11/17/14: Conde Nast Entertainment signs YouTube star Kandee Johnson; Facebook to drastically limit organic brand posts in 2015; Hasbro and DreamWorks deal falls through


Yep, we’ve got that!

Machinima creates, curates and celebrates the best fandom and gamer content across multiple platforms bringing you the authenticity, engagement and scale you need to reach more than 400 million active subscribers, delivering 300 billion monthly views.
Machinima. Heroes Rise


Good morning. It’s Monday, November 17, 2014, and this is your first early morning digital briefing.

William Shatner (Brown Bag Wine Tasting) kicked off the second annual Cynopsis Model D Digital Awards in New York City on Friday via video. The show awarded 46 of the best and most innovative content, branded campaigns and digital technology in the industry today, with honors going to companies as diverse as Tiny Riot, Corbis Entertainment, OMD, and PBS Digital.

The energy in the room was lively, thanks to the presenters which included Buzz60 host Jen Markham, YouTube’s Mark Malkoff, Fandango’s Reel Kids host Dan Perrault, and Teachers Lounge stars and creators Ted Alexandro and Hollis James. “Money can’t buy you happiness, but it can buy you a yacht big enough to pull up right alongside it,” Alexandro opined, quoting David Lee Roth in a random homage that continued throughout his segment. Augie, Alone series creator Augie Praley tried to recapture the Ellen DeGeneres’ Oscar selfie with the audience, later joking that only his mother favorited his Tweet. On the other hand, Mark Malkoff brought a video in which he quizzed Times Square tourists on everything from ROI to vanity metrics, while Perrault’s video had him begging an 11-year-old girl for help in preparing to be a presenter. Her only piece of advice? That he enter and exit the stage to Taylor Swift’s hit Shake It Off, which he did.

It was a terrific event, and thank you to everyone who attended the luncheon, and congratulations to all the winners and honorable mentions. You can check out the full list of honorees here.


Conde Nast Entertainment signed YouTube celeb Kandee Johnson (2.4 million subscribers) as its lead beauty contributor. CNE will be in charge of her ad sales and will seek out branded content opportunities for Johnson as well, including multiple series on CNE’s The Scene platform. She was featured in CNE series Beauty ReCovered for Glamour earlier this year.

Netflix is reportedly about to save another cancelled TV series, Longmire, according to Deadline. The streaming service is negotiating with Warner Horizon for a fourth season of the crime drama, which originally aired on A+E for three seasons until being cancelled earlier this year. The series garnered 5.5 million viewers on average, who tuned into the second and third season. Netflix also revamped Arrested Development and AMC’s The Killing.

AOL is looking for the next host of an unnamed sports show, and asking for video auditions through Vine, Twitter or Instagram using the hashtag #AOLSportsSearch. Those interested can also attend an in-person audition in Los Angeles or New York City today: submissions will close at noon online. Finalists will be announced tomorrow, Nov. 18, with a winner named on Nov. 19. The show will stream on the AOL Sports channel.

Digital talent management company Big Frame announced the addition of 11 creators to its stable of YouTube talent. They are: StyleHaul beauty and fashion gurus That’s Heart, Arden Ricks (aka Arden Rose) and Aspyn Ovard along with comedy and lifestyle creator Lauren Luthringshausen (aka Lauren Elizabeth), Ava Gordy and Kevin Droniak (aka This Kid Needs Medicine); SDK sketch group members Josh Sobo, Jonah Green and Ryan Abe; artist Mary Doodles and Maker Studios gamer Lisa Malambri. “These key signings deepen our roster of female lifestyle creators and also establish a cornerstone for comedy talent at Big Frame,” Co-President Larry Shapiro said.

Hasbro has called off the possibility to acquire DreamWorks, according to The Hollywood Reporter. As previously reported, DW wanted $30 a share, a sharp increase from the stock originally trading at $22 a share. The companies collaborated on the Shrek and Kung Fu Panda movie franchises and toy merchandise in the past. Additionally, DW is talking to Hearst to sell a 25 percent stake in its YouTube channel AwesomenessTV, which would cost Hearst $81.25 million.


BBC Two’s Peaky Blinders third season will come exclusively to U.S. Netflix subscribers after premiering on the British network. The first season of the gangster period series hit Netflix on Sept. 30, and the second season was just made available on Friday.

People Now, the daily live online show presented by Toyota on People.com, announced that Willow Shields (The Hunger Games), basketball icon Yao Ming, Bella Thorne (Shake It Up), artist Chris Young, Bethenny Frankel (The Real Housewives of New York City) and others will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.

