09/26/17: Report: Mashable in talks for a sale

CynopsisDigital
Good morning. It’s Tuesday September 26, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
Unstructured Data: Unstructured data is a term for disorganized pools of data that appear to be unconnected and random. Digital marketers often use machine learning to make sense of that data, identifying patterns that can be useful when making marketing decisions. Marketers often gather unstructured data even when it doesn’t appear relevant, knowing that some of it may indeed prove relevant on closer examination.
 
 
JUST IN…
 
Facebook’s Instagram likes to trumpet its user stats on a regular basis, and it’s easy to see why. The company’s latest announcement, which came at Advertising Week in New York City, revealed that Instagram now boasts 800 million monthly active users. That’s an increase of 100 million monthly active users over the past five months. In addition, Instagram announced that 500 million of those users are on the platform daily. Things look just as rosy if you take a deeper look: Internal data shows that video-viewing increased 80 percent year-over-year, and that the number of videos uploaded to Instagram daily quadrupled over the past year. In addition, the app now has more than 2 million advertisers, according to a new blog post from the company. None of this is good news for rival Snapchat, whose user growth has been slower than expected since its March IPO.
 
Something fascinating is happening on Wall Street: Netflix is taking a beating. The streaming giant’s stock fell by 4.86% on Monday, hitting $178.22. The fall came directly on the heels of an announcement from FX Networks: The company revealed that it would start selling FX+ – an ad-free on-demand service – through its cable partners. As Business Insider notes, FX’s move is part of a broader trend in which content producers have decided to create their own services instead of relying on SVOD platforms like Netflix. (CBS and Disney are just a couple of examples.) It’s easy to see why Netflix has spent billions of dollars on original content: That’s what’s likeliest to keep it vital in the long term.
 
In a big blow to Microsoft, Apple confirmed that Google is now the default search engine for Siri on iOS and for Spotlight on Macs. Microsoft’s Bing had previously been the default.
 
 
ADVERTISING
 
At Advertising Week in New York, IBM exec Jordan Bitterman announced that The Weather Company’s ad business will now become IBM Watson Advertising. IBM acquired The Weather Company in early 2016, and has since brought many IBM tech solutions – including its Watson supercomputer – to the The Weather Company’s ad platform. The newly-formulated division fully combines The Weather Company’s ad tech properties with IBM’s other tech solutions. IBM Watson Advertising will feature a suite of AI products for initiatives such as media planning, audience targeting, content creation, and data analysis.
 
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Save the Date
Cynopsis Digital’s Model D & “It List” Awards
 
The  Cynopsis Model D Awards   brings together innovators and creators at the forefront of online video, elevating the industry with their contributions to branded content, technology, ad campaigns and original content. We’ll also be celebrating our honorees who will be named to the  Cynopsis Digital “It List” , recognizing digital media’s movers and shakers.
 
“It List” Honorees and Model D Finalists will be announced soon – Stay tuned!
 

OTT + SVOD
 
This is what happens when you’ve already saturated the terrestrial market. Starting next year, Netflix will try to take to the skies, extending its encoding technology to airline carriers around the world. Netflix says the technology – designed for mobile devices – will let airline carriers save up to 75% in bandwidth costs. The goal, of course, is to encourage airline partners to let passengers stream high-quality in-flight Netflix content. The company announced the new initiative at the 2017 APEX Expo, an annual event focused on airline passenger experience.
 
 
CYNOPSIS WEBINAR: THE EVOLVING HISPANIC DEMO
 
TV consumption among U.S. Hispanics is undergoing a major shift – both in terms of what’s being watched, and where. Crafting programming that gains a foothold with this growing and influential group, which represents 18% of the country’s population, is crucial. Register for Cynopsis’s new webinar, and start harnessing the power of the evolving Hispanic demo.
 
 
PROGRAMMING
 
Amazon locked up the global rights to 4 Blocks, a drama series about German gangsters. The six-part show debuted at the Berlin Film Festival. It’ll be available on Amazon Prime Video starting October 4. The show will initially roll out in 150 countries, including the U.S. and Canada.
 
 
APPS + PLATFORMS
 
Barcroft Media, a factual content production and distribution company based in the U.K., has launched a new TV app. The app, which is free and ad-supported, will feature content from the Barcroft TV, Barccroft Cars, and Barcroft Animals YouTube channels. New shows will debut on the app a day ahead of their premieres on YouTube. The Barcroft app will be available across numerous devices and platforms, including Amazon Fire TV, Apple TV, Roku devices, iOS and Android mobile devices, and others.
 
YouTube is spotlighting its Latino creators. To coincide with Hispanic Heritage Month (September 15-October 15), the video giant will feature a number of playlists on its YouTube Spotlight that highlight the work of creators like Lele Pons, Bethany Mota, and Eric Ochoa. YouTube says the playlists will be refreshed every nine days during Hispanic Heritage Month.
 
 
LET’S MAKE A DEAL
 
Mashable may be up for sale. According to a report from the Wall Street Journal, the digital media company has been in “extensive” talks with German mass media company ProSiebenSat.1. This wouldn’t be new territory from ProSieben – the company also owns the digital media network Studio71. The Journal reports that Mashable, which remains unprofitable, had initially been hoping to raise more funding from a strategic investor, but is “now leaning toward an all-out sale.” Viacom reportedly “explored” a deal with the company, but ultimately decided not to move forward. And Turner, which led a $15 million funding round in Mashable last year, reportedly wasn’t interested in taking full control of the company.
 
