10/10/16: Comedy Central orders season 4 of @midnight; Hulu reports 18-49 year olds lie about TV watching; Plimsoll boards Nat Geo’s Earth Live


Good morning. It’s Monday October 10, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
CBS: 2 Broke Girls at 9p
CW: Supergirl at 8p
HGTV: Masters of Flip at 9p

Tonight’s Finale:
TLC: Too Close to Home at 9p


Comedy Central renewed @midnight with Chris Hardwick, with a season four 40-week order for 2017. “I defy anyone to find a show with a higher joke-per-minute ratio,” said net president Kent Alterman. The late-nighter moved to the 11:30p slot after the cancellation of The Nightly Show With Larry Wilmore.

New research from Hulu say many people are so eager to join the conversation about TV shows that they lie about having watched them. According to the study, 46 percent of 18-49 year olds admitted to fibbing about watching a show; the number jumps to 55 percent for 18-34 year olds. Men are the biggest liars, with 62 percent in the 18-49 demo copping to being less than truthful versus 32 percent of women.

Broadcast shows have more time shifted viewing than cable programming, according to TiVo Research. During 2Q16, 26 percent of broadcast prime time programming was time-shifted, versus 12 percent for cable nets, through seven days. CW had the biggest percentage of time-shifted viewing (44 percent), followed by Fox (32 percent), CBS (29 percent), ABC (27 percent) and NBC (25 percent). Cable leaders in time shifting were MSNBC (19 percent), Food Network (15 percent) and Fox News, USA and TBS (12 percent).

Showtime is hosting a pop-up store with Twin Peaks merch at the Theatre at Ace Hotel in LA. The effort is in support of the Festival of Disruption, a music, art and film event with artists selected by Peaks creator David Lynch; proceeds go to the David Lynch Foundation. The Twin Peaks reboot debuts on Showtime in 2017.


10/24/16 | 11a-2p
Gender Equality: Turning Ideas into Action
Business leaders share best practices on hiring, promoting and retaining women.Moderator: Fredricka Whitfield (Anchor, CNN)
Panelists: Deepali Bagati, Ph.D. (Exec. Dir., Catalyst), David Cohen (Sr. Exec. VP & Chief Diversity Officer, Comcast), Christine Driessen (EVP & CFO, ESPN), Wanda Hope (Chief Diversity Officer, Johnson & Johnson), and Josie Thomas (EVP, Chief Diversity & Inclusion Officer, CBS).
Reserve your table today!.


Plimsoll Productions (Camp Zambia, Life of Dogs) is teaming with Bunim-Murray Productions and Berman Productions as a producer for Nat Geo’s Earth Live.  The event will broadcast wildlife action live across the globe.

Top 10 Weekend Domestic Box Office Estimates: October 7-9, 2016
The Girl on the Train
(Universal) $24.7 million, opening weekend
Miss Peregrine’s Home for Peculiar Children (Fox) $15.0 million (week 2), cume revenue $51.1 million
Deepwater Horizon (Lionsgate) $11.8 million (week 2), cume revenue $38.5 million
The Magnificent Seven (Sony) $9.2 million (week 3), cume revenue $75.9 million
Storks (Warner Bros.) $8.5 million (week 3), cume revenue $50.1 million
The Birth of a Nation (Fox Searchlight) $7.1 million, opening weekend
Middle School: The Worst Years of My Life (Lionsgate) $6.9 million, opening weekend
Sully (Warner Bros.) $5.3 million (week 5), cume revenue $113.5 million
Masterminds (Relativity) $4.1 million (week 2) cume revenue $12.8 million
Queen of Katwe (Buena Vista) $1.6 million (week 3), cume revenue $5.4 million
Source: comScore



When a Blunt Force hits the Big Screen…Emily Blunt’s powerful portrayal of The Girl on the Train steam-rolled the competition this weekend, giving NCM an unstoppable 6.5 A18-34 rating.Let

NCM help solve your media buying mysteries with our first-class content, off-the-rails Millennial reach, and the data to back it up.All Aboard America’s Movie Network!




Food Network has plenty on the programming menu next month as holiday season approaches. Holiday Baking Championship has its season premiere Sunday, November 6 at 9p, and Cake Wars: Christmas arrives Monday, November 14 at 9p. Worst Cooks in America: Holiday House Call debuts Wednesday, November 16 at 9p, ahead of Christmas Cookie Challenge on Monday, November 28 at 8p.

