11/19/19: The IOC locked in a long-term deal with Airbnb for the Olympics

 

Tuesday November 19, 2019
The International Olympic Committee booked a global nine-year, five-Games partnership with Airbnb , designed to create “a new standard for hosting that will be a win for host cities, a win for spectators and fans, and a win for athletes.” The agreement includes accommodation provisions that will reduce costs for Olympic Games organizers and stakeholders, decrease the need for construction of new accommodation infrastructure for the Olympic Games period, and generate direct revenue for local hosts and communities. The IOC and Airbnb will launch Airbnb Olympian Experiences to provide direct earning opportunities for athletes in addition to making at least $28 million worth of Airbnb accommodation available over the course of the partnership to athletes competing at the Olympic and Paralympic Games for competition and training related travel.
 
“Airbnb and the IOC have a strong track record in creating and accommodating the world’s greatest events,” said Airbnb Co-founder, Joe Gebbia. “Our Olympic partnership will ensure that the Games are the most inclusive, accessible and sustainable yet, and leave a lasting positive legacy for athletes and host communities. Airbnb’s mission is to create a world where anyone can belong anywhere, and we are proud that the Olympic spirit will be carried by our community.”
 
PROGRAMMING

Sunday’s NFL action gave CBS a boost as The NFL on CBS drew a 16.2/32 average household rating/share, up 5% over last year in the metered markets. The window was anchored by New England/Philadelphia and Cincinnati/Oakland matchups. The also marks CBS’ highest-rated November NFL game in four years. Meanwhile, FOX Sports is reporting that its NFL singleheader this week drew a 10.4/24 Nielsen metered market score for week 11, up 11% over last year’s competitive window.  
 
Rounding out the ratings news, the Mexico/Panama CONCACAF Nations League match on Friday drew 2.0 million Total Viewers 2+ and 1.0 million Adults 18-49 at 9p on Univision/TUDN, to rank as the second highest-rated MNT match this year. Meanwhile, Friday’s USA/Canada CONCACAF Nations League match posted 500K Total Viewers 2+ and 242K A18-49 on UniMás/TUDN.
 
The NFL also announced scheduling changes for Week 13 on Dec 1, shifting the Raiders/Chiefs from 1p to 4:25p on CBS, while the Browns/Steelers now goes to the earlier slot.
 
CBS Sports also announced its SEC on CBS football game for Nov. 30, adding the Iron Bowl to the lineup as Alabama faces Auburn at 3:30p. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will call the action from Jordan-Hare Stadium in Auburn, Ala.
 
Two-time Daytona 500 champion Dale Earnhardt Jr. was named the Honorary Starter for the 62nd running of “The Great American Race” on Feb. 16, 2020 at Daytona International Speedway. The announcement was made on Earnhardt’s popular Dirty Mo Media podcast, The Dale Jr. Download. “The only thing left for Dale now is for him to sing the National Anthem prior to the DAYTONA 500,” said Daytona International Speedway President Chip Wile. “That probably won’t happen. But what will happen, come February, will be another outpouring of support from race fans about Dale’s involvement. There’s no way to exaggerate how much he means to the fans and to NASCAR. Any role he plays on a DAYTONA 500 weekend is significant.”
 
ESPN’s 2020 NCAA Gymnastics Championship plans will see its broadcast debut on ABC. Semifinal I will take place on April 17 at 1p on ESPN2 with Semifinal II running live at 6p also on ESPN2. The Championship Final will be live on April 18 at 3:30p on ABC. Overall, ESPN networks will carry more than 50 hours of action in 2020. Between the regular season, Conference Championship Saturday and the NCAA Gymnastics Championship, more than two dozen meets featuring teams from the Big Ten, Big 12, Pac-12 and SEC will be available across ABC, ESPN, ESPN2, ESPNU, SEC Network and SEC Network+.
 
The CME Group Tour Championship takes place this week to close out the LPGA Tour , running Nov. 21-24 with GOLF Channel carrying the first three days of coverage, and the final round airing on NBC Sports for the first time in tournament history. Terry Gannon and Judy Rankin will serve as play-by-play host and analyst, respectively for GOLF Channel and NBC’s tournament coverage. Tom Abbott will report from a tower position, with Jerry Foltz and Karen Stupples reporting from the course. Lisa Cornwell will conduct pre- and post-round interviews.
 
Meanwhile, Nov. 26 will see GOLF Channel deliver the one-hour retrospective : Extraordinary Firsts – The Inaugural Augusta National Women’s Amateur. Narrated by NBC Sports’ Michele Tafoya, Extraordinary Firsts chronicles the week of the Augusta National Women’s Amateur, which featured an international field of 72 top female amateur golfers competing in the 54-hole event.
 
FOX Sports will see Shawn Porter and Abner Mares join Ray “Boom Boom” Mancini and host Kate Abdo for FOX SPORTS PBC PPV: Deontay Wilder vs. Luis Ortiz programming this week. Saturday sees the action kick off on the FOX Sports’ PBC on FOX Twitter, Facebook and YouTube pages starting at 4:10p with programming moving to FS2 at 7p with prelims, before PPV action kicks off at 9p.
 
The World Pro Ski Tour unveiled documentary series, “Life Between the Gates,” offering viewers an inside look at life for racers on the WPST. This six-part series will profile the world’s top alpine ski racers as they travel to top ski destinations and compete in the exciting head-to-head race format.
 
