Cynopsis: Sports
01.22.14
Good morning. It’s Wednesday, January 22, 2014, and this is your first early morning Sports briefing.
The NBA detailed plans to ring in Chinese New Year with a “celebration” spanning Jan. 28 to Feb. 4 for the third straight year in China, the U.S. and Canada. The Year of the Horse festivities will include 23 unique live games broadcast and streamed in China while 10 teams honor the holiday during games in their market. Included will be fan giveaways, musical performances, dancers, food, courtside signage, floor decals and partner activation. In addition, all 14 NBA teams playing on Jan. 28 will wear specially designed Chinese New Year shooting shirts from adidas while NBA China conducts a series of online and social media promotions to interact with fans in the country.
It would appear that Michelle Beadle is heading home again. SI.com reports that Beadle will be departing NBC Sports to return to ESPN, where she once co-hosted SportsNation. The article states that Beadle will likely host or co-host a NY-based show when she moves, and she would be able to officially leave in early March. Beadle’s NBCSN series The Crossover was cancelled in September.
The NFL and FOX are going upscale for the National Anthem this year, naming world-renowned soprano Renee Fleming to perform the song for the Super Bowl on Feb. 2. Fleming joins a list that has included the likes of Billy Joel, Garth Brooks, Whitney Houston, Cher and Beyonce. Fleming is a four-time Grammy winner, known for her performances in operas and concert halls around the world.
CBS Sports is set to tee off on its 2014 golf coverage with the Farmers Insurance Open this weekend, as the first of 22 golf tournaments broadcast by the company this year, totaling more than 155 hours of coverage, including the Masters, PGA Championship, 20 PGA TOUR events and eight golf specials. The Farmers Insurance Open will air Saturday from 3-6p and Sunday from 3-6:30p. Jim Nantz once again serves as anchor for the Networks’ golf coverage, while Sir Nick Faldo returns for his seventh year as lead analyst. Highlights, of course, include The Masters beginning April 10, as well as the 96th PGA Championship starting Aug. 7.
ESPN announced plans for the inaugural X Games Austin from June 5-8, 2014, at Circuit of The Americas (COTA) in Austin, Texas. This year’s event will include a music lineup to complement the action sports competition, including Kanye West, Flaming Lips and Pretty Lights, with an eye to developing a festival atmosphere.
NBC Sports Group’s coverage of the NHL Stadium Series launches this weekend with coverage from both Dodger Stadium and Yankee Stadium with Ducks/Kings on Saturday at 9:30p on NBCSN, and Rangers/Devils on Sunday at 12:30p on NBC. Dave Strader, Brian Engblom and Jeremy Roenick will have the call from LA, while Mike ‘Doc’ Emrick, Eddie Olczyk and Pierre McGuire handle microphone duties on the east coast.
TNT is set to carry the announcement of the 2014 NBA All-Star starters during a special one-hour edition of TNT NBA Tip-Off presented by AutoTrader.com on Thursday at 7p. Ernie Johnson will host the pregame show with analysts Grant Hill, Shaquille O’Neal and Kenny Smith. Following pre-game, the network will then offer a doubleheader featuring the Lakers/Heat, followed by Trail Blazers/Nuggets.
FYI: the drop-dead, hard deadline is Friday. No exceptions so time is running out! Submissions are being accepted now for the Cynopsis Sports Media Awards to show the world your best work. Click here to enter.
NBC Sports Group and Universal Sports Network announced plans to carry more than 15 hours of the 2014 USA Sevens International Rugby Tournament from Sam Boyd Stadium in Las Vegas, Nev. Coverage starting Friday, Jan. 24 at 7p on Universal Sports, with action set to run across NBC, NBCSN and Universal Sports. Veteran play-by-play announcer Todd Harris will call the matches for NBC and NBCSN, joined by Brian Hightower. Marty Snider will report from the sidelines.
BTN announced that Gus Johnson will join BTN “Super Wednesday” tonight, handling play-by-play duties alongside analyst Stephen Bardo for the Iowa/Michigan matchup. Coverage begins at 6:30p with the Auto Owners Insurance Big Ten Tip-Off Show hosted by Dave Revsine and analyst Jim Jackson. After the game, at 9p, the network will showcase Wisconsin/Minnesota with Kevin Kugler and Shon Morris on the call.