PBS three-parter Treasures of the Earth: Gems, Metals, Power premieres on NOVA on Wednesday, November 2 at 9p. Series asks: Can ancient treasures reveal secrets that could help solve today’s problems?

Season two of Freeform fantasy Shadowhunters will premiere on Monday, January 2 at 8p. Series centers on a teen who joins a group guarding humans from demons. Actor Paul Wesley (The Vampire Diaries) will direct an episode. Freeform sci-fi series Beyond also debuts January 2, at 9p, with the entire first season available for binging simultaneous with the linear bow.

Original animated series Marvel’s Spider-Man lands on Disney XD in 2017. Show follows a teenage Peter Parker. “We’ve been secretly nurturing Marvel’s Spider-Man for years now, so we are thrilled to finally announce it,” said Cort Lane, SVP, Marvel Animation and Family Entertainment.


Emily Blunt (Girl on the Train) makes her first trip to NBC’s Saturday Night Live as host on October 15, with fourth-timer Bruno Mars on hand as musical guest. Tom Hanks hosts for the ninth time on October 22, along with three-peating musical guest Lady Gaga.

Speaking of: Lady Gaga announced via Twitter that an appearance on The Late Late Show’s Carpool Karaoke is “coming soon.” CBS late-nighter airs weeknights at 12:37a.

Science Channel pumpkin hurling competition Punkin Chunkin returns after a two-year absence as a simulcast with Discovery Channel on Saturday, November 26 at 8p. MythBusters alumni Kari Byron and Tory Belleci co-host, along with MythBusters: The Searchhost Kyle Hill.

Ready for “Monster Mash”? Today through Tuesday, November 1, it’s all Halloween music, all the time on Music Choice’s Sounds of the Season Music Channel. Music Choice Video on Demand will also have a special Halloween-themed video playlist from October 24-November 6.

The Saturday, October 15 episode of Outdoor Channel’s Raised Hunting marks Breast Cancer Awareness Month by focusing on guest stars David Mitchell and his wife Tammy, who is a stage III breast cancer patient and survivor. Half-hour airs at 11:30a.

Reelz documentary special Titanic: Sinking the Myths has been moved from an October 22 premiere to Sunday, January 9 at 9p. The film disputes long-held beliefs about the doomed ship, and recounts the story of a survivor, portrayed by Ed Asner.

IFC is running “Wake Up and Smell the Evil”movie marathons every weekend this month. Next weekend’s kicks off with Cat Girl at 7:45a on Saturday, October 15.


Coors Light’s new campaign includes a documentary-style spot focused on fashion designer Shezi. The branded content piece, part of a web series, is noticeably short on suds. Instead, the series “is a way for us to focus on fresh, diverse voice in culture,” said a rep for agency 72andSunny in AdWeek. (For more on the latest ad strategies, register for the October 20 webinar, How to Sell and Produce the Branded Content Advertisers Need Now.)

Maybe not all publicity is good publicity. Following the Washington Post’s release on Friday of a 2005 Access Hollywood hot mic conversation in which Donald Trump made vulgar comments about women, including, “I’m going to use some Tic Tacs in case I start kissing her,” about a soap opera actress, the company tweeted: “Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.”

Promotional partners for GSN’s upcoming merchandising competition Window Warriors include, appropriately enough, Macy’s, Anthropologie, Hot Topic, Lush and Sprinkles. Crafts retailer Michael’s also jumped in with materials used to create windows for the show. GSN partnered with General Growth Properties, owner and operator of 128 retail properties, for the show, launching Tuesday, November 15 at 9p.


Natalie Morales (The Grinder) will recur in Fox’s upcoming Making History as a writer for the local newspaper. Time travel comedy lands in 2017.

Kenneth Mitchell (The Astronaut Wives Club) scored a recurring role on Frequency. The CW newcomer airs Wednesdays at 9p.

Carlos Bernard will reprise the role of Tony Almeda on Fox’s upcoming 24:Legacy, premiering February 5 after the Super Bowl.

Bridgit Mendler (Undateable) has been cast in a recurring role on Nashville. Season 5 of the country music drama launches on CMT Thursday, January 5 at 9p.