Comcast was sued Monday by Altitude Sports and Entertainment , the Denver-based channel that carries local sports, including Colorado Avalanche and Denver Nuggets games. The lawsuit, filed in Colorado district court, accuses the Comcast of leveraging its market power “to dictate terms to the network that would ultimately drive it out of business,” according to the Washington Post. Altitude has been unavailable since August in Comcast homes in the Denver market and the 10-state Rocky Mountain area the channel normally reaches.
STUCK.
A podcast, produced in partnership with Situation Interactive.
 
Episode 4 – Lateral Lunges
Eva’s spent her entire career climbing one ladder and now thinks she wants to jump to a whole new one. But how can she know it’s the right move? And will switching lanes mean she has to start all over again? In this episode, hear about what you can take with you when you’re thinking of leaving it all behind.
 
Season 3 of STUCK is available wherever you listen to podcasts or
SPONSORSHIP & PROMOTION

Discover Financial Services and the NHL locked in a multiyear extension of their US partnership with the deal including Discover maintaining its status as the Official Credit Card of the NHL in the U.S. In addition, the new agreement names Discover the Official Bank of the NHL in the US. Activation designates Discover as title partner of NBC Sports’ Hockey Day in America, taking place this season on February 16, 2020 with a tripleheader of NHL games on NBC and NBCSN. Discover will also plan pieces of content throughout the year across the NHL’s and its own platforms to highlight the impact and growth of hockey across the United States and showcase the importance that Hockey is For Everyone. 
 
Player unions from both the NFL and MLB are teaming up to launch a company designed to help athletes across all sports capitalize on the value of their name, image and likeness. The new company is titled OneTeam Partners, and is backed by private equity firm RedBird Capital, and run by Ahmad Nassar, president of NFL Players Inc. Initially, the new venture likely will focus on video games and trading cards.
 
DIGITAL, DATA & TECH

beIN SPORTS announced the US launch of beIN SPORTS XTRA , a free English-language streaming network offering live sports, news, analysis and highlights. beIN SPORTS XTRA will build on the network’s existing premium flagship English and Spanish feed offering in an effort to help drive awareness and tune in to content, according to the announcement. In addition to the live event coverage, beIN SPORTS XTRA will serve host to a number of digital first original productions such as the popular show Sports Burst.
 
The XFL officially kicked off the Football Advisory Network , described as a digital community that “gives football fans who love the sport an interactive platform to share their feedback and have their opinions heard on all aspects of America’s #1 game and the new league.” Through participation in surveys, polls, and discussions on a variety of on-and off-the-field topics, members of the F.A.N. community will help the XFL design its fan experience and shape its game.
 
The National Association of Basketball Coaches and ShotTracker announced that the 2019 Hall of Fame Classic will once again utilize the startup’s technology during this year’s tournament, per Crain’s New York. The 2019 Hall of Fame Classic powered by ShotTracker – which is operated by the NABC – will feature Butler, Missouri, Oklahoma and Stanford competing Nov. 25-26 at Sprint Center in Kansas City. The NCAA has granted a waiver that will permit coaches at the Hall of Fame Classic to use tablets in one-app functionality on the benches during live gameplay, which will allow them to analyze ShotTracker’s advanced statistics and make real-time adjustments.
 
 
ESPORTS

eMLS fielded its competitive schedule for 2020, culminating in the eMLS Cup presented by PlayStation during the second weekend of SXSW in Austin. This year’s season will include three new clubs in LAFC, Austin FC and Nashville, to bring the tally up to 25 players who will be competing for the title of top EA SPORTS FIFA 20 player in North America. The season opens in January 2020 with eMLS League Series presented by PlayStation, with each of the two League Series tournaments live streamed, with its own trophy lift and opportunity to win prizes.
 
SMITE esports also fueled up its 2020 vision for Season 7, announcing some changes to the SMITE Pro League next season in addition to two new amateur leagues: the SMITE Challenger Circuit and the SMITE Open Circuit. Skillshot posted that it would be shifting competitive play to weekends and would be platform neutral, meaning that the league would no longer be exclusive to Mixer. “We appreciate the unwavering loyalty that our pro league fans showed throughout the era of Mixer exclusivity, but we’re thrilled to be moving into a new era with more platform choices than ever before.”
 
Riot Games is teaming up with Belgian agency 4Entertainment to “evolve the Benelux ERL and further level up League of Legends esports in the region,” announcing the launch of the Dutch League and the Belgian League. Both will offer paths to qualify to the European Masters each will feature six teams for the inaugural 2020 season, with plans to expand the number of teams down the road.
 
INDUSTRY & ROSTER MOVES

The National Football League named Dasha Smith as its Chief People Officer. Smith will be charged with all human resource activities including talent and diversity strategies, workplace culture, compensation and recognition programs, leadership development, and succession planning. Smith joins the NFL from Sony Music Entertainment, where she was the Executive Vice President and Global Chief Human Resources Officer.
 
THE MAIN EVENT

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Questions? Contact Marketing Manager Cathy Pearson for more info.
ON THIS DAY in 1989
Rusty Wallace wins the 39th NASCAR Winston Cup.
 
In the Know
For the majority of his career, Rusty Wallace raced under what number? (Email cpursell@cynopsis.com with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Who was the first president to throw out a ceremonial first pitch at an MLB game? Answer: President Taft. Kudos:
Michael Ritz-Northwestern Mutual/NY; Art Salisch-Nielsen/NY; Mark Lehman-Braves/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; M ichael Narracci- New England Sports Network/Watertown; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Rich Wolfe-Lone Wolfe Press/Scottsdale;Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Later – Chris
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