Cynopsis: Sports
01.27.14

Good morning. It’s Monday, January 27, 2014, and this is your first early morning Sports briefing. 

With all eyes on the Super Bowl over the next week, FOX is going to the mattresses in an effort to make the most of the opportunity. With the game marking the first in which FOX has had a national sports channel in FOX Sports 1, the network has stacked the week with more than 90 hours of exclusive live events, programs and specials, including more than 40 dedicated to coverage of the game. Coverage will be anchored from Times Square, led by FOX Super Bowl Daily, followed by Afternoon Huddle Live from Radio Row.

Cynopsis Sports spoke with David Nathanson, General Manager and COO of Fox Sports 1 and Fox Sports 2, about maximizing the spotlight this week.

Nathanson on state of FOX Sports 1: The network continues to evolve as we continue to add more marquee programming and develop all of our original programming and our studio shows. I think the network is in a really strong place is will only get stronger. Obviously, the network is focused now, not only in covering the Super Bowl and covering everything across those events, but also Super Bowl Week. We have an incredible lineup of live events that really will make this the primary destination for sports fans leading into the big game.

Across all of our shows, we are doing some really unique things to take advantage of the fact that this is not only Super Bowl Week, but it’s on FOX and it’s on New York. If there was one show I’d have to highlight, it would be FOX Super Bowl daily, which will be live from Times Square twice a day, one at 12p and one at 6p and on Saturday it’s on for two hours. That is what I would consider our show of record for our Super Bowl coverage; it’s being produced by the same guys who produce The NFL on FOX. It’s got that same insight and depth and, frankly, talent and comfort that fans have come to expect from FOX’s NFL coverage and it will be our home base for all of the events leading into the Super Bowl.

On objectives: First and foremost, it’s to serve the fan and be the undisputed home of Super Bowl coverage. This is the show of record and the network of record for this year’s Super Bowl. The truth of the matter is that obviously FOX has had a number of Super Bowls in the past, but we’ve never been able to cover it in this way because we’ve never had the national sports network to do so. So this is really the first time that we’ve been able to put all of the muscle, creative power and talent that we have, both in front and behind the camera, to wrap ourselves behind this incredible event and this incredible location and with these unique circumstances, including the weather in New York City.

We have 11 college basketball games, we have a Golden Boy Championship title fight, we have a US Soccer match we are calling “Battle for the Border,” between the US and Canada. We have the UFC Prelims, not to mention the other things we are doing around the Super Bowl. So it will be an incredible week of coverage and it’s really the beginning to set the stage for the evolution of this network soon after like Speedweek and getting ready for Daytona, we have the Big East Basketball Tournament coming up, we have baseball which will begin on the network this year and a huge opportunity for us. It sets the stage for a big year for us.

On the takeaway for audiences: The takeaway is that this network is the destination that people can come to, not only as their source for information, but also as the voice of FOX Sports. With FOX Sports 1, our ultimate goal is to deliver on those expectations for the fans and expectations we set for ourselves in production excellence, entertainment value and the like. I think we are well down the path toward achieving that.

On the NASCAR season: Having come from SPEED Network and evolving into FOX Sports 1, our commitment to NASCAR has only gotten stronger. The things we are going to be doing around Speedweek and all of our NASCAR programming is going to be pretty unprecedented. Obviously, we have Race Hub on a daily basis on the network, and relaunches Monday (today) at 4-5p five days a week. We certainly recognize the passionate base of those NASCAR fans, but the portfolio of NASCAR rights we have will put us in a spectacular position to cover the entire season.

On the biggest pleasant surprise since launch: The people both behind the scenes and in front of the camera. Launching a national network is certainly not an easy task, and the fact that we’ve been able to pull together an incredible group of talented individuals that are focused together on one goal, which is seeing the network succeed and meeting those levels of excellence, is the best part of this experience and will set us apart in the future.  

Speaking of FOX, 21st Century Fox formally took on a majority stake in the Yankees Entertainment and Sports Network (YES Network), announcing that the company as raising its ownership position in the channel to 80% from the current 49% it nabbed in 2012, with the remaining 20% stake held by Yankee Global Enterprises. The acquisition is expected to close by the end of the first calendar quarter. Tracy Dolgin, President and Chief Executive Officer of the YES Network, will remain in his role leading the network.

