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Cynopsis 12/02/25: Paramount Ad Chief John Halley Exiting

Tuesday December 2, 2025    IN THE NEWS Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis – among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in 3Q25. “The biggest surprise in our latest data wasn’t how […]

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