10/16/19: Eurosport locked in a deal with Twitter for the Tokyo Olympics

 

Wednesday October 16, 2019
Discovery and its European sports platform Eurosport are partnering with Twitter to bring Eurosport’s coverage of the Tokyo 2020 Summer Olympics to users of the social platform across the region. The deal will see Eurosport showcase real-time Olympic Games highlights on Twitter to complement its comprehensive coverage of Tokyo 2020. Twitter will sell in-stream sponsorships in tandem with the Discovery and Eurosport sales teams.
 
“We’re thrilled to be teaming up with Twitter in a collaboration that will bring Eurosport’s award-winning Olympic Games coverage to even more people across the continent.,” said Paul Rehrig, General Manager, Eurosport Digital. “Twitter is the premier platform for live content and conversation and the perfect place to extend the reach of Eurosport’s coverage of Tokyo 2020.”
 
PROGRAMMING

The HSBC LA SEVENS found a new home, announcing a move to LA starting in 2020. Part of the HSBC World Rugby Sevens Series, the event will now be played at Dignity Health Sports Park beginning Feb. 29. The HSBC World Rugby Sevens Series is an annual series of international rugby sevens tournaments taking place over 10 global cities including Paris, London, Hong Kong and Sydney, and featuring national teams from the top 16 countries. The US leg of the international series, most recently held in Las Vegas, now moves to Los Angeles for the next 4 years and will be the largest annual rugby event in the United States.
 
Monday Night Football’s controversial Packers’ win over the Lions handed ESPN and ESPN Deportes with an average of 13.4 million viewers, placing the battle as the second most-viewed MNF game of the 2019 NFL season. Viewership was up 10% over the network’s week 6 matchup in 2018, according to Nielsen. Through seven games, MNF’s average audience of 11,898,000 viewers is up 3% season-to-date.
 
CBS Sports saw its Week 6 national 4:25p NFL game window coverage on Sunday generate a 21% uptick in viewership over last year to rank as CBS’ most-watched NFL October telecast in three years. The game was watched by an average of 21.422 million viewers compared to last year’s 17.688 million. Through six weeks of the NFL season, The NFL on CBS’ season-to-date viewership is the best in three years, and up 9% with 16.957 million viewers.
 
ESPN’s coverage of Florida/LSU on Saturday drove the network to multi-year college football viewership highs, averaging 6,450,000 viewers, ESPN’s most-watched game in nearly two years. ESPN was up 70% year-over-year from last year’s similar window. Meanwhile, ABC’s Saturday Night Football featuring Penn State/Iowa averaged 3,695,000 viewers.
 
The PGA TOUR unveiled the 2020 Korn Ferry Tour schedule, which features 28 tournaments played in 20 states and four countries outside the United States, with the season culminating with the Korn Ferry Tour Finals in August. The 28 total events are the most since 2010 and will include $18,850,000 in official prize money, the largest figure on the Korn Ferry Tour in over a decade. The slate will add four new events to the calendar: Lake Charles Championship – The Country Club at the Golden Nugget; Veritex Bank Championship – Texas Rangers Golf Club; Huntsville Championship – The Ledges Golf Club; Live + Work in Maine Open – Falmouth Country Club.  Seven events will air on GOLF Channel, including all three Korn Ferry Tour Finals events.
 
The third season of CBS Sports’ Four Sides of the Story franchise opens on Saturday on CBS with “Hail Flutie!” The documentary, which is part of the network’s 150th college football anniversary celebration, and showcases the Hail Mary thrown by Doug Flutie to Gerard Phelan on the final play of the game.
 
Following last month’s announcement, 13-year NHL veteran Ryan Callahan will make his debut as a member of NHL Network’s on-air talent lineup tonight at 9:30p on NHL Tonight alongside host Jamison Coyle and analyst Kevin Weekes. Callahan will appear across NHL Network’s programming as a studio analyst.
 
