11/21/16: TV Academy elects Hayma Washington as CEO; Bruno Mars takes the Carpool passenger seat; Science Channel cancels Punkin Chunkin special




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Good morning. It’s Monday November 21, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
HGTV: Tiny Luxury at 9p and 9:30p
Outdoor Channel: Back Country Rescue at 9p and 9:30p
VH1: Love & Hip Hop at 8p
TBS: Search Party at 11p

Tonight’s Finale:
TLC: 90 Day Fiance at 9p


Hayma Washington has been elected as Chairman and CEO of the Television Academy, the first African-American in the position. "This is a time of considerable change for our industry and I am deeply committed to ensuring that the Academy is at the forefront as we move towards a more inclusive future," said Washington, who starts a two-year term in January.

Donald Trump‘s surprise election as president will impact storytelling on The Good Fight, the Good Wife spinoff launching on CBS All Access in February. "With Trump and the cultural shifts we’re seeing, we’re really excited — there’s a strong rationale for the show," said co-creator Robert King at the Scripted television conference in NYC last week. As for whether it was clear enough on the Good Wife series finale that Alicia and Jason end up together (they do), King said the show tried to bring Jeffrey Dean Morgan back to shoot an additional scene, but the actor was working in Atlanta on The Walking Dead.

On the subject of Trump, in between tweets about cabinet positions, Broadway smash Hamilton ("highly overrated") and settling the Trump University lawsuit, the president-elect weighed in on Saturday Night Live, which featured the return of Alec Baldwin-as-Trump in the cold open. Opined Trump, "It is a totally one-sided, biased show — nothing funny at all." Emma Stone hosts December 3 with musical guest Shawn Mendes.

Bruno Mars also talked late night on Twitter, in his case to tout an upcoming appearance on CBS‘s The Late Late Show Carpool Karaoke segment. "When an unstoppable force meets and immovable object @j_corden Thanks for the lift," tweeted Mars. The Carpool seat is a hot ticket — Madonna also recently filmed.

Science Channel canceled plans for a Punkin Chunkin special on Sunday, November 26, after a woman was critically injured when a pumpkin launcher malfunctioned. "In light of the unfortunate incident at the Punkin Chunkin event on Nov. 6, Science Channel will not air Punkin Chunkin as originally planned," said Science spokesman Paul Schur. "We are sending our hopes and prayers for a full recovery to the injured woman, her family and loved ones." Sister net Discovery Channel had been scheduled to simulcast the event.

Traditional television viewing has been steadier with older viewers than the young’uns, according to a survey from R2C Group. 60 percent of Baby Boomers reported that over the past year, their linear and pay TV viewing remained the same, while only 43 percent of Millennials could say the same. Both groups noted a boost in SVOD viewing over the past 12 months, with 56 percent of Millennials and 22 percent of boomers saying it was on the rise.

AT&T is holding an invitation-only launch event for its upcoming $35/month streaming service, DirecTV Now (hashtag: #MoreTVFreedom), on November 28 in at NYC’s Venue. So far, networks from Disney/ESPN, HBO, NBCUni, Turner, Discovery, Scripps Networks Interactive, AMC Networks, Starz, Viacom and Univision will be carried. 

Masi Oka is leaving Hawaii Five-0 after seven seasons. His character, Max, "had done too much of everything he can do," Oka told EW.

What’s your favorite Thanksgiving TV programming? Let us know what you think in the new Cynopsis poll.


How to Use Podcasting to Amplify Your Brand

Are you making the most of your podcasting potential? Whether it’s selling a product, amplifying excitement about a TV show or creating brand integrations that accomplish both goals, podcasting can be a powerful tool. With over 20% of Americans, or 57 million, listening to a podcast monthly, (up 17% from last year), those numbers add up! Find out how to leverage this market by joining Cynopsis, Edison Research, Mack Weldon, Midroll Media and Westwood One on 11/29.

