Cynopsis: DIGITAL
12.05.13

Good morning. It’s Thursday, December 5, 2013, and this is your first early morning digital briefing.

Second screen TV-watching app Zeebox announced an exclusive partnership with The Wendy Williams show today to create a TV room called Wendy’s TV World. Wendy’s TV Room will be available both on the app and on her show’s site.

Netflix will release the second season of its Emmy nominated House of Cards on Feb. 14, 2014. The second season will include 13 episodes, and be available for binge-viewing on all Netflix platforms.

Gwyneth Paltrow unveiled the first trailer for her new web series The Restart Project for AOL On, premiering Dec. 16. The 10-episode series, from Ryan Seacrest Productions, focuses on helping women who have gone through physical and emotional trauma get fit and eat healthy. Paltrow’s partner on the show is her trainer, Tracy Anderson.

Sony’s entertainment network, Crackle, announced that the action comedy series Aim High will join Crackle’s online library on Dec. 9. Viewers will be able to watch the first season and the four episodes that comprise the second season at www.crackle.com. 

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

Defy Media and Cotton Inc. are partnering on a four-episode digital series called Phases of Fashion with Project Runway judge Nina Garcia. The show takes three young fashion stars and shows them how they can integrate cotton clothing into their style. It will be available through December on Defy Media’s Clevver Style hub.

Disney Interactive premiered a new series yesterday based on its popular theme park ride: It’s a Small World: The Animated Series. The show is now available across Disney platforms including its YouTube channel, Disney.com and its TV apps. The eight episodes follow children exploring different countries around the world.

YouTube channel Official Comedy launched a new series yesterday, called Worst Gig Ever. Based on the original Worst Gig Ever podcast, WGE features musicians and comedians rehashing their harshest on-stage experiences. A new episode will be released every Monday, Wednesday and Friday over the next three weeks.

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Tremor Video, Advertising Age and Creativity announced that FIAT’s Charlie’s Island and Blue Moon Brewing Company’s Expressionist video took the top honors at its second annual Super Creative Video Ad Challenge. The contest, which ran Aug. 5 to Oct. 31, challenged marketers to transform their video ads into immersive brand experiences.

YouTube will not launch its free music service by the end of the year after all, reports All Things D. The service is now expected to roll out some time in the first quarter of 2014.

Sprint has created a new version of its ads with James Earl Jones and Malcolm McDowell giving dramatic readings of everyday text messages and phone calls. Rather than being intro’d on TV, Ad Age reports that this new campaign will consist of ads debuting exclusively on an individual’s Twitter feed six hours before becoming public. The original campaign, which began seven weeks ago, has already attracted 3,000 mentions about the campaign, with 95 percent being positive messages, according to DigitasLBi, which is handling social media duties for Sprint.

Entertainment guide TMS and video discovery engine Jinni announced that TMS’ On Entertainment data is now providing over-the-top viewing information for TV and movies for Jinni’s iPad app and site.

Starz Play TV-everywhere app debuted on the Xbox 360 yesterday, and will be available for the new Xbox One in early 2014. The app allows Starz subscribers to watch original series and movies on the Microsoft consoles.

Snapchat announced it has named Emily White as its new Chief Operations Officer. White was previously the Facebook executive in charge of bringing advertising to Instagram.

Millennial-focused news video network TouchVision announced it has hired its 100th employee, Mike Free, as its Senior Editor. Free was previously the Video Manager at ALN, a group that holds festivals in East Africa.

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Burger King is tackling the 85 percent YouTube TrueView skip rate by addressing the problem cleverly and directly in a YouTube pre-roll ad. The fast food chain created 64 spots customized to 64 types of video content, in which two guys kvetch about how much they hate YT ads popping up. Marketing publication Stop Press, which helped BK create the campaign, posted a sample video. Check it out at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
12.05.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CynopsisCLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.

