11/24/14: Netflix picks up Tina Fey and Robert Carlock’s NBC series; Fox orders new series based on YouTube’s ‘Fail Army’; StubHub premieres branded web series #OnlyGoodSurprises


Good morning. It’s Monday, November 24, 2014, and this is your first early morning digital briefing.


Tina Fey and Robert Carlock’s (both 30 Rock) original series Unbreakable Kimmy Schmidt has shifted from NBC to Netflix. The streaming service picked up two seasons of the series, with the 13-episode first season set for March 2015. The show stars Ellie Kemper (The Office), Jane Krakowski (30 Rock), Tituss Burgess (30 Rock) and Carol Kane (Taxi). “When the opportunity arose for Tina Fey and Robert Carlock to premiere their new show on Netflix with a two-season commitment, we decided this was the best possible scenario to launch this captivating new series,” NBC Entertainment Chairman Robert Greenblatt said about the move. “While it was originally developed for NBC, we have a very drama-heavy mid-season schedule so we’re thrilled about this Netflix opportunity; it’s an instant win-win for everyone, including Tina, Robert, and Universal Television.”

Collective Digital Studio and author James Patterson teamed up to produce the animated YouTube series based on the book House of Robots. The five-episode series will premiere on Nov. 28 on Lucas Cruikshank’s Fred channel (2.3 million subscribers). The show follows of a fifth-grader and his robot named E (for Error), with new eps debuting every Friday.

Fox ordered a new series based on YouTube channel Fail Army, called World’s Funniest Fails (wt), and set to debut on Jan. 16 at 8p ET. The Jukin Media YT channel boasts six million subscribers, and the show will pull clips from Fail Army and feature a panel of comedians to analyze the stunt.


Getting Branded Video Programming Right Webinar

Join us on Thursday, December 11, 2014, for the webinar Getting Branded Video Programming Right to find out how smart networks are assisting clients in optimizing the branded content space in fresh and entertaining ways in order to connect with viewers to lift brand awareness and ROI.
Register Today!.



 People Now, the daily live online show presented by Toyota on People.com, announced that Mat Franco (America’s Got Talent), Candace Cameron-Bure (Christmas Under Wraps),John O’Hurley (National Dog Show), Parker Schnabel (Gold Rush) and others will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.

Crackle debuted the latest Playing It Forward original concert series with Grammy award-winning band Imagine Dragons on Friday. The documentary-style music series is produced by Team Downey, an entertainment company founded by Robert Downey Jr. and wife Susan Downey, with Crackling donating to the charity of the artist’s choice each episode.

The 74th Peabody Awards honoring TV and radio is encouraging more digital submissions this year. The awards will now consider “entries produced for alternative means of electronic distribution, including podcasts, websites, internet videos (on YouTube, Vimeo or other internet streaming services), video games and educational media.” Last year, the organization recognized Netflix’s Orange Is the new Black and Ira Glass, the creator of the podcast This American Life. An 18-member board that includes TV critics, industry experts, scholars and others, judge the submitted entries.


HBO Go launched on the Xbox One console last week, offering subscribers access to series like True Detective, Game of Thrones and Girls. The app was made to tailor to the Microsoft gaming device, providing Kinect voice and gesture control to users. The premium network announced that it will debut an a la carte service – free of a cable subscription – in 2015.


Online event ticketing service StubHub premiered a new branded web series playing off customer’s frustrations with hidden fees often associated with web ticket purchases. In the first episode of #OnlyGoodSurprises, fans attending a Katy Perry concert are shocked to discover they are being charged for outrageous terms, such as accompanying a child to the concert, using the public restroom, even listening to the music (beyond simply viewing the concert). The clip ends on a good note though, when the fans are rewarded for putting up with the prank with seat upgrades and gift certificates. The #OnlyGoodSurprises series hit 810,000 views across YouTube, Facebook and Twitter so far.

Classic novels got a modern spin in a series of 15-second Instagram videos from The Earnest Hemingway Foundation of Oak Park and agency Ogilvy and Mathers. The books – A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea – are reimagined in a humorous ways using animation. The ads are commemorating the 100th year anniversary of World War I when the books were released, according to the Foundation.


