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Brightcove announced the launch of Marketing Insights, a new offering within the company’s video insights and analytics platform. “Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge,” said Kathy Klingler, Chief Marketing Officer at Brightcove. “With the launch of our new Marketing Insights offering, we’re further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies.”

Ad tech company ShowSeeker has launched Predictive Programming, equipping users with advanced programming data aimed at enabling them to generate custom proposals. Historically, programming data from providers such as Nielsen’s Gracenote is limited to a 56-day confirmed window. ShowSeeker’s Predictive Programming allows users to forecast and schedule programming data 12 to 14 months in advance. “Predictive Programming is a leap forward in leveraging machine learning to solve common problems in advertising,” said Nick Anaclerio, SVP of Product Strategy. “It brings our clients a level of foresight and efficiency they won’t find anywhere else.”

DoubleVerify launched DV Attention for Publishers, which it says will give publishers detailed, actionable insights to maximize the value of their inventory. The new offering delivers inventory and campaign insights for attention, including over 15 metrics across more than 10 dimensions of inventory. DV first received accreditation from the MRC in 2023 for its DV Authentic Attention metrics in DV Pinnacle across desktop, mobile web, and mobile apps. Key features include Granular Campaign and Inventory Metrics; Performance-Driven Optimization; Advertiser Vertical Attention Benchmarks; and Global Scale Backed by Proven Methodology. DV Attention for Publishers is now available to DV’s publisher clients.

DoubeVerify also announced an expanded integration with Snap to offer brand safety and suitability measurement, enabling advertisers to independently authenticate campaign quality and protect brand reputation within Snap’s user-generated platform.
“DV’s mission is to help brands maximize digital investments and drive superior business outcomes,” said Mark Zagorski, CEO at DoubleVerify. “To support this objective, DV offers industry-leading measurement coverage wherever priority audiences consume media online – and especially in fast-growing, user-generated content environments like Snap.”

Retail media and ad tech company Retail Fluent Media has formed a strategic partnership with Save a Lot’s independent Retail Partners, which includes Save a Lot’s 750 independently owned and operated stores located across 32 states in the US. The partnership will allow Save a Lot’s independent Retail Partners to utilize Digital Window Signs to promote weekly sales programs, special events, promotional items, and more. RFMN has already installed 400 digital screens in almost 100 Save a Lot stores, with plans to double the number of active Digital Window Signs by Q1, 2025.

STREAMING

Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased, according to Parks Associates seventh annual Future of Video report. Together, the three brands dominate in terms of consumer viewing habits, with 65% of US internet households naming one of these brands as their primary streaming video device. “Most consumers prioritize software capabilities, customer service, and hardware specifications when purchasing a new smart TV,” said Elizabeth Parks, CMO, Parks Associates, “but a cohesive and carefully designed interface within a single operating system can significantly enhance the user experience after purchase and help to increase brand stickiness.”

Tennis Channel is introducing a direct-to-consumer streaming service merging its flagship 24-hour network with live and on-demand multicourt coverage on November 12. The streamlined platform integrates all content previously available through subscription-streaming service Tennis Channel+, with more than 10,000 hours of live and on-demand tennis. Current subscribers will receive the flagship channel at no extra charge. At the same time, cable and satellite video customers that receive Tennis Channel as part of their linear pay-TV bundle will also have authenticated access through the network app and website to the enhanced content previously only available Tennis Channel+, also at no further cost.

LEGAL CHALLENGES

A US District Court judge has ruled that Amazon must face claims that it violated an Illinois biometric privacy law by providing cloud services to gaming company Take-Two Interactive. The company allegedly lets users upload their photos in order to create avatars. Illinois resident Ann Mayhall alleged in a class-action complaint that her 16-year-old son purchased the XBox One game NBA 2K21, and used Take-Two’s “face scan” feature to take photos of his face that were then used to create a custom player.

Paramount Global is facing a class action lawsuit for allegedly sharing Paramount+ subscribers’ viewing data with Meta and TikTok. Filed by California resident Victor Cho, the lawsuit alleges violation of the Video Privacy Protection Act, which prohibits the disclosure of information about viewing habits, and seeks a sum of at least $5 million in monetary damages.

Venu Sports, the joint venture from Disney, Fox and Warner Bros. Discovery, would “capture hundreds of thousands of subscribers and tens of millions of dollars from Fubo alone, driving Fubo into insolvency, and destroying or damaging other distributors,” argued Fubo in a brief filed last week in an appeals court. The court is reviewing a lower court’s ruling against the JV, when Fubo won a preliminary injunction last summer that blocked Venu from its scheduled launch in the fall. Disney, Fox and WBD “have structured the JV to avoid anything like competition on the merits,” said the brief.

A French investigation into tax fraud and laundering at Netflix is being carried out by France’s special financial crime prosecution unit. Investigators raided the company’s offices in central Paris, as Dutch authorities were searching the company’s European headquarters in Amsterdam, said a French judicial source. “Cooperation between the French and Dutch authorities has been underway for many months as part of these proceedings,” the source said. Weekly news magazine Marianne, which broke the news, said the searches were part of a preliminary investigation opened in November 2022 for “laundering of aggravated tax fraud” and “concealed work in an organized gang.” Responded a Netflix spokesperson, “We are co-operating with the authorities in France, where Netflix is a significant contributor to the local economy – and we comply with the tax laws and regulations in all the countries in which we operate.”