Comcast announced plans to allow its Xfinity TV subscribers to add to their personal Olympic experience. The company, according to the AP, will allow audiences to use Comcast Corp.’s X1 video set-top box to access the NBC Sports Live Extra app on big-screen TVs, offering streaming of events and other coverage from Sochi, Russia, which includes the live program Gold Zone, hosted by Andrew Siciliano,

Manny Pacquiao is heading back to Vegas, with HBO Sports announcing a rematch against Timothy Bradley for his next PPV event. The fight will take place on April 12, and sets up a show at redemption for Pacquiao, who lost to Bradley in a controversial decision in June 2012. The card also marks the first PPV for HBO in 2014.

NBCU’s relationship with WWE could hinge on a Hall of Fame, according to the New York Post. As renewal talks for rights to programs such as Raw and Smackdown, among others, NBCUniversal is reportedly offering to create a WWE Hall of Fame at its Universal Studios theme park in Orlando as an incentive. NBCU’s exclusive negotiating period ends Feb. 1, sources told the paper, although NBCU does have matching rights should the exclusive window close without a deal.

NBA TV announced that this week’s upcoming NBA Fan Night presented by Sprint will feature the Spurs/Rockets on Tuesday at 8p, with the game also tipping off the NBA’s Chinese New Year Celebration. NBA Fan Night host Ernie Johnson and analysts Chris Webber and Greg Anthony will offer analysis during the AutoTrader.com Pregame Show starting at 7:30p.

Get ’em before they are gone! Lockerdome CEO Gabe Lozano joins our roster of participants for the Cynopsis Sports Breakfast of Champions event in NY. Tickets are going fast! Also on deck will be: Bonnie Bernstein, Vice President of Content and Brand Development/On-Air Host at Campus Insiders who will moderate our panel on athletes and branding, featuring NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and ESPN’s Jay Williams. Speakers are also set to include keynote from IMG’s George Pyne and Anheuser-Busch’s Blaise D’Sylva, as well as a special presentation on the Year in Sports from Nielsen’s Stephen Master. BONUS: Tickets to a performance of Bronx Bombers will be up for grabs. Click here to register.

FOX announced that four-time Olympic champion diver and dog agility expert Greg Louganis, along with Crowd Goes Wild co-host Georgie Thompson and NFL on FOX sideline reporter Jennifer Hale will call the Masters Agility Championship at Westminster on FOX Sports 1. The event takes place Saturday, Feb. 8 at 7p from Pier 94 in New York City.

Lifetime is celebrating Black History Month with original movie The Gabby Douglas Story, premiering Saturday, February 1, at 8p. The pic stars Regina King, Imani Hakim, Sydney Mikayla and S. Epatha Merkerson, with a cameo by Gabby to boot. “When my producing partner, Zev Braun, saw the picture of Gabby Douglas on the front page of the NY Times and LA Times after winning the Gold Medal, he knew there was a story to be told about her incredible journey to the Olympics and the history she made at the games,” Executive Producer Philip Krupp told Cynopsis. “What we didn’t yet know, was how inspiring and inspirational her — and her family’s — story truly was. And now others will see how committed her family was, as well as the sacrifices they made to help her realize her dream.”

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 A CYNOPSIS MESSAGE

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Stat-tracking app Numbeez is following Super Bowl Teaser Ad Viewership all this week for Cynopsis, leading up to the big game on Feb. 2. Download the app for free and follow these stats for yourself in real time by searching ‘Cynopsis’ in the app.

Brand and Spot	Views
AXE Peace “Make Love Not War”	3,176,378
Bud Light “Arnold Zipper”	1,829,930
Bud Light “Arnold Warm-up”	1,613,832
Pepsi “There Since the First Halftime”	1,329,254
Bud Light “Don”	1,329,254
Bud Light “Whatever is Coming”	1,156,536
Doritos “Crash the Super Bowl 2014 Finalists Announced”	1,127,685
Dannon Oikos “Big Game Tease”	1,085,124
Butterfinger Cups “Big Game Teaser”	1,045,836
Volkswagen “Game Day Teaser”	814,436

Source: Numbeez is a new stat-tracking app for iOS that acts like Pinterest for numbers. Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in realtime. We’re tracking Super Bowl teaser ad viewership on the Cynopsis board – just download the app and search ‘Cynopsis.’

