11/15/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

3X WINNER: 2021 CYNOPSIS MODEL D AWARDS
Best Audience-Based Buying Platform
Outstanding Brand Safety Strategy
Best Direct to Consumer Campaign

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Monday November 15, 2021

Apple is thinking small with the introduction Apple Business Essentials. The new service offers device management, 24/7 Apple Support, and iCloud storage into subscription plans for small businesses with up to 500 employees. The company also unveiled a new Apple Business Essentials app that enables employees to install apps for work and request support. “Apple Business Essentials is designed to help streamline every step of employee device management within a small business — from setup, onboarding, and upgrading, to accessing fast service and prioritized support, all while keeping data backed up and secure, so companies can focus on running their business,” said Susan Prescott, Apple’s VP of Enterprise and Education Marketing.

Apple was thwarted in its attempt to delay updating App Store policies that would allow developers to steer users to payment options other than Apple’s. Apple was mostly victorious in the Epic Games lawsuit alleging Apple was a monopolist, but the court agreed with Epic Games on Apple’s restrictions on in-app purchases. Apple had asked for a stay on an injunction that would open up the App Store to non-Apple payment systems by early December, arguing that the changes could introduce security and privacy risks, but the motion was denied. “Apple believes no additional business changes should be required to take effect until all appeals in this case are resolved,” said an Apple spokesperson after the ruling. “We intend to ask the Ninth Circuit for a stay based on these circumstances.”

Instagram unveiled a monthly Reels Play bonus program, aimed at enticing users to post short-form content in Instagram’s TikTok-like platform. But while the program offers up to $10,000, glitches have frustrated some creators. “We’re continuing to test payments as we roll out to more creators, and expect them to fluctuate while we’re still getting started,” Instagram told TechCrunch. “We’ve designed bonuses so that we can help as many creators as we can in a way that is achievable and drives meaningful earnings. Our goal is for bonuses to become more personalized over time.”

Vimeo announced agreements to acquire Wiremax, a player in interactive and shoppable video, and video creation suite Wibbitz. Why make the deals? “Vimeo now serves over six thousand enterprises with our video software, and we’ve only just begun to unlock the myriad ways video can be used at work to communicate, collaborate and connect better,” said Anjali Sud, CEO, Vimeo. “Both Wiremax and Wibbitz bring industry-leading technology and products to Vimeo, along with impressive teams and deep institutional knowledge in strategic areas of enterprise video.”

Online content marketplace for film and TV rights Vuulr is teaming with Brightcove to leverage Brightcove’s video technology, and power Vuulr’s Branded Screening Rooms on the marketplace. The move aims to give buyers on the Vuulr marketplace access to enhanced broadcast-quality video experiences.

OpenVault has created a cloud-based solution that is being used to detect “speed clipping” by subscribers of a major CALA region carrier. The ability to identify speed clipping subscribers – those who encroach on the upper speed limits of their broadband plans on a frequent basis – enables broadband providers to proactively take steps to right-size the subscriber service packages, optimize customer experiences and ensure that their provisioned level of service aligns with actual usage.

Penske Media announced a strategic partnership with enterprise customer data platform Treasure Data to integrate their technology into PMC’s portfolio of brands. “The partnership with Treasure Data is driving efficiency and centricity in our data operations,” said Brett Goverman PMC’s AVP, Data Strategy. “Centralizing the data from interactions with our audiences across all platforms enables PMC to generate insights about our audience as holistic individuals, not just impressions on a page.”

Hop-on plans to acquire Vertuoso, an entertainment industry company specializing in vertical story-telling, ad-tech and content development. The acquisition will lead to the integration of Vertuoso’s expertise into Digitalage, Hop-on’s decentralized social media, entertainment, and journalism platform.

Digital financial services platform Wrapbook, which provides technology solutions for the entertainment industry, announced its $100 million Series B investment round led by Tiger Global Management, with new and existing investors, Andreessen Horowitz, A*, Jeffrey Katzenberg’s WndrCo, Uncork Capital, and Equal Ventures.

Connatix announced the launch of Gameday Preview, a suite of dynamically updating videos that showcase team stats, matchup previews, conference standings, fantasy projections and betting odds for professional American football teams. “Creating video content continues to be one of the most time consuming and expensive tasks for publishers,” said David Kashak, CEO and Co-Founder at Connatix. “Publishers can utilize these Connatix-produced videos to supplement their existing content libraries, granting teams more time to dedicate to longer form, creative storytelling that engages readers.”

