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Building Brand Loyalty in a Fragmented Market

Monday July 6, 2026 Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market By Jay Storey For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the […]

Cynopsis 07/06/26: Comcast Pulls the Trigger on NBCU Spinoff

Comcast Pulls the Trigger on NBCU Spinoff

Monday July 6, 2026 Good morning and welcome back to Cynopsis, your essential morning read. We took a brief Fourth of July hiatus — and the fireworks were plentiful both in the sky and across the industry. Here’s everything that went down while we were out: · Comcast Pulled the Trigger on NBCU Spinoff · […]

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