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Cynopsis: DIGITAL

Good morning. It’s Tuesday, December 3, 2013, and this is your first early morning digital briefing.


Apple announced yesterday it has acquired the social analytics firm Topsy for $200 million, the Wall Street Journal reports. Topsy is currently paying for access to Twitter data to analyze trends.
In Other Words: Apple just got an all-access-pass to Twitter’s secret sauce without actually purchasing the company. Nice move.

As kids programmers and distributors search for new ways to reach advertisers and viewers, online games and apps have emerged as an effective method to drive engagement–and ultimately revenue and ratings. Because tablets, game consoles and smart phones are often the first places kids connect with brands and shows, more and more kids marketers are using games and apps to connect with them. Join Cynopsis Kids for How to Drive Tune-In & Dollars with Apps and Games webinar on Dec. 11 from 1:30-3p to learn more. Sign up for the webinar at www.cynopsis.com.

Ford’s Fiesta Movement and What’s Trending announced it will host the Second Annual Tube-A-Thon, a digital social telethon bringing celebrities and musicians together to raise money for the homeless youth charity Covenant House. The Tube-A-Thon will be live-streamed from YT’s Space LA on What’s Trending Thursday on Dec. 12, at 9p ET.


To sell a website’s services and products, TV remains the best bet, according to a Wall Street Journal report. Trade association TVB found similar results in its Purchase Funnel Study, which showed that consumers refer to TV ads five times more than those on the web (43% versus 9%) when explaining what drives their buying decisions.


Music discovery app Shazam announced its Sounds of 2014 list today, which includes artists and song predictions for the coming year and trends on the app from the past year.

  • 2014 New Artists to Watch: Lucy Hale from the ABC Family’s show, Pretty Little Liars.
  • 2013 Year in Review (U.S.):

Top Shazamed Songs: Robin Thicke’s Blurred Lines with 5.6 million tags, and Lorde’s Royals with 5.1 million tags.
Top Shazamed Artists: Macklemore & Ryan Lewis with 11.7 million tags, and Rihanna with 8.4 million tags.
Top Shazamed TV Shows and Tracks: Girls with Icona Pop’s I Love It Shazamed more than two million times.
Most Popular Shazammed TV Shows: Grey’s Anatomy, Saturday Night Live and the 55th Grammy Awards.


Here are this week’s top ten YouTube channel ratings from OpenSlate, sorted by SlateScore, monthly views and subscriptions. Take a look at the winners in the Comedy category for the week ending November 30, 2013.

Channel Name Slate Score Monthly Views Subscriptions
El Rubius OMG 830 53,862,570 4,514,164
Hikakin TV 785 30,724,110 798,262
Jimmy Kimmel 782 111,577,140 3,551,585
College Humor 780 55,529,100 5,470,083
Enchufe TV 779 49,976,400 4,440,660
Nigahiga 771 40,342,440 10,858,478
Jenna Marbles 764 36,106,620 11,468,237
Comedy Central 763 61,782,930 2,635,952
Late Night 760 58,868,760 1,686,195
Just For Laughs 737 38,394,060 3,716,095

Source: Outrigger Media’s OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300. www.openslatestudios.com

Nielsen Twitter TV Top Ten for the week of November 25, 2013

Program Date Unique Audience (000) Tweets (000)
The Walking Dead (AMC) 12/1 5,907.9 880.4
2013 Soul Train Awards (BET) 12/1 3,509.2 417.1
The Voice (NBC) 11/26 3,201.5 940.7
Dancing with the Stars (ABC) 11/26 2,526.1 121.1
Dancing with the Stars (ABC) 11/25 2,148.4 91.1
The Voice (NBC) 11/25 1837.5 136.8
Pit Bills and Parolees (Animal Planet) 11/30 1,802.7 4.9
WWE Monday Night RAW (USA) 11/25 1,493.8 132.3
Garth Brooks, Live from Los Vegas (CBS) 11/29 1,450.7 39.4
The X Factor (NBC) 11/27 1,067.1 126.2

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.


Digital company Evolve Media announced it has hired Mitch Rotter as its Senior Vice President of Marketing. Rotter joins Evolve from Break Media where he was Executive Vice President of Programming.

Digital video advertising agency Eyeview has hired Christina Calvaneso as its new Head of Finance and Business Operations, Amit Mashiah as its Senior Vice President of Marketing and Antony Chen as its Vice President of Product Development. Calvaneso joins the company from Criteo, Mashiah from McCann Erickson Israel and Chen from Yahoo.

Digital health source Precision Health Media has named Peter Fontana as its new Vice President of Advertising Sales and Richard O’Connor as its first Chief Financial Officer. Fontana was most recently Director-Digital Ad Sales at AMC Networks, and O’Connor was previously co-founder and CFO of Prime Visibility Networks. Additionally, Andy Chapman has joined the company’s Board of Advisors.

Data company Umbel has hired Jim McNamara as its new Senior Vice President of Global Sales. McNamara was previously Head of Sales for Verizon’s Precision Market insights.


Cynopsis Sports Webinar: 1 Week Away!
Tuesday, Dec 10 ||1:303:00pm ET

Sports Social Media Superstars: Insider Secrets to Engaging Sports Fans on Multiscreens | REGISTER TODAY!