Marvel-ous news: Rosario Dawson (Daredevil) has been added to the cast of Netflix’s Marvel’s Iron Fist, debuting March 17. The announcement was made at New York Comic-Con. Also shared at the event was the news that Deborah Ann Woll (Daredevil) nabbed a role on the streaming service’s The Punisher, arriving in 2018. And Sigourney Weaver will play “a significant but unspecified” role on Marvel’s The Defender.

Tina Fey played a spot-on Sarah Palin for Saturday Night Live ahead of the 2008 election. Now fellow 30 Rock alum Alec Baldwin is winning raves as Donald Trump. Who would you vote for for best political impression? Let us know in the new Cynopsis poll.



UK-based Buccaneer Media struck a deal with British author Rose Tremain to adapt two novels for TV. Lynn Horsford (Boy A), Andrea Dewsbery and Tony Wood will exec produce The Road Home, while Wood and Dewsbery handle The Gustav Sonata.


Dr. Mehmet Oz and global OTT company JungoTV launched Omai TV, a streaming Vietnamese-language on-demand programming for subscribers around the world. Content comes from the U.S., Vietnam, Korea, China, Hong Kong and China.

Is Snapchat part of your marketing strategy yet> Attend the Snapchat Boot Camp in NYC on October 27 and learn everything you need to know about this dynamic app. There’s hands-on group work, to sign your team up today.


Here they are! The Finalists for the Model D Awards: Honoring the Best in Online Video Content, Advertising & Talent.

Click to see who made the cut. Then come join us on November 4th at the Apella NY for this luncheon celebration!



The second episode of ABC’s Designated Survivor had the second-biggest Live+7 lift for any single telecast on any network, jumping 7.6 million viewers  95 percent over Live+SD. That boost follows the show’s record-setting 7.7 million lift for its debut.

Arts net Ovation drew its largest audience to date with the October 1 premiere of period drama Versailles. A combined audience of 557,000 viewers tuned in for premiere night, and tripled the net’s average prime time audience among A25-54.

Hallmark Channel’s Chesapeake Shores episode on Sunday was the highest-rated and most-watched of the season among HH and the second most-watched episode among W25-54 and Total Viewers, with week-to-week viewership growth among HH (up 8 percent), W25-54 (up 10 percent) and Total Viewers up 10 percent) as well as gains among HH (up 15 percent), W25-54 (up 21 percent) and Total Viewer (up 15 percent) delivery compared to the August 14 series debut.

The Telemundo and NBC Universo’s 2016 Latin American Music Awards simulcast delivered its best performance ever with 2.36 million viewers and 1.16 million among A18-49. Telemundo ranked as the number one Spanish-language network during 7p-11p on October 6 among viewers and the demo.

The October 2 episodes of Fox’s The Simpsons and Son of Zorn had the biggest week-to-week increases for any returning or new show, respectively, in Live+3 ratings. The Simpsons rose 71 percent to 2.9/10, while Zorn had a 46 percent lift, to 1.9/6.

Live + Same Day HH Ratings: Thursday, October 6, 2016 based on time period averages.
Source: Nielsen.
CBS: 6.9/12
NFL Thursday Night 3.7/7, NFL Football 7.4/13
ABC 3.8/7
Grey’s Anatomy 5.4/9, Notorious 2.9/5, How to Get Away With Murder 3.1/6
NBC: 3.9/7
Superstore 3.3/6, The Good Place 3.1/5, Chicago Med 4.5/8, Blacklist 4.0/7
FOX 2.3/4
Rosewood 2.4/4, Pitch 2.2/4
Despertar Contigo .9/1, Tres Veces Ana 1.2/2, Color de la Pasion 1.0 /2
Latin America Music Awards 1.2/2
CW: .6/1
iHeartRadio Music Fest .6/1

A18-49 Ratings: CBS 3.7/14, ABC 1.5/5, NBC 1.3/5, FOX .9/3, TELE .9/3, UNI .7/2, CW .3/1


Big Media appointed Debbie Back to the newly created position of Head of Sales & Acquisitions in their new Movie division. Most recently, Black served as Senior Vice President North American Sales for Sonar Television.

Jamila Hunter was named Senior Vice President, ABC Comedy. Hunter will oversee the development and production of all comedy pilots for ABC Entertainment.  Hunter was named VP of ABC of Comedy in 2011, with multi-platform comedy development added to her purview in 2015.

