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Cynopsis: Sports
12.20.13
Good morning. It’s Monday, December 23, 2013, and this is your first early morning Sports briefing and our last edition until Jan. 2.
As the era of the BCS comes to a close and a playoff begins, executives at the American Football Coaches Association are looking to upgrade the organization’s visibility. As the home of the Coaches Trophy, which was first presented to the late Joe Paterno in 1986, the organization announced the launch of a Coaches Trophy Social Hub last week, produced in partnership with Mass Relevance. The Hub is designed to tell the story of the Trophy as well as integrate content from fans, coaches and experts. Meanwhile, college football fans will be able to vote for their top “coaches moment” from the past and upload video of their own impersonations.
Cynopsis Sports spoke with the American Football Coaches Association’s Vince Thompson and Jordan Gill about the end of the BCS, how it impacts the iconic trophy and why the organization is now looking to strengthen its bonds with fans.
Thompson on the BCS: With the BCS going away, our Coaches Trophy will continue to still be awarded to our national champion each year. Even though the College Football Playoff is going in a different direction and making their own trophy, we still feel that Coaches Trophy is what people know as the FBS National Champion. When people think about the national champion, they think about the crystal ball, so we wanted to keep it that tradition alive, even after this college football playoff gets started.
Gill on creating the hub: We wanted to highlight the Coaches Trophy this year, and capture the conversation that fans had been having anyway. So, in order to continue that conversation, even post- January 6, we needed to create something that had a social element to it and give college football fans a place where they can interact, discuss and debate the sport. To make this happen, we turned to Mass Relevance to allow us to maximize our connection with them and they helped us create a home for these fans.
On features: We already know the conversation is going to be there and our objective was to take that conversation to a new level. The site will allow fans to vote for their favorite moments from the past as well as upload video of their own impersonations of these moments. Our relationships with coaches will help promote the site via social media as well as some media people we deal with regularly. This is a great way to get the conversation out there, generate excitement among our fans and bolster our brand.
America’s first professional rugby sevens league, the Grand Prix RFL, named its first Commissioner, announcing that League Counsel Frank Grant of Perkins Coie would assume the position. Commissioner Grant will oversee all off the field formation matters of both the RFL as well as Grand Prix’s pending formation of its USA Volleyball Exclusively Sanctioned and Licensed indoor men and women’s professional leagues. In a statement, Grant said priorities would include launching franchises and winning the Gold at the 2016 Rio Olympic Summer Games. The league will kick off the Phase-One Championship Tour, pitting the RFL’s 4 Founding Franchises against 20 teams from the world’s richest sevens championships.
Outside the Lines will return to the mothership, running on weekdays at 3p on ESPN and Sunday’s at 9a, according to a Twitter post by the show. The move begins after the Super Bowl.
BTN announced plans to beef up its on-air roster, announcing the addition Hall of Fame sportswriter Dick “Hoops” Weiss, who will join former Maryland and Ohio State head coach Gary Williams and Mike DeCourcy. Overall, BTN will televise 67 men’s conference basketball matchups, including nine straight weeks of “Super Wednesday” doubleheaders, presented by Buffalo Wild Wings, and four Big Ten Tournament games. Williams will appear on The Finale every other Tuesday, while Weiss will join analysts Shon Morris and Stephen Bardo on Big Ten Basketball Report. DeCourcy will join Jackson on Big Ten Basketball & Beyond to recap all the week’s action and provide a national perspective. The on-air conference schedule begins Dec. 31at 5p with Michigan State/Penn State.
Fresh off the NHL’s new broadcast deal in Canada, the Montreal Canadiens inked their own. The franchise reached a 12-year regional broadcast rights deal with RDS that will run through the 2025-26 season. As part of the deal, RDS’ parent company Bell keeps naming rights to the Bell Centre through 2028. The deal will cover 60 regular season games as well as additional pre-season games in the team’s selected broadcast region.
NFL Network celebrates the season with The Rich Eisen Holiday Special, which will air tomorrow at 10:30p. Eisen will be joined by Anchorman 2 cast Will Ferrell, Steve Carell, Paul Rudd and David Koechner.
ESPN’s action sports television series World of X-Games will spotlight the 46th annual SCORE Baja 1000 on Saturday, December 28th at 4p on ABC with a preview slated for Dec. 26 at 8p on ESPN2. The one-hour program will be hosted by British motorsports commentator Toby Moody.
