On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
Editions
Cynopsis 01/06/26: WPP Unveils Agent Hub
Tuesday January 6, 2026 IN THE NEWS It’s official: Comcast has separated from Versant Media, the new home to cable networks including MS NOW, CNBC, E!, Oxygen, Golf Channel, USA Network and SYFY. “Today marks a defining moment as Versant becomes an independent, publicly traded media company,” said CEO Mark Lazarus. […]
CynCity
Cynsiders
Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal...TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...