FloSports and the Eastern College Athletic Conference announced a partnership in collaboration with Collegiate Sports Management Group to provide live and on-demand coverage of 120 ECAC Championship Games across the FloSports network and potentially many more through 2022. “Partnering with FloSports to deliver ECAC Championship Games will be a wonderful addition for conference fans around the country and worldwide,” ECAC Commissioner, Dan Coonan said. “We look forward to gaining a strong OTT presence with FloSports as our partner.”
A Cynopsis Message From SPORTS INNOVATION

SPORTS INNOVATION CONFERENCE 
THE EPICENTER OF SPORTS AND TECH
 
NOVEMBER 6, 2019 • CITIZENS BANK PARK, PHILADELPHIA
 
Join Ryan Howard, David Stern, Ralph Sampson, Ken Shropshire, and many more industry thought leaders focused on sports technology, esports, and sports betting – industries where innovation is moving at an accelerated pace.
 
SPONSORSHIP & PROMOTION

The NHL announced the attractions and hockey interactives planned for The PreGame at the 2019 Tim Hortons NHL Heritage Classic, the official fan festival for the outdoor game between the Flames and Jets. Among the brand activations on deck will be the Tim Hortons Coffee Trucks, Honda, Eddo, Danone, Fanatics, Kruger, Lay’s, Nestle, Safeway, Scotiabank and Upper Deck. Admission to The PreGame will be free and open to the public on Oct. 26 from 1-7:30p and Oct. 27 from 10a -1:30p.
 
San Manuel Band of Mission Indians locked in a partnership with Allegiant Stadium and the Oakland Raiders designating San Manuel Casino as a Founding Partner of the new venue and a sponsor of the Raiders starting with the 2020 season. “The popularity of the Raiders in Southern California is unmatched,” said Loren Gill, CEO of the San Manuel Band of Mission Indians. “Through this partnership we are thrilled to offer our guests more access to high quality sports and entertainment.”
 
Monumental Sports & Entertainment inked a deal with NEC Corporation, marking the first international partnership for the Washington Wizards since the NBA allowed teams to sell global marketing rights to two international partners beginning with the 2019-20 season. The partnership also marks a first for an NBA franchise in Japan. As part of this groundbreaking partnership, NEC will have integration into Wizards elements with a key focus towards reaching fans in Japan including global rights to Wizards marks, and inclusion into the recently announced Wizards Japanese website and Wizards Japanese podcast.
 
The National Lacrosse League cemented an accord with Wilson Sporting Goods that names Wilson and their EvoShield line as an official supplier of performance-driven sports protective gear. The deal marks the first time that Wilson will actively engage in the sport of lacrosse. “The NLL continues to redefine and advance the sport of lacrosse with a vision that is forward thinking, and we are pleased to be joining Nick and his team,” said Pat Ryan, Global Product Director for EvoShield. “We look forward to actively working with NLL athletes, gaining their insights and feedback on new protective ideas, and developing additional EvoShield products that keep players on the field.”
 
DIGITAL, DATA & TECH

FanSided is entering a new content partnership with The Action Network in a deal that will see FanSided feature sports betting content and insights from The Action Network, including articles, videos, and more, across all of FanSided’s digital platforms. Additionally, The Action Network will be the exclusive live odds provider for FanSided. “We are excited to bring the unique sports betting analysis and tools of The Action Network to our FanSided communities,” said Zach Best, Co-CEO of FanSided. “Our fans will have access to live odds and expertise only The Action Network can provide.”
 
Poker Central and the World Series of Poker announced that PokerGO will stream coverage of the upcoming WSOP Europe, running through Nov. 4. PokerGO will provide coverage of several WSOP Europe events with 14 days of total streaming. “The addition of WSOP Europe to the PokerGO live event schedule is a fantastic addition to our calendar and a huge milestone in our longstanding partnership with the WSOP,” said Sampson Simmons, president of Poker Central. “We’re excited to add even more value to our platform’s subscription offering and expand our coverage footprint further across the globe.”
 
