11/05/20: Fox News has record-breaking election night


Cynopsis Medias First Morning Read
Thursday November 5, 2020

Today’s Premieres

A&E: The First 48 Presents Critical Minutes at 10p

CBS: Young Sheldon at 8p, B Positive at 8:30p, Mom at 9p
HBO Max: Two Weeks to Live
Nat Geo: Ice Road Rescue at 9p
Netflix: Carmel: Who Killed Marta Maria?, Paranormal
Peacock: Save Me
SundanceNow: Riviera
Travel: Ghost Adventures at 9p
UMC: A Closer Look
WE tv: Braxton Family Values at 9p

Today’s Finales
ABC: Match Game at 10p
E!: The Bradshaw Bunch at 9p


Fox News set a record for the most-watched election night coverage ever on a cable news network, according to early Nielsen data. Primetime coverage averaged 13.6 million total viewers and 4.9 million among A25-54, topping ABC, CBS and NBC as well as cable networks.

Twitter put a warning label on tweets from President Trump the morning after Election Day that attacked vote counting process. The content could be “misleading,” warned Twitter. Among others slapped with a warning label was Wisconsin Democratic party chair Ben Wikler, who claimed Joe Biden won his state before all ballots were counted. “Our teams remain vigilant and will continue working to protect the integrity of the election conversation,” said Twitter.

Amid all-day post- election coverageand after the Trump campaign said it would request a recount in Wisconsin – Al Gore, who lost his recount battle in the 2000 election, tweeted, “In America, no one person or political party can alter the unassailable principle that the rule of law prevails. Every vote must be counted in this election, and the will of the American people will determine the outcome. We must remain calm. Democracy will win the day.”

Eight videos out of the top 20 in the YouTube search results for “LIVE 2020 Presidential Election Results” showed the same fake results graphics, apparently an attempt to get views, reported Insider. None were affiliated with political organizations, but were “hip-hop and music-related channels … usurping outlets like CBS News and NowThis News in YouTube search results.” The top four search results for “Presidential Election Results” also featured fake election results, found Insider.

Third quarter revenue for Sinclair Broadcast Group was $1.5 billion, up 37% from the same quarter in 2019, but the company took a $4.2 billion write-down on the RSNs it acquired last year. Political revenues during this election year were a strong $109 million in the third quarter, while distribution revenues were $1 billion versus $679 million in 3Q19. “There has been a dislocation in the market because of COVID. There’s no doubt about that. But our inventory still is highly valuable,” said President/CEO Chris Ripley during an earnings call. “In fact, it’s only getting more valuable as advertising-based content shrinks and the amount of avails that you can get in front of people – as people migrate to more ad-free platforms – continues to get more scarce.

Canada is considering an amendment to its Broadcasting Act that would require streaming services to invest a portion of their revenue in local production. According to the CBC, if the same law for broadcasters applied to streaming services, online platforms could contribute upwards of $830 million of Canadian content by 2023.

Ruth Wilson left her role in Showtime’s “The Affair” ahead of the fifth and final season because there were things “she didn’t feel safe about,” the actress told Stylist. While she didn’t specifically reference problematic sex scenes she told The Hollywood Reporter about last year, Wilson said in her Stylist interview, “What’s important to say is that I did speak up. I did have a voice. I did stand up for myself. There was a situation on ‘The Affair’ where things didn’t feel right, and I dealt with them, and I managed to protect myself.”

Univision New York has launched “Comienza en Casa” (It Starts at Home), a digital campaign created to start conversations about discrimination and stereotypes in the Latino community. “‘Comienza en Casa’ is an employee driven initiative created to help better understand the racial inequalities and biases within our own communities,” said Roberto Yañez, President and General Manager, Univision New York. “I applaud our employees’ courage and willingness to share their stories of discrimination in order to unlearn, learn and educate our colleagues and community.”

