12/12/17: Verizon, NFL Come Up With Game-Changing Partnership Extension

The biggest stars will be back in action to kick-off 2018 on the newly redesigned Tennis Channel App
The power of Tennis Channel’s live broadcast streaming and OTT channel, Tennis Channel Plus, as well as VOD library will be bigger and better than ever, with connected TV: Apple TV, Roku and Amazon expecting to drive 40% increases in viewing
Get in front of Tennis Channel’s upscale, on-the-go audience wherever, whenever
Multiple Tennis Channel App sponsorships and dynamic ad insertion opportunities available
Good morning. It’s Tuesday December 12, 2017 and this is your first early morning Sports briefing.

The NFL and Verizon came up with a game changer of an announcement with regard to their partnership and the future of digital access for sports in the United States.

The multi-year agreement calls for Verizon’s portfolio of premium digital and mobile media properties to stream in-market and national games, including national pre-season, regular season, playoff games, and the Super Bowl nationwide to sports fans – regardless of mobile network. The partnership kicks off in January 2018 with streaming of the NFL playoffs on Yahoo and Yahoo Sports, in addition to go90 and the NFL mobile app.

In addition to the expanded availability of live games, the new agreement will provide fans mobile access to NFL highlights, coverage of NFL throughout the week and year, and a robust set of jointly-developed original content. With Verizon and Oath’s lead in U.S. monthly mobile millennial reach and more than 200 million U.S. monthly unique mobile and digital views, NFL content will reach a massive digital audience.

“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon Communications. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale….We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”


NBC’s Sunday Night Football continues to steam along, with the Ravens-Steelers posting an 11.6/19 overnight (not including digital), giving NBC another primetime victory.
The Golf Channel will wrap up 2017 with a series of themed programming. Beginning Monday, Top-10 “Fan Favorite” rounds from 2017 as voted by viewers will air in primetime (in descending order), Monday-Friday, Dec. 11-15 and Dec. 18-22. A “Very Feherty Christmas” will showcase 43 Feherty episodes, including custom in-show holiday content with David Feherty, and an encore airing of all 2017 PGA TOUR event Final Rounds will air in succession beginning Wednesday, Dec. 27.  
NBC Sports Group has reached an agreement for exclusive multiplatform United States media rights to the FEI World Equestrian Games Tryon 2018 on September 11 – 23, and includes an unprecedented amount of national equestrian sport coverage. The FEI World Equestrian Games return to the United States for the second time in eight years and will be held at the Tryon International Equestrian Center in Mill Spring, N.C.
The 2017 Cynopsis Salary Survey is Here.
Check out what we discovered and see how your pay & benefits compare.
In October, Cynopsis solicited its robust and loyal community, resulting in 2,4000 unique responses. Here’s a peak at what we found:
  • The gender gap is closing a bit, though women consistently make less than men.
  • Highest salaries for most functions are in the Northeast and West but legal and marketing positions pay better in the West than anywhere else.
  • Average bonuses clock out at $13,600.
Check out the full report, here !

Intersport announced the formation of a Player Selection Committee to determine the nation’s top senior college basketball players who will be nominated to compete in the inaugural 3X3U National Championship from March 30 through April 1, 2018 in San Antonio. The 3X3U National Championship will pit all-star teams from college basketball’s top conferences against each other in a three day, 3-on-3 tournament. Teams will be competing for a $100,000 prize pool. All participating players must be seniors that have exhausted their collegiate eligibility. Longtime college basketball reporter and host, Andy Katz, will lead the Player Selection Committee consisting of college basketball experts from a wide range of media outlets and organizations. Katz will provide written, digital and social media content for NCAA.com and contribute to Big Ten Network college basketball coverage this season.