Moderator:Chris Pursell & Speakers include:
Scott Carlis(VP, Digital & Social Media) from AEG Global Partnerships
Jayar Donlan(
VP, Social Media) from WWE
Amanda Perkey(
Social Media Senior Manager) from FOX Sports
Megan Hueter (
Director, Digital/Social Strategy) from Catalyst


Just in time to boost the Cyber Monday buzz, Amazon founder Jeff Bezos shared a peek of Amazon’s next major update: drone delivery. The new service, Prime Air, could deliver purchases within 30 minutes of placing an order. However, Bezos said the drone service won’t hit the skies for another four or five years because of Federal Aviation Administration standards. Check out the just-released demo of how PrimeAir would work at www.cynopsis.com.


Cynopsis: Kids Webinar
How to Drive Tune-In & Dollars with Apps and Games
Wednesday *December 11, 2013*1:30-3:00 p.m. ET
Hosted by:
Cathy Applefeld Olson, Editor, Cynopsis Kids

You will learn how to:
Determine what games and apps work best to reach different kids demos
~Analyze the difference between smart brand extensions vs. those that cannibalize the mothership


See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: VP INDUSTRY PRGRMNG/The Paley Ctr for Media/NY:Resp for strategic vision, creation & successful implementation of critically engaging & distinctive prgrmng that attracts Nat’l & global audiences. 10+ yrs exp. Send res HERE (12/10) 

Dynamic sales prof. to secure key Sponsorship, mktg & media partnerships. Solid relationships w/sr-level brand decision makers. Proven track rec closing deals. Res HERE (12/10) 

JOB OPENING:DIR, CONTENT & INTEGRATION/ZO Newcast/NYC: 7 yrs exp’d integrated mkting or branded ent with in TV/Dig Nwk or Agency. Apply via zenithoptimedia-na.com (12/10)

JOB OPENING: SR DIR, MKTG & PROMOTIONS/NBCU/East Coast: Create mktg & promo strategies and 360 campaigns for Sprout Network (affiliate, event, consumer). 7+ yrs mktg exp. Ad sales exp. a plus. Cable/TV background pref’d. Apply HERE (12/10)

Join growing sales force. Independent self-starters with Network agency contacts are a must. Create, present proposals to secure bus. Dvlp/maintain client & agency relationships. Resume Here (12/7)

JOB OPENING: SR WRITER/PRODUCER/NBCU/NYC: Produce integrated on-air promos for USA Network. 5 yrs exp. creating content at TV or agency required. Co-branded exp. 20% travel. Apply HERE (12/7)

JOB OPENING: SVP CONSUMER MKTG & CREATIVE/CMT/Nashville: Dvlp/support cross-co., multi-channel consumer strategies, & breakthrough creative initiatives which lead to increased mkt share & contribute to overall aud. growth. Apply HERE (12/7)

JOB OPENING: SR PRODUCER, LONG FORM/Weather Channel NYC/ATL: 8-10 yrs exp at Production Co or Network. Guide series of varied genre for original content. Oversee series from conception 2 delivery. Resumes: [email protected] (12/7)

JOB OPENING:TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills,attn to details. BA+2yrs exp. Resumes: [email protected] (12/7)

JOB OPENING: DILIGENCE SPECIALIST/LA:Work with the Production Legal group handling television production to help oversee the vetting of prospective participants in unscripted (“reality”) shows. Apply HERE (12/5)

JOB OPENING: SALES COORDINATOR/NBCU/NYC: Provide support to their respective sales team, which is constituted of a SVP/VP, Directors, and Account Managers, and assist in the management. Apply HERE (12/5)

JOB OPENING: DIGITAL PROJECT MGR/SHOWTIME/NYC: Manage execution of digital marketing initiatives; maintain overall project roadmap & workflow. 4 to 5 yrs exp, thrives in small team; PM certification preferred but not essential. Apply here: www.sho.com/careers (12/4)

JOB OPENING: SENIOR ANALYST DIGITAL ANALYTICS/ESPN/NYC: 1-3 Yrs exp in digital analytics (pref. Omniture) implementations. Must have strong tech skills & ability to translate business req’s into analytics specifications. Apply HERE (12/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: Hayden5 (hayden5.com) is looking for dedicated, hard working interns. Req’s a min of 2 days/wk from 9:45-6pm starting 1/14. Res/cover letter to [email protected] (12/5)

SPRING INTERNSHIP CREDITS ONLY:POST PRODUCTION INTERN/NYC:seeking motivated, creative interns for SPRING 2014, to assist with RESEARCH and POST PRODUCTION on a docudrama series. Send resume and cover letter to [email protected] (12/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:PRODUCTION ACCOUNTING & FINANCIAL SYSTEMS:20+ years studio experience building/integrating production financial systems for TV, Film, Animation, VFX; PeopleSoft/SAP. Consultant/staff and East/West coast considered. http://www.linkedin.com/in/mmdavis777 (12/6)

SITUATION WANTED: L.A. based Pro available for Production, Sales, Business Development, Management, Film/TVMusic Supervision. Previously at NBC Universal, Fox TV & Warner/Chappell Music. [email protected] (12/6)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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