CYNOPSISDIGITAL
12.04.15 Good morning. It’s Friday December 4, 2015, and this is your first early morning digital briefing.
AOL and A+E Networks have joined together in programmatic union. As part of a wide-ranging deal, A+E will be able to license ONE By AOL (AOL’s programmatic ad platform) to create its own private exchange marketplace. “[They’ll be] inviting their own partners into their own closed ecosystem,” AOL Publisher Platforms President Tim Mahlman explained to Adweek. As part of the deal, A+E has also agreed to an upfront ad commitment; the company will use AOL’s content brandsincluding TechCrunch, the Huffington Post, and Xboxto drive awareness to the programs on its networks, which include Lifetime and History. AOL was acquired by Verizon earlier this year.
YouTube Red, YouTube’s recently launched subscription service, has already announced a handful of digital series set to roll out early next year. But in the long run, will those be enough to get users to pay-and keep paying-the $9.99 a month subscription fee? YouTube may not think so. The Wall Street Journal reports that the Google-owned company has been in active talks with major Hollywood studios and production companies in an effort to secure premium film and TV content to license for the service. Few details are known about which potential partners YouTube has been speaking with.
Watch out, Periscope. While Facebook made live-streaming features available to certain celebrities earlier this year, now the company is turning its sights to the teeming masses. Facebook is beginning a rollout that will eventually allow all users to broadcast live video to followers and friends. The feature has initially been made available to a select number of U.S.-based iPhone users. Facebook made the announcement in a blog post-check it out here.
Gen-Z oriented interactive live-streaming platform YouNow has partnered with Roker Labs, the division of Al Roker Entertainment devoted to tracking live streaming talent. The news, first reported by VideoInk, was announced at the TV of Tomorrow Show in NYC. Beginning in early 2016, YouNow will introduce a series of Roker Labs-produced short pilots on its platform. Food will be the initial focus.
FamiLeague, the recently launched MCN focused on the intersection of sports and family, has partnered with NFL star Greg Jennings. Jennings Journey, a new series starring the wide receiver, his wife, and their four kids, will be the lead-in for a yet-to-be announced slate of family lifestyle content.
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The holidays are coming, and there’s been a flood of news about virtual reality. So how have folks in the VR business been affected? “The holidays are already [having] a huge impact on our sales,” says Gregg Katano, Chief VR Business Strategist at Unofficial Cardboard. Learn how VR can play into your business strategy at the December 8 webinar Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers. Ten lucky registrants will win a free Unofficial Cardboard viewer. Sign up HERE…
….speaking of which, Google announced the release of Cardboard Camera, a new Android app that allows users to create immersive 360-degree panoramas with their smartphone cameras, then view them using the Cardboard viewer. Google is billing the app as an opportunity to “step inside personal moments.” Check out the announcement here.
Cable network Fusion has made a content deal with Littlstar, a relatively new virtual reality network. Fusion will create VR content to run across VR and mobile VR platforms, leveraging Littlstar’s platform, network, and apps for distribution.
OTT + SVOD
Seeso, the new ad-free comedy streaming channel from NBCUniversal, made its beta debut yesterday. Cynopsis Digital spoke with Evan Shapiro, EVP of NBCUniversal Digital Enterprises, who calls Seeso a combination of the best features of linear TV and OTT. Check out what he had to say here.
And to think this is just a tiny fraction of the country. Chinese streaming provider iQiyi announced that, as of December 1, it had reached 10 million paid subscribers, the largest subscriber base of any Chinese streaming platform. Back in June, that number was 5 million. According to the company, the data comes from the China Netcasting Services Association and the China Internet Information Center.
International film and TV streaming network DramaFever is rolling out a slate of “DF Minis” – short-form series with roughly ten-minute-long episodes. Starting today, five new Minis will make appearances throughout December. When a new series debuts, all of its episodes will be made available at once.
Vimeo has begun introducing adaptive bitrate streaming across its service, paving the way for 4K Ultra HD video streaming capabilities. Adaptive streaming and 4K capabilities will initially be available only to a select number of viewers, but the company says the features will roll out to everyone in Q1 of 2016. At launch, the adaptive bitrate and 4K support will be available on Vimeo.com, as well as the company’s VOD platform, iOS, and Apple TV. Amazon TV, Roku and Android will arrive in the coming months, according to Vimeo.
Digital studio Indigenous Media has announced several new hires. Ben Fast, most recently the Director of Scripted Television at The Weinstein Company, will now serve as Indigenous Media’s EVP of Development. Maira Nevarez, most recently the VP of Finance for NBCUniversal properties E! Entertainment and Esquire, will now serve as Indigenous Media’s EVP of Finance and Operations.
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Join Cynopsis on Tuesday, December 8 from 1:30-3PM EST for our latest webinar, Virtual Reality: What Programmers Need to Know Now to Lure Viewers and Advertisers, and get up to speed on how to use the exciting new technology consumers are clamoring for in your media strategy.
Yesterday, VR animation start-up Baobab Studios announced that it had raised $6 million in its series A funding. Comcast Ventures led the round, with participation from HTC, Samsung, and several others. A sneak peak of Invasion!, the company’s first VR experience, is already available for Samsung Gear VR viewers through the Milk VR app. Take a look here.
