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CYNOPSISDIGITAL
10.21.14
Good morning. It’s Tuesday, October 21, 2014, and this is your first early morning digital briefing.
Google and Lionsgate launched a new digital series based on The Hunger Games called District Voices. Each of the five episodes features segments from a different YT creator such as iJustine, Jimmy Wong or Derek Muller. Their work will be presented as programming from Capitol TV, the fictional government-run station in the Hunger Games universe. The next HG installment hits theaters Nov. 21.
Netflix is teaming up with SVOD Canadian service Shomi and broadcaster City to create a thriller series called Between. The first season will include six hour-long episodes and will premiere simultaneously on Canadian services and in non-Canadian Netflix markets. Emmy-winning 24 director Jon Cassar will direct the first two eps. Nickelodeon’s iCarly and Sam & Cat actress Jennette McCurdy will star.
Comedy Central debuted digital series Six Guys One Car on CC:Studios. The show follows the “F-list” comedy troupe Dormitainment as they encounter struggles while on tour with a very limited budget. The first three eps premiered online yesterday.
Multi-channel network’s Collective Digital Studio’s ExplosmEntertainment digital series The Cyanide and Happiness Show launches Nov. 13. The animated series will include 12 episodes, following the same characters from the eponymous comic.
FX Networks launches “Simpsons World” today. The interactive digital and online experience provides authenticated users with clips, a newsfeed, social media updates, fun facts and instant on-demand access to all 552 episodes of the first 25 seasons; eps from the current season will be available the day after their original broadcast on Fox. “Hello, ‘Simpsons World,’ goodbye free time,” said Simpsons exec producer Al Jean. “Seriously.”
A CYNOPSIS MESSAGE
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Lionsgate and Tribeca Enterprises will partner to create a new SVOD service called Tribeca Short List, consisting of Lionsgate and Tribeca Film Festival titles picked by Tribeca personnel and other industry experts. It’s expected to launch in the beginning of 2015.
Want to find out what shows from DreamWorks, Red Bull TV, and OWN are online and when? They’re just three of the latest companies whose programming is included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
Vice News premiered on linear TV in France on Monday, with independent bureaus planned for in Germany, Italy, Spain, Australian Brazil and Mexico over the next six months. Launched in March in the U.S. and U.K., Vice News has earned over one million subscribers on YouTube, as well as a reputation for in-depth coverage; its half-hour weekly program for HBO won an Emmy.
The New York Television Festival is taking place this week for its tenth year, and Cynopsis spoke to Founder and Executive Director Terence Gray for a preview.
The big buzzword right now is “storytelling.” How does it affect what we see on TV today, in comparison to when NYTVF was founded in 2005?
Since we started the festival, fewer artists self-identify as a filmmaker, a TV producer, or a web series creator; instead, more call themselves great storytellers, with the goal of telling those stories on many platforms.
On the Digital Day portion of NYTVF there’s a panel on the next wave of digital content development – or studio-backed digital platforms. Why do you think this has re-emerged in our industry?
Today, the industry better understands the digital audience, and it’s a very exciting period as traditional networks and studios re-engage with digital strategies for original content, opening up a lot of opportunities for independent producers to work with these studios. For us, the questions we hope are answered include where the studios are right now as they move forward and create new offerings, what they’re excited about, their creative direction, who their audiences are and how new measurement capabilities are impacting them.
What do you see as the biggest challenge facing the TV industry today?
The migration of the TV audience, in terms of time and space. People have the expectation that their favorite shows will be available whenever they want, on all devices, from their living room to their commute. For an industry built on delivering shows at a particular time on a particular device, this is a monumental change. And while this change is happening, TV is going through one of its greatest golden ages, and the artistic medium of television – telling a story over time – is something that people are in love with right now. While I’m confident that there are people who will figure out all the best business practices around delivering television, it will always be the great storytellers who are in demand with viewers.
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AD PLATFORMS
Pixability unveiled a programmatic YouTube media-buying platform, Pixability v3. “Online video is stealing media dollars faster than the industry predicted, and YouTube is leading the charge away from TV,” Pixability Founder and CEO Bettina Hein told Cynopsis. “The acceleration of that shift is impeded by a lack of technology that delivers on the promises of digital over legacy media: transparency, precision and results…we solved the YouTube side of the equation with the programmatic platform for TrueView.” The platform’s customers include Omnicom’s Resolution Media, PUMA, L’Oreal and more.
