Microsoft’s announcement came just days after OpenAI introduced Atlas, a web browser built with ChatGPT. “Your browser is where all of your work, tools, and context come together,” said the company. “A browser built with ChatGPT takes us closer to a true super-assistant that understands your world and helps you achieve your goals.” ChatGPT Atlas is launching on macOS to Free, Plus, Pro, and Go users.

OpenAI has also added new protections around Sora 2, following fears raised by SAG-AFTRA, CAA and UTA over threats to actors’ voices and likenesses. “I was deeply concerned not just for myself, but for all performers whose work and identity can be misused in this way,” said actor Bryan Cranston. “I am grateful to OpenAI for its policy and for improving its guardrails, and hope that they and all of the companies involved in this work, respect our personal and professional right to manage replication of our voice and likeness.”

John Nitti has resigned as Global Head of Revenue Operations and Advertising Innovation at X. He had been in the job for ten months. The Financial Times reports that the exodus of high-level executives, including CEO Linda Yaccarino in July, reflects frustration with Elon Musk’s abrupt shifts in strategy and unilateral decision-making.

Snapchat is bringing its open prompt image generation lens, “Imagine Lens,” to US users for free. The experience launched last month for subscribers,

IAB Newfronts have been scheduled for March 23-26, moved from last year’s late April launch to “better align with marketplace dynamics and buyer demand for earlier access to premium digital inventory.” Also on the way: IAB CreatorFronts, an industry event dedicated to the creator economy.

Despite access to more technology and data than ever before, there is a “growth paradox,” requiring more collaboration across internal teams and a more holistic approach for B2B organizations. That’s according to a report from growth services provider Trilliad, which found:
· 44% of respondents cite lack of coordination across internal teams as the single greatest obstacle to scaling businesses.
· While AI adoption is widespread (70% of respondents use predictive analytics, 68% chatbots, 65% AI-powered analytics), only one-third of users report these tools deliver expected business outcomes.
· Despite 75% of organizations having access to client needs data, only 37% report leadership and buying group insights necessary for developing coordinated account strategies.

“In organizations with higher coordination ratings, more connected data, and strong collaboration between Sales, Marketing and Customer Success, they consistently report better momentum, more optimistic growth outlooks, and higher performance,” said Craig Dempster, CEO of Trilliad. “In today’s changing landscape – integrated leadership, shared data and measurement systems, and technology platforms that support cross-functional work are critical.”

IAB Tech Lab announced two updates advancing privacy and interoperability across the digital ad ecosystem:
· Global Privacy Protocol (GPP) H2 2025 Update: Adds four new US state privacy sections (MD, IN, KY, RI) and introduces a new bi-annual release cycle to help companies align with evolving regulations and increase transparency.
· Data Deletion Request Framework (DDRF) Version 2: Strengthens interoperability and security for consumer data deletion requests through standardized formats, encoding, and safeguards.

“By expanding the Global Privacy Protocol to cover additional states and enhancing the core framework, we’re helping the industry plan with confidence,” said Anthony Katsur, CEO, IAB Tech Lab. “The bi-annual release cycle gives companies predictability while keeping transparency and user choice at the core.”

Comcast’s Xfinity is introducing a suite of features to help fans find, follow, and watch NBA games, including Create Your Own Multiview, which allows fans to select four games of their choice, and on-screen sports competition Fan View. These new features will be accessible within NBA Zone, a personalized league hub

FOX Weather has tapped T-Mobile’s SuperMobile to power extreme-weather coverage, enabling FOX Weather reporters and meteorologists to deliver uninterrupted coverage, regardless of conditions, with satellite-to-cell coverage and enhanced security.

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BBB National Programs’ Children’s Advertising Review Unit released the Generative AI & Kids Risk Matrix, safeguards designed to help companies mitigate risks to children. The Risk Matrix was developed through CARU’s AI Working Group, a collaborative of global industry professionals representing toy, gaming, network, food, streaming, adtech, and mobile brands popular with children. Risk areas

Comcast Advertising is making traditional TV biddable. With seamless access to traditional TV inventory within the Programmatic Private Marketplace (PMP), media buyers can bid and target on linear TV alongside digital inventory. Post beta phase, which is currently underway with Comcast’s inventory, FreeWheel publisher clients will be able to enable their inventory. “One of the key pillars the advertising industry needs to deliver is simplicity for the marketer, and introducing biddable ads on traditional TV is a major step toward that goal, bringing ease, efficiency, and scale to programmatic campaign delivery,” said James Rooke, President of Comcast Advertising. “Buyers no longer need to patch together media plans. Now there’s a seamless way to buy, target, and optimize traditional TV alongside streaming media to hit what’s at the heart of advertising: reaching customers and driving outcomes.”

Spectrum Reach and Waymark report they are powering over 15,000 campaigns for local businesses, with new tools like Click to Edit and Waymark Cinematic making it easier to navigate AI-driven ad creation. “Our partnership with Waymark gives small businesses the opportunity to get in on TV advertising without the complexity that used to come with it,” said Michael Guth, Senior Vice President of Marketing at Spectrum Reach. “Creating a polished commercial is quick, affordable and accessible – helping local businesses better stand out in their communities.”

Canela Media has struck a strategic partnership with Pixability to create the first data-powered, unified solution to reach Hispanic audiences in the US on YouTube. “Combining our extensive reach and premium Hispanic audiences on OTT through Canela Audience Solutions with Pixability’s proprietary YouTube capabilities will enable us to reach bilingual and bicultural consumers in more culturally relevant environments without sacrificing precision,” said Chechu Lasheras, Chief Strategy Officer at Canela Media.

LG Ad Solutions and Databricks are partnering to make its ACR dataset available in the Databricks Marketplace via Delta Sharing. “Our goal has always been to meet clients where they are,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. “Many of our partners already use Databricks as a central part of their data workflow, and now they can access LG Ad Solutions’ ACR data directly through Delta Sharing, reducing friction and enabling faster, easier adoption through a platform they already trust to plan, measure, and optimize their campaigns.”

Teads announced the beta launch of CTV Performance, a solution that offers advertisers the ability to track site visits, leads, and sales directly tied to CTV exposure. “With this launch, we’re helping bridge the gap between brand and performance while making advanced measurement and optimization available to more advertisers,” said Hugues Templier, CTV Business Lead at Teads. “It’s a meaningful step toward democratizing CTV as a channel that delivers both attention and outcomes.”

Agentic AI platform Clinch reports it has become the first third-party ad serving solution to serve ads to Amazon Custom Audiences, custom-built segments that can help brands reach and re-engage with shoppers directly via Amazon DSP. The privacy- and customer-centric solution is designed to help advertisers activate smarter, more relevant ad experiences across all Amazon DSP inventory, inclusive of owned and operated, and third-party inventory partners, while maintaining consumer privacy.

StackAdapt announced an integration with Tubi enabling advertisers to connect directly to Tubi’s audience without additional hops in the supply chain. “By integrating directly with Tubi, we are ensuring our clients gain scale and efficiency, with the added confidence that their campaigns are reaching audiences in the highest-quality environments,” said Greg Joseph, VP of Inventory at StackAdapt.

LiveRamp announced expanded measurement capabilities that enable retail media networks to unlock new attribution insights from their Meta campaign investments through the LiveRamp Clean Room. By connecting Meta campaign results with their own first-party sales data, RMNs and their partners can see how off-property sites, including Meta, drive sales, orders, and ROAS across campaigns, brands, and products.