11/30/20: Media Tech Update

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Medias First Morning Read
Monday November 30, 2020

Facebook has petitioned the Supreme Court to decide whether tracking logged-out users via the “like” button violates the federal Wiretap Act. The act prohibits companies from intercepting electronic transmissions without the consent of at least one party. A lawsuit by users was dismissed in 2017, then revived after a ruling by the 9th Circuit Court of Appeals. Facebook said the battle over tracking “presents a question of critical importance” regarding “certain ubiquitous practices in the technology industry.”

With Georgia on their minds, a group of Democratic senators wrote to Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey urging them to ramp up efforts to combat political misinformation ahead of the Peach State’s runoff elections. The companies should “learn from” and improve on their prior efforts to stem the spread of false claims, said the lawmakers.

Facebook’s Libra cryptocurrency could launch in January, according to the Financial Times. Libra will launch in the form of a US dollar-backed digital currency, eventually adding more fiat currencies to the basket of assets that back Libra’s value, said the report. The launch date will depend on when the Libra Association receives regulatory approval by the Swiss Financial Market Supervisory Authority.

Snap Inc. is adding a feature to Snapchat that promotes the posts it determines most “entertaining.” The social platform is encouraging users to adopt the new Spotlight feature by awarding $1 million a day through the end of 2020 to the top picks.

TikTok was handed another extension, until December 4, to arrange for a sale of its US operations to an American company. President Trump previously signed an order requiring a sale by Chinese owner ByteDance by November 12 – later extended to November 27 – citing concerns about privacy and national security. Lawyers for TikTok have called the order unlawful, and asked that it be overturned in court.

Elton John will take part in a livestream on TikTok starting at 11a PT on World AIDS Day, December 1, as part of a campaign to raise awareness about HIV/AIDS. “HIV may seem a disease of the past, especially with COVID-19 in the headlines but it still affects everyone,” said John. “There’s a great line-up for our TikTok Live to break down the myths around HIV, talk about safe sex and ensure that young people know how to protect themselves and others.” The livestream is part of a partnership between TikTok and the Elton John AIDS Foundation.

TikTok is also rolling out a “Skip All” option that enables users with photosensitive epilepsy to skip videos with effects like flashing lights that can trigger seizures. TikTok has already been placing warning screens on videos that could potentially be harmful. A statement from the Epilepsy Society, an organization that worked with TikTok on the feature, said it hopes “other platforms will follow TikTok’s lead in ensuring greater inclusivity.”

Tech entrepreneur Tony Hsieh died November 27, from injuries sustained in a house fire while he was visiting family. He was 46. “The world has lost a tremendous visionary and an incredible human being,” said Kedar Deshpand, CEO of Zappos, formerly headed by Hsieh. “We recognize that not only have we lost our inspiring former leader, but many of you have also lost a mentor and a friend.” Hsieh continued to run Zappos until earlier this year after selling it to Amazon in 2009, using some proceeds from the sale to regenerate the neglected Downtown area of Las Vegas.

National Geographic unveiled its Reimagining Dinosaurs AR activation on Instagram. The interactive feature enables people to see what dinosaurs looked like based on dozens of recent discoveries and is the first Nat Geo AR activation to take place underwater, with a deep dive into the Spinosaurus, the first known swimming dino.

A CYNOPSIS MESSAGE FROM PREMION

 

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TAG CERTIFIED AGAINST AD FRAUD

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STREAMING

Checkmate: with 62 million households in the game during its first 28 days, chess drama “The Queen’s Gambit” is the biggest scripted limited series to date on Netflix. The Scott Frank adaptation of the 1983 Walter Tevis book has been in the streamer’s top 10 in 92 countries, from Russia and Hong Kong to Australia.

Netflix is boosting its presence in New Mexico by expanding its ABQ Studios and committing to an additional $1 billion in production spending. The move will render ABQ Studios one of the largest high-tech and sustainable film production facilities in North America.

Hallmark Movies Now, Crown Media’s SVOD service, passed the 1 million subscriber milestone. Its annual holiday programming event, Movies & Mistletoe, launched October 23, has seen a 128 percent increase in installs.

Subscription streaming outlet AMC+ launched on Roku, bringing its $9/month bundle including programming from AMC, BBC America, IFC, Shudder, Sundance Now and IFC Films to the service.

Also at Roku, Estrella TV and Estrella News are now streaming on the Roku Channel. Both networks are operated by Estrella Media, the vertically integrated, multi-platform, Spanish-language media company.

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ADVERTISING

Viant, a people-based advertising software company, has been granted a patent for “Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.” The technology, which has been integrated into its Adelphic Platform, enables Viant to identify an internet connected household. Once Viant has identified the ICH, it is able to associate which devices belong to that internet connected household. “With many devices and browsers limiting user signals and Connected TV becoming critical to media plans, the identification of the household is becoming even more important in the digital ecosystem, something we anticipated years ago when we filed for this patent,” said Tim Vanderhook, Co-Founder and CEO, Viant.

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Check out more jobs in Cynopsis Classifieds »
Job of the day
COORDINATOR, CONSUMER MARKETING
CROWN MEDIA FAMILY NETWORKS
LA, CA

Resp for supporting the implementation of advtg campaigns (on/off-channel), mktg partnerships, promotions, sweepstakes, experiential events, creative adv development & email mktg initiatives. Min 1yr of professional mktg exp within the entertainment industry. Full info HERE (12/11)

MANAGER, TALENT & LEARNING DEVELOPMENT

>>
A+E NETWORKS/NYC: Assess company-wide developmental needs and drive the design, development, delivery, evaluation and admin of various training and development programs (including leadership training, coaching, DE&I, etc.). 3-7 yrs of developing eLearning training with strong data analysis skill and excellent communication ability is required. Full info HERE (12/11)

VP, CREATIVE DEVELOPMENT >>
SESAME WORKSHOP/NY, NY:
Idea generator in developing and vetting program ideas and genres for creating new programs for in-house development, and identifying the right distributor for each property. Min 8 yrs exp and must be able to share ideas and contribute to the strategic vision/direction of the Workshop. Full info HERE (12/11)

VP, MARKETING

>>
BBC STUDIOS/NY, NY:
Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info HERE (12/10)

DIGITAL MARKETING COORDINATOR >>
EMERGING NETWORKS, LLC/REMOTE: Responsible for development and growth of web, mobile and social platforms. As well as, all overall support for all digital content efforts and tactical responsibilities as it relates to the website and social media strategy. Full info HERE (12/10)

MARKETING MANAGER (Always-On Show Lead) >>
WONDERY/LOS ANGELES, CA: Responsible for developing marketing strategy aligned to business goals to effectively and efficiently launch and maintain key Wondery shows. Must have 3 years of podcast marketing experience. Full info HERE (12/10)

MEDIA BUYER >>
WONDERY/LOS ANGELES, CA: Responsible for developing and executing media strategy including planning, analyzing and optimizing media campaigns. Must have media-buying experience and a passion for podcasts, audio storytelling and entertainment content. Full info HERE (12/9)

DIRECTOR, OWNED MEDIA >>
A+E NETWORKS/NYC: SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (12/9)

MANAGER, BRAND MARKETING & STRATEGIC PLANNING
>>
NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (12/9)

DIRECTOR OF DEVELOPMENT >>
WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (12/8)

SOCIAL MEDIA ASSOC PRODUCER >>
JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (12/8)

SR. DESIGNER
>>
NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (12/8)

SALES PLANNER
>>
JUKIN MEDIA/NEW YORK, NY:Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (12/7)

VP, SCRIPTED SALES & CO-PRODUCTIONS >>
BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (12/7)

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