Vdopia launched Chocolate, a new programmatic platform for buying and selling mobile video advertising. “But while programmatic technology clearly is making it easier for brands to deliver targeted buys that reach the most relevant consumers, at the same time brands are concerned about lack of quality mobile video inventory and holistic measurement of media ad spending,” CEO Saurabh Bhatia said. “We have partnerships with more than 10,000 publishers, which give Chocolate a combined reach of more than 150 million… we’re able to deliver significant scale for advertisers.”
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of 9/13/14
Program, Date, Unique Audience (000), Tweets (000)
BET Hip Hop Awards 2014 (BET), 10/14, 7070, 2665
The Walking Dead (AMC), 10/19, 4873, 511
American Horror Story: Freak Show (FX), 10/15, 4266, 379
WWE Monday Night RAW (USA), 10/13, 3218, 242
Scandal (ABC), 10/16, 2333, 377
Dancing With the Stars (ABC), 10/13, 1924, 76
The Voice (NBC) 10/14, 1652, 55
The Voice (NBC) 10/13, 1608, 75
Love & Hip Hop: Hollywood (VH1) 10/13, 1570, 127
How to Get Away With Murder (ABC), 10/16, 1416, 137
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
Digital ad revenues have hit a milestone high in the first half of this year at $23.1 billion, according to the IAB Internet Advertising Revenue Report, released yesterday. From the same period in 2013, digital ad revenue jumped 15 percent from $20.1 billion. Other highlights:
-Mobile revenues increased 76 percent to 5.3 billion from $3 billion the year prior
-Digital video in display-related advertising rose 13 percent, from $1.3 billion to $1.5 billion
-Social media revenue (including social gaming sites, networks, apps) reached $2.9 billion – a 58 percent hike from the $1.9 billion in 2013.
Hawthorne Direct promoted John Pucci to Chief Marketing and Creative Officer. He was first named Chief Creative Officer for the company in 2013, and has been Senior Vice president/Executive Creative Director since June 2011.
Al Roker Entertainment hired Maria Paone as Vice President, Branded Content. Most recently, Paone was Senior Director of Strategic Marketing/Sales for NBC Universal.
A CYNOPSIS MESSAGE
Branding and Balance: New Approaches for Marketers in the Evolving World of Children’s Programming
Thursday, October 30, 2014 | 1:30PM to 3:00PM ET
We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.
John Oliver decided to spice up the Supreme Court of the United States court case audio by throwing in cute animals. The new version places dogs in a hypothetical court with “puppet paws” in a video that premiered on the latest Last Week Tonight episode on HBO. Suddenly, those SCOTUS cases are irresistible. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
10.21.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: EDITOR/CharmTV/Baltimore: Work on a variety of client projects. Non-linear editing of multimedia content using Final Cut Studio, Motion, After Effect and Adobe products. Interested candidates should submit resume, reel & credentials HERE (10/28)
JOB OPENING: VIDEOGRAPHER/CharmTV /Baltimore: Exp’d videographers/photo journalists w/background in recorded shows, live events, & commercial & industrial projects. Exp using DSLR & ENG industrial cameras. Resume, reel & credentials HERE (10/28)
JOB OPENING: ATTORNEY/ ACCESS HOLLYWOOD/NBCU/Burbank: Entry-level attorney position supporting Access Hollywood and Access Hollywood Live. JD and 1 year relevant exp required. Apply HERE (10/28)
JOB OPENING: SR RESEARCH ANALYST/Sony Pictures Television/NY: Analyze TV & multi-platform data, transforming into actionable insights for org and sales teams. Min 2-3 yrs exp. in Nielsen, NPower, Ad*Views, etc. Info/Apply Here (10/25)
JOB OPENING: DIR, DESIGN & BRANDING/WEtv/NYC: Be a part of the new WE tv! Innovative, powerhouse Design Dir. to lead our team in generating fresh, exciting, bold motion design & packaging that gets our promos & our shows noticed. Full info/apply HERE (10/25)