Universal Sports inked a deal for big wave surfing contest The Body Glove Mavericks Invitational presented by GoPro. The event will air live on national television for the first time ever. In addition to broadcast coverage, the entire contest will stream live on universalsports.com and mavericksinvitational.com.
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Late Submissions: January 24, 2014
Awards Event: April 17, 2014 (NYC)
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It takes a lot of make non-NFL headlines just before the Super Bowl, around $1 billion to be exact. Quicken Loans is offering a billion dollar prize for the basketball fan who submits the perfect bracket for this year’s NCAA men’s college basketball tournament, with the money backed by billionaire investor Warren Buffet, whose company, Berkshire Hathaway, would pay out any prize. Since that is unlikely, Quicken will also pay out $100,000 to the 20 contestants who score the best in the brackets.
Notre Dame penned an agreement with Under Armour that is valued to be the most in college sports history for a shoe and apparel contract. The 10-year deal kicks off when the school’s contract with adidas runs out in June, but ESPN.com reports that it is worth about $90 million. The deal makes 13 schools under the brand’s umbrella, including Auburn, Hawaii, Maryland, and Texas Tech.
The New York Knickerbockers tied up a deal with Alex and Ani for a new marketing partnership that delivers the Rhode Island-based lifestyle brand company with brand exposure at Madison Square Garden during select Knicks games as well as exclusive activation with the Knicks City Dancers. At the heart of the deal are the Knicks City Dancers, who will make several public appearances to showcase the jewelry line. The appearances will then be chronicled and promoted on the Dancers webpage while Alex and Ani will also receive courtside and additional in-Arena LED signage during games.
The Legacy Agency, Inc. announced the signing of Jen Selter to an exclusive representation agreement with TLA now handling marketing, broadcast, literary, endorsements, speaking engagements, and appearances for her. Selter is a 20-year-old fitness and workout devotee and has amassed more 1.9 million Instagram followers.
Tickets are going fast! Join us on Jan. 30 for the Cynopsis Sports Breakfast of Champions event in NY for a New Year’s lesson on branding 2014. Newly added to the list of speakers is Bonnie Bernstein, Vice President of Content and Brand Development/On-Air Host at Campus Insiders who will moderate our panel on athletes and branding, featuring NFL Players Inc. President Keith Gordon, NFL athletes Pierre Garcon and Keith Rivers, Golf Channel’s Frank Nobilo and ESPN’s Jay Williams. Speakers are also set to include keynote from IMG’s George Pyne and Anheuser-Busch’s Blaise D’Sylva, as well as a special presentation on the Year in Sports from Nielsen’s Stephen Master. BONUS: Tickets to a performance of Bronx Bombers will be up for grabs. Click here to register.
The Seahawks’ Richard Sherman is paying dividends for Sports Illustrated Digital. The platform experienced its highest traffic day in history on Monday, January 20, 2014 with more than 4.3 MM unique viewers, according to Omniture, and mobile UVs (1.2MM). Sherman’s column broke the previous record from April 29, 2013 (3.7MM UVs), which featured the exclusive story of Jason Collins who became the first openly gay athlete in the four major American professional sports.
Time Warner Cable SportsNet launched a second screen experience for Lakers live game telecasts. The updated TWC SportsNet app will offer second screen users content including interviews, behind-the-scenes action, instant replays, interactive prompts, player and game facts, poll questions, game stats, scores from around the NBA and live Twitter chatter about the Los Angeles Lakers.
Back9Network hired programming and production executive, Scot Thor as the network’s Senior Vice President of Programming. Thor previously served as Senior Vice President of Development and Production at Intersport.
Iowa/Michigan on BTN at 7p.
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“Two of the best leadership lessons from early in my career:
‘If you never make mistakes, you’re not trying hard enough’ and ‘It’s always easier to push someone who’s already leaning forward.'”
For more insight from Keith Gordon and others, join Cynopsis Sports on January 30 for the Breakfast of Champions event in New York City.
ON THIS DAY in 1973: Foreman beats Frazier in four minutes and 35 seconds to win the heavyweight championship.
In The Know: What were the last two teams from the same state to square off in the Super Bowl? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Super Bowl XXX was the first to be broadcast in what Native American language? Answer: Navajo. Kudos: Jim Seifert-Sao Paulo; Michael Brown-PGA TOUR/NY; Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Hank Bordowitz-Ridgewood/Media Werx; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA.
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Later — Chris
Chris Pursell for Cynopsis | Sports
01.22.14
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