ATTENTION SHOPPERS

YouTube is hosting Holiday Stream and Shop this week, with shoppable livestreams hosted by creators and brands. Users will be able to interact with creators and other fans, give feedback, and have access to exclusive discounts and product drops.

NBCU is also focusing on shoppable programming. The company is expanding commerce capabilities across its One Platform with the addition of a social-first livestream shopping show and an immersive VR experience to kick off the holidays. “Impulse Try with Remi Bader,” which debuts on Instagram, Facebook and Xfinity over Thanksgiving Weekend, will feature “Bravolebrities” including Meredith Marks, Anisha Ramakrishna, Reza Farahan and Whitney Rose. That’s in addition to the just-introduced Virtual Bravo Bazaar, an AR-driven interactive shopping experience that provides an immersive escape for Bravoholics, created in partnership with virtual store platform Obsess.

A new update for iPhone and iPad includes a new lists feature in the Apple Store application that allows users to save items they like as lists, then share a list with a specialist in-store. Users can also get a recap of their conversation with the in-store Specialist “sent to the app to easily buy what you like when ready.”

Facebook is rolling out new shopping features including Shops in Groups, which allows admins of Facebook Groups to set up an online store on their Facebook Page, offering a possible stream of revenue. Additionally, a new product recommendation feature allows users to tag a product they mention if it is listed in a Facebook shop, and embed it into their comment.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

3X WINNER: 2021 CYNOPSIS MODEL D AWARDS
Best Audience-Based Buying Platform
Outstanding Brand Safety Strategy
Best Direct to Consumer Campaign

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ADVERTISING

NBCUniversal has struck a new partnership with conversational media company, Holler, to drive new marketing and advertising experiences for brands within messaging. “At NBCUniversal, we have a longstanding commitment to investing in partnerships that connect our clients and audiences in meaningful ways,” said Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships. “Holler is a unique partner, dedicated to content innovation in the rapidly growing digital messaging space.” For starters, NBCUniversal and Holler will partner to create shareable stickers within Venmo’s P2P payment platform, that link brands to tentpole moments from the red carpet to the sports arena and more.

Meta (nee Facebook) has said it plans to eliminate advertisers’ ability to target people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, sexual orientation and other topics, effective January 19. The move is aimed at limiting the way that the platform’s targeting tools can be abused. Acknowledging that the decision would have its detractors, VP of Marketing Graham Mudd said, “Like many of our decisions, this was not a simple choice and required a balance of competing interests where there was advocacy in both directions.”

EDO has launched its new Ad EnGage Convergent product, expanding coverage, providing household-level measurement, and introducing new advanced modeling techniques. Early adopter Fox will implement Ad EnGage Convergent to inform and optimize the efficacy of on-air promotion in driving traffic to new initiatives including Big Noon Kickoff, a college football show broadcast by Fox and simulcast on FS1; Fox Bet, a sports betting platform; and Credible.com, a personal loan and mortgage comparison platform. “Our insights help marketers justify TV ad spend and optimize promotional spending across rapidly changing media environments,” said Kevin Krim, CEO and President, EDO. “With EDO’s enhanced platform, Fox and other marketers can evaluate, prove performance and make better decisions using a unified view across linear and streaming TV.”

Gamut is expanding its measurement capabilities via a partnership with iSpot. Gamut, which recently integrated iSpot’s unified, cross-platform measurement featuring location data from PlaceIQ, can now measure the ability of local OTT and linear TV campaigns to drive visits to retail locations. “Showing advertisers the unique reach and additional exposures we provide, coupled with actual data showing how often these ad exposures resulted in foot traffic, enables our clients to invest confidently in locally targeted OTT,” said Soo Jin Oh, President at Gamut. “We now have the technology to run hyper-local targeting and personalized messaging at massive scale.”

DoubleVerify, the software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. “DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments,” said Mark Zagorski, DoubleVerify CEO.

In more DV news, DoubleVerify and Innovid have expanded their partnership to support the automation of DoubleVerify’s DV Video OmniTag. By using the automated DV Video OmniTag integration, advertisers can shorten their overall speed-to-market for placements by forty-eight to seventy-two hours.