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Lucky 8 TV, producer of A&E‘s 60 Days In and Behind Bars: Rookie Year, is developing a new documentary series following the Tulsa County Sheriff’s Office new task force, formed to investigate unsolved crimes. The first case is a high school student found murdered after disappearing from a parking lot.

They really like her. Natasha Rothwell inked a development deal with HBO for a comedy project she’d write and star in, been bumped up to series regular for season 2 of HBO comedy Insecure, and promoted from story editor to executive story editor for the show. 

Fox is developing Positively Speaking, about a motivational speaker aiming to become the next king of self-help. Hybrid comedy comes from Julie Anne Robinson (The Catch) and her Canny Lads Productions.

A comedy from Allison Kiessling and ABC Studios has been put in development at ABC. Show focuses on a Boston Southie misfit who finds an unlikely family in a university research lab.

Top 10 Weekend Domestic Box Office Estimates: November 18-20, 2016
Fantastic Beasts and Where to Find Them (Warner Bros.)
$75.0 million, opening weekend
Doctor Strange (Buena Vista) $17.7 million (week 3), cume revenue $181.5 million
Trolls (Fox) $17.5 million (week 3), cume revenue $116.2 million
Arrival (Paramount) $11.4 million (week 2), cume revenue $43.4 million
Almost Christmas (Universal) $7.0 million (week 2), cume revenue $25.4 million
Hacksaw Ridge (Lionsgate) $6.8 (week 3), cume revenue $42.9 million
The Edge of Seventeen (STX) $4.8 million, opening weekend
Bleed for This (Open Road Films) $2.4 million, opening weekend
The Accountant (Warner Bros.) $2.1 million (week 6), cume revenue $81.3 million
The Shut In (Europacorp) $1.6 million (week 2), cume revenue $6.0 million
Source: comScore


Millennials are Fantastic Beasts…

…and we know where to find them: in our theaters. Fantastic Beasts and Where to Find Them assembled wizards, witches, muggles, and Millennials,
giving NCM a magical 9.1 A18-34 rating over the weekend.

NCM will leave you spell-bound by its powerful content, Millennial reach, and the data to back it all up.

NCM is America’s Movie Network.


Freeform set the date for the premiere of the final season of Pretty Little Liars: Tuesday, April 18 at 8p. During the countdown to the big day, Freeform is releasing a clip from the previously aired episodes in chronological order, as well as photos and graphics across social accounts and PLLTV.com. The PPL premiere will be followed at 9p by the series launch of Famous in Love, starring Bella Thorne.

A&E‘s Gangland Undercover starts its 8-episode season 2 run on Thursday, December 8 at 10p. Scripted drama focuses on an informant on a mission to infiltrate three notorious biker gangs.

TLC‘s Paranormal Lockdown returns Friday, December 16 at 9p with one-hour special Paranormal Lockdown: Evidence Revealed, highlighting evidence collected by investigators Nick Groff and Katrina Weidman during the docu-series’ freshman run. Season 2 launches at 10p, settling the following Friday into its regular 9p slot.

Comedy Central is going for a second season of Kevin Hart Presents: Hart of the City, for 2017. Season 1 finale airs Sunday. Hart has another series in the works at Comedy Central, as well as exec producing and starring in BET‘s Real Husbands of Hollywood. "We are pushing Kevin to develop a stronger work ethic," said Comedy president Kent Alterman.


New York Women in Film and Television‘s 37th annual Muse Awards, recognizing the outstanding vision and achievement of women in the film, television and digital media industries, will take place Thursday, December 8, at the New York Hilton Midtown hotel. This year’s honorees are actresses Mary-Louise Parker (Weeds), Debi Mazar (Younger) and Martha Plimpton (The Real O’Neals), as well as Marcia Smith, co-founder and president of Firelight Media, and Jacki Kelley, COO of Bloomberg Media.

