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The Supreme Court agreed to decide on whether states regulating content moderation on social media platforms violate the First Amendment. The decision looks at laws passed in Texas and Florida that prohibit social media platforms to censor users based on their viewpoints. “These cases could completely reshape the digital public sphere,” said Jameel Jaffer, executive director of the Knight First Amendment Institute at Columbia University. “It’s difficult to think of any other recent First Amendment cases in which the stakes were so high.”

X (fka Twitter) will likely be profitable by 2024, maintained CEO Linda Yaccarino at this week’s Code Conference. “Now that I have immersed myself in the business, and we have a good set of eyes on what is predictable, what’s coming is that it looks like in early ’24, we will be turning a profit,” she said, adding that “90% of the top 100 advertisers” have returned to the platform in the past twelve weeks.

Also at the event was former Twitter trust and safety head Yoel Roth, a last-minute addition to the conference who had words of warning for Yaccarino regarding the online attacks she has undergone since joining the company. “Look what your boss did to me,” he said, referring to attacks on him by Elon Musk that led to Roth being forced to move. “It happened after he sang my praises publicly. It happened after I didn’t attack him. I didn’t attack the company. I quietly left,” Roth said, then advise Yaccarino, “For those that you love, you should be worried. I wish I had been more worried.

SaaS solution Mirakl and Havas have formed a global partnership to form an independent retail media network for brands and retailers, leveraging Mirakl’s AI-powered advertising technology optimized for marketplaces and eCommerce. The partnership will also make Mirakl’s suite of solutions available to Havas clients to sell on Mirakl-powered Marketplaces and position Mirakl as a strategic partner to help Havas clients launch and grow their marketplace.

The Federal Trade Commission and 17 states have sued Amazon, accusing the e-commerce behemoth of using its muscle to stifle competition. “Our complaint lays out how Amazon has used a set of punitive and coercive tactics to unlawfully maintain its monopolies,” said FTC Chair Lina M. Khan. “The complaint sets forth detailed allegations noting how Amazon is now exploiting its monopoly power to enrich itself while raising prices and degrading service for the tens of millions of American families who shop on its platform and the hundreds of thousands of businesses that rely on Amazon to reach them.”

Microsoft announced a new advertising network aimed at helping retailers quickly launch a retail media program. Key benefits of the Microsoft Advertising Network, described on the company’s website, include the ability to connect with a large, relevant pool of demand; reach high-intent shoppers to drive product sales; and simplified tech and operations for retailers and advertisers. “We have deep learning of the retailer experience across Microsoft, so with Microsoft Advertising Network for retail, we minimized the efforts for retailers of all sizes to begin immediately generating retail media revenue and increasing their onsite sales,” said Paul Longo, Global Head of Retail Media Sales at Microsoft.

Meta has launched AI chatbots for some celebrities and influencers. At the Meta Connect 2023 confab last week, the tech company announced that it had struck partnerships with Snoop Dogg, Charli D’Amelio, MrBest, Kendall Jenner, Tom Brady, Chris Paul, Dwyane Wade and Paris Hilton to play and embody AI-powered chatbots that will have profiles on Facebook and Instagram. “This isn’t just gonna be about answering questions,” said Meta CEO Mark Zuckerberg. “This is about entertainment and about helping you do things to connect with the people around you.”

Snapchat+ has added over one million users since June, with a total of five million members paying $3.99/month for the premium offering. Overall, the social platform has 750 million monthly users. “Since launch, subscribers have been the first to try more than 20 new features including our latest AI powered products, like My AI and Dreams, before they roll out widely to the rest of our community,” said the company in a statement. “In the past few weeks, we’ve also introduced extra Streak restores and expressive text sizes to emphasize what really matters.”

Spotify is piloting Voice Translation for podcasts, an AI-powered feature that translates podcasts into additional languages in the original podcaster’s voice. “By matching the creator’s own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before,” said Ziad Sultan, VP of Personalization. “We believe that a thoughtful approach to AI can help build deeper connections between listeners and creators.” Voice-translated episodes from pilot creators will be available worldwide to Premium and Free users.