Audigent, the cookieless identity platform, unveiled the launch of new data products through a partnership with TransUnion. Advertisers can now combine audiences from the TruAudience Data Marketplace (formerly Tru Optik), including TransUnion’s proprietary syndicated audiences, with Audigent’s publisher audiences and contextual data.

Clinch, provider AI-driven omnichannel personalization, announced the launch of their Dynamic Circular Ads, enabling brands to convert offline and app-based promotions into hyper-personalized omnichannel campaigns across digital, social, video and for the first time, CTV.

FreeWheel has integrated a set of technologies from tech outfit Beeswax into its platform that enable clients to programmatically acquire incremental inventory and extend audience reach in one workflow. The addition of enhanced programmatic buying features on the platform comes nine months after FreeWheel’s acquisition of Beeswax. A full rollout is planned for 2022.

Origin launched a native CTV content solution aimed at solving viewer churn and higher streaming costs. The media tech company’s new Origin Slate fills unsold ad spots with custom-branded native content that enhances viewers’ in-channel experience and enables channel owners to convert that inventory into real estate that brands can leverage. Cinedigm is among early adopters of the tech.

Pixalate introduced an ad fraud Supply Path Optimization technology for programmatic ads across CTV, mobile apps and websites. New analysis from the company reveals invalid traffic increases by 75 percent when an impression goes through four hops (instead of one or two), and that desktop web is at the highest risk of arbitrage.

Trinity Audio announced an artificial intelligence powered audio advertising experience. The user journey leverages the same AI voice for both the content and the advertising message, similar to podcasting where the podcaster is also reading the advertising sponsorship of its podcast.

Tremor International, which completed its US IPO in June, announced its financial results for the third quarter and nine-month period ending September 30, 2021. Highlights included an increase in Q3 programmatic revenue of 56% compared to Q3 2020 to $68.9 million, driven by continued strong performance in CTV. CTV revenue grew by 115% compared to Q3 2020 to $20.0 million in Q3 2021.

605 and Polk Automotive Solutions by IHS Markit announced the expansion of their existing collaboration. Through the deal, 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales within the company’s TV measurement and attribution products 605 PLATF0RM and 605 IMP4CT.

Digital media and promotions technology company Quotient and SSP Place Exchange announced access to InStore Audio Network, which reaches over 100 million shoppers each week in over 16,000 stores nationwide. Place Exchange enables Quotient’s retailer and advertiser clients to reach these consumers at the point of purchase through InStore Audio Network’s digital audio program across major grocery chains, including Albertsons, Safeway, Southeastern Grocers, Schnucks, Ahold Delhaize and major drug stores such as CVS and Rite Aid.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Streaming growth has stalled and the fight for streamers is now to retain subscribers, according to Kantar’s Q3 Entertainment on Demand Barometer. The proportion of US households who have a video subscription has dropped to 85% (down 1% points QoQ, and up 2% points YoY), noted the report. Other findings include:
* Video streaming QoQ penetration decline is driven by paid SVOD , which declined 1.5% points.
* 85% of penetration losses in Q3 2021 are those who accessed just 1 video streaming service in the previous quarter.
* Amazon Prime Video is the #1 destination for new subscribers for the second consecutive quarter, but subscriber churn is higher than acquisition, resulting in overall loss of penetration of 2.4% points QoQ.
* Netflix subscriber base continues to sit at 2/3 of US subscribers, but penetration continues to decline QoQ by 1.8% pts.
* Despite QoQ penetration decline, the number of households taking out/accessing new services is up as stacking continues to grow among current streamers.
* With the success of “Ted Lasso,” the top most enjoyed and recommended content in Q3 2021, Apple TV+ gained share of new SVOD subscribers (now at 7% of new subscriptions).

Music video network Vevo announced the launch of ten Vevo channels on Local Now. The partnership with Local Now is part of Vevo’s wider strategy to bring its content to fans through CTVs in both on-demand and linear-programmed environments. “Linear programming allows us to create a more tailored lean-back viewing experience on TV that caters to a variety of music fans and preferences,” said Rob Christensen, VP, Advanced TV, Vevo. “For example, because there is great appetite for nostalgic content, we have curated decades-based channels where fans can reminisce about the past. Similarly, given the historical popularity of holiday music during this time of the year, Vevo offers fans a channel dedicated to just holiday music videos 24/7.”

