11/26/19: FOX has sold out all of its in-game commercial inventory for Super Bowl LIV, with some spots garnering a record $5.6 million per 30-second unit

 

Tuesday November 26, 2019
With reports in mid-month indicating that it had sold about 80% of the in-game inventory in Super Bowl LIV, FOX Sports ad sales team, led by executive vice president Seth Winter, has finished the job . The company has sold all of the ads within the Feb. 2 title game from Hard Rock Stadium in Miami, for more than $5 million per 30-second spot, with some garnering a record $5.6 million. Advertising from companies within the auto, consumer goods, financial services, technology, beverages and entertainment sectors – with the latter featuring trailers from both theatricals and streaming services – will be prominent during the telecast. The NFL title game will have the same number of ads – 77 — as in Super Bowl LIII,  but they will run in fewer pods, with four ad breaks per quarter, rather than five. That reduction upped the push for marketers to buy the premium “A” and “Z” spots, the first and last ad positions within each break, and served to bolster demand overall. The sales effort also benefited from an overall healthy market and clients’ wont to reach viewers in a live environment on what will be the largest telecast in the U.S. during 2020.
 
PROGRAMMING
 
Speaking of FOX, its coverage of the defensive battle between New England and Dallas in the elements at Gillette Stadium tackled its best metered market rating for an NFL regular-season game since 1996. The Patriots’ 13-9 win over America’s Team registered a 19.5 rating and 40 share by that measure, up 25% for the comparable window last season, while matching the best mark for any network since 2007. The game projects to be FOX’s largest audience since last season’s NFC championship game, when national ratings are tabulated.
 
NBC, despite a 23-point differential at halftime in what turned out to be the network’s biggest Week 12 blowout ever, still tallied a total audience delivery of 21.3 million for its Sunday Night Football coverage of San Francisco’s 37-8 throttling of Green Bay. The Nov. 24 game marked NBC’s top Week 12 viewership since 2015 and exceeded this season-to-date TAD average of 20.6 million watchers, up 4% from the 2018 campaign.
 
On the latest edition of HBO’s Real Sports, Bryant Gumbel reports about Huwe Burton, a Bronx native who was wrongfully incarcerated for 30 years. Burton, who was exonerated this past January, fulfilled his dream of completing the New York City Marathon earlier this month. Other stories on the show’s 272nd edition, which premieres Nov 26 at 9p: a profile of Ryan Saunders, the 33-year-old coach of the NBA Timberwolves, and a probe into the rise of youth sports injuries.
 
Steph Curry, who has holed a second season for mini-golf competition series Holey Moley on ABC, now is developing an NBA-related series with Will Arnett for FOX. The Second Half is a multi-camera comedy tracking a retired NBA player who moves back to Charlotte, buys a car wash, and struggles to reconnect with his family and friends.
STUCK.
A podcast, produced in partnership with Situation Interactive.
 
Episode 6 – Prioritize This.
Carina loves her new job and her boss, but isn’t sure how to balance contradictory priorities in her day-to-day. Hear how she can find the right rhythm that will let her be responsive while still carving out enough time to find her flow state.
 
STUCK Season 3 is available wherever you listen to podcasts or
SPONSORSHIP & PROMOTION
 
Minor League Baseball has retained marketing and media agency Octagon to develop long-term content, media and distribution strategies. The three-phase partnership centered on Octagon conducting in-depth digital fan research and digital platform analysis to develop game plans for media content and targeted rights. With those stages now complete, the parties are now focused on approaching the marketplace to identify, secure and enhance MiLB’s new media distribution opportunities.
 
Vegas Stats & Information Network has booked a beer of its own . Lewis & Clark Brewery owner Max Pigman unveiled BookMaker Blonde on Brent Musburger’s VSiN show My Guys in the Desert on Nov. 25. BookMaker Blonde Ale will be available in early December at the South Point Hotel, Casino and Spa, home to the network’s studio in Las Vegas, the D Hotel and Casino and the Golden Gate Hotel and Casino. 
 
The Toronto Blue Jays’ Vladimir Guerrero Jr. has signed an endorsement pact with VKTRY Gear, maker of carbon fiber performance insole, which the third baseman began wearing during the 2019 MLB season  He joins a growing list of athletes who are endorsing the product, including the Houston Astros’ George Spring, the Washington Redskins’ Josh Norma and Lexie Brown of the Minnesota Lynx. 
 
