CYNOPSISDIGITAL
10.27.14 Good morning. It’s Monday, October 27, 2014, and this is your first early morning digital briefing.
AOL debuted the first four episodes of the show Zoe Saldana Presents: My Hero. Executive produced by actress Zoe Saldana, Ellen Rakieten Entertainment and Relativity Television, the show follows celebrities as they honor the important people in their lives. Guests include Maria Menounos, Julianne Hough, Nick Cannon, Additionally, Zaldana hosted a Twitter chat on Friday through the @AOLOriginals handle.
Citi Private Pass, Live Nation Entertainment and Yahoo announced a new behind-the-scene web series called Backstage with Citi. In the show, Yahoo News Global Anchor Katie Couric will interview artists, with the band Lady Antebellum kicking things off. The next ep will feature O.A.R, which will premiere in early November. Citi is now the official sponsor of Yahoo Live, aka Yahoo’s music vertical with Live Nation. Segments of the interview will be available exclusively on citiprivatepass.com two days before it’s released on Yahoo.
Producer Mark Ciardi (Million Dollar Arm, Miracle) and former Youtube strategy and corporate executive Tom Duterme formed a multiplatform premium content company called Aspire Entertainment, together with venture capitalists William Chang and Ash Vasudevan. Aspire will create scripted and unscripted programming for multiple platforms, with an emphasis on feature film productions. Ciardi said, “People are still hungry for stories that inspire and move them, no matter if they enjoy them in a movie theater or on their phones. Aspire’s goal is to find and produce those stories for a global audience.” Chang will also join the company as Chairman and co-Founder.
Ora.TV launched Queen Bee, a new reality-competition series with Tonya Lewis Lee (Director Spike Lee’s wife), in which she will help discover the next big female entrepreneur. Contestants are challenged to create a new consumer brand, and incorporate audience feedback by urging viewers to back their favorite ideas through crowdfunding. The show will debut on Oct. 28. Ora.TV is known for digital series like Larry KING Now and Cynopsis Model D-nominated Brown Bag Wine Tasting with William Shatner.
Special Announcement for those of you who want to be completely up to date when it comes to reaching the most important demos these days: Millennials 22-25, Multi-culturals, and Women: Please join us a week from today, November 3rd, at the Cynopsis Digital Measurement Summit. With case studies from Clorox, Estee Lauder and more, you won’t want to miss this sophisticated, actionable info. Register here.
The tenth annual New York Television Festival wrapped up the week of events with the Digital Day, which focused on panels including the ins and outs of getting digital projects greenlighted, the next generation of content development, and more. On the panel Supply and Demand: Why Indie TV will be the New Independent Film, participants discussed distribution versus the huge amount of content available. “It’s a horrifically out-of-date system, and you have an entire generation [millennials and the generation behind them] not engaging with traditional media,” Vimeo Vice President of Content Acquisitions and Business Development Sam Toles said. “It’s about reaching your audience through the Internet. Curating also becomes hugely important – for us, instead of going the traditional route of building out VOD systems, we recommend content to our consumers from the creators, artists and influencers themselves.”
Shakira will star in a new series from Mattel Inc., which focuses on millennial moms. The show will include 12 3-5 minute episodes, and debut on Fisher-Price’s YouTube channel today (Monday). The pop star will also launch a line of baby toys with Fisher-Price.
Speaking of kids, how do programmers partner with brands to deliver messaging that appeals to children, and satisfies both parents and the FTC? Find out during the Oct. 30 webinar “The New Secrets of Kids Branding: Hot Marketing Success Stories.” Speakers include Jennifer Giddens, VP of Marketing for Sprout Cable Entertainment; Kara Rousseau, SVP of Ad Sales Marketing for Disney Media Sales and Marketing and more. Register here.
The MNC DanceOn Network and global media company Relativity announced a content and YouTube influencer campaign for the upcoming film Beyond the Lights. Amateur and professional dancers can submit video until the movie release date of Nov. 14 on the DanceOn site to showcase how they were inspired by the movie with the hashtag #BeyondTheLightsContest.
