12/19/22: Cynopsis Media Tech Update

Medias First Morning Read
Monday December 19, 2022

Twitter suspended the accounts of several journalists without warning on Thursday, after some of the accounts had reported on the suspension of Mastodon. The account of the Twitter rival had been yanked after Mastodon linked to a bot that tracked the location of Elon Musk’s private jet. “Same doxxing rules apply to ‘journalists’ as to everyone else,” tweeted Musk. On Friday night, Musk restored the reporters’ accounts in response to a poll on his personal account that saw 59% of voters in favor of the move.

Then on Saturday, the Twitter account of Washington Post tech columnist Taylor Lorenz was suspended after she tweeted a request for a comment at Musk for a story she was working on. “Elon seems to be banning anyone who disagrees with him,” said Lorenz in a TikTok video. On Sunday, Musk tweeted that his action was a “Temp suspension due to prior doxxing action by this account. Will be lifted shortly.”

Two former Twitter employees are launching a new platform, Spill. “Most critically, we are focused on rewarding creators who frequently set new trends yet are routinely overlooked – especially Black women, the queer community and many other vibrant communities,” says the website. CEO Alphonzo Terrell, former global head of Social and Editorial at Twitter, and CTO DeVaris Brown, former product manager lead, expect the platform to launch in 6-8 weeks.

YouTube has removed the channel for sex site Pornhub for violating YouTube’s policy against linking to external websites that host content prohibited on YouTube. The National Center on Sexual Exploitation had flagged the channel on Friday for an alleged violation. Not so, argues Pornhub. “Pornhub maintains the absolute best trust and safety measures on the internet and takes special care to ensure it does not violate any of YouTube’s Community Guidelines,” said the company in a statement. “Unfortunately, this is just the latest example of discrimination against those in the adult industry.”

Jimmy Fallon, Snoop Dogg and Kevin Hart are among the celebrities named in a class-action lawsuit alleging that Yuga Labs, parent company of NFT series Bored Ape Yacht Club, used A-listers to artificially inflate the value of NFT tokens and engaged in misleading promotions. A Yuga Labs spokesperson labeled the allegations “opportunistic and parasitic.”

An outage on Wednesday that resulted in many FuboTV subscribers missing the World Cup semifinal match between France and Morocco, “was not related to any bandwidth constraints on Fubo’s part,” said the streamer. “We were instead the target of a criminal cyberattack.” FuboTV said it has reported the incident to authorities and enlisted a security incident response company to investigate.

Amazon Games and Crystal Dynamics have struck a deal under which Crystal Dynamics will develop a new multiplatform title in the Tomb Raider series. Amazon Games will provide “full support” and publish the game globally.

Super League Gaming and advertising agency DMA United are collaborating to deliver new discovery and monetization avenues for fashion, style, and luxury IP, with a fashion-centered launchpad for brands and creators. The collaboration will use DMA’s polycultural platform of clients, partners, individuals and brands, and Super League’s expertise, relationships, publishing and audience development capabilities in the metaverse.

Cloud-native database SingleStore announced the general availability of its 8.0 release. “The need for real time is here, but it doesn’t just happen through sheer will,” said Raj Verma, CEO, SingleStore. “Real time has been baked into our foundational design from very early on, and the continued innovation with the latest announcement sets us apart as the world’s only unified database that allows you to transact and reason with data in real time in a multi-cloud hybrid distributed environment.”

Omens Studios is launching the “Omens Multiverse” to take animation and movie-based IPs into virtual reality and interactive experiences. The studio has two projects currently in development – “Circle Line” and “Oasis” – which will both be available as VR experiences and have NFT collections. Omens Studios is also creating a Roblox experience based on series “Leo the Wildlife Ranger”, coming 2Q23.

2023 Sports Media Awards

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Teads has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science. The partnership will see Teads integrate IAS’s Context Control solution for avoidance. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and optimize their programmatic display and video ad campaigns on a pre-bid basis.

Estrella Media has partnered with FreeWheel to expand its connected TV advertising business. The partnership will enable both companies to support the growth of Hispanic CTV across Estrella Media platforms. “Our passionate audience is watching more CTV than ever before,” said Rene? Santaella, Chief Digital & Streaming Officer. “We need to make sure they get an excellent free ad-supported experience surrounding the content they love. FreeWheel is helping our ad sales operation achieve better ROI on CTV so everyone wins.”


More than a dozen shows are leaving HBO Max. Warner Bros. Discovery plans to license 13 of its HBO Max originals to third-party free streaming services: “Westworld,” “The Nevers,” “Finding Magic Mike,” “Head of the Class,” “The Time Traveler’s Wife,” “Raised by Wolves,” “FBOY Island,” “Legendary,” “Gordita Chronicles,” “The Garcias,” “Love Life,” “Made for Love” and “Minx.”

