Friday April 2, 2021 The NFL and Genius Sports Group locked in a new multi-year strategic partnership for Genius to become the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sports betting operators globally, including […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS INTRODUCING HOME.MADE. BUILT FOR YOU A&E’S DESTINATION FOR THE HOME ENTHUSIAST IN US ALL A STRONG FOUNDATION Proven Track Record With 15+ Years in the Genre BLUEPRINT FOR SUCCESS A Growing Pipeline of Content and Opportunities through 2024 LET’S BUILD SOMETHING TOGETHER Vast Universe with Multiple Touchpoints […]
Thursday April 1, 2021 Good morning! This is your weekly Esports Brief. Online eyewear retailer Zenni drafted a multi-year deal with Call of Duty League designating the brand as the Official Eyewear of the Call of Duty League. The partnership will feature Zenni’s signature Blokz blue-blocker lenses. Partnership assets include Zenni featured as […]
VP, CONTENT ACQUISITIONS INSP LLC CHARLOTTE, NC Leads on high level negotiations with studios and independent content providers. Initiates and establishes strategic relationships and heads a research team to track and evaluate potential content opportunities. Minimum 5-7 years of cable TV network experience in acquisitions required. Full info HERE Wednesday […]
Wednesday March 31, 2021 Today’s Premieres BET.com: “Sip N’ Smoke” at 1p discovery+: “The Laundry Guy” HGTV: “The Laundry Guy” at 10p IFC: “Back” at midnight Netflix: “Haunted: Latin America” Science: “Space’s Deepest Secrets” at 10p YouTube: “K-Pop Evolution” Today’s Finales ABC: “American Housewife”at 8:30p, “The Con” at 10p Lifetime: “Marrying Millions” at […]
Wednesday March 31, 2021 The NFL formally switched on a 17-game regular season that will kick in this year, with each team playing 17 regular-season games and now three preseason games for the first time. The NFL-NFLPA Collective Bargaining Agreement signed in March of 2020 enables the league, with the approval of the […]
A CYNOPSIS MESSAGE FROM GAMUT GAMUT TOTAL THE LEADER IN LOCAL OTT Winner of Best TV Ad Tech Innovation at the 2021 Digiday TV and Video Awards Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise. Now is the time to move beyond impressions, to impact—at massive scale.
Monday March 29, 2021 Verizon Media is launching Yahoo Shops, a marketplace destination featuring a native shopping experience including shoppable video, 3D try-ons, and more. Yahoo Shops is also pledging at least 15% of merchants will be Black-owned businesses, with plans to increase inclusion of other underrepresented groups in retail. Music groups including the RIAA […]
Monday March 29, 2021 Today’s Premieres Acorn TV: “The Brokenwood Mysteries” Cartoon Network: “Elliot from Earth” at 9a Comedy Central: “Hall of Fame: Top 100 Comedy Central Roast Moments” at 10p EstrellaTV: “Tengo Talento, Mucho Talento” at 8p Nat Geo: “Running Wild with Bear Grylls” at 9p, “Race to the Center of the […]
Monday March 29, 2021 This week will see the end of the longtime RSN staple in FOX Sports Regional Networks, as Sinclair officially rebrands 19 channels under the umbrella of Bally Sports Regional Networks. The switchover will take place on March 31, with the facelift really kicking in the next day as stations […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5