CBS is feeling social. Performers from all 21 of the net’s primetime shows are participating in #CBSInstagramTakever, today through Sunday, November 2, by sharing photos and videos from their sets. It’s CBS’s eighth week-long social media event, and the first time a broadcast net has launched a week-long Instagram takeover.
A CYNOPSIS MESSAGE
The Best in Online Video Content & Advertising! Friday, November 14th at the Grand Hyatt in New York City. The event has sold out in the past, so space is very limited and tables sell out quickly. Register yourself and your team today! VIEW FINALISTS & REGISTER NOW!.
Brand marketers are increasing their use of online video advertising, according to the MediaRadar Online Video Advertising Index. The study found sports and news websites attracted the most online video advertisers: sports sites feature 855 different brand ads, and news sites feature 813 different brands ads. The most dominant were 15 (42 percent) and 30 (37 percent) seconds long, with only ten percent lasting longer than 30 seconds. Consumers opted to skip an ad 85 percent of the time if given the option, with 30-second ads being the most skipped (10.7 percent). “Considering the high click-through rates of online video ads, we expect marketers to continue investing in this highly effective form of advertising,” said MediaRadar CEO Todd Krizelman.
RESEARCH
Teens may be over Facebook after all. For teenagers ages 14-17, YouTube is their social platform of choice, according to a new poll by NuVoodoo. The breakout is as follows:
-YT: 81.9 percent
-Facebook 63.7 percent
–Instagram 56.4 percent
–SnapChat 36.8 percent
–Vine 31.8 percent
–Twitter 31.0 percent
–Google Plus 24.6 percent
–Tumblr 23.8 percent
For the millennial generation (18-34), Facebook is still the most important social network (83.2 percent), with YT coming in a close second (77.6 percent), Twitter (38.7 percent), Instagram (37.2 percent), SnapChat (21.1 percent), Google Plus (25.0 percent), Tumblr (15.6 percent) and Vine (15.5 percent).
A CYNOPSIS MESSAGE
The New Secrets of Kids Branding: Hot Marketing Success stories
Thursday, October 30, 2014 | 1:30PM to 3:00PM ET
We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.
DIGITAL SPOTLIGHT OF THE DAY
A new web series parodies the awkwardness that can come along with swiping right for love – also known as the dating app, Tinder. The show, Local Attraction, released one episode a year ago as an experiment; since then, it raised more than $15,000 via a Kickstarter campaign, and is now returning with five new eps. The show portrays just how bumpy an encounter between two strangers can be when they’ve only seen each other’s social media photos. Check out the first episode at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
10.27.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: BUSINESS AND LEGAL AFFAIRS/Production Company/LA: Negotiate, draft & review develop/prod contracts – JD with at least 5 years ent law firm, network/studio or prod co exp/ABA accredited. [email protected] (11/1)
JOB OPENING: AD SALES RESEARCH/NYC: Responsible for supporting Ad Sales in the positioning of Bravo & Esquire networks in the marketplace, working closely with int Full info/apply HERE (11/1)
JOB OPENING: MGR PUBLICITY/CNBC/EAST COAST: Responsible for the development and implementation of public relations campaigns and strategies for CNBC primetime programming and talent. Full info/apply HERE (11/1)
JOB OPENING: DIGITAL PROJECT DIR./NBC/UNIVERSAL CITY: Responsible for the production of marketing materials on digital platforms. 7 years exp in digital media – client or agency-based. Full info/apply HERE (11/1)
JOB OPENING: ON-AIR PROMOS ASSOCIATE/NYC: Responsible for management of on-air promotion number inventory for all CNBC Networks. Includes coordinating and assigning house numbers and the entry of promotional data int: Full info/apply HERE (11/1)
JOB OPENING: FREELANCE COORDINATOR, PARTNERSHIP MARKETING/PIVOT TV/NYC: Help develop & execute sales pitches/creative concepts. PowerPoint skills a MUST. Cover letter & resume: [email protected] (11/1)
