12/12/16: Trump dubs CNN report “FAKE NEWS!”; The CW’s Reign to end; ITV America sues Gurneys




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Good morning. It’s Monday December 12, 2016 and this is your first early morning briefing.


Tonight’s Premieres:
Animal Planet: River Monsters: Legendary Locations at 8p
Travel: Booze Traveler at 10p
VH1: America’s Next Top Model at 10p
Viceland: Big Night Out at 10p


Tonight’s Finales:
TV One: Fatal Attraction at 9p, Justice By Any Means at 10p




President-elect Donald Trump will keep his executive producer title on The New Celebrity Apprentice, premiering January 2 on NBC and now hosted by Arnold Schwarzenegger. Faced with possible conflict of interest concerns, former Trump campaign manager Kellyanne Conway told CNN on Friday, “Presidents have a right to do things in their spare time.” Trump himself went a step further on Saturday, tweeting, “Will devote ZERO TIME!”, followed by a tweet labeling CNN’s “ridiculous & untrue – FAKE NEWS!”

In related news, the future POTUS’s earned media for the month of November was $752.6 million, up from $568.5 million in October, according to mediaQuant. Since the presidential campaigns began in July 2015, Trump has racked up $6.4 billion in earned media, versus $3.7 billion for Hillary Clinton. 

UK’s Sky has agreed to 21st Century Fox’s offer price of $15 billion, adding “certain material offer terms remain under discussion and there can be no certainty an offer will be made.” Fox said it would announce a decision one way or another by January 6. Rupert Murdoch tried to buy Sky, which he’d created then lost control of, in 2010, but plans were scratched in the wake of the News of the World phone hacking scandal.

Metadata vendor Gracenote is being sold to Nielsen for upwards of $500 million, reports Variety. What reportedly draws Nielsen to the company is Gracenote’s automatic content recognition technology, allowing Gracennot to match metadata with what’s onscreen. Tribune bought Gracenote from Sony for $170 million in 2013.

If you’re among the companies with social good initiatives that are making a difference, show us how you’re getting it done by entering the 2017 Social Good Awards. Late deadline is Thursday, December 15  register here.



Mastering Mobile Programmatic: What You Need to Know Now

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NBC ordered a special aimed at finding the next puppet act, from Talpa Media, The Jim Henson Company, Craig Ferguson and Universal Television Alternative Studios. Top Puppet will premiere in the summer.

CW is developing hour-long drama Transcience, from Ian Somerhalder’s (The Vampire Diaries) and Nikki Reed’s Rare Bird Productions. Warner Bros. Television is the studio.

CW’s Reign is almost over. The soft-rated period drama’s upcoming season 4, launching February 10, will be its last.

ABC put in development crime drama Down in the Valley, from writer-directors David Posamentier and Geoff Moore (Better Living Through Chemistry) and TriStar Television, about a female police officer who finds a small-town paradise isn’t all it seems.

Drama Basket Case, from Jeff Eastin (Graceland) and Jeff Eastin (Life in Pieces), based on the 2002 bestseller, landed a script commitment from Fox. 20th Century Fox Television is the studio.

Top 10 Weekend Domestic Box Office Estimates: December 9-11, 2016
Moana (Buena Vista)
$18.8 million (week 3), cume revenue $145.0 million
Office Christmas Party (Paramount) $17.5 million, opening weekend
Fantastic Beasts and Where to Find Them (Warner Bros.) $10.8 million (week 3), cume revenue $199.3 million
Arrival (Paramount) $5.6 million (week 5), cume revenue $81.5 million
Doctor Strange (Buena Vista) $4.6 million (week 6), cume revenue $222.4 million
Allied (Paramount) $4.0 million (week 3), cume revenue $35.6 million
Nocturnal Animals (Focus) $3.2 million (week 4), cume revenue $6.2 million
Manchester By the Sea (Roadside Attractions) $3.2 million (week 4) $8.3 million
Trolls (Fox) $3.1 million (week 6), cume revenue $145.5 million
Hacksaw Ridge (Lionsgate) $2.3 million (week 6), cume revenue $60.9 million
Source: comScore



Ho Ho Holy %*@#!


