Cynopsis: Sports

Good morning. It’s Thursday, January 9, 2014, and this is your first early morning Sports briefing. 

Vince McMahon made it official, announcing last night that WWE Network will launch live in the U.S. on Monday, February 24 and will feature all 12 WWE live pay-per-view events  yes, including WrestleMania – worth more than $600 per year. The digital channel will cost fans $9.99 per month with a 6-month commitment and will also carry original programming, reality shows, documentaries, classic matches as well as more than 1,500 hours of video on demand at launch. WWE Network will be available on desktops and laptops via WWE.com as well as via the WWE App on: Amazon’s Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Roku streaming devices; Sony PlayStation 3 and Sony PlayStation 4; and Xbox 360.

WWE collaborated with MLB Advanced Media to build the platform with MLBAM providing its technology services, including video streaming infrastructure, application development and operational support for reliable cross-platform distribution.


Ian Darke is in, and has been named the new lead play-by-play commentator for ESPN during this summer’s 2014 FIFA World Cup in Brazil. Darke has served as ESPN’s lead voice for international soccer since 2010, and will call the Brazil vs. Croatia opening match on Thursday, June 12, in Sao Paulo, the final and other matches, including all U.S. Men’s National Team games in the quadrennial tournament (June 12  July 13). In addition to the World Cup, Darke is a contributor for ESPN FC on TV.

Of course, the move means that Martin Tyler, the company’s lead English-language commentator for the 2010 FIFA World Cup in South Africa, is out. Tyler and ESPN mutually agreed to end their relationship ahead of the 2014 World Cup in Brazil.

The NFL reports that football fans tuned into the 2013 NFL regular season in a major way, with 205 million unique viewers watching games, according to Nielsen numbers. That represents 81% of all television homes as well as 70% of potential viewers in the U.S. Overall, the 2013 NFL Regular Season averaged 17.6 million viewers per game telecast, marking the second most-watched season ever behind the 2010 season with games accounting for 34 of the 35 most-watched TV shows among all programming last fall. For the cherry on top, for the second consecutive year, an NFL game was the week’s most-watched TV show in all 17 weeks of the season.
Speaking of the NFL, the 15 finalists for the 2014 Pro Football Hall of Fame class will be announced exclusively on NFL Network tonight at 9p. Andrew Siciliano hosts the one-hour special, Pro Football Hall of Fame: The Final 15 and will be joined by Rod Woodson and NFL Media’s Mike Silver throughout the show. Additionally, Hall of Fame voters Jim Trotter and John McClain, and NFL.com’s Elliot Harrison join to provide their opinions and insight on the final list of 15 candidates. For the first time, the Pro Football Hall of Fame’s newest class of enshrinees will be introduced during NFL Honors, which airs Saturday, February 1 at 8p on FOX.

The Iditarod has a new home. Organizers of the famed race locked in a deal with Sportsman Channel, which will serve as the Official Network of the race. Through the agreement, event organizers will produce the annual sled dog spectacle and provide extensive, in-depth coverage, video and updates through an online platform. The Iditarod has not had a national television network partner since 2009. The first of 12 hours of Iditarod Unleashed programming begins March 25 at 7p with a one-hour special “Why Do They Run?” Coverage also will include a two-part documentary on the 2014 event that involves other up-close-and-personal lifestyle stories of the participants and organizers, as well as the history of the iconic event.

BTN will debut the fifth season of The Journey: Big Ten Basketball 2014 on Sunday at 9:30p following the Illinois/Northwestern men’s basketball game. The season premiere spotlights former Duke assistant coach Chris Collins, son of Doug Collins, the former head coach of the Chicago Bulls, on his return to the Chicago area to be the head coach at Northwestern, as well as Wisconsin sophomore Sam Dekker and his relationship with his father, who was also his high school coach, and show viewers why Michigan State’s Tom Izzo decided to take his team to the Big Ten Football Championship Game in Indianapolis last December.

With the Australian Open on deck on ESPN2, Keith Olbermann’s late-night show, Olbermann, will temporarily move to 6p from Monday, Jan. 13  Wednesday, Jan. 22. In addition, Olbermann will run as a half hour before returning to its normal 11p one-hour time slot beginning Thursday, Jan. 23. 

SiriusXM announced the newest addition to its roster in comedian and former pro soccer player Kevin Flynn, who will host a new show on SiriusXM’s 24/7 soccer channel. Over the Ball will look to blend the worlds of soccer, comedy and entertainment and will debut January 15, airing every Tuesday, Wednesday and Thursday from 9-11am on SiriusXM FC, channel 94.

Join us on Jan. 30 for our Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Speakers are set to include Anheuser-Busch’s Blaise D’Sylva, NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and Leverage Agency/ESPN’s Jay Williams. Click here to register.