Cinedigm announced that two of its SVOD services, Fandor and Screambox, are now available to Xfinity households through X1 and Flex, and also on Comcast’s recently announced XClass TV.

Media company Revolt has launched its first digital streaming app, which serves as the primary destination for exclusive extended versions of Revolt programming like “Drink Champs,” “Big Facts,” “#Respectfully Justin” and new series “Assets Over Liabilities,” as well as short-form series, full preview episodes and clips.

Edison Interactive, an out-of-home content management system for connected screens in golf carts, rental vehicles, hotel rooms and more, has partnered with Atmosphere. With the integration, a curated feed of Atmosphere’s original, audio-optional TV channels will be available through Shark Experience presented by Verizon, a platform managed by EI. The venture merges visual entertainment with in-person experience by bringing content – from extreme sports to nature videos – to interactive golf cart screens.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

TRAFFIC COORDINATOR >>
TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy and excellent communication skills are a must. 1-3 yrs experience preferred. Full info HERE (11/29)

SALES PLANNER >>
THE WEATHER GROUP/NYC:
Prepare and revise sales plans that maximize the use of inventory while fulfilling agency/client requirements. Manage and process all cancellation and expansion options. Maintain client schedules to ensure delivery of buy, build/schedule ADU packages as needed. 2-3 years of ad sales linear/digital experience. Full info HERE (11/29)

SALES ASSISTANT/ACCOUNT COORDINATOR >>
THE WEATHER GROUP/NYC:
Ensure that all details negotiated are fully executed post sale; ensure all deals are executed correctly and ensure all billing issues with advertisers are resolved. Work as a team to make sure all clients needs are met. Proficient in Microsoft Office Suite and solid presentation skills required. Full info HERE (11/29)

LINEAR NETWORK BROADCAST LOG CONTENT COORDINATOR, NETWORK OPERATIONS
TV One
SILVER SPRING, MD
Edit, time out, prepare and update the daily broadcast log through the insertion of promo filler, network ids and interstitial material. Meet contractual delivery schedule deadlines. Identify & allocate available time and assign. Full info HERE (11/25)

LINEAR NETWORK BROADCAST LOG GRAPHICS COORDINATOR, NETWORK OPERATIONS
TV One
SILVER SPRING, MD

Schedule and deliver on-air graphics for TV One, CLEO TV and any future channels. Manage & maintain the process of data entry and data transfer into the GripIt! Promo Scheduling system. Full info HERE (11/25)

SALES PLANNER
GSTV
NYC, NY

Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (11/24)

SENIOR SALES PLANNER
>>
REELZ/NY:
Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)

JUNIOR SALES PLANNER >>
REELZ/NYC, NY:
Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)

SALES SERVICE EXECUTIVE >>
REELZ/NYC, NY:
Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (11/22)

MEDIA SALES PLANNER
>>
FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (11/22)

DIRECTOR, BUSINESS & LEGAL AFFAIRS
CROWN MEDIA FAMILY NETWORKS
LA, CA

Manages business affairs related to acquisition, development, production, post-production of entertainment content and related negotiations of deals for talent, content, rights and services across all platforms. JD & California State Bar membership & min 5-7 years of business affairs exp in media company or law firm. Full info HERE (11/22)

MANAGER, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD

Supports in managing and executing multiple communications and program promotional campaigns. Works closely with publicists and actors or on-air personalities to prioritize and maximize talent participation in PR activities and works with the Director to establish and maintain project budget parameters and timelines. 5 years related experience. Full info HERE (11/21)

DIRECTOR, BRAND COMMUNICATIONS >>
FOX SPORTS/LOS ANGELES, CA:
Engaging press through creative storytelling and directly via digital and social platforms. Develop and execute social media strategy including original content, behind-the-scenes access, and creation of department-wide content calendar. Manage social following. 6+ years public relations experience in an agency, network and/or media outlet. Full info HERE (11/21)

DIRECTOR, AD SALES MARKETING
>>
REELZ/NYC or ALBUQUERQUE, NM: Develop, create & execute all marketing initiatives designed to support ad sales, including upfront presentation and trade advertising. 5+ years of ad sales marketing experience in the cable industry, agency exp a plus. Full info HERE (11/21)

