Wednesday February 3, 2021 College football is returning to the world of Electronic Arts, which announced a partnership with CLC for the development of EA SPORTS College Football. The franchise was a consistent top-five sports title in North America during its previous run, generating tens of millions unit sales from 2005-2014. Through the […]
Tuesday February 2, 2021 Today’s Premieres BritBox: “The Pembrokeshire Murders” discovery+: “Beachfront Bargain Hunt,” “Hawaii Life,” “Island Life,” “Mexico Life” HGTV: “Home Again with the Fords” at 9p Netflix: “Kid Cosmic,” “Mighty Express” IN THE NEWS A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, No Open Exchanges Audience Targeting Across All DMAs and Geographies Closed-Loop Website & Location Attribution LEARN MORE AT PREMION.COM Monday February 1, 2021 […]
Monday February 1, 2021 Super Bowl week is finally upon us, albeit quieter than other years amid the pandemic, and brands are already launching this year’s activations. Perhaps no partner has more hands-on say in staging the future of how we experience professional football than Verizon. Moving beyond activation and streaming rights, the […]
Monday February 1, 2021 Today’s Premieres Crackle: “Bucket List” HBO: “The Investigation” at 10p IN THE NEWS WarnerMedia is holding its first WarnerMedia Kids & Family Upfront, virtually, on Wednesday February 17 at 2p. “Our universe of marketing possibilities just got a lot bigger as our powerful DC superheroes are now combined with […]
MANAGER, A&E STRATEGIST, SHORT FORM MONETIZATION A+E NETWORKS NYC Digital content strategist to drive distribution and revenue for video content across key digital platforms, primarily A&E’s YouTube Channel. Strong project manager who will leverage data to drive decision making. 3-5 years’ experience working with digital video strategies at the brand/publishing level. Full info […]
Friday January 29, 2021 CBS Sports is “virtually sold out” of ad time for the Super Bowl, according to company executives as its broadcast network shores up for its 21st presentation of the game. In addition, CBS Sports laid out its production specs, detailing plans to introduce various new camera enhancements with unique […]
Thursday January 28, 2021 Today’s Premieres HBO Max: “Possessions” HGTV: “Rehab Addict Rescue” at 9p Today’s Finales History: “Swamp People: Serpent Invasion” at 9p, “Mountain Men” at 10p Vice: “QAnon: The Search for Q” at 10p IN THE NEWS “We are still fighting through getting the pipeline, dropping the content at the right […]
Thursday January 28, 2021 Good morning! This is your weekly Esports Brief. The Rocket League Championship Series fueled up a deal with Ford to serve as the presenting sponsor for all of the RLCS X Winter Majors. The RLCS X Winter Split launches on Feb. 5, with Majors then running every weekend of […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5