Comcast SportsNet Mid-Atlantic has announced that Keli Fulton is joining the network as an anchor and reporter for Geico SportsNet Central, as well as contributing to the network’s other news, analysis and entertainment programming. Fulton joins Comcast SportsNet after three years with WPTV-TV (NBC) and WFLX-TV (FOX) in West Palm Beach, Fla.
It looks like longtime Philadelphia Phillies broadcaster Chris Wheeler is out after nearly four decades coving the team. In addition, the AP reports that color analyst Gary Matthews won’t return as well. The Phillies said Wheeler and Matthews will continue to work with the organization in other roles.



Our awards show continues to spotlight the groundbreaking work created by sports media, don’t let your 2013 efforts go unnoticed!

Entry Deadline:January 17, 2014 |  Late Submissions: January 24, 2014
Awards Event: April 17, 2014 (NYC)

Learn about the awards program & how to enter:http://www.cynopsis.com/events/sports-awards.


A new Super Bowl ad study from Communicus suggests most of the 2013 big game’s premium-priced pitches “failed to deliver” in terms of purchasing behavior, with just one out of five ads actually selling a product. It also noted that some ads, like the Mercedes “Soul” spot, that did not rank as a crowd favorite, built significantly more purchase interest than better-liked commercials.

NASCAR is shaking up its manufacturer points system for 2014, looking to drive rivalries between auto makers while simplifying the system for fans, competition and the industry. The new points system will mirror the owner championship points structure for all three series with points will be awarded to the single highest finisher for each car manufacturer in each championship event according to the finishing position awarded for each race. Specifically, in the NASCAR Sprint Cup Series, points will be awarded as follows (43-1, plus bonus points). Points will be awarded in a similar manner in the NASCAR Nationwide Series (43-4, plus bonus points) and NASCAR Camping World Truck Series (43-8, plus bonus points).Three additional bonus points will be awarded to the manufacturer that wins the race. The single highest finisher for each manufacturer will receive one additional bonus point for leading a lap, and one additional bonus point for leading the most laps.
CME Group Inc. stuck a deal with the LPGA to sponsor its season-long points race, according to Crain’s Chicago Business. The CME Globe will look to serve as the Tour’s version of the FedEx Cup on the PGA Tour, and will award $1 million to the player with the strongest season-long performance, marking the largest single payout in women’s golf.


NBCOlympics.com, in addition to steaming over 1,000 hours from Sochi, announced that it will offer fans digital-only original programming that will include whip-around competition coverage from Gold Zone; a daily figure skating news and highlights show, Olympic Ice; and regular news updates throughout each day of competition via NBCOlympics.com’s Olympic News Desk updates.

Speaking of the Olympics, YouTube launched a content hub designed to profile Olympic athletes via the Team USA YouTube channel. According to USA Today, the outlet will offer human interest stories and backgrounders of American athletes. 

ESPN reports that its BCS Megacast generated 1.2 million unique authors and 4.4 million total tweets on Twitter, up 10% over last year. Of all TV-related tweets that day, the BCS National Championship game accounted for 60% with an additional 1.9 million re-tweets of BCS-related content, 285,000 tweets with the hashtag #BCSchampionship, and more than 240,000 mentions about the Megacast alone, according to Topsy.


ESPN named Carrie Brzezinski to Vice President of Marketing Solutions, where she will lead all sales marketing for ESPN’s internal creative agency, CreativeWorks, while continuing to manage the sales marketing teams for ESPN The Magazine, espnW, ESPN news and information shows as well as SportsCenter. In 2013, ESPN received the award for Social Media Excellence from Cynopsis for the inaugural year of the Fan Hall of Fame, an initiative led by Brzezinski’s team.


Memphis/Louisville on ESPN at 7p.


Just Announced…

Jan. 30, 2014 | 8-10:30AM | New York Athletic Club (NYAC)

Featuring Pro Athletes:
Pierre Garcon
(Washington Redskins – WR)
Keith Rivers (New York Giants – LB)
And More!!!

Register Now.

ON THIS DAY in 1972: The Lakers 33-game winning streak comes to an end as the team loses to Kareem Abdul-Jabbar and the Bucks.

In The Know: Name one NFL player that played in both the Final Four and the Super Bowl. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: For all of its success, Kansas has only had one player selected with the very first pick of the NBA draft. Who was he? Answer: Danny Manning. Kudos: Eric Weinstein-iStreamPlanet/NY; Jordan Bick-CineSport, LLC/NY; Mike Vest  IMG/NY; Josh Swade-Maggie Vision/NY; Jon Show-Show Sports Media/Charlotte; Tim McGhee-MSP Sports/Summit; G. David Brown-FOX Sports/Charlotte; Wendy Hoops-SPX Corporation/Charlotte; Paul Mugler-CBS Sports Network/Chicago; Kristin Staskowski-Charter Media/ Birmingham; Dan Radman-Anheuser Busch/St. Louis; Jim Dittemore-I Will Race You MotorSports Management/KC; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Jeff Mirkin-The Game Plane/LA; Miguel Velasco-FOX Sports Media Group/LA; Maria Shuckahosee-Al Jazeera America, LLC/San Francisco; Tom Tyrer-Circle Change Media/LA.


