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Streamlined 9/8/2026: Why Content Is Still King In TV Advertising (But Not The Way You Think)

The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.

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