Meta is rolling out updates to Facebook’s Feed, search, and navigation. Feed will be cleaner and more immersive, while search results will appear in a richer grid that supports all content types. Meta is also testing a new full-screen viewer that lets users browse photos and videos without losing their place in search. Additionally, finding people with shared interests will be easier.

Horizon Media and Nielsen are expanding advanced audience and ID matching capabilities within blu, Horizon’s proprietary AI-driven marketing platform. Horizon clients will now be able to match their first-party data with TransUnion and Nielsen IDs and use those same advanced audiences throughout the entire campaign cycle. “Our first-to-market integration, together with TransUnion, marks a pivotal step in building the next generation of advanced audience planning and measurement that drives business outcomes for our brands,” said Michele Donati, EVP, Chief of Futures, at Horizon Media.

Tubi will become the first streaming platform to trigger app download on FireTV and launch via Matter Casting, a casting standard enabling seamless mobile-to-TV viewing. With Matter Casting, viewers can cast Tubi content directly from iOS and Android devices to Fire TV, no separate app installation required.

YouTube shared some updates to YouTube Shorts it says will help brands maximize their holiday budgets. Improvements include:
· Introducing comments on eligible Shorts ads to give brands more ways to interact with audiences and match the experience of organic Shorts.
· Enabling Shorts Creators to link to a brand’s website for branded content.
· Launching Shorts ads for mobile web to extend support for short-form video ads.

Fifty-six percent of US consumers use GenAI at least several times a week, according to data from LoopMe, and 19% of that group reports spending less time browsing the web because of GenAI. Gaming, however, is on the rise – 19% of consumers said they are spending more time on mobile gaming, a number that rises to 40% among 25-34-year-olds. “What the research highlights is the advertising opportunities opening for brands as gaming becomes a key route to market,” said Stephen Upstone, CEO & Founder at LoopMe. “This is a medium that’s being embraced by all age groups and all demographics. And it’s increasing among frequent AI users as well as more casual ones, offering brands the potential to get in front of audiences that other channels might not serve well.”

JWP Connatix, the independent platform for video publishing and monetization, has rebranded as JWX. Rather than focus exclusively on video, JWX will support a wider range of content formats and distribution channels. “The media landscape has changed, with new issues that need immediate attention — from discovery dynamics to platform dependencies,” said JWX CEO John Nardone. “We are building JWX to stand with them in this moment: to serve as a partner that understands their challenges and provides technology to help them adapt and thrive.”

Mediavine’s partner, BigScoots, is integrating Cloudflare AI Crawl Control, giving Mediavine publishers self-service, granular control over AI bots like GPTBot and Perplexity, addressing AI-driven content scraping and its threat to publisher earnings. The feature will soon enable publishers to return a customizable HTTP 402 “Payment Required” response to blocked bots, effectively setting the stage for future “Pay Per Crawl” monetization models.

Xfinity announced the launch of new national video plans with all-in pricing. Available to new and existing customers, all packages come with an included X1 4K TV box and voice remote.

WunderKIND Ads announced a programmatic integration with Yahoo DSP, granting advertisers scalable access to Wunderkind’s proprietary CTV Pause Ads. Brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV inventory, triggering engagement during opt-in moments, and measuring full-funnel impact with clarity. “Integrating Wunderkind’s high-impact display and CTV formats into Yahoo DSP doesn’t just expand our inventory; it’s an initiative aimed at enhancing user engagement and driving measurable business outcomes,” said Beau Ordemann, Vice President, CTV at Yahoo.

Universal Ads announced that Cox Media, Philo, Samsung Ads, Telly, and Vevo have joined the Universal Audience Network, bringing the total to more than 20. “Universal Ads continues to make TV buying easy by consolidating fragmented, premium supply into one self-service platform, covering every major kind of high-quality viewing experience, from programmers and cable providers to distributors, smart TVs, VOD, FAST, and more,” said Adam Royle, Head of Publishers, Universal Ads. “This latest curated addition of leading publishers is another step in our mission to grow premium video as a category for businesses, especially those new to TV advertising, while creating new demand for our partners.”

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LG Ad Solutions struck a new partnership with CCR Media and AdImpact that establishes a local television dataset spanning all 210 US markets. “We’re building one of the most comprehensive local CTV data ecosystems in the market, one that connects what’s airing, what’s being advertised, and how audiences engage across every US market,” said Serge Matta, President, Global Ad Sales, LG Ad Solutions. “This partnership ensures that we can deliver ads that are relevant to viewers while helping brands avoid wasted spend in markets that don’t matter to their business.”

DoubleVerify announced the expansion of the DV Authentic Attention® product to TikTok – the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. Through its partnership with TikTok, DV now delivers granular, impression-level insights that uncover how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives.

Audience Segments from Nielsen Marketing Cloud are now available across the Amazon Ads marketplace, including the Amazon DSP and their data clean room, the Amazon Marketing Cloud. The collaboration allows advertisers to seamlessly access Nielsen’s audience segments to target their specific audience, deliver ads across multiple platforms and formats, and measure performance. “With our audience segments now in Amazon’s industry leading advertising ecosystem platforms, we offer marketers one of the industry’s best data capabilities to help further drive marketing ROI,” said Kirsten Cummings, General Manager, Outcomes at Nielsen.

Uber Advertising announced Uber Intelligence, a data and insights platform built in partnership with LiveRamp. Uber Intelligence lets advertisers securely combine their own customer data with Uber’s consented, pseudonymized signals while maintaining strict governance and privacy controls. “For years, brands have been chasing signals that keep disappearing. What they really need is a way to understand people through how they live, not just how they click,” said Edwin Wong, Global Head of Measurement at Uber Advertising. “Powered by LiveRamp, Uber Intelligence allows brands to transform their customer view by building connections grounded in real-world behavior that is human, contextual, and measurable.”

Predictive advertising company Cadent has acquired VuePlanner, specialist in YouTube video ad planning, optimization, and measurement. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits,” said Nick Troiano, CEO, Cadent. “With VuePlanner, Cadent is the only platform that enables advertisers to activate YouTube’s premium creator inventory alongside linear and CTV.”