OpenAI is rolling out a new version of ChatGPT that enables prompting with voice and images. Users of ChatGPT will be able to engage in conversation with the chatbot via a new text-to-speech model, which has the ability to generate human-like audio, and ChatGPT will be able to interpret photos from users to answer questions.

Media platform Teads and OMD unveiled the results of a neuroscience study focused on understanding the attention dynamics of video advertising across Latin America. Analyzing the attention patterns in a Huggies campaign from more than 1,400 participants across Brazil, Chile, Colombia, and Mexico, Teads and OMD unveiled insights aimed at assisting brands in optimizing marketing investments through strategic audience attention capture.
Key findings from the study by Teads and OMD discuss:
* Importance of Creative Optimization: The study underscored the importance of the value of creative optimization and ensuring that attention is captured on average during the first 2 seconds of an ad. The research indicated that creative optimization directly impacts the campaign’s memorability, with the potential to attract 30% attention to a brand on an ongoing basis.
* Understanding attention loss: Around 46% of attention is drawn away by the environment. Since the environment significantly affects the presentation of ads, this study also shows the importance of leveraging context to boost campaign performance.
* The significance of scroll speed: The dimensions of a mobile phone screen measure approximately 15 cm, while the typical user tends to scroll at a relatively brisk pace of 4.7 cm per second, implying that in a high-scroll speed environment, users tend to miss about one-third of the mobile phone screen.

Greenfly, focused on short-form content creation, organization, and distribution, announced that the NHL was one of the first among their customers to adopt their latest AI and machine learning technology (+AI Vision). The technology fuels the speed and relevance of NHL’s short-form media workflows, providing the League with the ability to detect Players, teams, and sponsor logos, and contextually analyze both photos and videos captured rinkside.

Teads announced the results of its collaborative research with Ipsos, offering insights aimed at changing the way automotive advertisements are crafted and optimized. Findings include:
* Videos that focus less on the vehicle, and instead integrate it into a larger storyline, tend to have higher in-view times.
* Showcasing interior features can be as engaging as telling a complete story, particularly in consideration-focused ads.
* Prominently featuring the brand logo and name captures audience attention and provides a strong hook.
* Wide shots that convey a sense of freedom and movement tend to engage viewers. Additionally, videos with fewer scenes tend to have higher in-view times, as they require less cognitive effort to comprehend.
Chromatic contrasts, such as blue and orange, make videos more appealing and increase in-view time. Dark-colored videos have lower in-view time due to lack of contrast, but adding a lighter element can make a significant impact.

A CYNOPSIS MESSAGE FROM PREMION

PREMION
Premium CTV/OTT Advertising
BUILT WITH THE POWER OF LOCAL

New: 2023 CTV/OTT Advertiser Perceptions Study
86% of CTV/OTT advertisers say that CTV/OTT’s value is greater than,
or equal to, primetime TV, with 44% saying CTV/OTT is more valuable.
DOWNLOAD COMPLIMENTARY REPORT

125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement
TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD

ADVERTISING

IAB Tech Lab announced the establishment of two new working groups: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee. “Given their worldwide market share of approximately 65%, understanding the shifts brought about by Chrome’s Privacy Sandbox development is crucial,” said Anthony Katsur, CEO of IAB Tech Lab. As for AI, Katsur noted, “AI is not just a technological tool; it’s a force reshaping our media landscape. Its impact extends across content creation, distribution, consumption, consumer privacy, and monetization. The AI Subcommittee is poised to assume a vital role in comprehending and directing Tech Lab’s AI roadmap to manage this evolution.”

Creative automation platform Spaceback announced the launch of Social CTV, an AI-powered solution that automatically generates CTV-compliant creative from brands’ highest performing social content for programmatic distribution across CTV. There are no production costs associated with Spaceback’s Social CTV offering. It operates on a CPM-based pricing model, allowing marketers to easily refresh CTV creative often. “Brands have a carefully curated catalog of social content that is far superior to traditional ads in building relationships and driving long term results. Now any brand – no matter its size – can harness the power of social content to spin up authentic CTV ads that fuel performance,” said Casey Saran, CEO and Co-Founder of Spaceback. “As marketers double down on their efforts to engage with Gen Z, the combined firepower of social content and shoppable TV will play an important role in fostering authentic connections with not only the up and coming generation, but with all consumers.”