Snowflakes, beer, reindeer, shots, Santas, dancers…Office Christmas Party brought a rowdy party to theatres this past weekend – and Millennials showed up, giving NCM a wild 5.3 A18-34 rating.


NCM invites you to partake in the world’s best content, major Millennial reach, and the data to back it up.

Keep the party going with

NCM America’s Movie Network.



Reel South is back for season 2 on World Channel Sunday, January 8 at 9p. The documentary series focused on Southern storytelling returns with a new host, Grammy winner Darius Rucker.

Do you think Donald Trump should remain an executive producer on The New Celebrity Apprentice?  Let us know in the new Cynopsis poll.




The “short, temporary leave of absence” of Gurney Productions founders Scott and Dierdre Gurney ended with their termination last week by owner ITV America. “Following a meeting with Scott and Deirdre Gurney, the Board of Gurney Productions has been left with no alternative but to terminate their employment and file a lawsuit in the Superior Court of California on the grounds of self-dealing, fraudulent concealment and breach of contract,” said a Gurney Productions spokesperson. ITV America alleges after selling a majority interest of their company, the Gurneys secretly formed a new production company, Snake River Productions, “as part of an unlawful plan to misappropriate the Company’s corporate opportunities for themselves and to artificially inflate the Company’s EBITDA,” according to a filing.

A U.S. magistrate judge on Friday recommended that a court order LMNO to hand over footage for season two of TLC series 7 Little Johnstons to Discovery Communications. The supplier held onto the shows since Discovery accused LMNO of deceptive business practices and canceled its contract after paying $2 million for the season. LMNO said the dispute hinges what they claim is a less-than-agreed-on price, not an unwillingness to release the shows, and will file its response and appeal this week.



That’s a lot of duct tape: Science Channel is airing every episode of Mythbusters, from Friday, December 23Sunday, January 3 at 6a. The “Mythbusters Mega Marathon” episodes will air in chronological order.

Dolly Parton will join Pentatonix on A Pentatonix Christmas Special, airing Wednesday, December 14 at 8p on NBC. Parton and the a cappella group received a Grammy nomination for their arrangement of “Jolene.”

ABC NewsThe Year: 2016 looks back at the most memorable and newsworthy moments of the year on Tuesday, December 20. Two-hour annual special airs at 9p.
Bounce TV
newsmagazine Ed Gordon explores what a Trump presidency might mean for African Americans on Tuesday, December 13 at 10p. Interviews include Black Caucus members Maxine Water, G.K. Butterfield, former RNC chairman Michael Steele and others.

Juie Andrews returns for the eighth time to host From Vienna: The New Year’s Celebration 2017, on THIRTEEN’s Great Performances Sunday, January 1 at 2:30 and 7:30p on PBS. The event features melodies of the Strauss family and their contemporaries.

American Heroes Channel pays tribute to the late astronaut and Senator John Glenn today with its best space-themed programming. The net will encore episodes of When We Left Earth: The NASA Mission, then at 10p presents original special One Giant Leap. Glenn died December 8 at age 95.

TV One’s NewsOne Now is extending its broadcast an additional hour during this week. The special year-end extended broadcast (7-9a) will offer viewers more in-depth coverage and reflect on 2016’s top stories in news, politics, entertainment, and sports, and pay tribute to prominent African Americans who passed away with year with a memorial vignette.
Hurry and you can catch the live announcement of the nominees for the 74th Annual Golden Globes Awards by Don Cheadle, Laura Dern and Anna Kendrick. The Hollywood Foreign Press Association is livestreaming the announcement on Facebook Live and GoldenGlobes.com at 8:15a.

Hold on to your Swiss Army knife. The original MacGyver is set to save the day, twice a weekday, on MeTV starting Monday, December 19, at 5p and 9p. Reboot airs Fridays at 8p on CBS.


Mike Dupud (X-Men: Days of Future Past) landed a recurring role on season four of Starz drama Power, as the vicious leader of a powerful cartel.

Christopher Gorham will recur on CBS’s 2 Broke Girls, as a friendly contractor who hits it off with Caroline.


