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The State of Audience Data for Broadcast, Cable & Streaming Media

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]

11/19/25: Cynopsis Jobs

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Wednesday November 19, 2025 CONVERGENT TV WORLD 2026 Your Free VIP Access to the Future of Video At Convergent TV World 2026, industry leaders break down the shifts redefining cross-screen advertising—from converged planning and measurement to creative innovation and privacy-first strategies. If you’re a brand or agency, complimentary VIP Passes are available. Apply today—space is […]

Cynopsis 11/19/25: AMC Networks Launches Reality TV Streamer

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 19, 2025    IN THE NEWS AMC Networks has launched subscription streaming service All Reality, featuring over 2500 hours of reality programming from We TV and other AMC Networks brands. Programs include “Love After Lockup,” “The Braxtons,” and “Mama June,” among others, along with a […]

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