Horizon Media inked a deal with iHeartRadio to integrate iHeartRadio’s SmartAudio platform with Horizon’s connected marketing platform, blu. The combined asset is intended to build more specific audience demographics and find individuals that present the highest potential value for clients.

Global video gaming revenue is projected to rise 20% in 2020 to $174.9 billion, according to Newzoo. That’s $15.6 billion higher than Newzoo’s previous forecast, early in the pandemic. The estimate reflects increased sales for physical and digital games, as people shelter at home.

Kanye West, who had been set to appear on ABC’s Jimmy Kimmel Live! last night, canceled. “Well, we’ll try to get one of the other presidents to come,” said Kimmel. West collected only about 60,000 votes in his presidential bid, but hope springs eternal – he conceded defeat with the tweet, “KANYE 2024.”

Foo Fighters will serve as musical guests for SNL’s post-election episode, their ninth appearance on the NBC sketch comedy show. Dave Chappelle will host.

Cynopsis’ Measurement + Data Virtual Experience
SESSION SPOTLIGHT: Measuring the Effectiveness of OTT as a Complement to TV

OTT/CTV have transformed the way audiences watch tv, with consumers increasingly watching programming across both linear and OTT platforms.
As advertisers scale their OTT buys, it’s important to know how they can measure daily incremental reach across OTT & Linear TV to better optimize their ad dollars. Join Kevin O’Reilly, SVP of Data, Product + Monetization for a4 advertising, on Nov. 18th at 1:10pm.



Season two of HLN docu-series “Real Life Nightmare” debuts Sunday, November 8 at 10p, telling the story of missing evidence in the case of a double murder at a lakefront mansion.

YTV hosts Spencer and Tyra serve up Canada’s “Kid Food Nation” in partnership with PC Children’s Charity, starting Monday, November 23 at 6p. With the help of KFN Heroes – young cooks with local know-how – and well-known Canadian chefs, they take viewers on a food tour to explore the science, ingredients, and cultures of Canadian cuisine. This new series airs live and on demand on STACKTV.


Nat Geo’s “Akashinga: The Brave Ones” follows an all-female team of women in Zimbabwe on the front lines of a poaching crisis. The doc premieres Sunday, November 8 at 10:30p.


The BBC said it will look into fresh evidence relating to the methods Martin Bashir landed an exclusive interview with Princess Diana in 1995. While Bashir was cleared in a 1996 internal investigation, Princess Diana’s brother, Earl Spencer, said he has uncovered new evidence of journalistic malpractice, including forged bank statements. The BBC said it is “hampered” by the fact that Bashir, now BBC News’ religion editor, is “seriously unwell” with COVID-19.

Globoplay and Disney+ are teaming to offer a bundle deal in Brazil. The new alliance will allow subscribers access to Globo content as well as Disney’s streaming library.


Free Cynopsis Webinar: Nov. 12 / 2PM ET
Sponsored by New York Interconnect
Thanks to News 12 GM and Anchor, attendees will gain exclusive insight on how a local news network keeps viewers well-informed during tumultuous times. Also, hear from the agency side as the Associate Director for Hyundai at Canvas will discuss how the events in 2020 impacted strategy, spend, and messaging… and how advertisers are now returning to the market.



Monday night’s finale of Univision medical drama “Médicos, Línea de Vida” reached 3.3 million total viewers who tuned in to all or part of the two-hour telecast. The episode averaged 1.8 million total viewers, 725,000 A18-49 and 343,000 A18-34.

CBS News Digital set records on Election Day for unique visitors across its platforms, and for streams on CBSN. CBSN drew 28.5 million streams and 19.5 million unique viewers, beating prior records of 21.8 million streams and 15.1 million unique viewers on February 25 for its coverage of CBS News’ Democratic Presidential Primary Debate. CBSN also set a new record for total minutes watched on Election Day.