Hulu closed a deal for exclusive SVOD rights to Louis C.K.’s Horace and Pete. Series is available to stream in its entirety.


Shine a light on your team’s work in the
CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.



The premiere of Mariah’s World on E! and Bravo averaged 527,000 among A18-49 and 843,000 total viewers on E!, and 689,000 A8-49 and 1.33 million on Bravo. The 8-parter will settle into Sundays on E!.

Fox’s Pitch posted a series high in Live+3 versus Live+SD numbers, growing 63 percent to 3.9 million viewers. 

NBC’s Saturday Night Live scored a 4.8 rating in metered market households and 2.3 among A18-49 with John Cena hosting, a best since the show after the Presidential election.

Live + Same Day Household Ratings: Thursday, December 8, 2016 based on time period averages.
Source: Nielsen
NBC: 9.8/17
NFL Thursday Night 5.0/9, NBC Thursday Night Football 10.5/19
CBS: 4.5/8
Big Bang Theory 6.1/10, Great Indoors 4.6/8, Mom 4.8/8, Life in Pieces 4.0/7, Pure Genius 3.6/7
ABC 2.2/4
Toy Story Time Forgot 2.3/4, Shrek the Halls 2.2/4, Great American Baking Championship 2.6/4, Notorious 1.7/3
FOX: 2.1/4
Taraji’s White Hot Holidays 2.3/4, Pitch 1.9/3
CW: 1.1/2
DC’s Legends of Tomorrow 1.2/2, Supernatural 1.0/2
Despertar Contigo 1.0/2, Vino El Amor 1.2/2, El Color de la Pasion 1.1/2
Silvana Sin Lana .9/1, La Dona .9/2, El Cheme 1.1/2
A18-49 Ratings: NBC 5.1/18, CBS 1.3/5, ABC .8/3, FOX .8/3, CW .7/2, TELE .7/2, UNI .6/2


Actor Joe Mascolo died December 8 after battling Alzheimer’s. He was 87. Mascolo was best known for his role as Days of Our Lives’ Stefano DiMera, which he played on and off since 1982.


This Day in History:
1925 – The first motel opened, in San Luis Obispo, CA.

Answer to Our Last Trivia Question: Which TV show was based on the book Home Before Morning, written by a former U.S. Army nurse? China Beach. Kudos to: Phyllis Rosenstein-Mediassociates/Sandy Hook, CT, Andy Morris-Reelz, Rose Anderson-New York Festivals/NYC, Ellen Falb-Newmark-NBCUniversal/NYC, Courtney Baran-Huber-Cartoon Network/NYC, Matt Fera-McgarryBowen/Chicago, Paul Blutter-Hollywood Depot Rentals/Burbank, Will Allmendinger-Clear Channel Outdoor/Chicago, Pat Brady-CESD/LA, Robin Szollosi-Loyola Marymount University/Playa Vista, CA, Greg Stewart-LA, Matt Sautter-Imagine Communications/Denver, Judy Margolis-The Ad Place/Dallas

Today’s Trivia Question: Which supporting character in an early sitcom had a cat named Minerva? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Classic Sitcom Initial This: J.K., then G.G. played GW on DtM (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: MASS MEDIA MANAGER/CHARTER COMM/STAMFORD CT: Responsible for the strategic development, oversight and execution of effective advertising plans that drive company growth. This position requires extensive Media knowledge of both Traditional and Digital Media tactics. Full info/apply HERE (12/17)
SOCIAL MARKETING DIRECTOR/AMC/NYC: Develop social strategy and media plans for AMC shows/communities to drive tune-in and user acquisition for AMC digital platforms. 5-7 years Digital or Social Mktg experience with strong platform expertise and social analytics. Full info/apply HERE (12/17)

JOB OPENING: GLOBAL MEDIA FULFILLMENT SPECIALIST-PROJECT/A+E Networks/Stamford CT: Acct mgt, cust service for multi int’l territories. Global tech spec knowledge; file audio, post prod preferred. Multi task, problem solver. Full Info/Apply: http://www.aenetworks.com/careers (12/16)