Part 2 of Animal Planet‘s Pet Nation Renovation shows the massive makeover of a shelter in Michigan on Friday, December 2 at 10p. Once-homeless dogs and cats have sponsors Quicken Loans, Ace Hardware and Delta Faucet to thank for over $100,000 worth of state-of-the-art kennels, a meet-and-greet area and a special cat apartment.

The Justice Network is running a Thanksgiving Marathon of Beach Patrol and Ocean Force followed on Black Friday by a marathon of Masterminds and Cold Case, airing 9a-6p.


While 81 percent of agencies are satisfied with their team’s ability to earn media on television for clients, nearly two-thirds of brands are frustrated with both their agency and in-house teams when it comes to earning TV coverage, according to a new study from D S Simon Media and Talkwalker. Brands’ insistence on overly commercial messaging, the Brand Video Communications report reported, "is a significant roadblock." Also of note: Agencies were better than brands at using analytics to identify pitch targets, according to the survey of over 200 respondents. "There is a 20-point gap between agencies using data to target outreach," said Talkwalker’s Todd Grossman. "This is significant because it is a sign than in-house teams are failing to capitalize on the opportunities data offers to improve targeting. With so much data and analytics now available, in-house teams need to catch up or be left behind."

Publicis Groupe is merging digital brands SapientNitro and Razorfish, effective January 2. SapientNitro CEO Alan Wexler will lead the SapientRazorfish as CEO, while Razorfish CEO Shannon Denton takes the new position of Chief Strategy Officer for the new company and head of global practices for Publicis.Sapient. Wexler will also be co-CEO of Publicis.Sapient, with Chip Register. "When we formed Publicis.Sapient we integrated the strongest set of capabilities in digital, consulting and technology amongst any of our peer group," said Maurice Levy, CEO, Publicis Groupe. "We are now taking this next, important step to further integrate these formidable assets."

TV programmers have caught on to the value of podcasts as a way to engage viewers and attract advertisers. But what are the best strategies for using this blossoming business as a marketing tool? Learn how to make podcasting work for you, as experts from Westwood One, Midroll Media, Edison Research and advertiser Mack Weldon offer insights at the November 29 webinar, How to Use Podcasting to Amplify Your Brand. You’ll find details here.


Russell Hornsby (Grimm) landed a series regular role on Netflix crime drama Seven Seconds, along with Raul Castillo (Looking) and Zackary Momoh (A United Kingdom).

Justin Bartha (The Hangover) will be a series regular on CBS All Access‘ upcoming The Good Fight, as Chicago’s most eligible bachelor.

Maureen McCormick (The Brady Bunch) will guest star on upcoming comedy The Guest Book debuting on TBS in 2017.

Curtiss Cook (House of Cards) will recur on season 3 of Netflix drug drama Narcos, slated to launch in 2017.

Sibylla Deen (Tyrant) will recur on season 4 of TNT‘s The Last Ship.

Comedian Brett Gelman (High Maintenance) will play a disgraced journalist-turned-conspiracy theorist on Netflix‘s Stranger Things, currently in production for season 2.


Just in time for Thanksgiving, Food Network‘s new bot for Facebook Messenger offers users conversations in real-world situations like finding the right stuffing recipe at the grocery store, getting relevant menu suggestions, or browse recipes from Food Network shows while in transit. "More than ever, consumers rely on mobile to find ideas and inspiration around food — whether searching for a dinner idea, or simply because they’re in the store and see a specific ingredient on sale," said Liesel Kipp, VP of product management for Scripps Networks Interactive.


Kelly Clarkson and Gavin DeGraw are among the stars lighting up the Nashville Holiday Music Special on Saturday, December 3 at 10a, telecast live on Media General‘s WKRN in Nashville. The syndicated one-hour music special will begin airing nationally on Saturday, December 10. Program sponsor is Piedmont Natural Gas Company; the Monroe Caell Jr. Children’s hospital is a beneficiary.


NBCUniversal International Formats struck its first European deal for entertainment show, Hidden Singer. Ballandi Multimedia will produce the entertainment show, set to air next spring on Discovery Italia‘s channel Nove.