BBC’s longtime sports staple David Coleman OBE died at the age of 87 following the short illness. Coleman first joined the company in 1954 and covered sports for BBC, including soccer and the Olympics, for nearly five decades. He retired after broadcasting his 11th summer Olympics in 2000.
Join us on Jan. 30 for our Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Speakers are set to include Anheuser-Busch’s Blaise D’Sylva, NFL Players Inc. President Keith Gordon, athletes from around the world of sports and more. Click here to register.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
Entry Deadline:Jan. 17, 2014 |Late Submissions: Jan. 24, 2014
Here are the NEW categories added to this year’s awards:
Best B2B Program, Integrated Campaign, On-air Technological Innovation, On-air Technological Innovation in a Sponsorship,Partnership with an Athlete, Proprietary Asset, Retail Activation, Sales Professional & Best Sports Blog.
Learn about the awards program & how to enter:
http://www.cynopsis.com/events/sports-awards.
Nike will remain aboard US Soccer, announcing a renewal with the US Soccer Federation in a deal that will see the brand create kits for the men’s and women’s US teams at every level for an additional nine years. Nike and US Soccer have been partners since 1995.
The Charlotte Hornets revealed their new logo over the weekend, as the team prepares to resume its old moniker at the end of the season. The famed hornet is now slightly less cuddly, losing the dribbling ball, hands and shoes, and now sporting a sharp stinger. The reveal came on Saturday night by team owner Michael Jordan at halftime of the team’s contest against the Utah Jazz.
Can you believe 2014 is almost here? What is your New Year Resolution? http://tinyurl.com/cynnewyearspoll
The UFC’s upcoming digital network apparently has a name and price. A screengrab of the promotion’s new site was tweeted out over the weekend showing that the network will be called UFC Fight Pass. According to the shot, the network will cost fans $9.99 a month. Details of the digital network are expected to be formally announced later this week.
NBC Sports Digital announced that after offering more than 32 hours of live coverage of the Dew Tour iON Mountain Championships with all practice, qualifying, and finals of the event were presented live for the first time ever, records were set. In fact, the Winter Dew Tour ranked as the most watched Dew Tour ever, with 145,000 total live starts, 3.2 million total minutes watched, 79,000 total visits and 40.3 minutes per visit, 225% in visits, 176% in live starts, 465% in minutes watched and 74% in minutes per visit.
Arsenal/Chelsea at 9a on NBCSN.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1972: “The Immaculate Reception” sees rookie running back Franco Harris catching a deflected pass to score a touchdown and win the game for the Steeler over the Raiders.
In The Know: Let’s see if you were paying attention all these years. Name one of the brands that sponsored the AFCA’s Coaches Trophy since its inception.(Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: On December 8, 1980, Howard Cosell famously announced the murder of what musician during a broadcast of MNF? Answer: John Lennon. Kudos: Jim Seifert/Sao Paulo, Brazil; Deborah Kapetanakis-Universal McCann/NY; Phyllis Toss-MAXUS/NY; Michael Neuman-Scout Sports and Entertainment/NY; Mitch Burg-Syndicated Network Television Association/NY; Tom Gianakos-ESPN/Bristol; Jamey Vancil-NASCAR Productions/Charlotte; Rob Garner-Clear Channel Media & Entertainment/Greensboro; John Collins-Media Storm, LLC/Norwalk; Brady Huston-ESPN/Chicago; Heather R. Floore-KDAF-TV and KIAH-TV/Houston; Jack Hodgson-Oklahoma State University/Stillwater; Drew Nelson-Marketing Architects, Inc./Minneapolis; Harry S. Vested, Jr.-Gravity Collection, Inc./Clarity Media Group, Inc./Denver; Matt Sautter-OpenTV/Golden; Mary Downey-Mary Downey Casting/Burbank; Sarah Godfrey-Warner Bros. Int’l Television Distribution/Burbank; Jim Murray-KEYT-TV/Santa Barbara; Brian Robin-Brener Zwikel & Associates. Inc./Reseda.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS’BREAKFAST OF CHAMPIONS
Jan. 30, 2014 | 8-10:30AM | New York Athletic Club (NYAC)
Don’t Miss the Training for Maximum Mobility Panel:
Pierre Garcon (WR – Redskins)
Keith Gordon (President of NFL Players, Inc)
Keith Rivers (LB -Giants) .
Later — Chris
Chris Pursell for Cynopsis | Sports
12.23.13
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