MANAGER, INTEGRATED SALES MARKETING
E. W. SCRIPPS COMPANY
NYC, NY

Respond to RFPs & brand briefs provided by clients. Brainstorm ideas & develop creative proposals. Pitch marketing and partnership concepts to clients & agencies. Maintain client contacts and manage client projects. 3+ yrs of Marketing/Partnerships experience for a broadcast or cable network. 1+ yrs of TV/Video production experience preferred. Full info HERE (11/20)

MEDIA BUYER
TATARI
NYC or LA

Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/20)

SENIOR MEDIA BUYING – TEAM LEAD
TATARI
NYC or LA

Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/20)

CLIENT SERVICES MANAGER
TATARI
NYC or LA or SAN FRANCISCO

Manage post-sales relationships for large client accounts as primary contact. Listen to clients needs, as well as identifying unknown or unmet needs. Leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems. 3-5 yrs in post-sales account management/client relationship support roles. Full info HERE (11/20)

CLIENT SERVICES, TEAM MANAGER
TATARI
NYC or LA or SAN FRANCISCO

Manage a small team of CSMs, including onboarding, mentoring, & providing guidance on client management. Develop the CSMs’ career path internally. Manage post-sales relationships for a handful of client. Listen to clients needs, as well as identifying unknown or unmet needs. 8+ yrs in post-sales account management/client relationship support roles. Full info HERE (11/20)

SPECIALIST, PROGRAMMING
MLB NETWORK
SECAUCUS, NJ
Enter program scheduling information into SIMS programming software for both MLB and NHL Networks. Manage reporting functions of scheduling software to create & distribute appropriate planning and customized reporting. Screen all taped non-quick turn programming prior to premiere. A min of 3 to 5 yrs’ experience or related business experience req. Full info HERE (11/19)

AD SALES PLANNER
OVATION
NYC, REMOTE

Seeking organized, motivated candidate to join our linear/CTV sales team. Develop proposals, allocate inventory, steward existing business. Strong communication skills, proficiency in MSExcel and 2 years applicable experience desired. IAB training opportunity included in development for the position. Full info HERE (11/19)

PLANNER, AD SALES
TV ONE
NYC, NY

Create Upfront/Scatter media plans. Prepare Pre & Post Analysis. Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules. Update/Maintain/Validate internal reporting. Prior Sales and/or Media Planning experience strongly preferred. Full info HERE (11/18)

SR. ANALYST, RESEARCH
TV ONE
NYC, NY

Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/18)

SALES PLANNER
UP tv
NYC, NY

Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (11/17)

ACCOUNT MANAGER
JUKIN MEDIA
NYC, NY

Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/17)

SENIOR SOLUTIONS CONSULTANT >>
TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/17)

SOLUTIONS ANALYST >>
TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/16)

MANAGER, CONSUMER MARKETING
A+E NETWORKS
NYC, NY

Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/16)

DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA

Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/15)

@{optoutfooterhtml}@

 

Related Stories

12/02/21: Trevor Noah gets a repeat Grammys performance

Trevor Noah

  A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL A Thanksgiving Ratings Feast! Hallmark Channel #1 Most Watched Cable Network Thanksgiving Week with W25-54 & W18-49 ***INCLUDING NEWS & SPORTS*** Outperforming the Nearest Competitor by a staggering 40% with W25-54 #1 Most-Watched Cable Net with W25-54 EIGHT STRAIGHT YEARS Click here for source.   […]

12/01/21: Cynopsis Jobs

Shaking Hands

  DIRECTOR OF MARKETING AND COMMUNICATIONS EARTHXTV DALLAS, TX Manage all aspects of consumer marketing and development; increase the visibility of its programs. Develop and refine messaging to connect our work with key audiences. Campaign leader for programs, events and initiatives. Manage, mentor and coach junior members. 10+ yrs exp in marketing/advertising position. Full info […]

12/01/21: Kelly Day jumps from ViacomCBS to Amazon

Kelly Day jumps from ViacomCBS to Amazon

    Wednesday December 1, 2021 Today’s Premieres Amazon: Blippi’s Treehouse Bravo: The Real Housewives of Orange County at 9p BritBox: The Tower Fuse: Don’t Cancel Me With Amara La Negra at 11p Hulu: Candified: Home for the Holidays Nat Geo: Trafficked with Mariana van Zeller at 9p Netflix: Kayko & Kokosh, JoJo’s Bizarre Adventure: […]

CynCity

Cynsiders