UK’s Icon Films landed an international distribution deal for a documentary "the most common disease you’ve never heard of." TCB Media Rights acquired the rights to distribute one off documentary Restless Legs: Can’t Stop Twitching, originally commissioned by Channel 5.


Shine a light on your team’s work in the
CYNOPSIS Social Good Awards
Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.



The season finale of FX‘s American Horror Story: Roanoke delivered 2.45 million viewers and a 1.3 rating among A18-49, a 10 percent jump in viewers and 18 percent rise in the demo versus the AHS: Hotel season ender.

ABC hit a 6-week Thursday high with 1.5/5, up 15 percent versus the week prior, and delivered 5.7 million viewers with winter finales of Grey’s Anatomy and How to Get Away With Murder.

The Latin Grammy Awards on Univision Thursday delivered an average 3.2 million total viewers and 1.6 million among A18-49, and was the number 3 broadcast net among A18-34, with 718,000 viewers in the demo.

Live + Same Day HH Ratings: Thursday, November 17, 2016 based on time period averages.
Source: Nielsen.
NBC: 7.6/13
NFL Thursday Night Football 4.0/7, Thursday Night Football 8.1/15
CBS: 5.0/9
Big Bang Theory 8.7/15, The Great Indoors 4.6/8, Mom 4.9/8, Life in Pieces 4.2/7, Pure Genius 3.6/7
ABC 3.8/7
Grey’s Anatomy 5.3/9, Notorious 2.8/5, How to Get Away With Murder 3.4/6
FOX 1.9/3
Rosewood 2.1/4, Pitch 1.7/3
CW: 1.1/2
DC’s Legends of Tomorrow 1.2/2, Supernatural 1.1/2
Silvana Sin Lana .8/1, Sin Senos Si Hay Paraiso 1.0/2, Senora Acero 3 1.1/2
Moises Diez Mindmients .4/1, La Viuda Negra .2/0, Bloque de Busqueda .1/0
A18-49 Ratings: NBC 3.9/14, ABC 1.5/5, CBS 1.5/6, FOX .7/3, CW .7/2, TELE .6/2, UNI .2/1


Actress Lisa Lynn Masters died while traveling in Peru. She was 52. Masters, who had been struggling with depression, appeared on shows including The Unbreakable Kimmy Schmidt, Gossip Girl, Nashville and Law & Order: Criminal Intent. "We hope that the industry can mourn her death without details," said Masters’ spokesperson.

This Day in History: 1922 — Rebecca Latimer Felton of Georgia was sworn in as the first female U.S. Senator.

Answer to Our Last Trivia Question: What was the name of Rick’s Dodge pickup in Simon & Simon (1981-1989)? Macho Power Wagon. Kudos to: Andrew Goldman-TVtibi/NYC, James Taguchi-WTVR/Richmond, Marion Murphy-GroupM Direct/NYC, Les Garland-AfterPlay Entertainment/Miami Beach, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Hava Garber-HG Designs/Chatsworth, CA, Tom Moore-Kalt Productions/LA, Matthew Fera-McGarryBowen/Chicago, Lorrie Shilling/El Segundo, CA

Today’s Trivia Question: —Thanksgiving Theme Week: In which comedy’s Thanksgiving episode did a character note that a dessert "tastes like feet"? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

1970s Detective Show Anagram: Enjoys Bra Ban (Email [email protected]; first three respondents with the correct answer will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: DIRECTOR, MULTICULTURAL SALES/FMG, The Onion/Chicago: Dvlp a deep understanding of product & content capabilities. Grow/mng national multi-cultural team. Work collaboratively w/all levels of staff within our Nat’l Sales, Copy Writers, Product, and Marketing teams. Full info/apply HERE (12/5)

JOB OPENING: PUBLICIST/AMC & SUNDANCETV/NYC: Develop PR strategies, publicity campaigns and execution resulting in media coverage for AMC and SundanceTV programming and digital initiatives. 3-5 years PR experience with strong TV/media knowledge. Full info/apply HERE (12/5)