U.S. Spanish broadcasting company LBI Media, Inc. promoted Scott Haugenes, VP of new business development, to Senior Vice President, helming Estrella TV’s national sales and marketing teams.



Tuesday, November 1 // 1:30PM
New York City

If you market or sell to brands and their agencies, this event is for you.


This Day in History: 1886 – The tuxedo dinner jacket was introduced in the U.S. in Tuxedo Park, NY.

Answer to Our Last Trivia Question: Which sitcom character was an asthmatic subway token clerk? Spence Olchin (Patton Oswalt) on The King of Queens (1998-2007). Kudos to: Keith Marder-Halstead Property/NYC, James Ryan-A+E Networks/NYC, George Gerritsen-phd/NYC, Marlessa Stivala-Programming/NYC, Kate Fonshell/Olympic Running Media, Haverford PA, Andy Pittman-TAMU/College Station, TX, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Hava Garber-The Gables Entertainment Group/Chatsworth, CA, Randall Bosley-Studio Talent Group/Santa Monica, CA, Dan Haberer-Creo Entertainment/Playa del Rey, CA

Today’s Trivia Question: The Baileys of Balboa (1964-65) was developed because of a network exec’s distaste for which longer-lived sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Classic Sitcom Anagram:  Hog a Dentistry Whiff (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported by Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: PROJECT MANAGER/WO NETWORK/NYC: consult with our clients and oversee large, complex implementation projects working very hands on w/ntwrk clients directly & educate customers on various configurations &/or customization. Media industry exp req’d. Full info/apply HERE (10/15)

JOB OPENING: MGR, AFFILIATE OPS/MSG NETWORKS/NYC: Resp for actively managing a variety of initiatives in conjunction w/content dist group. Implement comm plan that informs affiliate opera’l teams & their subscribers about prgrmng, black outs, overflow schedules etc. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, COMMUNICATIONS/FOX Sports/LA: Drive communications & PR initiatives for FOX Sports, FS1 & key prgrmng & properties. 5yrs exp in PR mngng large projects, Sports knowledge a must. Exp dealing w/Sr executives, on-air personalities & former coaches/athletes. Full info/apply HERE (10/14)

JOB OPENING: RESEARCH ANALYST/TENNIS CHANNEL/NYC: Retrieve, interpret & utilize viewing data & consumer behavior for use in sales presentations & reports as well as assist in building analyses, reports & PP sales presentations. 1-2 yrs exp at analyst level. BA deg req’d. Full info/apply HERE (10/14)

JOB OPENING: MEDIA BUYERS & PLANNERS (Assistants, Supervrs, Directors) Carat, MSFT/NYC: Dig. perfmce exp w/SEM, SEO, strong negotiation exp. Exp w/plan’g/buying in intgrted/comms planning, or digital media.Sr level must have exp w/supervising/mngng asst media plan’r. Resume to: [email protected] (10/14)

JOB OPENING: MGR INTEGRATED MKTG/TV ONE/NYC: Work w/Dir & VP on strategic/creative development & mngmnt of revenue-generating mktg solutions for existing and prospective clients. Min 5-7 yrs mktg @ media co or agency. Excellent oral, written and presentation skills. Full info/apply HERE (10/14)

JOB OPENING: WRITER/PRODUCER (FREELANCE)/NYC: Conceive, write, produce on-air promos in support of film & scripted prgrmng for nat. cable network. Min. 3-5 yrs in movie promotion for TV. Work well w/others & positive can-do attitude. Reel/resume to [email protected] (10/14)

JOB OPENING: DIRECTOR, PRODUCTION/truTV/NYC: Prod mngmnt of orig prgrming (mostly scripted) but not limited to. Create/implement effective prod plans, budgets & schedule working w/producers to maximize creative ROI. 10+ years of exp. Line Producer or Prod Mngmnt Exec exp pref’d. Full info/apply HERE (10/14)

JOB OPENING: MGR, DIGITAL GAMES PROGRAMMING/Viacom/Nickelodeon/NYC: Plan/execute prgrmng of the games hub across platforms (desktop, mobile & tablet sites, etc). 4-5 yrs exp digital prgrmng or gaming exp across different platforms. Strong passion for TV relating to gaming. Full info/apply HERE (10/14)

