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Cynopsis: Sports
01.08.14
Good morning. It’s Wednesday, January 8, 2014, and this is your first early morning Sports briefing.
A nail-biting game for the BCS Championship delivered ESPN with the third largest audience of any program in cable television history, averaging 25,572,000 viewers and a US HH 14.4 fast national rating, according to Nielsen. While that was off slightly from year ago numbers, its combined tallies for ESPN, ESPN2 and ESPNEWS via the Megacast production delivered 26,061,000 viewers and a 14.8 score. In addition to the television audience, WatchESPN generated 773,000 unique viewers. Still, ESPN is up overall for its five game BCS average, generating 16,549,000 viewers and a 9.4 household score, up 9% and 7% respectively over last year’s quintet of games.
The NBA is at last ending its deal with Ozzie and Dan Silna, who had collected a reported $300 million from the NBA via an agreement the brothers forged as part of the 1976 ABA-NBA merger. The New York Times broke the story, writing that the league will pay out $500 million as part of a new deal that will see the league, as well as the Nuggets, Nets, Spurs and Pacers minimize future financial payments. The deal also will result in the Silnas dropping a lawsuit they filed in federal district court with an eye toward collecting dollars from new revenue streams, like NBA League Pass and foreign TV deals.
Nancy Kerrigan is returning to the Olympics, this time for NBC Olympics for its 2014 Olympic Winter Games coverage in Sochi. Kerrigan will serve as a figure skating analyst for NBC Olympics’ multi-platform coverage, including on NBC and NBCSN. In addition, she will appear on NBCUniversal shows and properties including Today, Access Hollywood and E!
In addition, NBC Sports execs confirmed that this year’s Opening Ceremony will be carried on TV only, and will not be streamed. Variety reports that NBC Sports Group Chairman Mark Lazarus stated that the ceremonies would need commentary to make sense, and the event was something that families should be able to enjoy together in front of the small screen. Matt Lauer, Meredith Vieira and Bob Costas are set to host the event, along with New Yorker editor David Remnick.
Univision reports that its networks’ broadcast of eight Liga MX Opening Season matches ranked as the most-watched weekend of LMX action in almost two years among both Total Viewers and Adults 18-49. The LMX season opening match of pitting Santos/Chivas, which aired on Univision Deportes Network on Friday, delivered an average of 513,000 Total Viewers and 371,000 among Adults 18-49, while the Club America/Tigres match, which aired on Univision Network on Saturday delivered 1.1 million Total Viewers and 601,000 Adults 18-49.
ESPN revealed plans for today’s Baseball Hall of Fame Class of 2014 announcement, with pre-announcement coverage set to begin on ESPN during the 9a of SportsCenter with updates and segments continuing throughout the day. At 2p, Baseball Tonight’s Karl Ravech will host coverage of the announcement with Barry Larkin and Tim Kurkjian. Class of 2014 reaction and analysis will continue through the 6p SportsCenter.
Join us on Jan. 30 for our Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Speakers are set to include Anheuser-Busch’s Blaise D’Sylva, NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and Leverage Agency/ESPN’s Jay Williams. Click here to register.
ESPN also unveiled some revisions to its NBA slate, with the network adding the Pacers/Suns to its schedule at 10:30p, while the Thunder/Spurs game shifts to 8p on Jan. 22. On Feb 7, the Trail Blazers/Pacers matchup has been added to the schedule and will air at 7p, replacing the originally scheduled Cavaliers/Wizards game.
NBC’s Today will be Olympic heavy on Thursday, with an exclusive interview with tennis legend Billie Jean King, who will be live in studio for her first interview since President Obama selected her to officially represent the United Sates as a delegate at the 2014 Sochi Winter Olympic Games. In addition, Matt Lauer will talk to Olympic gold medalist Bode Miller who is looking to become the first American skier to compete at five Games including Sochi next month.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS’BREAKFAST OF CHAMPIONS
Jan. 30, 2014|8-10:30AM|New York Athletic Club (NYAC) Don’t Miss the Training for Maximum Mobility Panel:
Pierre Garcon (WR – Redskins)
Keith Gordon (President of NFL Players, Inc)
Keith Rivers (LB – Giants) .
The NCAA, CBS Sports and Turner Sports announced the launch of the NCAA 6th Fan – a new nationwide online competition that will determine which Division I school has the most school pride and supportive fans. CSE developed and is running this entire project for the parties, with all schools with a Division I men’s basketball program eligible to compete in this national social media contest during the regular season. Fans will be able to vote at NCAA.com to help their schools, with access to the latest standings, daily vote leaders, and more. A $100,000 general scholarship contribution will be presented to the winning school. Clark Kellogg will serve as the official spokesperson for the 6th Fan campaign and will participate in media interviews to increase awareness of the program and drive fan voting.
Say goodbye to the Beef O’Brady’s Bowl, which has lost its title sponsor, according to local reports. Beef O’Brady’s had served as the title sponsor for the bowl game, for the past five years. A search will begin immediately for a new title sponsor.
Time is running out so make sure to get it in! Submissions are being accepted now for the Cynopsis Sports Media Awards to show the world your best work. Click here to enter.
UberMedia revealed some metrics from Monday’s BCS Championship game, finding that college fans spent 93% of their mobile time on smartphones and only 7% percent on tablets. Auburn fans play Ruzzle, while FSU devotees play Words with Friends. Florida State quarterback Jameis Winston was the most tweeted about, ranking as most hated and most loved player of the game.
Mavericks/Spurs on ESPN at 7p.
A CYNOPSIS MESSAGE
Entry Deadline: Jan. 17, 2014 Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship, Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog. Learn about the awards program & how to enter.
ON THIS DAY in 1984: NCAA announces that its men’s tournament will feature 64 teams.
In The Know: For all of its success, Kansas has only had one player selected with the very first pick of the NBA draft. Who was he?(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What Super Bowl-winning quarterback was married to Kathy Bates in the movie Failure to Launch? Answer: Terry Bradshaw. Kudos: Christine Ecklund-WNET/NY; Greg Conklin-Gray Television/NY; Maxine Dillon-MediaVest/ NY; Katie Cifarelli-ESPN/NY; Rusty Mintz-Turner Sports/Atlanta; Holly Goode-KFC NCAC/Louisville; Jeff Crehan-Media Storm LLC/Norwalk; Janine Harm-CNBC/Englewood Cliffs; Gretchen Brady-KDAF/Houston; Heather R. Floore-KDAF-TV and KIAH-TV/Houston; Pam Tierney-Lily Entertainment/Chicago; Drew Nelson- Marketing Architects, Inc./Minneapolis; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; Layne Kaplan-FOX Sports/LA; Dani Beaulieu-USA TODAY Sports Media Group/LA; Susan Torrey-New Day Marketing/Santa Barbara; Lisa English-Tennis Channel/Santa Monica.
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The Cynopsis Media Boot Camp:
One-day immersion In Ratings Analysis, Web/Social Analytics & Multi-platform Buying
Feb. 11, 2014|9AM – 3:30PM |Yale Club NYC
Sessions Include:
Untangling & Interpreting Web Analytics
The Untangling Web Analytics Clinic
The Unsession Session: Ask the Expert
Later — Chris
Chris Pursell for Cynopsis | Sports
01.08.14
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