JOB OPENING: VP MARKETING/Animal Planet/NYC: Strong marketer across platforms resp for the daily mgmt of the positioning/messaging for Animal Planet shows. Analyze and synthesize research to inform consumer positioning, dev strong & strategic on/off air media plans, identify strategic partnerships, manage events. 10+ yrs mktg exp. Full info/apply HERE (12/5)

JOB OPENING: DIRECTOR DIGITAL RESEARCH/A+E Networks/NY: Drive Dig. Revenue growth by overseeing the Dig. Ad Sales Research team efforts, KPI reporting, aud. profiling, competitive positioning, RFP responses, sales collateral & ad effectiveness research Full Info/Apply HERE (12/2)

JOB OPENING: MANAGER, MULTIPLATFORM PROGRAM RESEARCH/NBC/Univ. City, CA: Collect & analyze digital and linear prog. data from a variety of internal and external sources. Min 3 yrs TV/digital req. Full info/apply HERE (12/2)

JOB OPENING: RECEPTIONIST/OFFICE ASST, POST PROD WORKFLOW MGR, JR EDITOR/Hollywood: Entry level med exp young professional for Promo & Content Ent Mktg boutique agency hiring several spots, freelance to staff. Motivated, team player, multi-tasker. Cable Ntwk & Media Exp a +. Res/cvr: HERE (12/2)

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JOB OPENING: MEDIA PLANNER/BUYER/NYC: Min 1-2 yrs relevant paid search & digital exp req. s/b well-versed in the Google Ad Words platform. prior paid search knowledge to help inform paid search strategy; media team of 9. full info/apply HERE (12/2)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3-5yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg in comm or related field. Full info/apply HERE (12/1)

JOB OPENING: PRGRM PLANNING & SCHED ANALYST/UP/ATL: Love for TV.Prior cable ntwrk exp req. Exp. conducting prgrmng needs analysis. Exp. sched eps, specials & movies according to prgrm strategy. Effective verbal & written skills. Strong attn to details. Wrking knwldg of Sims prgrm mgt sys a + Send res: HERE (12/1)

JOB OPENING: NATL TRAFFIC COORD-(temp job Jan-April)/Outside TV, Westport CT: Resp for coordinating all commercial traffic for nat’l feed. Sched programs; create logs for Master control; mng assets going to air. BA deg. 1+ yr exp/traffic & Wide Orbit exp a must. Working knwlg of TV brdcstg. FULL INFO/APPLY HERE (12/1)

JOB OPENING: SR DIRECTOR CREATIVE SERVICES/WETA/VA (DC): Build strategic TV channel branding with creativity innovation teamwork. 8 yrs TV prod’n incl. budget mgmt. & 3 yrs supv exp. Strong TV technology communications, leadership skills. Full info/apply HERE (12/1)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req 2+ years of experience. Excellent benefits package. EOE Res: HERE (12/1)
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JOB OPENING: SENIOR MANAGER, PR & Communications/Pac-12/San Francisco: Develop & implement strategic PR programs & strong story angles to increase brand awareness. 5-8 yrs of relevant sports & media exp in PR & communications. BS/BA degree. Strong ntwk contacts, B2B & B2C. Full info/apply HERE (11/30)

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ABC: Dancing With the Stars, Conviction
CBS: Kevin Can Wait, Man With a Plan, 2 Broke Girls, The Odd Couple, Scorpion
CW: Supergirl, Jane the Virgin
FOX: Gotham, Lucifer
NBC: The Voice, Timeless
PBS: Antiques Roadshow [r], Antiques Roadshow [r], Soundbreaking
Telemundo: Silvana Sin Lana, Sin Senos Si Hay Paraiso, Senora Acero: La Coyote
Univision: Despertar Contigo, Vino el Amor, El Color d la Pasion

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