As the last four drivers prepare to race for a title at Homestead-Miami Speedway this weekend, NASCAR and Snap Inc. unveiled plans to will bring the 2018 Monster Energy NASCAR Cup Series Championship to life through unique activations and content experiences for Snapchatters worldwide. Snapcodes allowing fans to directly follow NASCAR, teams and drivers on Snapchat will be displayed on the drivers’ race cars during the Ford EcoBoost 400 on Nov. 18. Plus, NASCAR’s new show, NASCAR Highlights, now available for fans on Snapchat’s Discover page, in addition to premium Our Story coverage on Snapchat Discover.
Raycom-Legacy Content Company is partnering with Hot Wheels to launch Hot Wheels Monster Trucks Live, a new nationwide tour designed to showcase an immersive experience for Monster Truck fans. This new live entertainment tour will visit arenas and stadiums throughout the U.S. beginning in January 2019. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus. The first stop of the tour will run from Jan. 5-6 at Bert Ogden Arena in Edinburg, Texas, and the tour will travel to more than 20 cities in its inaugural year. Scheduled stops include Cleveland, Memphis, Louisville and Norfolk, VA, among others.
IMG opened the doors to IMG Arena, a new data collection system designed to expand the company’s sports betting reach, offering more than 250 bookmakers worldwide with 24/7 live streaming and on-demand virtual sports products. The new venture is being led by SVP and managing director Freddie Longe.
Elsewhere in wagering news, DraftKings Inc. announced that it has reached an agreement with Scarlet Pearl Casino Resort in D’Iberville, Mississippi to officially open DraftKings at Scarlet Pearl Sportsbook, following receipt of license from the Mississippi Gaming Commission.
FloSports inked a deal with Cutting Edge Sports Management Group to offer live and on-demand coverage of their premier college football and all-star events, the Dream Bowl and the HBCU Spirit of America Bowl, exclusively on FloFootball.com. The HBCU-Dream Bowl Weekend will air during Martin Luther King, Jr. weekend Jan. 17-21, 2019.
Outdoor Sportsman Group has partnered with Africam.com to showcase 24/7 live HD coverage on five different waterhole feeds of the native habitat of African wildlife on OutdoorChannel.com. According to the release, fans can experience live sights and sounds of Africam.com as its virtually transports viewers to the peace and zen of the African wild. Africam.com is based on four main pillars – Awareness, Emotional connection to the animals, Education and Action.
HUYA Inc., the livestreaming platform in China, revealed team details for its upcoming Overwatch League franchise. The squad will be known as the Chengdu Hunters, with its logo featuring a giant panda, the symbol of the Chengdu region in the country. Huya is joining forces with Chinese esports club Royal Never Give Up as a consultant on operating the team and the color of the logo contains the main colors of Huya and RNG, representing the joint forces of the two companies.
The Game Awards, set for Thursday, Dec. 6 from the Microsoft Theater in Los Angeles, will livestream to gamers around the world across a record-setting 40 global video networks, including expanded distribution in China. The Game Awards reached over 18 million viewers in 2017 and brings together game developers, Esports champions, digital influencers and Hollywood names for a night of awards, exclusive new game announcements and musical performances. Platforms that will air The Game Awards live on December 6 will include YouTube, Twitter, Facebook, Mixer, Steam TV, PlayStation 4, Xbox Live, IGN, GameSpot, Polygon, MLG, Caffeine.tv, with more to be announced.
Capcom announced that Rob Dyer has joined Capcom U.S.A., Inc. as chief operating officer where he will be charged with running all aspects of the company’s publishing business including sales, marketing and operations in the Americas. Dyer has held various leadership roles with companies such as Sony Computer Entertainment America, Zynga, Eidos Interactive, Crave Entertainment Group and more.
UFC announced the appointment of Nick Smith as Vice President of Global Partnerships. Smith will be responsible for overseeing partnerships for UFC with a focus on establishing strategic relationships with new international partners. Prior to joining UFC, Smith most recently served as the Global Chief Commercial Officer at Bastion Collective, where he first represented the UFC brand.
Leading entertainment and lifestyle marketing agency Allied Global Marketing announced that is has launched a new division, Allied Sports. The new division will look to represent sports media and content properties and will be run by managing director Sean Barror.
Wisconsin/Xavier on FS1 at 6:30p.