Tuesday December 23, 2025 Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, […]
Tuesday December 23, 2025 Cynopsis is taking a holiday break – we’ll be back bright and early on January 5. Wishing you all the best this season! IN THE NEWS Paramount and Netflix saw double-digit month-over-month growth in Nielsen’s November 2025 Media Distributor Gauge. Paramount rose to number three on the chart, with its […]