WFAN is taking a sweet approach to the Super Bowl, setting up shop at M&Ms World Times Square as its home during the week. The store announced that WFAN will broadcast live for more than 12 hours a day from today through Friday with shows that include Boomer & Carton, Benigno & Roberts and Mike Francesa. Visitors will also be able to purchase special game day merchandise on the store’s second floor.

Famed game Angry Birds is moving from Star Wars to the NHL. The NHL partnered with Angry Birds creator Rovio Entertainment to develop NHL HockeyBird, the newest addition to the NHL Mascot line-up. NHL HockeyBird made its debut during the 2014 Coors Light NHL Stadium Series outdoor game between the Kings and Ducks on Saturday. A line of NHL and Rovio licensed merchandise featuring the character will be available at retail locations in the coming months.

Duke/Pitt on ESPN at 7p.

2014 Super Bowl Parties and Events- A sampling of events in NY/NJ this week.

Ongoing

Times Square Super Bowl Boulevard, Jan. 29 thru Feb. 1 from 12p to 10p, on Broadway between 34th and 47th Streets, New York. Free, public event.
Bud Light Hotel, Jan. 30 thru Feb. 2 – 24 hours a day, at Pier 88, W 48th Street and 12th Avenue, New York. Invitation only.
PepsiCo Pep-City Party, Jan. 29 thru Feb. 1 from 2p to 6p and 8p music events, at Bryant Park, NY. Public party.
50 Yard Lounge and Jets House Party, Jan. 29 thru Feb. 2 from 9a to 3a, at One Penn Plaza, New York. Public party; tickets are $400 per day.
Maxim Magazine’s Big Game Weekend, Jan. 31 thru Feb. 1 from 10p to 4a each day, at Espace, 635 West 42nd Street, New York. Invitation only.
Hoboken Huddle Super Bowl Festivities, Jan. 27 thru Feb. 2, daily, at Pier A Park, 100 Sinatra Drive, Hoboken, NJ. Public party.
VH1 Super Bowl Blitz, Jan. 27-Feb. 1 (hosted by Nick Cannon and Stacy Keibler). Various locations.

Jan 27
Super Bowl Kickoff Spectacular (Goo Goo Dolls and Daughtry appearing) at 7:30p at Liberty State Park, 200 Morris Pesin Drive, Jersey City, NJ. Public party.

Jan 28
Newark’s Largest Indoor Tailgate, from 12p to 8p at Newark Museum, 49 Washington Street, Newark, NJ. Public party; tickets $48 ($60 at door, if available).
NY/NJ Host Committee Media Party, from 7p-12a at Chelsea Piers  Pier 60, West 23rd St. at West Side Hwy. Invite-only.

Jan 29
TWC, SHOWTIME and Food Network’s Ultimate Tailgate Experience from 8-11:30p at 440 West 14^th Street, NY. Public.
Univision’s Tazon Latino: Desafio NFL, from3:30-5p at Chelsea Waterside Park, 11^th Ave., between 23^rd and 24^th St., NY. Public.

Jan. 30
Cynopsis Sports Breakfast of Champions at 8a at NY Athletic Club. 180 Central Park S., New York. Public.
Madden Bowl at 7p, at Bud Light Hotel, Pier 88 and Pier 86 -12th Avenue on the Hudson River, New York. Public party.
Legends for Charity, from 5-8:30p, at Grand Hyatt, 109 East 42nd Street, New York. Public party.
USA Network’s NFL Characters Unite, from 6-9p at Sports Illustrated. 1271 Avenue of the Americas.
Elite Nation’s Taste of the Best Wine Extravaganza with NFL Pro Insider, from 6-11pm at Chart House, Lincoln Harbor Pier D-T, Weehawken, NJ. Public party.
TWC and FOX Sports 1’s Thursday Night Super Bash at 8p at 440 West 14th St. Public.
Legends for Charity from 5-8p at Grand Hyatt – New York, 109 E. 42nd St., NY. Public.

