 AD TARGETING SOLUTION FOR BRANDS Cynopsis Adtech Awards *** OneView is the ad platform built for TV streaming. Reach 4 in 5 homes in America with OneView. Manage reach, frequency, and performance across devices. For more, visit Roku Advertising. Monday […]
Monday December 14, 2020 Last week saw Learfield IMG College continue to blaze new trails with the announcement that the company was announcing its first senior vice president and head of content, naming media executive Grant Jones to the role. Jones is the former vice president, head of content for OneTeam Partners, jointly […]
DIRECTOR, OWNED MEDIA A+E NETWORKS NYC SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set […]
Friday December 11, 2020 Today’s PremieresAmazon: “The Wilds”Awesomeness: “Twintervention”CW: “The Christmas Caroler Challenge” at 8pHBO Max: “Adult Material”Netflix: “The Mess You Leave Behind”Nick: “Baby Shark’s Big Show!”PBS: “Craft in America” at 9pPeacock: “Curious George” Sunday’s PremieresEpix: Pennyworth at 9pTLC Go: “Baby Bumps” at 9pReelz: “Life, Death & Money” at 10p Sunday’s FinalesCW: “Pandora” at […]
Friday December 11, 2020 One key piece of some big sports deals on the docket fell into place with the news ESPN and the Southeastern Conference reached a new 10-year agreement beginning in 2024-25, which will add up to 15 premier football games as well as the SEC Football Championship, in addition to […]
Thursday December 10, 2020 Today’s PremieresDIY: “Flea Market Flip” at 9pHBO Max: “The House of Ho,” “Summer Camp Island”Hulu/Peacock: “Madagascar: A Little Wild”Netflix: “Alice in Bordeland” Today’s FinaleWE tv: “Bridezillas” at 10p IN THE NEWS The Federal Trade Commission has asked a federal court to force “divestiture or reconstruction” of Facebook assets including Instagram […]
Thursday December 10, 2020 Good morning! (aka Cyberpunk Day) This is your weekly Esports Brief. The annual DreamHack Day brought news yesterday that the long-running esports circuit was undergoing a brand refresh with an identity focused on the gaming community. The new look was created in partnership with WPP brand agency Superunion with the […]
ACCOUNT EXECUTIVETELEMUNDOSACRAMENTO, CA Responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique mrktg and adv solutions that target a client’s demos and products/services. AE will also need to deliver quarterly results and meeting individual budget requirements. Min 2 yrs direct sales exp with 3 yrs […]
A CYNOPSIS MESSAGE FROM CROWN MEDIA FAMILY NETWORKS Hallmark Channel and Hallmark Movies & Mysteries***Shine Brighter Than Ever this Holiday Season*** Hallmark Channel #1 Most Watched Network with HHs, A25-54, W25-54, W18-49 & P2+ Hallmark Movies & Mysteries#4 Most Watched Network with HHs and #14 with W25-54 Spreading Holiday Cheer All Season Long Click […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5