See you Monday,
David Teich
12.04.15
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JOB OPENING: TRAFFIC COOR/LA/TEMP: Maintain daily operation of the traffic operation for PIVOT. Resolve discrepancies, quality control/inventory, check logs and coordinate Ad Sales. Traffic and/or On Air EXP preferred. Email resume to [email protected] (12/11)
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JOB OPENING: SENIOR ASSOCIATE/FINSBURY/NYC: Finsbury, a WPP Company, is hiring PR/Communications professionals at the Senior Associate and VP levels. Seeking those with corporate, sports, media and brand marketing experience. To send your resume, or for more information, email: [email protected] (12/10)
JOB OPENING: EXECUTIVE ASST/Meredith Viera Show/NYC: To support EP.Liaison between Supervising Producers & prod staff regarding meetings, updates & staffing. 2 yrs professional admin exp req’d. BA deg or equiv work exp. Coord Travel and arrange calendar. Full info/apply HERE (12/10)
JOB OPENING: DIR, MUSIC & PUBLISHING/NATGEO/DC: Draft & negotiate print/digital publishing & music transactions, incl author agmts, life rights, sync, master use, composer, soundtrack & music library. JD & music legal exp req. Full info/apply HERE (12/9)
JOB OPENING: COORDINATOR, INTEGRATED MKTG/TV ONE/NYC: Assist team in dvlpng mktble custom sales opps thru brainstorming & liaising w/prgmng/prod teams to create TV & cross-platform prgrms. 1-2 yrs exp @agency, media co or sales/mktg. Full info/apply HERE (12/9)
JOB OPENING: VIDEOGRAPHER/EDITOR/MINER&CO STUDIO/NYC: Shoot & edit video of audience insights research. Clients Incl the Most Recognizable Networks in TV & Leading Brands. Experience shooting/editing focus groups and in-home mini-documentaries. Apply HERE (12/9)
JOB OPENING: SR PR SPECIALIST/Neulion/NYC: Help execute corp media relations strategy to drive key co messages to business, sports & ent ind publications & influencers. 5 yrs direct exp mng PR activities in tech &/or ent env. A mix of agency & in-house exp pref’d. Full info/apply HERE (12/9)
JOB OPENING: VP, MKTG & PARTNERSHIPS/NeuLion College/NYC: Serve as SR level contact in charge of building relationships w/in college mktplace. Oversee daily bus. ops of NeuLion College partners incl partner relations & mktg teams.Mng team of 10. Resume HERE (12/9)
JOB OPENING: SR. MOBILE PRODUCT MGR/FOX Sports Digital/LA-Playa: Lead Dev+Mgt of Mobile apps, concept-launch for iOS, Android, WIN. Customer-focused analysis; mng entire lifecycle. 3-5 yrs exp consumer-facing mobile app dev, wire-framing. Knwlg of competitive mobile. Apply HERE (12/9)
JOB OPENING: SR MGR PROGRAM SCHEDULING & ACQUISITIONS/CMT/Nashville: Resp for implementing scheduling strategy across the linear platform. 3-5yrs professional exp in media or related field; pref in TV. Priorprgrm schedulingexp w/a cable channel or network a must. Full info/apply HERE (12/9)
JOB OPENING: MULTIPLATFORM PRODUCER/COMEDY CENTRAL/LA: Lead efforts to conceptualize/produce multiplatform content for all digital & social platforms. 5+ yrs multiplatform content prod exp @ major commercial media, ent or creative brand or interactive agency. Full info/apply HERE (12/9)
JOB OPENING: SR ANALYST, CONSUMER INSIGHTS/Nickelodeon/NYC: Facilitate & help mng consumer rsch projects, both qualitative/quantitative. 2-3 yrs+ qualitative/quantitative consumer & mkt rsrch exp @rsch supplier/ad agency or trends/innovation agency. & BA Deg. Fully info/apply HERE (12/9)
JOB OPENING: CREATIVE PRODUCER/NYC: Execute short-form creative that aligns w/brand vision, pitch and produce on-air quality work under quick turnaround. Min 5 yrs exp at agency, media org, non-profit, or political campaign pref’d. Full info/apply HERE (12/8)
JOB OPENING: MGR, SHORT FORM PROGRAMMING STRATEGY/Comedy Central/NYC: Exp’d content expert to mng short-form prgrmng across all platforms. 3-6 yrs exp TV prgrmng, pref w/focus on short-form content esp w/Snapchat app. Full info/apply HERE (12/8)
JOB OPENING: SR RESEARCH ANALYST/TV ONE/Silver Spring MD or NY: Asst Sr Rsch Dir w/interpreting media rsrch results & communicating results. Strong knwlg Nielsen software prods & 3rd party software systems. BS deg & 2+ yrs rsrch exp @ media co/agency. Full info/apply HERE (12/8)
JOB OPENING: SALES & MKTG MGR-DISTRIBUTION/DISCOVERY/LA: Enthusiastic innovator to manage client relationships, pitch/implement strategic mtkg initiatives & support sales efforts for distribution+ partner mktg strategy across Discovery’s portfolio of ntwks.. 4+ yrs exp req’d. Apply (12/8)
JOB OPENING: DIRECTOR, PRESS & COMM/TV LAND/S. MONICA: Develop & implement PR/comm strategies for scripted series dev & prod. Relationships w/media in consumer, digital & entertainment segments. Req’s 7+ yrs in TV Comm/Media Relations Full info/apply HERE (12/5)
JOB OPENING: DIR SOCIAL MARKETING/AMC/NYC: Serve as in-house social media expert. Driver of social initiatives from idea creation to production. Understands social metrics and analytics. 4-6 yrs in consumer, digital, social mktg. Ntwk exp a plus. Apply HERE (12/5)
JOB OPENING: SOCIAL MEDIA MANAGER/SKRATCHTV/NYC: Create social media content for visual storytelling across multiple platforms. Manage programming and distribution across all social media platforms. Interest in golf a must. Full info/apply HERE (12/5)
JOB OPENING: MGR INTEGRATED MARKETING/IFC/NYC: Mng sponsorship based mktg from pitch to fulfillment. Serve as liaison between network & sales teams. 3-5 yrs int mktg & project mmgt exp. Creative thinker, strong comm skills & det oriented a must. Full info/apply HERE (12/5)
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