11/13/19: CBS detailed plans for its newest rights acquisition in UEFA


Wednesday November 13, 2019
CBS Sports confirmed its UEFA plans , after news leaked last week about the company’s new deal, which will see the world’s most popular soccer club tournament be carried by the company (along with Univision) from the 2021-2024 seasons. In the CBS quarterly earnings call on Tuesday, CBS Corporation President and Acting CEO Joe Ianniello stated that the tournament, along with the rights to the UEFA Europa League and UEFA Europa Conference League, would hit CBS and CBS Sports’ platforms “with all matches available on All Access and select games available on broadcast.”
“We will now have more than 400 matches per year spanning nine months across the calendar,” he said. “Soccer fans know these rights represent some of the most prestigious and popular soccer tournaments in the world, so we couldn’t be more pleased that we’ve won this hotly contested process. We’re currently finalizing contracts for this multi-year deal.”

Monday Night Football’s Seahawks’ victory propelled the franchise to its most-viewed game of 2019 as ESPN and ESPN Deportes averaged 16,115,000 viewers for the game, according to Nielsen. Audiences were up 50% over ESPN’s Week 10 game last year to push ESPN to take the night as the top channel among all networks. On ESPN alone, Seahawks/49ers averaged 15,978,000 viewers – up 50%.
ESPN also reports that ABC’s presentation of Penn State at Minnesota on Saturday delivered the network’s best noon kickoff game in nearly three seasons as more than 6.7 million fans tuned in to the Big Ten matchup, while ESPN’s College GameDay delivered its best audience of the season, surpassing 2.2 million viewers. Season to date, ESPN’s game coverage is up 8% year-over-year and its pregame show is boasting a 3% year-over-year audience increase.
In other ratings news, FOX Sports stated that Saturday’s PBC Countdown : Deontay Wilder vs. Luis Ortiz drew 686,000 viewers on FOX, per Nielsen. That marks the top number for a PBC Countdown telecast in 2019 and the second-best overall.
Today will see student-athletes all over the world sign national letters of inten t to continue their golf careers in 2020 at the collegiate level during national signing day. GOLF Channel will cover the event with a half-hour College Golf Signing Day Special at 5:30p, hosted by Steve Burkowski, analyst Paige Mackenzie and Brentley Romine. Tthe special will rank the top recruiting classes in men’s and women’s college golf as well as the top-10 men and women’s individual signings.
Tonight also sees NHL Network’s Tony Luftman moderate a roundtable discussion with NHL Network analysts Darren Pang and Kevin Weekes, and former goalie Martin Biron on the evolution of goaltending in NHL Network Roundtable: The Modern Age Goalie. The program runs at 7:30p and will discuss how goalies stay strong mentally when their play is inconsistent and the steps they take to regain their confidence.
NBA TV lined up 11 NBA G League games during the 2019-20 regular season, with coverage set to tip off on Nov. 17 at 1p with a matchup between Raptors 905 and the Maine Red Claws. The network’s season-long schedule will feature regular Sunday afternoon telecasts from November-March.
FloSports and Mountain Pacific Sports Federation inked an extended multiyear partnership that will see FloSports provide live and on-demand content and coverage of two Conference Championships exclusively on FloTrack.org and FloVolleyball.tv for the MPSF Indoor Track And Championships and the MPSF Men’s Volleyball Championships respectively.
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The French Tennis Federation and Wilson Sporting Goods entered into a new five-year partnership for Roland-Garros and the FFT that designates Wilson as the Official Ball and the Official Stringing Partner of Roland-Garros. Wilson will provide a new co-branded, high-performance tennis ball designed specifically for the clay courts of Roland-Garros where the new ball will be used for all matches during Roland-Garros and for various pre-tournament activations starting in 2020. Wilson and the FFT will launch a range of co-branded, premium Wilson/Roland-Garros products.
Volcon reportedly inked a deal to replace Burton as the official apparel sponsor of the US Snowboard Team. T he partnership will see Volcom outfit both the male and female US Snowboard Teams, including the Snowboardcross, Slopestyle/Big Air and Halfpipe athletes during the upcoming Winter Olympic games.
U.S. Polo Assn. will again be outfitting competitive college polo players through its nationwide College Partnership Program (CPP). Through this partnership, complete game attire, including performance jerseys, equipment gear bags, white pants and polo shirts will be given to the participating USPA college polo teams along with a financial donation. In turn, the players will be wearing official U.S. Polo Assn. clothing while competing in games, running around campus, as well as during guest appearances and media interviews throughout the upcoming collegiate polo season.
Le’Veon Bell is buying into PepCoin by PepsiCo, the new cash-back loyalty program that rewards fans for purchasing Frito-Lay snacks and PepsiCo beverages together, celebrating the partnership  in a PepCoin armored truck. “With PepCoin by PepsiCo, we wanted to revamp the loyalty program experience and give consumers something they could get excited about — money in their Venmo or PayPal accounts to spend on absolutely anything,” said Fauzia Haq, Senior Director, Marketing, PepsiCo. “We’re thrilled to team up with Le’Veon and give consumers their very own PepCoin payday.”
Carolina Panthers quarterback Cam Newton joined travel accessories company VINTA Supply Co. as a creative partner and launched his first limited edition premium backpack, the TYPE-II C1N. “I’m excited to be working with VINTA and putting my first bag out into the world. It’s called the TYPE-II C1N, and it’s designed for a person like me, with a constant schedule, who doesn’t stop and wants a fashionable, high-quality bag that’s functional for everyday life,” said Cam Newton. “It’s customizable, stylish, and every feature has been so well thought out and designed. That’s what VINTA embodies: travel made easy. I know they’ve done it for me, and I know they’re going to do it for everyone who buys one.”

DraftKings and Sportradar locked in a long-term partnership extension that will see Sportradar continue to be DraftKings’ supplier for data feeds and bet stimulation content. As part of the extension, Sportradar will provide DraftKings with access to a variety of official sports data feeds, including the NFL, MLB, and the NBA for sports betting and daily fantasy sports (DFS).

Monumental Sports & Entertainment opened the door to Caps Gaming , a new esports-focused sub-brand designed to “help foster the growth of the NHL competitive gaming community and create visibility for hockey’s esports scene.” As such, the org will host the Caps Gaming Showcase – a 32-team, 6v6 EA Sports NHL competition on Xbox One and signed top NHL esports pro John “JohnWayne” Casagranda to join the organization as an official streamer. “Esports is a key initiative for us at Monumental and we are thrilled to add Caps Gaming to the family as we continue to tap into a new generation of fans,” Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment, said. “We are excited to welcome John to The District and look forward to hosting the premier NHL competition with the Caps Gaming Showcase in early December.”
Complexity Gaming and Herman Miller closed a deal that makes the global design leader and furniture manufacturer the team’s official seating partner and title sponsor of the newly named Herman Miller Innovation Lab, housed within the GameStop Performance Center. Leveraging real-time player data from the in-house innovation lab, Complexity and Herman Miller are working together to understand gamers’ needs for high-quality ergonomic gaming equipment.

Ready Nutrition landed pro football star Aaron Donald as an investor and co-owner along with Founder and President Pat Cavanaugh. The fifth-year defensive tackle will be actively involved in the company’s product development, young athlete and brand awareness programs, with a special focus on high school and youth athlete platforms.

Capitals/Flyers on NBCSN at 7:30p.
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