JOB OPENING: PRIMETIME MARKETING/CNBC/NYC: CNBC, the fastest growing network in primetime, has an exciting opportunity for a strong, creative thinker to help drive the consumer marketing efforts for primetime programming. Apply HERE (10/25)
JOB OPENING: MARKETING DIRECTOR/Discovery/MD: Strategic forward-thinking marketer to drive branding for the new Discovery Family Channel. Proven track record in generating ratings & revenue. 5+ yrs mktg exp in TV/ad/or brand mgmt req’d (10/25) Apply HERE
JOB OPENING: RESEARCH DIRECTOR/ANALYST/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch [email protected] (10/25)
JOB OPENING: MANAGER, RETAIL MKTG/Nickelodeon/NY: Focus on dvlpg a full range of mktg prgrms to support Nickelodeon’s consumer products placement at retail. 4+ yrs exp licensing, consumer products, mktg or related field. Full info/apply HERE (10/25)
JOB OPENING: VP, INSIGHTS & STRATEGY/NBCU HISPANIC ENTERPRISES/NYC: Develop insights-driven strategies for NBCU Hispanic Enterprises across all businesses. 12+ yrs media exp. Nielsen expert. Excellent presentation skills. Full info/apply HERE (10/24)
JOB OPENING: PRODUCTION MANAGER, MKTG/New York, NY: Manage off-air production & creative workflow & budgets for Syfy. 1 yr temp assignment. 3+ yrs print production exp. Send resume to [email protected] (10/24)
JOB OPENING: BRAND DIR, CONSUMER MKTG/FOX SPORTS/LA: Develops & executes network mktg plans & ad campaigns for sports leagues/brand property partners to drive brand awareness & audience engagement. 8-10 yrs exp in network TV, sports mktg req. http://tinyurl.com/ml6rlbe (10/24)
JOB OPENING: RESEARCH ANALYST/National Geographic Channel/DC: Statistical & analytical skills req’d. Daily/weekly data download & reporting for prgrmng/scheduling performance analysis. Understanding of past & current TV prgrmng. BA DEG req’d. HERE (10/23)
JOB OPENING: INTEGRATED MARKETING MGR/Us Weekly/NYC: Join award-winning team in ideating/executing custom mktg solutions for advertisers. 3-5 yrs mktg exp; candidates from advrtsng/mktg agencies, publishing or media brands pref’d Full info/apply HERE (10/23)
JOB OPENING: EDITORIAL DIRECTOR/MTV2/U On-Air Promos/NYC: Provide creative oversight for all aspects of MTV2/U on-air promos, off-channel TV & dig campaigns & internal mktg comm. Dvlp/mng external talent. 5+ yrs exp as Writer/SR Prod. Full info/Apply HERE (10/23)
JOB OPENING: DIGITAL MEDIA PLANNER/MODCo Media/NYC: Plan/buy/oversee unique online media strategies that fit clients’ digital marketing/advertising objectives & are part of a cohesive cross-platform plan. Apply: [email protected] (10/23)
JOB OPENING: DEPARTMENT ASSISTANT/Colorforms Brand LLC/NYC: Schedule meetings/phone calls/conference calls. Prepare expense reports for execs. Book travel. 1yr gen bus. exp req’d. Strong PC skills i.e. MS Suite Adobe Creative Suites knowledge a +. Apply HERE (10/23)
JOB OPENING: OPERATIONS MGR/Cross-Media Works/PHL: Resp for managing Operations Team to complete all posting & reporting operations. Mng collection & review of all affidavit reports. BA req’d, Master’s Deg pref’d 3+ yrs cable traffic/billing exp. Resumes to: [email protected] (10/23)
JOB OPENING: DIRECTOR, MEDIA PLANNING/AT&T/DALLAS, TX: manage the media strategy, development & implementation of AT&T’s Business-to-Business and Corporate initiatives (including the AT&T Texting While Driving Campaign, It Can Wait). Apply: http://attlinks.com/1ChufCS (10/22)
JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: [email protected] (10/22)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERTISE SERVICE AD: WURDSMITH CREATIVE: Award-winning short-form experts specializing in topicals, digital content, launch campaigns and sponsor spots. Great ideas don’t write themselves! Email Jim McNulty [email protected] or call 240-205-3367 (10/28)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
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