Apple unveiled partnerships with AdRoll to start serving iAds through automated marketing platforms. The new iAd system is expected to use standard format ads (mobile banners and video), include app-install ads, use iTunes and the App Store consumer data to target ads, and Apple Pay will also play a role in iAds.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


The Big Bang Theory’s Emmy-winning actor Jim Parsons steps back into his nerd persona for his first product endorsement with Intel. The new five TV spots will run through Dec. 28, and include five additional outtake vids from the shoot with Parsons available on YouTube. Check out the first ad at www.cynospis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/3)

JOB OPENING: DIRECTOR, AUDIENCE DEVELOPMENT/NBCU/NY: Role Purpose Reporting to Vice President, Consumer Marketing at TV Everywhere (TVE), and this position will be responsible for the development and conversion of audiences. Full info/apply HERE (12/3)

JOB OPENING: LOCAL SALES MGR/FOX SPORTS/SOUTHWEST: Oversee ad sales team/meeting local sales revenue goals/develop/implement strategic sales plans for the sale of advertising/sponsorships-new bus develop. Full info/apply HERE (12/3)

JOB OPENING: SR RESEARCH ANALYST/A+E Networks/NY: To assist in the development of strategies, presentations and pertinent data in positioning the marketplace. FullInfo/Apply HERE (12/2)

JOB OPENING: GRAPHICS PRODUCER PM SHIFT/A+E Networks/NY: Supv PM Shift designers srvcng in house edit sessions. Proficient animation 2D, AfterEffect, Illutrator, 3D Element C4D. 5 +yrs Exp Post Prod or Broadcasr Design/Motion Graphics. Info/Apply HERE (12/2)

JOB OPENING: MGR, SCHEDULING/CNN/NY: Mng daily sched’g processes to ensure accurate comm of prgrmng plans internally/externally. Mng systems for prgrm scheduling, asset mngmnt & on-air talent schedules. 3-5 yrs TV prod &/or prgrm plan’g/sched’g. Full info HERE (11/27)
JOB OPENING: MGR, MULTIPLATFORM SCHEDULING/CMT/Nashville: Strategize the prgrmng rollout for variety of platforms including VOD. BA Degree. 5+ yrs  escalating exp in TV prgrmng. Some exp with scheduling linear & nonlinear platforms a + Full info/apply HERE (11/27)

JOB OPENING: PR MANAGER/El Rey/NYC: Manage communication plans and talent relations for El Rey. 4+ yrs exp in PR, or Media industry. Well-versed in media, pop culture and entertainment industry trends. Fluent in Spanish a must. Resumes to: http://smrtr.co/1ocXyWu (11/26)

JOB OPENING: PR ACCOUNT SUPERVISOR/NYC: Bkgrnd in kids’ entertainment, toys, technology. Develop strategy, manage accounts, top-level media outreach. 5-7 yrs PR agency exp, strong writing skills. Resume to: [email protected] (11/26)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NYC: USA TODAY is seeking seasoned integrated marketer to develop multi-platform B2B and B2C solutions for advertisers in the Financial category. Need strong digital experience. Apply HERE: http://bit.ly/1zw8Ngk (11/26)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CONTRACT ADMIN/PARALEGAL: position wanted – NY. 24 yrs on the contract side of the tv, music and promotions industries. Need someone to draft contracts, sweeps rules or joint promotions agreements? Email me: [email protected] (11/27)

SITUATION WANTED: EXEC ASSISTANT AVAILABLE/LA: available for FT work. Previous exp incl NBCUniversal, Sony Pictures Entertainment, & ESPN. Skills incl scheduling, phones, expense reports, comm & admintive work. Email: [email protected] (11/26)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

Cynopsis 03/01/24: Detective Olivia Benson gets a piece of NYC

Detective Olivia Benson gets a piece of NYC

Friday March 1, 2024 Today’s Premieres Apple TV+: The Completely Made-up Adventures of Dick Turpin BritBox: Murder Is Easy Food Network: Diners, Drive-ins and Dives at 9p Max: Selling the Hamptons Netflix: Anikulapo: Rise of the Spectre; Blood & Water; Furies; Maamia Legal Hai; My Name Is Loh Kiwan; Somebody Feed Phil Peacock: Megamind Rules […]

Cynopsis 02/29/24: Guest stars added for season three of “Hacks”

Thursday February 29, 2024 Today’s Premieres A+E: The First 48 Presents Critical Minutes at 8p BET+: Perimeter Hulu: Me, Hereafter Netflix: A Round of Applause; The Tourist; The Indrani Mukerjea Story: Buried Truth Peacock: Lil Stompers IN THE NEWS Just 2.5% of media dollars invested by the largest media holding companies went to diverse-owned companies […]

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]

02/28/24: Cynopsis Jobs


ACCOUNT REP: MPT NATIONAL CORPORATE SALES MARYLAND PUBLIC TELEVISION FOUNDATION REMOTE Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info

Cynopsis 02/28/24: NBC set to fete Jimmy Fallon

NBC set to fete Jimmy Fallon

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Time to re-allocate your linear cable spend. FETV delivers more Homes during Prime than notable networks like Comedy Central, E!, and MTV. Click here to contact Michael DuPont, EVP Ad Sales, for planning costs to review. Source Wednesday February 28, 2024 Today’s […]