SPONSORSHIP & PROMOTION
ESPN debuted a brand new promotional spot for the upcoming College Football Playoff rankings reveal anchored by a new single from Billie Eilish, “Therefore I Am.” ESPN launches the first College Football Playoff rankings of the season with College Football Playoff Top 25 Ranking Show Presented by Allstate on Nov. 24 at 7p. Rece Davis will host the show on Nov. 24, joined by college football analysts Kirk Herbstreit, Joey Galloway, Jesse Palmer and David Pollack.
Daniil Medvedev inked a long-term extension with Lacoste in a deal that will now run through 2026 with the French brand. “His style of play and his tenacity on the court allow him to shake up the tennis world hierarchy, as he demonstrated once again last week by winning the title in Paris,” Lacoste said in a statement. “In the essence of the brand’s founder, and seen more recently with Novak Djokovic, it is this elegance of play and spirit that Lacoste wishes to convey through the extension of this contract with Medvedev.”
World Table Tennis revealed a deal with Coca-Cola to serve as its first ever partner in the modern era, where the beverage brand will serve as the official beverage partner of all WTT events scheduled to take place in China during 2021. As part of the deal, Coca-Cola will enjoy exclusivity across the categories of water, energy drinks and soft drinks at WTT events in China.
DIGITAL, DATA & TECH
IBM and the Masters Tournament, of which IBM is an exclusive digital partner, revealed My Group, a digital feature enabling “new levels of fan engagement and revolutionizing the digital viewing experience for the 2020 Masters Tournament” by allowing patrons, anywhere in the world, to create personalized groups of players, and watch every shot, on every hole, from all of their favorite golfers from the 2020 Masters Tournament. My Group, which runs on IBM Cloud with Red Hat OpenShift, is available globally in the Masters Tournament app and on Masters.com.
Sportradar’s Intelligence & Investigation Services launched a suite of products and services for U.S. customers, including its due diligence services, including: · Sports leagues and teams with corporate sponsor background checks, as well as pre-draft, pre-trade, or key personnel acquisition intelligence · Private investors in sports technology properties to help them better understand the founders and management teams they invest in · University athletic departments to protect their interests, brands, and reputations, and those of affiliated personnel, including their student-athletes and sponsors · Athletes and agents by identifying potential sources of reputational risk
Tencent Holdings and WSC Sports locked in a three-year partnership to fuel the development of new video production solutions for the Chinese market. As part of the agreement, WSC Sports will also provide Tencent Sports (and other Tencent divisions) with its automatic video solutions for content distribution through Tencent’s digital platforms, such as its website, apps and social media channels.
Score Media and Gaming Inc. debuted Bet Section, its most integrated and personalized suite of betting features that will have a new, dedicated home within theScore’s media app. Users will receive a suite of personalized betting features, such as prioritized and tailored markets, live bet tracking and exclusive promotions.
ESPORTS
Organizers for the 2020 Maui Invitational revealed a new collegiate esports tournament, the Maui Esports Invitational featuring Rocket League and delivered by goPuff. The event will be held ahead of the Maui Invitational, the early-season college basketball tournament, and see 20 collegiate esports teams from around the country compete for prizes and the opportunity to be named the first-ever Maui Esports Invitational Champion. The finals will be telecast on ESPN2 at 5p on Nov. 22. “The Maui Invitational is known for providing unparalleled competition in collegiate basketball, so expanding that legacy into the esports space is a natural next step,” said Tom Valdiserri, Executive Vice President of the Maui Invitational. “Through esports, we have the ability to reach a new audience while engaging our existing fans in an exciting way.”
UK-based streamer Vikram “Vikkstar” Singh Barn is joining the ReKTGlobal family as a co-owner of the London Royal Ravens. Singh Barn is a co-founder and frontman behind the content creation collective known as the Sideman and is widely known for streams involving his Call of Duty: Warzone play.