FilmRise acquired North American AVOD and FAST rights to programs from Urban Home Entertainment. The agreement grants FilmRise rights for its apps and FAST channels, including over 60 films and series, including “Laffapalooza” with Jamie Foxx and stand-up acts from comedians such as Tracey Morgan, Kevin Hart and Steve Harvey.

JetBlue and Peacock reached new heights with their inflight entertainment partnership. Beginning next spring, Peacock will be the exclusive streaming partner of JetBlue. Customers will be able to view Peacock Originals and upcoming series on demand for free. The airline’s TrueBlue loyalty program members will have special access to offers on Peacock subscriptions

The Canela.TV free channel is now available on VIZIO’s free streaming service, WatchFree+ on VIZIO Smart TVs. Canela.TV on WatchFree+ offers over 10,000 hours of entertainment for adults and children.

MotorTrend TV is now available to stream on VIZIO WatchFree+. The Warner Bros. Discovery company now offers viewers access to its FAST TV channel in the sports and outdoor category.

Allen Media Group’s Local Now has teamed with PBS to include live streaming of local PBS stations, kids’ content and series like “Frontline” and “Antiques Roadshow.” “The addition of local PBS stations is a major achievement for Local Now and cements our position as the leader of free-streaming local news and entertainment in America,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group.

To encourage people to try +play, its free subscription management platform in beta, Verizon is offering a free year of Netflix’s premium plan with the purchase of another subscription (options include AMC+, NFL Plus and Calm, among others). “The platform reflects Verizon’s core commitment to serve the changing needs of consumers, who are empowered – more than ever – to choose the kinds of content and experiences they want, and the platform is a marketplace for content partners to leverage even broader direct-to-consumer reach and engagement,” said Verizon Chief Content Officer Erin McPherson.

DirecTV Stream’s offerings now include Peacock for $2.99/month, $2.00 off the regular price. Customers are able to manage Peacock and other subs purchased via DirecTV through a single bill.

MotorTrend Group programming is now available on Freevee, via MotorTrend FAST TV. “MotorTrend FAST TV is the perfect bridge to help casual viewers become devoted gear heads, which in turn will allow them to delve deeper into MotorTrend’s unparalleled catalog of premium automotive content,” said Mark Jocson, Head of Distribution, MotorTrend Group.

More than 60% of its subscribers have watched Korean content in 2022, revealed Netflix, and Korean content was included in the streamer’s Weekly Top 10 chart in more than 90 countries. Korea’s “Squid Game,” “Extraordinary Attorney Woo” and “All of Us Are Dead” all made Netflix’s Top 10 most popular non-English shows ever, with “Squid Game” topping the list of all shows regardless of language.

The household penetration levels of the major subscription streaming services held mostly flat YoY, with the exception of Paramount+, which has jumped up to 17% from 11% driven by “Yellowstone.” That’s according to the latest DASH study from ARF, which noted Disney (41% up from 39%) and HBO Max (29% up from 27%) have risen slightly, while the market leaders, Netflix (66% down from 69%) and Amazon Prime (56% down from 58%), have declined slightly. Netflix and Disney remain the most shared services among both friends (12% and 13% respectively) and relatives (36% and 33% respectively).

Music video network Vevo has extended its partnership with Amazon with the launch of 24/7 Vevo channels on Freevee. Each Vevo channel features linear programming dedicated to a specific decade, genre, or theme. “Amazon has already been a critical partner for Vevo in bringing on-demand, premium music video content to music fans via our Vevo app on Fire TV and Echo Show. We are excited to now expand our distribution footprint with Freevee in the FAST (free ad-supported streaming TV) space, which is a major growth area for Vevo,” said Rob Christensen, SVP, Global Sales & Distribution, Vevo. “For our brand partners, this launch creates even more CTV advertising opportunities on the Vevo network.”

Dateline 24/7, Just for Laughs GAGS, Localish, and BET Pluto TV have joined Samsung’s offering of 250 premium channels. Samsung TV Plus is available in 24 countries and 465 million devices.

Outdoor Sportsman Group’s MyOutdoorTV is adding “Angler Stream,” the 24/7, ad-free streaming channel that features fishing shows.

The Super Arab IPTV streaming service pirated channels from Dish Network, determined a US District Court in Texas, and has been directed to pay Dish $2.1 million and stop streaming any content from the Al Arabiya, Al Hayah 1, ART Cima, CBC, CBC Drama, Future TV, Hekayat, LBC, LBCI (aka LDC), and Melody Classic channels.


Cadent Aperture Platform announced a partnership with 605 to understand the full impact of campaigns and measure business outcomes. The combination of Cadent’s targeting capabilities and 605’s measurement and attribution solutions is intended to enable clients to run campaigns with a focus on fueling incremental consumer behavior, driving existing customer households to take action more often, and purchase or visit at a higher rate.