Cable News Network Election Night Ratings
P2+ AA (000), A25-54 AA (000), P2+ Share
Fox News: 13,638, 4901, 27%
CNN: 9084, 4444, 18%
MSNBC: 7310, 2381, 15%
Fox Business: 647, 193, 1%
CNBC: 117, 44, 0%
Source: early Nielsen Media Research

Broadcast Nielsen Affiliate Ratings for Tuesday, November 3
Show, P2+ 000s, (A18-49)
ABC: Vote 2020 6.29 (1.6)
CBS: Campaign 2020 4.49 (1.1)
CW: Penn & Teller: Fool Us 0.69 (0.1), Penn & Teller: Fool Us 0.66 (0.1)
FOX: Democracy 2020 3.00 (1.0)
NBC: Decision 5.79 (1.7)
Telemundo: Decision 2020 1.24, Decision 2020 1.39, Decision 2020 1.32
Univision: Destino 2020 1.89 (0.7), Destino 2020 2.00 (0.8), Destno 2020 1.95 (0.8)
Source: Nielsen, live + same day time period averages

This Day in History
1956 – The Nat King Cole Show premiered on NBC.

Answer to Our Last Trivia Question
Which sitcom, in addition to Gilligan’s Island (1964-1967), featured Bob Denver and Alan Hale Jr.? The Good Guys (1968-70). Kudos to: Charles Lore/NYC, David Rubinsohn-American Public Television/Boston, Gerry Bixenspan-TV Marketing Inc./NYC, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Charlie Conner-KOKI/KMYT/Tulsa, OK, John Kukla-KDFW/KDFI/Dallas, Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Hee Haw (1969-1997) was a replacement for which series (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (11/19)

WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (11/19)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (11/6)

A+E NETWORKS/REMOTE: Skilled/detailed oriented Curation and/or Operations professional who is passionate and knowledgeable about digital media curation, metadata and dist of content to 3rd Party aggregators. You will Curate A+E owned media content using internal media asset management tool. Quick learner with a min 2 yrs’ exp in video media operations. Full info HERE (11/9)

NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (11/6)

ION MEDIA NETWORKS/NY, NY, CLEARWATER OR W PALM BEACH, FL: Resp for the assessment, design, implementation, and interconnectedness of key business applications. Must be technically proficient, and disciplined in project mgmt. and be able to work with multiple clients/users/stakeholders to meet their requirements. 10 yrs exp in Systems Ops, Process Diagnostics and Implementation. Full info HERE (11/6)

JUKIN MEDIA/NEW YORK, NY:Seeking an individual who can combine creativity and strategy with a deep understanding of the digital media sales process. Must be able to work with clients, with a min of 2 yrs in advertising/media and a proven track record of building strong client relationships. Full info HERE (11/6)

BBC STUDIOS/LA, CA: Resp for managing sales/co-prod activity in the fiction genres, with clients across both TV/digital. Need to deliver against a stretching bus plan and budget, maximizing the BBC Studios Catalogue through licensing and co-producing programme rights in the US for TV/VOD. 5yrs exp in programme dist, with an understanding of the UK TV industry. Full info HERE (11/6)

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Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (11/6)

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CHARTER COMMUNICATIONS/STAMFORD, CT: Resp for accessing and leveraging internal/external data, as well as building models to support Charter’s various business grps (Programming Acquisition, Original Content, Spectrum Nets, Mktg, Product, etc.) on critical initiatives and decisions. Min 5 yrs exp in data modeling and analytics. Full info HERE (11/6)

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ABC: The Bachelorette, Match Game [f]
CBS: Young Sheldon [p], B Positive [p], Mom [p], Star Trek: Discovery
CW: Supernatural, The Outpost
FOX: NFL Football
NBC: Superstore, Superstore, Dateline NBC
PBS: This Old House, Ask This Old House, Secrets of the Dead, Antiques Roadshow
Telemundo: El Domo del Dinero, Todo por mi Hija, Falsa Identidad
Univision: La Rosa de Guadelupe, Imperio de Mentiras, Dulce Ambicion


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