DIGITAL, DATA & TECH
 
The Players’ Impact, a group connecting professional athletes to the startup ecosystem , has launched a new digital platform for athlete investors and entrepreneurs.  Beyond the online portal, other membership features will include increased access to higher-level investments; access to elite networking events and business coaching and advisers, plus curated educational resources. TPI is led by early-stage growth/venture investment expert, Tracy Deforge, and former NFL wide receiver, Marques Colston,
 
Looking to expand its reach, Barstool Sports has worked with app development and content distribution company MAZ to create over-the-top TV streaming channels around its flagship brand, as well as Barstool Bets, its new sports gambling destination. The video-on-demand content Barstool released for Apple TV earlier this year, is now available through Roku, FireTV and AndroidTV.
 
 
ESPORTS
 
A trio of companies are merging to form Engine Media Holdings , a platform dedicated to live news, sports and esports, with an eye toward driving gaming competitions. Engine combines Torque, formerly Millennial Esports Corp. with Frankly and WinView. Engine will be co-led by Torque Esports CEO Darren Cox and Frankly CEO Lou Schwartz, while WinView Executive Chairman Tom Rogers, who also serves as chairman of Frankly, is the new company’s executive chairman. The three companies forming Engine currently manage or reach across news, esports, and sports gaming over 100 million monthly consumer touch points. Together, they will create an integrated platform to help the media industry quickly develop revenue sources that will support all forms of live event programming. “These times call for a ‘driving’ force creating new consumer experiences in live news, sports, and esports while providing new sources of revenue for the industry in these genres,” said Rogers in a release. “As the entertainment streaming wars set the path for the future of entertainment programming, the media industry’s approach to developing revenue sources for news and sports, and monetizing live programming, has to change. Engine will be able to provide many solutions for all those issues.
 
Nerd Street Gamers, the esports infrastructure company dedicated to powering competitive opportunities for gamers, has partnered with We Are Nations on the first retail spaces inside Localhost facilities. To celebrate the relationship through which We Are Nations will sell apparel celebrating esports teams and players, the parties are hosting kickoff event in Localhost Philly and Localhost Denver, this Black Friday. As part of the event, both Localhosts will offer special prices on esports apparel, gaming equipment, and Localhost gift cards.
 
INDUSTRY & ROSTER MOVES
 
Jill Fields is now the senior vice president of NBC Sports Chicago, NBC 5/WMAQ and Telemundo Chicago /WSNS. In this new role, Fields,a two-decade ad sales veteran, who has been vice president and general sales manager of the RSN since 2017,will oversee multi-platform ad sales for all three outlets.
 
The espnW: Women + Sports Summit will make its international debut next spring, with business leaders, athletes, and influencers convening at The Westin Bayshore in Vancouver, British Columbia from June 8-10. The Summit will feature a proprietary consumer-based study from global marketing consultancy  IMI International  on  the state of women’s participation in sport and the business landscape of women’s sport in North America and key international markets. 
 
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Join Cynopsis and your colleagues for an awards show spotlighting the very best campaigns, content and partnerships that are shaping the industry. Awards finalists & Rising Star honorees will be announced in early-December. Winners will be announced live on-stage on February 6th.
 
Questions? Contact Marketing Manager Cathy Pearson for more info.
ON THIS DAY in 1968
O.J. Simpson wins the 34th Heisman Trophy.
 
In the Know
The Green Bay Packers have twice won three consecutive NFL championships. Which Canadian Football League team owns the mark for hoisting the most successive Grey Cups? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Which legendary broadcast team started their long-standing run with coverage of Minnesota/Tampa Bay? Answer: John Madden/Pat Summerall. Kudos: Aymon DeMauro/ADM Media & Marketing/NY; Jim Bono-NBCU/NY; Tom Wetzel-MMSI/Warwick; Matt Sautter-Wide Orbit/Harrisburg; Ron Salcedo-NU/Nashville; ; Mark Lehman-Braves/Atlanta; John Kukla-KDFW/Dallas; Jack Hodgson-Oklahoma State/Stillwater; Greg Moloznick-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale;  Tom Moore-Kalt Productions/LA

Later – Chris
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