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JOB OPENING:DEVELOPMENT PRODUCERS/NYC: Prod co seeks all levels of dev producers Showrunner to AP for casting/shooting/producing/posting sizzle reels. Past sizzle exp req. Send resumes and sample reels: recruiting@rockshrimp.tv (12/12)

JOB OPENING:SR PROD/WRITER/2CMedia/MIA: Strg writing, conceptual, mktg, pitching & edit to dvlp TV promo campaigns for major ntwks. 3+ yrs exp cable, studio, or bc netwk. TV promo exp or a strong ad agcy bgd a must. Send resume HERE: workhere@2cmedia.com (12/12)

JOB OPENING:MKTG MGR/Image Entertainment Inc/Chatsworth CA: Dvlp title specific positioning & overall mktg strat for assigned releases. BA w/5+ yrs of brand marketing exp. View more info HERE Apply to: HR@rljentertainment.com(12/12) 

JOB OPENING:AE/BabyFirst/LA or CHI: Oversee Ads and Brand Integration in region. Prior cable net sales exp. req’d; women/kids nets preferred. Lo-Mid 6-figure Pkg w $70K base. Report to SVP. Reply @ resume@bf-tv.com (12/11)

JOB OPENING:MGR, BRDCST OPS/NUVOtv/NYC: Mng daily ops for prgrmng, video on demand, scheduled on-air elements, Nielsen, & closed captioning. Highly orgnzd/detail-oriented, 3-5yrs exp Cable Ntwrk enviro req’d. Apply HERE: hr@mynuvotv.com (12/11)

JOB OPENING:DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: build financial models, conduct mkt. research, analyze/negotiate/recognize new bus. opps. Bachelors + 3-4 yrs digital exp. Resume & sal req to: resume@indemand.com (12/11)

JOB OPENING:ASST EDITOR/PRODUCER/iN DEMAND/NYC: attend video & audio sessions, produce/edit prom. assets weekly. Bachelors + 2 yrs post-prod exp. Resume & sal req to: resume@indemand.com (12/11)

JOB OPENING: VP INDUSTRY PRGRMNG/The Paley Ctr for Media/NY: Resp for strategic vision, creation & successful implementation of critically engaging & distinctive prgrmng that attracts Nat’l & global audiences. 10+ yrs exp. Send res HERE (12/10) 

JOB OPENING: VP SALES & SPONSORSHIP/The Paley Ctr for Media/NYC: Dynamic sales prof. to secure key Sponsorship, mktg & media partnerships. Solid relationships w/sr-level brand decision makers. Proven track rec closing deals. Res HERE (12/10) 

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (12/10)

JOB OPENING: SR DIR, MKTG & PROMOTIONS/NBCU/East Coast: Create mktg & promo strategies and 360 campaigns for Sprout Network (affiliate, event, consumer). 7+ yrs mktg exp. Ad sales exp. a plus. Cable/TV background pref’d. Apply HERE (12/10)

JOB OPENING: AE/METV Network Sales: Join growing sales force. Independent self-starters with Network agency contacts are a must. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resume Here (12/7)

JOB OPENING: SR WRITER/PRODUCER/NBCU/NYC: Produce integrated on-air promos for USA Network. 5 yrs exp. creating content at TV or agency required. Co-branded exp. 20% travel. Apply HERE (12/7)

JOB OPENING: SVP CONSUMER MKTG & CREATIVE/CMT/Nashville: Dvlp/support cross-co., multi-channel consumer strategies, & breakthrough creative initiatives which lead to increased mkt share & contribute to overall aud. growth. Apply HERE (12/7)

JOB OPENING: SR PRODUCER, LONG FORM/Weather Channel NYC/ATL: 8-10 yrs exp at Production Co or Network. Guide series of varied genre for original content. Oversee series from conception 2 delivery. Resumes: Melissa.Ngo@weather.com (12/7)

JOB OPENING:TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills,attn to details. BA+2yrs exp. Resumes: careers@tv-one.tv (12/7)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SPRING INTERNSHIP CREDITS ONLY:PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: InternCommittee@mprm.com (12/12)

SPRING INTERNSHIP CREDITS ONLY: Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to hayden5jobs@gmail.com (12/5)

SPRING INTERNSHIP CREDITS ONLY:POST PRODUCTION INTERN/NYC: seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to jobs@castlepix.com (12/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: Tri-state area. Recent college grad seeking SALES/ADVERTISING position w/possible career potential. Smart, disciplined & a very quick learn. Resume and references can be furnished upon request. Email jillian.saley@gmail.com (12/12)

SITUATION WANTED:PRODUCTION ACCOUNTING & FINANCIAL SYSTEMS: 20+ years studio experience building/integrating production financial systems for TV, Film, Animation, VFX; PeopleSoft/SAP. Consultant/staff and East/West coast considered. http://www.linkedin.com/in/mmdavis777 (12/6)

SITUATION WANTED: L.A. based Pro available for Production, Sales, Business Development, Management, Film/TVMusic Supervision. Previously at NBC Universal, Fox TV & Warner/Chappell Music. sentesari@yahoo.com (12/6)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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