ESPORTS

Comcast Spectacor and SK Telecom formally opened the doors to T1 Entertainment & Sports, a new global esports joint venture that was announced in February 2019. Joe Marsh was named CEO, where he will oversee global operations based in Seoul, Philadelphia and Los Angeles. The joint venture got the regulatory greenlight for a portfolio that includes the SK Telecom T1 League of Legends Champions Korea (LCK) team. In addition, T1 owns and operates teams that compete in titles such as Fortnite, Dota 2, PlayerUnknown’s Battlegrounds, Super Smash Bros., Hearthstone and Apex Legends. New CEO Marsh most recently served as Chief Business Officer for Comcast’s Spectacor Gaming division and the Philadelphia Fusion Overwatch League squad. John Kim, founder of Akshon Media and former CEO of Meta Gaming in Seoul, will become Chief Operating Officer.
 
Nerd Street Gamers continues to notch up deals, unveiling a partnership with the MIKE AND IKE brand candies to serve as the Official Partner of the 2020 National Championship series. The National Championship Series serves as a multi-city tournament designed to offer casual gamers and aspiring esports athletes the chance to compete for cash prizes. This year, the contest will expand to 10 cities. Top players will earn the MIKE AND IKE Player of the Month award, marking their performance in the National Championship Series throughout the year. The MIKE AND IKE Brand will also be featured prominently in broadcasts and streams of National Championship Series events and incorporated into custom content across digital and social channels.
 
The Call of Duty League got its first official team moniker with its new London franchise announcing that they will be known as the London Royal Ravens. In the announcement, the team stated that “Our goal is to defend the honor of London and become the best team in the entire league, highlighting extraordinary talent with an exciting play style. While we fight for London, we welcome fans from around the world to join us!” The team is owned by ReKT Global, the company behind Rogue.
 
G2 Esports announced a strategic partnership with Hdac Technology, a blockchain technology company. As part of the partnership, Hdac will be a jersey sponsor of G2’s CS:GO and PUBG teams and collaborate with G2 to create future content. Additionally, the two companies have future plans to deploy smart integrations at the G2 office and gaming house to enhance player experience through IoT and blockchain technology. 
 
DreamHack’s return to Atlanta from Nov. 15-17 at the Georgia World Congress Center will offer competitiors nearly $1.5 million in pro esports tournaments in partnership with Monster, Twitch, Chipotle, AT&T and Hi-Rez Studios. Tournaments are set to incude the Hi-Rez Expo ($1.1 million featuring the SMITE and Paladins World Championships), the DreamHack Open (CS:GO), Fighting Game Championships, the DreamHack Halo Series, Madden NFL 20, the Magic Championship, and the DreamHack Boost Cup, along with collegiate tournaments and high school tournaments.

INDUSTRY & ROSTER MOVES

WWE named Bruce Prichard as the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon. Prichard will oversee the creative development of Friday Night SmackDown on FOX, replacing Eric Bischoff.
 
THE MAIN EVENT

Astros/Yankees on FS1 at 8p.
Wednesday Wisdom from a 2019 Cynopsis Digital “It List” Honoree:
 
Q: What must an employee know when getting a job in this industry?
“It’s all about transferable skillsets – this industry has so many complex parts, but commons traits that successful employees have include being inquisitive and having an appetite to learn, coupled with strong communication and organization skills.”

Shelley Pinsonneault | VP, Partnerships & Standards | Publicis Media
 
View all honorees here and register for the Cynopsis Digital Awards Breakfast (11/8)
ON THIS DAY in 1964
The Yankees fire Yogi Berra.
 
In the Know
Although Seahawk’s QB Russell Wilson was drafted out of Wisconsin, he originally played college football at which university? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Pete Carroll is one of two NFL coaches to win both a Super Bowl and the Rose Bowl. Who is the other? Answer:
Dick Vermeil. Kudos: John Ferlazzo/London ; Rick Ramage-UTA/NY; Matt Marini-NFL/NJ; Synda Kollman-Charter Marketing Group/Boca Raton; Mike Furman-GMM/DC; Mike Seidel-CSI Sports/Jersey City; Matt Sautter-WideOrbit/Harrisburg; Jason Brist-Outdoor Sportsman Group/Chicago; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Tom Moore-Kalt Productions/LA; Rich Greene-Casa Del Verde Entertainment/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Brian Robin-Bear Titan Publications LLC/San Bernardino

Later~~Chris
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SR ANALYST, RESEARCH & STRATEGIC INSIGHTS BRAVO/OXYGEN >>
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