Jan. 31
2014 Super Bowl Breakfast, from 8-10a at New York Marriott Marquis, 1535 Broadway, NY. Public.
Leather & Laces (hosted by Bar Refaeli, Brooklyn Decker, Adriana Lima and Alessandra Abrosio), Jan. 31 and Feb. 1 from 10p to 4a, at Times Square – Liberty Theater, New York. Public party; tickets start at $950.
Men’s Fitness and Shape Magazine, Jan. 31 from 7p to 11:30p, at Cipriani, 110 E. 42nd Street, New York. Public party; tickets start at $1,500.
ESPN the Party, at 9p, at Pier 36 – 299 South Street, New York. Invitation only.
GQ Super Bowl Party, at the Boom Boom Room in the Standard Hotel, New York. Invitation only.
Super Bowl Playboy Party, at 9p, at the Bud Light Hotel, New York. Public party.
Jocks & Jills Super Bowl Party, with Playboy Radio, at 8p, at Dragonfly, 200 Outwater Lane, Carlstadt, NJ. Public party.
Super Bowl Gospel Celebration, starting at 7:30p at The Theater at Madison Square Garden, 4 Pennsylvania Plaza (7th Avenue & 32nd Street). Public party.
TWC and ASPiRE’s Ultimate 70s Soul Party, hosted by Magic Johnson at 8p at 440 West 14th St. Public.

Feb. 1
Leather & Laces (hosted by Bar Refaeli, Brooklyn Decker, Adriana Lima and Alessandra Abrosio), Jan. 31 and Feb. 1 from 10p to 4a, at Times Square – Liberty Theater, New York. Public party; tickets start at $950.
DirecTV’s Celebrity Beach Bowl, from 10a to 4p, at Pier 40 – 353 West Street, New York. Free, public party.
Direct TV’s Super Saturday (Jay-Z is headlining), at 9p, at Pier 40 – 353 West Street, New York. Public party.
Taste of the NFL, at 7p, Brooklyn Cruise Terminal, Pier 12, Brooklyn. Public party; tickets are $700.
Pre-Super Bowl Celebrity Party (hosted by Rick Ross and LeBron James), from 8p to 4a at Robert Treat Hotel, 50 Park Place, Newark, NJ. Public party; tickets start at $60.
Golf Digest Super Nine from 11a-3p at Golf & Body NYC 883 Avenue of the Americas. Invite-only.
TWC and REVOLT Concert at 8p with special guest, Sean “Diddy” Combs at 440 West 14th St. Public.
NFL Honors from 6-8p at Radio City Music Hall, 1260 Avenue of the Americas, NY.

Feb. 2
BrisketTown Super Tailgate Bowl-B-Cue, from 4p to 10p, at Villain, 50 N 3rd St., Brooklyn. Public party; tickets start at $55.
Meadowlands Tailgate Party, Feb. 2 from 12p to 4:30p, on Park and Railroad Avenues, East Rutherford, NJ. Public party; tickets are $10.
XLVIII All Star Tailgate Party: Chefs Vs. Athletes Benefitting City Harvest 1-5p, Stage 48, 605 West 48^th Street, NY. Public party, tickets at $200.
NFL On Location’s pregame party will have performances from Cyndi Lauper,The Fray, and Doug Flutie and the Flutie Gang at the Izod Center, 50 Route 120, East Rutherford. Admission for ticketholders of NFL On Location packages authorized by the NFL.

Compiled by Janet Di Lauro

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 A CYNOPSIS MESSAGE

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Early Bird Registration Ends Today!

The Cynopsis Media Boot Camp:
One-day immersion In Ratings Analysis, Web/Social Analytics & Multi-platform Buying
Feb. 11, 2014 |9AM  3:30PM|Yale Club NYC

Register Now!.

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ON THIS DAY in 1996: Monica Seles wins her first Grand Slam in the Australian Open since being attacked.

In The Know: Who has made the most appearances in the Super Bowl (as either a player and/or coach) with 9?(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the only team to win two World Series in the 1980s? Answer: The Dodgers in ’81 and ’88. Kudos: Joe Lavine-Trenton Makes Productions/NY; Sheila Mills-SHOWTIME/NY; Andrew Siegel-truTV/NY; Margaret LaMura-Dara-The CW Network/NY; Rusty Mintz-Turner Sports/Atlanta; Juan Delgado-Telemundo/Hialeah; Mark Altabe-Citibank, NA/Jersey City; Jerehmy White-BusyBuddy Books/Glen Rock; Chuck Gordon-Clear Channel Media/Mobile; Michael Bell-NCC Media/Dallas; Joe Haack-Time Warner/Lincoln; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Anne Wettig-Fox Sports 1/LA; Vince Garza-FOX Sports/LA; Nick Monroe-Monroe Photography/San Diego; Brian Robin-Brener Zwikel & Associates. Inc./Reseda.

Later — Chris
Chris Pursell for Cynopsis | Sports
01.27.14

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