JOB OPENING: NETWORK ACCT EXEC/Estrella TV/NYC: Provide media and marketing solutions for advertisers and their agencies using EstrellaTV’s television network, social media, digital and event marketing assets. Minimum 3 years’ experience in areas cited above. Apply at [email protected] (10/13)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data, communicate insights & leverage syndicated tools for USA & Syfy Ad Sales teams. 2+ yrs exp. Full info/apply HERE (10/13)

JOB OPENING: BOOKER/MSNBC’S HARDBALL/East Coast: Booking producer w/5 years of live, broadcasting exp including researching information and tracking down people. Book a wide variety of national and international newsmakers, experts, and guests for MSNBC’s Hardball. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, MOBILE PRODUCTS/NBCU/NYC: Product owner leading mobile products for all of our NBC News brands, reporting to the VP of Product. Full info/apply HERE (10/13)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Proactive in supporting dev/execution of ad based mktg elements & sponsorship packages thru linear & digital solutions. Assist in RFP response, create post-sell recap, maintain strong internal relationships. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR OF SALES/NBCUNIVERSAL/NY: Manage all World Cup & Olympics sales efforts for existing & 1st time television/internet advertisers for the Telemundo Owned Television Stations/Affiliates. Apply (10/13)

JOB OPENING: NEW FRONTIER PUBLIC PROG. COORD./SUNDANCE/LA: Coordinates New Frontier prog. logistics with ext. prtnrs. 1-2 yrs exp. in prjct coord/exec. assist. VR exp. Pref’d Apply (10/13)

JOB OPENING: SENIOR DIR, BRAND STRATEGY & CAMPAIGN PLANNING/VH1/NY: Lead & oversee strategic planning for all launches for VH1 & Logo. Define & communicate strategic positioning for series & events. Create & communicate the Creative Brief to creative teams. 10 + years marketing/advertising exp. Apply (10/13)

JOB OPENING: SR MGR, CORP COMMUNICATIONS/Viacom/NYC: Energetic & det oriented person to assess comm needs & to participate in plans & execution, incl finding story angles, writing press materials, prepping executives & pitching reporters. 4-7 yrs exp in media and/or ent ind. Full info/apply HERE (10/12)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (10/12)

JOB OPENING: MARKETING MANAGER/VICELAND/NYC: Be part of a core team developing the look, voice and promotion of VICE’s new TV network. Manage the development/execution of all consumer/brand, partner and promotional marketing for VICELAND’s TV series, brand and events. Full info/apply HERE (10/12)

JOB OPENING: DIR, CONTENT DISTRIBUTION/Intersport/Chicago: Create online dist & pref’d vendor partnerships for Intersport video. Req’s extensive relationships w/ online sports & ent platforms; previous roles within ind, potentially in Sr level media plang or buying role. Full info/apply HERE (10/12)

JOB OPENING: SR DIRECTOR, CONTENT DEVELOPMENT & ORIG PROGRAMMING/Intersport/Chicago: Dvlp/pitch orig video concepts to ntwrks, dig publishers & brands. Rev-driving position req’s prior success & rolodex w/content decision-makers; strong creativity; strong leadership; 10+ yrs dvlpmnt exp. Full info/apply HERE (10/12)

JOB OPENING: TRAFFIC COORDINATOR/TRIFECTA MEDIA/NYC: Build synd. TV formats, liaise with outside agencies. Deadline & detail-based work, accuracy and strong communication skills are a must. Team Player. 1-3 yrs experience preferred. Contact Pam Eaton: [email protected] (10/12)

JOB OPENING: PUBLICIST/VH1 & LOGO/NYC: Create/ execute strategic comm plans incl effective pitches for consumer, trade, electronic, print, online/blogger media. 5-7 yrs exp TV comm, PR, &/or media relations. Strong publicity skills w/strong knwlg of media platform & ind. Full info/apply HERE (10/12)

Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

SITUATION WANTED: Posted by those looking to be hired (these are free to post)


ABC: Dancing With the Stars, Conviction
CBS: The Big Bang Theory, Kevin Can Wait, 2 Broke Girls [
p], Scorpion
CW: Supergirl [
p], No Tomorrow [r]
FOX: Gotham, Lucifer
NBC: The Voice, Timeless
PBS: Antiques Roadshow [r], Antiques Roadshow [r], POV
Telemundo: Silvana Sin Lana, Sin Senos Si Hay Paraiso, Senora Acero: La Coyote
Univision: Despertar Contigo, Tres Veces Ana, El Color de la Pasion

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