A new online video and entertainment focused industry body called the Streaming Video Alliance, formed on Friday to “facilitate the creation of architecture, standards, and best practices that will scale the infrastructure for online video and improve efficiency for all providers” and provide consumers with quality programming. Launch members include: Charter Communications, Cisco, Comcast, Epix, Fox Networks Group, Level 3 Communications, Liberty Global, MLB Advanced Media, Telstra, Ustream, Yahoo and others. However, Netflix and YouTube  platforms that account for half of all web traffic in North America (Sandvine)  have not yet joined the board.


Disney is ramping up its mobile efforts and announced the Disney Movies Anywhere app will be available on Walmart’s VUDU web service this Tuesday and Maker Studios’ biggest creators will get their own stand-alone video apps. Disney Movies Anywhere is also available on iTunes, Google Play Roku, Xbox One and PlayStation 4, with the ability to view a purchased title on all platforms now including Walmart’s platform. PewDiePie, Shay Carl, Stampy Cat and seven other Maker big players will get their own apps for their vids that will begin rolling out soon.


Facebook announced in a blog post Friday that it will reduce the number of organic brand posts in users’ newsfeeds in January, if they “feel too promotional,” according to specific criteria:

1.              Posts that only push people to buy a product or download an app.
2.      Posts that push people to enter promotions and sweepstakes without context.

3.      Posts that reuse the same content from advertisements.

The movie comes as a way to keep users happy by getting rid of clutter not relevant to them. A brand can still continue to reach consumers without the FB paid option if a user opts in by liking the company.


Do you want to up your Social Media Game?

The Sports Social Media Summit will bring together some of the world’s most accomplished social media communicators in the world of sports.

Mike Sepso, Co-Founder & President at Major League Gaming

Laura Froelich, Head of Sports Development at Twitter



Actress Anna Kendrick is back for another comedic spot following her success last year with Newcastle’s Super Bowl campaign, but this time she’s in a holiday video for fashion designer Kate Spade. In the ad, Kendrick has forgotten the keys to her apartment after a day of shopping at – where else? – Kate Spade. Check out the charming video at www.cynopsis.com/#video.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:

See you tomorrow,
Jessica Reese @ JMarieReese

Roberta Caploe: Editorial Director @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: SR DIR ENTERPRISE SOLUTIONS/A+E Networks/NY: Work with the Global IT Ops leadership team to develop & maintain the Global IT Strategic Plan. Full Info/Apply HERE (11/22)

JOB OPENING: SR DIR PRODUCTION SUPPORT SERVICES/A+E Networks/NY: Work with an agile development & technology ops team for production support services & operations. FullInfo/Apply HERE (11/22)

JOB OPENING: SAP FICO FUNCTIONAL LEAD/A+E Networks/NY: Internal consultant & design architect for SAP FI/CO global solution, partner w/- IT, Finance & external Systems Integrator. Full Info/Apply HERE (11/22)

JOB OPENING: SR DIR GLOBAL PMO/A+E Networks/NY: Ensure successful mgmt. of business solutions utilizing the resources of the PMO & assigned project teams. Work w/IT heads & Finance to manage/analyze budgets. FullInfo/Apply HERE (11/22)

JOB OPENING: SR TECH MGR OTT/FOX/LA: Manage vendor application dev on Xbox, Apple TV, Roku, etc. Exp with app/online dev, video/data APIs/CMS and mgemnt. 2-3 years exp in JavaScript, Obj-C. Full info/apply HERE (11/22)

JOB OPENING: ACCT EXEC, AD SALES/TENNIS CHANNEL/NYC: Negotiate/sell commercial inventory & various assets of the ntwrk. BA Req’d Min 5-7 yrs advrtsing sales exp, pref in cable TV arena. Solid analytical & orgnztnl qualities. Res/sal req: hr@tennischannel.com (11/22)

JOB OPENING: CRM DIRECTOR/A+E Networks/NY: Lead consumer-facing CRM efforts across A+E’s portfolio of ntwrks. Utilize a data-intensive approach to driving tune-in, w/focus on hyper-targeted online ads as well as personalized email comm. Full Info/Apply HERE (11/22)

JOB OPENING: GSN/NY/SALES PLANNER: BA Degree. MS Office. Deal Maintenance, Sales proposals and admin functions. Please send resume & C/L to:TVCAREERS@GSN.COM (11/22)