The Cynopsis Media Boot Camp:
One-day immersion In Ratings Analysis, Web/Social Analytics & Multi-platform Buying
Feb. 11, 2014 |Yale Club NYC|Register Now!

Sessions Include:
The Multi Platform Sales Clinic
The Ratings Clinic
Untangling & Interpreting Web Analytics
The Untangling Web Analytics Clinic
It’s a Multi, Multi, Multi-Platform World

Later — Chris
Chris Pursell for
Cynopsis | Sports

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JOB OPENING: SR PUBLICIST/BBC Worldwide/NYC: Exp w/publicity in digital and/or TV sales/co-prod deals, as well as exec profile raising req’d. Min 5 yrs trade media, comm/PR exp TV ind.
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JOB OPENING: SR COORDINATOR MARKETING/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2  3 yrs exp mktg prefer sponsorships, 4-yr deg prefer mktg. Apply [email protected]. EOE (1/16)

JOB OPENING: COUNSEL, BUSINESS & LEGAL AFFAIRS/Pivot TV/LA: Legal support to all departments of Participant Media’s network targeting Millennials. JD degree, 3-5 years law firm and/or TV exp reqd. Send resume HERE: [email protected] (1/16)

JOB OPENING: VP, BUS. & LEGAL AFFAIRS/Pivot TV/LA: Provide strategic legal & business support to Participant Media’s network targeting Millennials. JD degree, strong kwldg/exp of prgrmng dvlpmnt & prod req’d.Send resume HERE (1/16) 

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/IFC & WEtv/NYC: sell integrated, cross platform deals with heavy emphasis on Web, Mobile and VOD. 5 years sales exp. APPLY HERE (1/16) 

JOB OPENING: SOURCING MANAGER/NBCU/LA: This strategic sourcing manager will be responsible for supplier contracting and management for facility services at NBCU. Apply HERE (1/16)

JOB OPENING: DIR, PARTICIP & RESIDS/AMC/NY or LA: serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+ yrs exp. Submit res http://tinyurl.com/lvnuvwx (1/15)

JOB OPENING: SR COPYWRITER/Viacom/NYC: Seeking Writer who can develop and write corp and creative print, vid and digital materials across different internal brands. 7+ years exp req. Apply: http://goo.gl/RZkuPE (1/15)

JOB OPENING: SALES ASSISTANT/NBCU/DC: Description: Sales Assistant to the DC Station. If interested, please directly apply on NBCU career site. Email: HERE (1/15)

JOB OPENING: DIR PRICING & PLAN’G/El Rey Ntwks/NY: Ad/Media netwk exp pref’d strong exp w/Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req, must have strong analytical & math skills. Resume: HERE (1/15)

JOB OPENING: Discovery Channel MKTG/Discovery/MD: Amazing opps for top marketing talent (Sup. Producer and Writer/Producer) to join world-class creative team. 4-6+ yrs multi-platform TV mktg and shoot experience a MUST. APPLY HERE(1/15)

JOB OPENING: TVOne/NY/MANAGER SALES ADMINISTRATION:Supv sales Coords. POC for Ad Agcy. Lias AR & Agncies. Lead & dirct team.Mlti-task, BA or 3 yrs exp Ops, Traffic or Ad Sales. Pref: Exp. w/Broadway Trffc Sys. Resumes: [email protected] (1/15)

JOB OPENING: AD SLS CRD/TVGN NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE(1/14)

JOB OPENING: TV BUYING ASSISTANTS/NJ: 1 to 2 yrs exp in Buying/Traffic/Billing, Must have exp with DDS Systems, MediaBank and/or CORE a plus, EZ commute from North Jersey or Rockland County area. Send Resume to [email protected] (1/14)

JOB OPENING: DIRECTOR, DIGITAL AD OPERATIONS/A+E Networks/NY: Direct execution of dig sales campaign implementation across display & video ad servers through int/ext resources. Full Info/Apply: http://www.aenetworks.com/careers(1/11)

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JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/NYC: 3+ yrs exp selling media advtsing. Client mgmt & develpmt. Success in sales! Apply: www.screenvision.com (1/10)

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WINTER INTERNSHIPS CREDITS ONLY:POST-PRODUCTION/LIBRARY INTERN/Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library & cataloguing. Admin work required. Resume to [email protected] (1/11)

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SITUATION WANTED: SENIOR ACCOUNT MANAGEMENT: professional looking to break into the digital media industry. All opportunities welcome. Email [email protected] (1/16)

SITUATION WANTED: DIGITAL/TV PRODUCER/NY: 6+ years w/Sesame Street, Nick, ABC, NBC, CBS, BBC, MTV, Food Net, HGTV, NY1, etc. Seeks FT/PT/freelance in digital or TV. Visit: CharlesGoon.com (1/16)

SITUATION WANTED AD: L.A. based Pro available for Sales, Business Development, Production positions. Previously w/NBC Universal, Fox TV. Resume: www.linkedin.com/pub/shopan-entesari/7/256/95a/: [email protected] (1/15)

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