ESL Gaming revealed DreamHack StarCraft 2 Masters: Last Chance, the final ESL Pro Tour tournament of the year in StarCraft II. The tournament, which is closing out its first year of the ESL Pro Tour for StarCraft II, begins with qualifiers on Dec. 8, with the Main Tournament starting on Jan. 12, 2021. “ESL and DreamHack share the same vision of creating an open-ecosystem that allows aspiring pro players to rank up and follow the path ‘from zero to hero,’” said Shaun Clark, Director of ESL Pro Tour at ESL Gaming. “This tournament will bring stellar young talent who want to take their skills to the next level. We can’t wait for what will surely be an amazing competition.”
76ers Gaming Club, the NBA 2K League team of the Harris Blitzer Sports & Entertainment portfolio, announced an interactive esports partnership with Saint Joseph’s University. The partnership will feature an exclusive, six-part digital content series, profiling the backgrounds of 76ers GC players and exploring the lives of GC players.
INDUSTRY & ROSTER MOVES
Professional Fighters League announced a partnership with CAA Sports Licensing to serve as the exclusive trademark licensing representative for the PFL across a wide range of product categories globally, including athlete fight kits, fan apparel, video & mobile gaming and training & fitness. “The Professional Fighters League is excited to partner with industry leader CAA Sports Licensing as we continue to grow the PFL brand and globally expand our consumer products and memorabilia business,” said Peter Murray, CEO of the PFL. “The league’s partnership with CAA Sports Licensing will accelerate PFL’s brand presence in retail and e-commerce, while also providing passionate MMA fans from around the world the opportunity to access new, innovative PFL products across athlete performance gear, fan apparel, video and mobile gaming, training and fitness, and much more.”
FloSports named Manuel Rosso as Chief Operating Officer. In this role, he will spearhead the company’s internal operations and leverage his extensive knowledge scaling up companies to execute a growth strategy for FloSports.
Legends named Tom Tregelles to the new role of Vice President, International E-Commerce, where he will develop customized global e-commerce solutions and strategies for Legends’ roster of world-class merchandise clients.
GF Sports & Entertainment announced the expansion of the company’s leadership team with the hiring of Lindsey Masciangelo as Executive Vice President, Entertainment. There, Masciangelo will manage business operations and revenue generation for the national touring show AKC Meet the Breeds, American’s largest dog breed educational showcase.
SPORTS BROADCAST JOURNAL w/David J. Halberstam
It’ all in the family. Over 40 broadcasters had either a father, spouse or son in the business. See the entire list which of course includes the Carays, the Bucks and the Alberts. It’s all in the family: 40+ sports broadcasting families, Sons and brothers are chips off the old blocks
Busy weekend for Fox Sports’ coverage of the NFL. Because of its commitment to the Masters, CBS does only 3 games this Sunday while Fox runs 8. Details including market-by-market information on the regional games, announcers and notes. NFL Week# 10: With Masters, CBS carries just 3 late games; The early window belongs to Fox
The college season enters its 11th week. A pretty hefty schedule but the big game between LSU and Alabama was a victim of a Covid protocol. As of last check, 7 games were cancelled or postponed. Still, it’s a schedule with a pretty good menu. See notes, talent, complete schedule and more. College Football, Week #11: Heavy schedule but Alabama-LSU among games postponed
Notes/News and developments: Will Westwood One lose its rights to the NCAA Tournament? Westwood sued the NCAA and the NCAA countersued. A story about Jim Nantz’ first Masters, 34 years ago; Announcers doing games remotely; Dan Fouts, Mark Jones; The NBA letting ref talk on-air. Finally! Halby’s Morsels: NCAA Tourney; Notre Dame-Clemson; Nantz’ first Masters; Remotecasts; Mark Jones
Happy Birthdays:
Denny Matthews, 11/14 Voice of the KC Royals since 1969 Charles Davis, 11/14 CBS, NFL analyst Joe Beninati, 11/14 TV Voice, Washington Capitals Mark Jones, 11/16 ESPN play-by-play Bill Macatee, 11/17 CBS Sports, reporter Rick Rizzs, 11/17 Seattle Mariners, radio voice Marc Zumoff, 11/18 Philadelphia 76ers, TV Ahmad Rashad, 11/19 Longtime network TV sports reporter Michael Wilbon, 11/19 ESPN, Pardon the Interruption |