 
MEASURING UP
 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of September 18-24, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)


 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).  

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (9/18/17 – 9/24/17)    
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 
TRIVIA
 
Netflix is home to only two original talk shows. What are they? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
You’ve undoubtedly heard of Tina Fey. But you may be less familiar with her longtime collaborator, who worked on 30 Rock and co-created Netflix’s Unbreakable Kimmy Schmidt. What’s his name? Answer: Robert Carlock. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Mitch Askenas-nathanCore/NY, Matt Balaban-NBCUniversal/NY, Will Fitzgerald-Univision Communications/NY, Lori Paterson-Spectrum Reach/nY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, David Page-Page Productions/FL, Vicent Salvano-The Walt Disney Company/CA, Kerry McCue-Disney-ABC/NY, Carole Angelo-Digital Creative, and Mariana Martinez-Fox Sports/NY
 
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DIGITAL SPOTLIGHT
 
The Amazon Echo was the first smart speaker to burst onto the market in a big way, but the Google Home was fast on its heels. In a new video, CNET compared the two smart assistants, and found a number of areas where Amazon’s device came up short. Check it out here.

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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIR CONTENT PRODUCTION/NYC/Eko: Pioneer of interactive serial video entertainment. Manage creative dev and prod for all scripted interactive series. Define processes and manage team to achieve goals. More details http://bit.ly/2fLBlhq. Resume to [email protected] (10/3)


JOB OPENING:
NEWS DIRECTOR/KUVN 23/Dallas: Forward thinking, creative and exp’d candidate to lead news operation in fast-paced media mkt. High level of news judgment, journalistic integrity & people mngmnt skills. Digital knwldg a must. 10yrs exp facets of TV news prod, writing, editing, camera ops & reporting. Full info/apply HERE (9/30)

JOB OPENING: AD SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (9/30)

JOB OPENING: CFO/NYC Production Co: Direct financial planning & analysis. Corporate & production operating review, forecast & budgets. Manage systems, provide leadership & expertise to accounting dept. Must understand fast paced TV prod. 10+ yrs exp.  Resume/cover & for full info: HERE (9/29)

JOB OPENING: SENIOR JAVA SCRIPT ENGINEER/Fox News Channel/NYC: Lead dvlpmnt of high traffic JavaScript apps and implement front end user design defining behavior of visual element. Develop new software applications from concept to finish. 3+ year of expert level JavaScript dvlpmnt. Full info/apply HERE (9/29)


JOB OPENING:
DIR, DIGITAL ANALYTICS/A+E Networks/NY: Oversee reporting & analysis for A+E Networks’ portfolio, drive growth in Digital business by delivering recommendations that influence content, prod. & distribution strategy across the organization.  Full Info/Apply HERE (9/29)

JOB OPENING: SALES ASSOCIATE PROGRAM/NBCU/NYC: Accelerated development exp for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the org. Min 1-5 yrs exp work exp, sales related pref’d. Full info: HERE (9/29)
 
JOB OPENING: SALES PLANNER, AD SALES/Outdoor Channel/CHI: 2 yrs exp. sales asst or media plan’r/buyer. Resp for dvlpmnt/fulfillment of integrated media plans, all platforms. Monitor/steward accounts, support Account Execs w/mktg, rsrch projects. Solid understanding of media math. Wide Orit exp a +. Full info/apply HERE (9/28)

JOB OPENING: DIGITAL ACCOUNT MANAGER/FOX/Chicago: Ownership of post-sale client relationship. Responsible for creation of all proposals/media plans. 2-5 years’ operating in an Agency- Account Management role. Digital Advertising experience preferred. Full info/apply HERE (9/28)

JOB OPENING: MANAGER, S 7 ALES OPERATIONS/NBCU NBC Owned Stations/NYC: Responsible for managing various systems, tools and processes to support traffic, sales, research, finance & mktg users across our division. 2+ yrs at a station, similar sales operations function, or a related vendor role. Full info/apply HERE (9/28)

JOB OPENING: DIGITAL SPECIALIST/NYRA/NYC: Act as primary web editor for daily updates. Maint both NYRA.com & BelmontStakes.com. Asst Social Media team w/mngmnt of social media channels. BA deg & 2-4 yrs work exp req’d. Exp w/CMS Sys, SEO, SEM, basic HTML, Photoshop, InDesign & Illustrator. Full info/apply HERE (9/28)

JOB OPENING
: DIGITAL MARKETING MANAGER/ASPIRE TV/ATL: Dev. content strategy across digital platforms; understanding of digitl analysis; exp. w/using digitl platforms to drive brand awareness; 4+ yrs strategic content plning & exec.; prof. w/Google Analytics, Photoshp, WordPress. Res: HERE (9/27)

JOB OPENING: AD SALES PLANNER/Baby First TV/NY: Reports to AE & EVP Ad Sales. Home office flexibility. 2-3 Years Direct Response experience required. Detailed & organized. Entrepreneurial environment. Must have Excel experience. Reply to [email protected] (9/27)


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