JOB OPENING: DIRECTOR, DIGITAL AD SALES/Los Angeles BET/LA: Player/coach leader for WC Digital Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (10/31)
JOB OPENING: DIRECTOR, DIST MKTG/FOX NETWORKS/LA: Leads creative efforts positioning Fox Networks portfolio to the industry. Manages/oversees strategic implementation of distribution initiatives to ensure business objectives area achieved. Full info/apply HERE (10/31)
JOB OPENING: CABLE TV PROS/Hartford, CT: Live studio exp needed for a new cable channel in Hartford. Line Producers, Segment Producers, Assoc Producers, Avid Editors, Writers, Promo Producers and Prod Assts. Immediate openings. Resumes to: [email protected] (10/31)
JOB OPENING: MGR, RESEARCH/Universal McCann/NYC: Resp. for measrment & learning plans, support plan’g w/consumer insights, Ad eff, rsrch tools. Retail acct. Strong media rsrch background & 4+ yrs exp @ agency pref’d. Exp w/local media +. Info/Apply HERE (10/30)
JOB OPENING: TV Host with beauty expertise/interest. Represent Tatcha Skin care on QVC. 250 shows a year so must be located w/in 2 hrs of West Chester, PA. (Phialdelphia) Res/recent photo and on air links to [email protected] (10/30)
JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: [email protected] (10/30)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provides support to Ad Sales by working with Acct Execs to service clients. Including sales plans, power point presentations, media schedules, media kits, tapes and traffic concerns. BS req and Min 2 yrs exp. Apply HERE (10/29)
JOB OPENING: METADATA COORD/A+E Networks/Stamford CT: Strong data mgt/Project mgt, 2+ yrs project mngmnt & 3+ yrs exp within dig publishing envir a +. Skilled in XML, XSD, Java. Strong orgnztl & multitasking skills a must. Full Info/Apply HERE (10/29)
JOB OPENING: EDITOR/CharmTV/Baltimore: Work on a variety of client projects. Non-linear editing of multimedia content using Final Cut Studio, Motion, After Effect and Adobe products. Interested candidates should submit resume, reel & credentials HERE (10/28)
JOB OPENING: VIDEOGRAPHER/CharmTV /Baltimore: Exp’d videographers/photo journalists w/background in recorded shows, live events, & commercial & industrial projects. Exp using DSLR & ENG industrial cameras. Resume, reel & credentials HERE (10/28)
JOB OPENING: ATTORNEY/ ACCESS HOLLYWOOD/NBCU/Burbank: Entry-level attorney position supporting Access Hollywood and Access Hollywood Live. JD and 1 year relevant exp required. Apply HERE (10/28)
JOB OPENING: SR RESEARCH ANALYST/Sony Pictures Television/NY: Analyze TV & multi-platform data, transforming into actionable insights for org and sales teams. Min 2-3 yrs exp. in Nielsen, NPower, Ad*Views, etc. Info/Apply Here (10/28)
JOB OPENING: DIR, DESIGN & BRANDING/WEtv/NYC: Be a part of the new WE tv! Innovative, powerhouse Design Dir. to lead our team in generating fresh, exciting, bold motion design & packaging that gets our promos & our shows noticed. Full info/apply HERE (10/28)
JOB OPENING: PRIMETIME MARKETING/CNBC/NYC: CNBC, the fastest growing network in primetime, has an exciting opportunity for a strong, creative thinker to help drive the consumer marketing efforts for primetime programming. Apply HERE (10/28)
JOB OPENING: MARKETING DIRECTOR/Discovery/MD: Strategic forward-thinking marketer to drive branding for the new Discovery Family Channel. Proven track record in generating ratings & revenue. 5+ yrs mktg exp in TV/ad/or brand mgmt req’d Apply HERE (10/28)
JOB OPENING: RESEARCH DIRECTOR/ANALYST/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch [email protected] (10/28)
JOB OPENING: MANAGER, RETAIL MKTG/Nickelodeon/NY: Focus on dvlpg a full range of mktg prgrms to support Nickelodeon’s consumer products placement at retail. 4+ yrs exp licensing, consumer products, mktg or related field. Full info/apply HERE (10/28)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERTISE SERVICE AD: WURDSMITH CREATIVE: Award-winning short-form experts specializing in topicals, digital content, launch campaigns and sponsor spots. Great ideas don’t write themselves! Email Jim McNulty [email protected] or call 240-205-3367 (11/4)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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