The Premier League’s Tottenham Hotspur launched The Lane 360. For the first time, fans can immerse themselves in the history of a major sporting venue through 360 degree video. Created with leading technical innovators Animal Vegetable Mineral and led by Seven League, the Club’s digital partners as part of the Club’s digital acceleration, The Lane 360 lets fans navigate the since-closed and dismantled ground and journey deep into the heart of their former stadium.
Sports Events 365, the international provider of tickets to sports and music events worldwide, has launched its service in South Korea. Sports Events 365 has started to operate a Korean-language website and a full-service Korean-language reservations call center. The website and the call center allow Korean sports tourists, individuals, and groups to buy tickets online to some 60,000 sports events a year at hundreds of destinations, mostly in Europe and North America. Korean is the 19th language for Sports Events 365.
ESPN announced it is dedicating a full day of coverage to the Philadelphia 76ers in a special content initiative called Philadelphia All Access on Friday, Dec. 15. ESPN will air Sixers-related content throughout the day across ESPN platforms, including SportsCenter, ESPN Radio, First Take, ESPN.com, ESPN social media, and more. Philadelphia All Access will culminate with ESPN’s national telecast of the Sixers vs. the Oklahoma City Thunder game at 7 p.m. ET. The telecast will be exclusively on ESPN in the Philadelphia market. All of ESPN’s Philadelphia All Access coverage will also be available via the ESPN App.
At $1.5B for 2017, global esports revenue will grow 26% by 2020 as it attracts an even more mainstream audience, according to the latest study from Superdata. This increase will be fueled by a viewership growing 12% annually and a swelling number of third-party investments. The opportunities for revenue streams are also increasing as the market matures. In addition to receiving indirect revenue from investments, Overwatch and League of Legends are projected to grow their direct revenue by selling brand sponsorships, advertisements, ticket sales, and team merchandise.
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, which will launch in 2018, unveiled their logo. The logo incorporates the colors and shape of the NBA logo and the font of the NBA 2K logo. A basketball was selected as the centerpiece of the design as it represents the common thread between all NBA 2K players. The logos were designed by branding agency RARE Design of Hattiesburg, Miss. All 17 teams will unveil their logos later this week.

MLB Commissioner Rob Manfred, Jr. announced a reorganization of the leadership of Major League Baseball, which will cover all operations of the organization.  The Commissioner’s senior staff will be as follows: 
  • Dan Halem will assume the title of Deputy Commissioner, Baseball Administration and will continue in his capacity as Chief Legal Officer.  Halem will oversee MLB’s labor relations, baseball operations, all legal functions, human resources, diversity efforts and the Department of Investigations, among other areas.
  • Tony Petitti, who had been Chief Operating Officer, will assume the title of Deputy Commissioner, Business & Media and will manage all content and revenue-related operations.  Petitti will oversee MLB’s marketing, broadcasting and media rights, MLB Network (MLBN), digital content, product development, youth programming and special events, among other areas.
  • Chris Park will assume the title of Executive Vice President, Product & Marketing, working closely with Petitti and managing all MLB digital consumer products, including the At Bat app and MLB.TV, among other areas.
  •  Noah Garden will be Executive Vice President, Commerce, overseeing all domestic and international sales, licensing and sponsorship activities across MLB, MLB Advanced Media (MLBAM) and MLBN, as well as ticketing through Tickets.com, and working closely with Petitti.
  • Chris Marinak will assume the title of Executive Vice President, Strategy, Technology & Innovation and will manage the technology organization, including all on-field technology (e.g., Replay and Statcast), strategic baseball initiatives and work with the Competition Committee.
  • Jason Gaedtke will continue as MLB’s Chief Technology Officer responsible for all technology initiatives, including software and data engineering, mobile app development and technology infrastructure.
  • Joe Torre will remain MLB’s Chief Baseball Officer.
  • Bob Starkey will remain MLB’s Chief Financial Officer & Senior Advisor and will now have direct oversight of all finance functions, including MLB, MLBAM and MLBN.
  • Pat Courtney will remain MLB’s Chief Communications Officer and his responsibilities will include public relations, social responsibility, community affairs and charities (including the Baseball Assistance Team).
  • Also, Van Wagner Sports & Entertainment named Scott Janess Senior VP/Sales. He will be responsible for selling across the company’s assets and will be based in Chicago.

