Noted Internet for Growth Executive Director Brendan Thomas, “Digital policy is no longer an abstract tech debate – it’s a kitchen-table issue. When regulations threaten digital tools, voters see it as a threat to jobs, affordability and the small businesses they rely on.”

Meta, Google and TikTok filed lawsuits on Thursday arguing that a California law that prohibits social media platforms from algorithmically recommending posts to minors without their parents’ consent violates the First Amendment. A challenge by tech industry organization NetChoice was rejected by the 9th Circuit Court of Appeals in September, on the grounds that only social media companies were eligible to sue.

YouTube is launching a live late-night talk show, “Outside Tonight,” hosted by comedian Julian Shapiro-Barnum (also host of creator series “Recess Therapy”). The announcement was made last week during a YouTube creator event last week in NYC.

Data collaboration platform InfoSum, a WPP company, unveiled Beacons, an enhancement to its core infrastructure that helps companies maximize the value of their data. Beacons offers clients highly secure collaborative environments deployed directly within the data owners’ cloud environments, further advancing InfoSum’s approach to non-movement of data for collaboration. Disney will be among the first organizations to leverage Beacons to power cross-cloud collaborations.

AI startup TACHI AI has debuted its AI-powered editing platform for TV and film editors, aimed at streamlining repetitive tasks without replacing human creativity. TACHI AI employs Smart Utility AI workflows, task-oriented artificial intelligence designed to support, not supplant, creative professionals.

“Agentic RTB Framework v1.0 represents a fundamental step toward modernizing how systems interact in real time,” said Anthony Katsur, CEO, IAB Tech Lab. “By allowing agents and other real-time technologies to operate within the same virtual environment, we’re creating a foundation for agentic workflows and near-instantaneous media trading. This is the groundwork for an interoperable, high-performance ecosystem.”

Kroger Precision Marketing Powered by 84.51° has unveiled new insights capabilities. Updates include:
· Agent Monday, an AI-powered performance digest that delivers fresh insights to users every week
· Enhanced dashboards and data automation through Stratum, KPM’s measurement and analytics platform, which powers these new capabilities and makes insight generation nearly instantaneous
· Self-service data access, giving brands on-demand visibility into performance across Kroger’s ecosystem

“Consumer trends change faster than ever and brands need solutions like this to stay nimble,” said SVP Christine Foster. “By applying more automation and AI, we’re making it fast and easy for brands to identify growth opportunities from first-party retail data.”

StackAdapt announced a new integration with iHeartMedia that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) directly to advertisers through the StackAdapt platform. “Audio has always been a trusted and powerful medium,” said Greg Joseph, VP of Inventory at StackAdapt. “By making broadcast radio available programmatically, we are transforming one of advertising’s most established channels for the digital era.”

Attain, source of live permissioned purchase data helping brands connect media to real sales outcomes, announced OutcomeAI Summaries, a new capability within OutcomeHQ, Attain’s data platform, that transforms live purchase data into clear, strategic insights. “Attain’s permissioned, real-time purchase data has already redefined what’s possible in optimization,” said Brian Mandelbaum, CEO of Attain. “OutcomeAI ensures those insights don’t sit waiting for analysis. It surfaces them ahead of the decision point, bridging the last mile between data and the next action.”

Yahoo DSP has launched three comedic spots for its first CTV campaign. In “Promotion,” “Acronyms,” and “Medals,” British comedian Troy Hawke bursts into the everyday world of marketing teams, interrupting their routines with his over-the-top enthusiasm for performance. Each ad highlights how Yahoo DSP helps marketers crush their goals with trusted first-party data, premium inventory, and transparent results. “This campaign brings a fresh, human energy to ad tech,” said Alia Lamborghini, SVP, Revenue, Yahoo DSP. “Troy captures exactly what we stand for: confidence in our results, transparency in our partnerships, and a sense of fun that sets Yahoo DSP apart.”

Microsoft is now enforcing its requirement that all third-party publishers have free behavioral analytics tool Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising. Microsoft Advertising Liaison Navah Hopkins posted the update on LinkedIn, warning, “Any Microsoft Advertising clicks that do not have Clarity will be filtered out and result in nonbillable impressions/clicks.”

Vidmob announced a strategic expansion of its DSP integrations to include The Trade Desk and Yahoo DSP, building upon its Amazon DSP and Google’s Display & Video 360 partnerships. The move empowers media buyers to use creative performance signals to better optimize their display and video programmatic advertising campaigns. “We believe the future of programmatic advertising must incorporate creative data, and this integration is a critical step in making that a reality for our customers,” said Alex Collmer, CEO at Vidmob. “Expanding our relationships with the industry’s top DSPs underscores our commitment to giving marketers the creative insights they need, and the control they deserve, to make data-backed decisions that drive ad performance.”