Inscape, a provider of ACR data from VIZIO Smart TVs, has unveiled a proprietary TV audience weighting solution designed to build an ACR dataset that is nationally representative of the US population, called the National Representative Panel (NRP). The NRP calibrates a significant subset of smart TVs within the Inscape TV panel and balances it to the US Census, removing variances across audience segments such as age, gender, income, location, cable subscription, antenna usage and ethnicity.

A custom survey of group viewing found the NFL’s Thanksgiving Day games had an average-minute audience of 44.1 million viewers, up 31% from Nielsen’s original report. “Quantifying the exact number of people watching NFL games on Thanksgiving presents additional challenges due to the fact that so many people gather in different group settings with family and friends,” said Paul Ballew, Chief Data and Analytics Officer of the NFL. “As was the case with our study around the Super Bowl, we feel this Nielsen custom survey helps provide a more complete picture of the total viewership for this unique day on the NFL calendar.”

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Check out more jobs in Cynopsis Classifieds »
Job of the day

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE (1/16)

Operate and analyze ad tech stack, optimizing on the partner level as well as overall enterprise level. Onboard and manage new programmatic (SSP and Ad Network) partners and assist in any troubleshooting around SSP setups, partner integrations and ad delivery. 7-10+ years of ad operations experience in the programmatic ad tech ecosystem. Full info HERE (1/13)

Frequently liaise with senior level internal & external contacts, screening & prioritizing all forms of incoming communications, dealing with routine issues & coordinating more complex responses ensuring these are delivered in a timely and effective manner. 3+ yrs of exp. providing administrative assistance at Executive level in the Media industry. Full info HERE (1/13)


Latitude is searching for an experienced research analyst. This position will focus on client communications and managing projects across their entire lifecycles – from design/proposal through reporting and presentation. Ideal candidates will be experienced in media, and comfortable both analyzing research data and communicating with clients. Full info HERE (1/13)

VEVO/Remote: Harness the power of Vevo’s data to provide better experiences for Vevo’s end users, advertisers, artist & label partners, along with deep insights for internal business groups. Full info HERE (1/12)

VEVO/NYC: Play a vital role in the success of the Ad Operations group by helping to drive revenue across key business initiatives. Responsible for helping to lead the technical ad implementation strategy across our ever growing distribution landscape. Full info HERE (1/12)

VEVO/NYC: Develop and position Vevo’s B2B brand among the advertising and buying community. Responsible for planning and executing strategic marketing initiatives that drive sales and further Vevo’s brand objectives. Full info HERE (1/12)


Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site. Manage multiple project timelines and executions simultaneously for maximum efficiency. 5+ yrs exp. leading management of a website property. Full info HERE (1/11)


Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments. Manage Creative Marketing & Promotion department. Min 10 yrs exp. at a broadcast or cable entertainment network. Full info HERE (1/11)

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Lead promotion and brand management for our national marketing and digital content strategies. This role will interface with the management team, show producers, our national network and streaming partners, and program sponsors. Full info HERE (1/11)

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Support with audience and consumer information related to our national programming. This role will compile and analyze linear, digital and OTT cross platform viewership for the purposes of strategic planning and to create actionable internal insights and client presentations. Full info HERE (1/11)

MATTER OF FACT WITH SOLEDAD O’BRIEN/WASHINGTON, DC: Must have highly developed program production skills, a keen eye for visual and graphic show elements, and an editorial commitment to amplifying diverse voices in the conversation about the nation’s future. The Senior Producer will assist with production scheduling and budget. Full info HERE (1/10)

TEXAS TECH UNIV./LUBBOCK, TX: Practitioner/teacher with min. 5 yrs. exp. In VR/AR/MR, virtual production, digital world-building, interactive media, human-computer interaction, motion graphics, VFX, etc. Apply by Dec. 1. Full info HERE (1/10)

STARZ/SANTA MONICA: Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews. Develop and maintain close working relationships with members of the press. 3+ years of entertainment exp. in public relations. Full info HERE (1/10)

TMZ/LOS ANGELES: Partner with the Head of Revenue & Strategy to develop new growth opportunities for TMZ’s digital products and execute various revenue initiatives. Optimize current suite of products (web, apps, other) against desired goals. 10+ years of work exp. including experience in programmatic and digital (display and video) advertising and online media. Full info HERE (1/9)


Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (1/9)

INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (1/9)


Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (1/9)

NYC or Remote

Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (1/6)

BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (1/6)

NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (1/6)

Responsible for developing and expanding a roster of content creators and growing Outloud Talent as a business unit. You’ll provide one-on-one support and guidance to your roster of talent. Looking for someone with 3+ years of experience managing content creators and comfortable with building from the ground up. Full info HERE (1/5)


Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (1/5)

SILVER SPRING, Hybrid Remote

Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (1/5)

SILVER SPRING, Hybrid Remote

Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (1/5)


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