JOB OPENING: MGR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Resp for supporting research needs of Viacom’s brands for our sales & mktg teams & for supporting key rsrch projects & initiatives. 3+ yrs exp media or consumer rsrch; knwldg of young adult consumers a +. Full info/apply HERE (12/16)

JOB OPENING: MARKETING MGR, CABLE ENT/NBCU/NYC: Marketing Mgr to support USA & Syfy Network Partnerships. Respond to RFPs & brainstorm & pitch multi-platform campaigns. 5+ yrs exp. Full info/apply HERE (12/15)

JOB OPENING: SOCIAL ENGAGEMENT PROD/NYC: Social Engagement Prod. Seeking brilliant aud. engagement prod/creative storyteller to run social media accounts for digital-first vertical within NBC News. Full info/apply HERE (12/15)

JOB OPENING: VIDEO JOURNALIST/NBCU/NYC: Disruptive digital video journalist with eye for undiscovered stories; new digital vertical at NBC News. Full info/apply HERE (12/15)

JOB OPENING: ASSOCIATE PRODUCER, NEWS/NYC: Plan & coord production of MetroFocus – story dev thru post-prod & delivery; min 2 yrs editorial exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (12/15) 

JOB OPENING: DIR DIGITAL MARKETING/SOCIAL TV/NY: Oversee networks digital content strategy and messaging across all platforms. Focus on social. 6-8 yrs experience in consumer marketing/social/creative. Full info/apply HERE (12/14)

JOB OPENING: SR MGR, DIGITAL/PARTNERSHIP MRKT/FREEFORM/BURBANK: Develop/execute social mrkt strat, content creation, moderation and reporting. 5 yrs exp digital/social media, strng writing skills. Full info/apply HERE (12/14)

JOB OPENING: SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (12/14) 

JOB OPENING: SALES PLANNER/GSN/NY: Media plans, decks, acct mngment & mktg collateral for ad proposals; asst. in prog., events, new bus prospecting, tracking & reporting client’s activity. 2+ yrs exp. sales asst. or media plan’r/buyer. exp. in TV & Dig Plan’g; Knwlg of MS programs. BA deg req; Send Res/CL: [email protected] (12/14)

JOB OPENING: SR PUBLICIST/Adult Swim/ATL: Create/manage publicity campaigns for tv series/digital launches/industry events. 4-5 years ent publicity experience, strong press contacts, excellent verbal and written skills. Full info/apply HERE (12/14)

JOB OPENING: JR MOTION GRAPHICS DESIGNER/EDITOR/Serino Coyne LLC/NYC: A division of Omnicom Group Inc is seeking candidate w/strong work ethic & the ability to multi-task & excel in a deadline driven environment. Min 4 yrs exp graphics design & animation. BA deg related field. Full info/apply HERE (12/14)

JOB OPENING: SENIOR WRITER/PRODUCER/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and “Always On, Slightly Off” sensibility. 6-8 years experience. Submit resume and reel link HERE (12/14)

JOB OPENING: MARKETING MGR/Consumer Reports/Yonkers NY: Join as key part of the team that dvlps & launches a new member exp program. 5+ yrs’ exp in marketing with digital focus. Demonstrated track record of success developing and executing marketing programs that drive brand engagement. Full info/apply HERE (12/13) 

JOB OPENING: PRODUCER/ EDITOR (FREELANCE)/SPIKE BRAND CREATIVE/NYC: Help dvlp/produce innovative, relevant & brand-defining creative promos, content and campaigns for Spike scripted series. 3-5 yrs exp in TV or Digital producing/editing exp for TV/content/advertising specifically. Resume HERE (12/13)


ABC: The Great Christmas Light Fight, The Great American Baking Show [r]
CBS: Kevin Can Wait, Man With a Plan, 2 Broke Girls, The Odd Couple, Scorpion
CW: Grandma Got Run Over By a Reindeer, Greatest Holiday Commercials Countdown 
FOX: Gotham [r], Lucifer [r]
NBC: The Voice, Timeless
PBS: Antiques Roadshow [r], Antiques Roadshow [r], The Greeks [r]
Telemundo: Silvana Sin Lana, La Dona, El Chema
Univision: Despertar Contigo, Vino el Amor, El Color de la Pasion


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