JOB OPENING: VP, TV/NYC: Lead brdcst TV team at WideOrbit. 5-10 yrs of biz dev exp in media sales software systems plus 5 yrs in mgmt in brdcst sales ops. Strong industry contacts are required. Resume to: mberthiaume@wideorbit.com (11/22)

JOB OPENING: SALES DIR LATIN AMERICA MRKTS/Miami/NY/LA: Strong kwldg of Media Sales & Mgmt systems plus exp wrking on station/ntwk side. 5 yrs of biz dev exp. MUST BE fluent in Spanish/native speaker preferred. Resume to: mberthiaume@wideorbit.com (11/22)

JOB OPENING: ACCOUNT MANAGER/WO NETWORK/NYC (prefer): 3+ exp working for a cable net in sales planning or pricing. Exp on WideOrbit products is preferred  exp on other brdcst traffic software helpful. Exp managing large projects a must. Resume to: lscully@wideorbit.com (11/22)

JOB OPENING: MKTG ASST & SALES ASST/COLORFORMS BRAND LLC/NYC: (MKTG) support department of 3, handling licensing, digital & mktg. (SALES ASST) support (2) Sr execs. Both require 1 yr gen business exp (exp @ media agency or toy co a +) Resumes to: colorformsjobs@gmail.com (11/21)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to create/deliver proposals, dev. sales materials, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Apply HERE (11/21) 

JOB OPENING: MANAGER DIGITAL ANALYTICS/NBC UNIVERSAL/NY: The Manager of Digital Analytics will engage with business intelligence and data aggregation initiatives and support the Director of TVE Research in executive reporting. Full info/apply HERE (11/21) 

JOB OPENING: SR MGR COMM/SOCIAL MEDIA/Fox Sports South: Searching for Sr. Mgr Comm/Soc Media who will create/execute strategic media relations/social media plans for Fox Sports regional networks in the Southeast. Full info/apply HERE (11/21)

JOB OPENING: POST PRODUCTION SUPERVISOR/CNE/NYC: Resp for mngng in-house editorial staff, assessing editorial bandwidth req’s & bringing on freelance editorial staff as needed, overseeing asset mngmnt, internal & external comms, & scheduling. Full info/apply HERE (11/21)

JOB OPENING: SR SALES DEVELOPMENT SPECIALIST/Fox News/NYC: Dvlp sales ideas leveraging the FOXBusiness.com/FOXNews.com media assets. 2-4 yrs mktg proposal writing exp & 1+ yr digital mktg exp. Exp w/MRI, Nielsen, comScore a+. Full info/apply HERE (11/20)

JOB OPENING: ACCOUNT MGR/NY TIMES/LA: Sell The NY Times newspaper, Sunday magazine & www.nytimes.com -So Cal, Arizona & Vegas. Dvlp both print & online proposals & integrated cross-platform prgrms. 5 yr ad sales exp print/nline platforms. Full info/apply HERE (11/20)

JOB OPENING: GSN NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies & client mailings; Excellent comm. skills, MS Office. This is not a prod job. College degree req’d. Submit res and CL to: tvcareers@gsn.com (11/20)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: Suzy.Saddik@cbs.com (11/20)

JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Provide admin support to both the SVP of TV Land Strategic Insights & Rsrch VP Entertainment Group Digital Research. BA req’d & 1 yr intern exp at media outlet. Full info/Apply HERE (8662) (11/19)

JOB OPENING: RESEARCH ASSISTANT/NEW YORK NY: Office and Administrative Support Apply: http://tinyurl.com/qbjz763 (8662) (11/19)

JOB OPENING: DIRECTOR PRODUCT SALES MKTG/Gannett/NY: Work closely w/the sales & product teams to strategically drive revenue. BA req’d. 7+ yrs of exp advertising sales & 5+ yrs dig. media exp (Prod mktg, Media Plan’g, Acct Mngmt) Apply HERE (11/19) 

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Production Manager: position wanted-NY. 20 years’ experience working at all the major entertainment companies from long form to promos. If you need someone to get the job done, look no further. Email: mellinmara@gmail.com (11/21)

SITUATION WANTED: AUDIENCE DEVELOPER: Los Angeles-based audience development specialist looking for full-time or project work. 25 years experience. Media/public/social net relations, promotions, copywriting, branding. info@spinnerpr.com (11/19)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

07/25/21: Cynopsis Jobs


  SALES ASSISTANT UPtv NYC, NY Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info