FOX Television Stations and Waymark signed a local advertising deal that will feature Waymark’s Generative AI technology rolled out across all of FOX’s owned and operated stations in 17 markets nationally. The partnership enables FOX Television Stations to offer their local advertising partners instant and affordable video creative.

Teads announced the results of its collaborative research with Ipsos, offering insights aimed at changing the way automotive advertisements are crafted and optimized. Findings include:
* Videos that focus less on the vehicle, and instead integrate it into a larger storyline, tend to have higher in-view times.
* Showcasing interior features can be as engaging as telling a complete story, particularly in consideration-focused ads.
* Prominently featuring the brand logo and name captures audience attention and provides a strong hook.
* Wide shots that convey a sense of freedom and movement tend to engage viewers. Additionally, videos with fewer scenes tend to have higher in-view times, as they require less cognitive effort to comprehend.
* Chromatic contrasts, such as blue and orange, make videos more appealing and increase in-view time. Dark-colored videos have lower in-view time due to lack of contrast, but adding a lighter element can make a significant impact.

TransUnion announced a partnership between its marketing solutions business, TruAudience, and Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party “viewership” data and retarget viewers of CTV campaigns at Redbox kiosks nationwide.

LG Ad Solutions struck a strategic product partnership with consumer purchase insights company Affinity Solutions to launch a closed-loop CTV ad targeting and measurement solution, LoopIQ. The deal “marks a significant evolution in the CTV advertising landscape,” said Tony Marlow, Global Chief Marketing Officer of LG Ad Solutions. “LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionize the way brands reach and resonate with their audiences in ad-supported streaming environments.”

Philo has adopted of open-source identity framework Unified ID 2.0 to enhance programmatic advertising transactions across its roster of streaming TV channels. Pioneered by The Trade Desk, UID2 is a new industry-backed identity solution that uses salted and hashed data to enable advertising targeting and measurement across the open internet.

MEASUREMENT

iSpotv has earned its first Media Rating Council accreditation for the ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. “We sought accreditation of our national ad occurrence data based on our TV ad cataloging system because we know it to be the most robust, fastest and best solution of its kind for the marketplace, but also because it’s the unshakable foundation for so many products the industry is using to make transaction decisions,” said iSpot Founder, CEO, Sean Muller.

STREAMING

Xumo is teaming up with Best Buy to bring Pioneer Xumo TVs to customers just in time for the holiday season. The first Pioneer Xumo TVs will launch in Best Buy stores and on BestBuy.com in November. “Our partnership with Best Buy represents a great step forward for consumer choice,” said Stephanie Cassi, SVP, Sales and Marketing, Xumo. “We’re focused on removing the complexity that’s come with the rise of streaming, enabling consumers to get back to enjoying their TV experience.”

Streaming companies have banded to launch the Streaming Innovation Alliance, a group devoted to advocacy for federal and state policies that impact their services. Members include Netflix, Max, Paramount+, Disney, ViX and Peacock, as well smaller streamers like as Afroland.tv, and ForUsByUs Network. Among senior advisers are former Rep. Fred Upton, who was chair of the House Energy and Commerce Committee, and former FCC commissioner Mignon Clyburn (D).

Samsung TV Plus is expanding its slate of free, premium programming this month. New channels include “The Drew Barrymore Show,” “Rachael,” “Medium,” and “Pictionary.”

Max has launched CNN Max, a 24/7 streaming news offering available to users alongside expanded access to news content and CNN originals.

Mythical Entertainment’s linear channel, Mythical 24/7, debuted on Plex on Wednesday. It marks its fifth launch since premiering on The Roku Channel last March.

Cynopsis Team