The Lakers visit the Knicks at 7:00 pm on ESPN
Visionaries, rebels, mentors, rising stars…
Take your place as one of the top women in digital media.
Cynopsis is honoring the incredible accomplishments of women in every field, including excellence in digital content, marketing, advertising, social media and online content. Past honorees have been digital-savvy innovators from a range of companies ( view last year’s honorees ). The deadline is Jan. 9 and honorees will be celebrated at our annual awards breakfast on Mar. 14 in NYC.

ON THIS DAY in 1986: James “Bone Crusher” Smith TKO’s WBA champ Tim Witherspoon in Madison Square Garden
In the Know: Baker Mayfield was the 6th Oklahoma Sooner to win the Heisman Trophy. Who was the first? (Email [email protected] with your answer and be sure to include your name, company and city.)
 Answer to Our Last Sports Trivia Question: What was the last non MLB city to host the annual event? Answer: Nashville, Tn. Congrats: Ken White KWTV, Andy Pittman, TAMU, Larry Kahn, The Golf Channel, Christian Matthews, The Washington Redskins, Rich Dubroff, PressBoxonline.com, Mike May, Mike May Marketing, Michael Ritz, BucStar Consulting, John Tingue, CBS Broadcast Sales, Tom Moore, Kalt Productions, Todd Teitel, Spectrum Reach,  Bill Robertson, WCHA.

Later – Chris
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JOB OPENNG: TRAFFIC COORDINATOR/NECN/Newton MA: Implement, revise, and maintain traffic instruction for all national orders. At least 3-5 years of experience working in a broadcast television traffic department. Full info/apply HERE (12/16)

JOB OPENING: ACCOUNTING & TRAFFIC COORDINATOR/FOX/Chicago: Create/load daily logs thru placement of commercial spots, graphics, episode formats & ratings. BA deg; accounting, finance, or related bus. field or equiv work exp. Exc written/verbal comm skills a must. Wide orbit & oracle exp pref’d. Full info/apply HERE (12/15)

JOB OPENING: ANALYST PROGRAM RESEARCH/BRAVO/[email protected]/NYC: Responsible for analyzing and reporting for the Program Research dept. Proven exp in analyzing & interpreting quantitative research with internal client business needs in mind. Proactive thinker w/great writing & comm skills pref’d. Full info/apply HERE (12/15)

MARKETING MANAGER/WVIT/Hartford CT: Development of sales marketing strategy and cutting edge multi-platform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations. Minimum 3 yrs marketing or agency exp as well as Min 1 yr sales exp. Full info/apply HERE (12/15)

JOB OPENING: SENIOR MARKETING DIRECTOR/National Geographic/DC: Lead marketing strategy for tentpole programming across all platforms. Drive tune-in & increased ratings for major marketing priorities. 10+ yrs of entertainment category exp. Excellent verbal and written communication skills Full info/apply HERE (12/15)

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JOB OPENING: COPY COORDINATOR/NBC/Newton Mass: Implement, revise, and maintain traffic instruction for all national orders. 3-5 years of exp working in a broadcast television traffic dept. Wide Orbit Traffic System knwlg a +. Effective organizational or office management skills. Full info/apply HERE (12/14)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info.  BS req. Full info/apply HERE (12/14)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/Crown Media Family Networks/NY: Provide sales and analytical support to the Direct Response Team. Monitor and manage inventory for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.  Provide internal analysis on inventory and sell-out levels. BS req. Full info/apply HERE (12/13)

JOB OPENING: SR ART DIRECTOR/MELT/ATL: Hands-on, innovative team player, resp for presenting creative solutions that meet client objectives & strategies. Design for events, print, digital & retail. 8+yrs creative field exp. Understanding brand identity & how to create concepts that fit w/in it. Full info/apply HERE (12/13)

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JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (12/13)

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