OTT + SVOD
This is what happens when you’ve already saturated the terrestrial market. Starting next year, Netflix will try to take to the skies, extending its encoding technology to airline carriers around the world. Netflix says the technology – designed for mobile devices – will let airline carriers save up to 75% in bandwidth costs. The goal, of course, is to encourage airline partners to let passengers stream high-quality in-flight Netflix content. The company announced the new initiative at the 2017 APEX Expo, an annual event focused on airline passenger experience.
CYNOPSIS WEBINAR: THE EVOLVING HISPANIC DEMO
TV consumption among U.S. Hispanics is undergoing a major shift – both in terms of what’s being watched, and where. Crafting programming that gains a foothold with this growing and influential group, which represents 18% of the country’s population, is crucial. Register for Cynopsis’s new webinar, and start harnessing the power of the evolving Hispanic demo.
PROGRAMMING
Amazon locked up the global rights to 4 Blocks, a drama series about German gangsters. The six-part show debuted at the Berlin Film Festival. It’ll be available on Amazon Prime Video starting October 4. The show will initially roll out in 150 countries, including the U.S. and Canada.
APPS + PLATFORMS
Barcroft Media, a factual content production and distribution company based in the U.K., has launched a new TV app. The app, which is free and ad-supported, will feature content from the Barcroft TV, Barccroft Cars, and Barcroft Animals YouTube channels. New shows will debut on the app a day ahead of their premieres on YouTube. The Barcroft app will be available across numerous devices and platforms, including Amazon Fire TV, Apple TV, Roku devices, iOS and Android mobile devices, and others.
YouTube is spotlighting its Latino creators. To coincide with Hispanic Heritage Month (September 15-October 15), the video giant will feature a number of playlists on its YouTube Spotlight that highlight the work of creators like Lele Pons, Bethany Mota, and Eric Ochoa. YouTube says the playlists will be refreshed every nine days during Hispanic Heritage Month.
LET’S MAKE A DEAL
Mashable may be up for sale. According to a report from the Wall Street Journal, the digital media company has been in “extensive” talks with German mass media company ProSiebenSat.1. This wouldn’t be new territory from ProSieben – the company also owns the digital media network Studio71. The Journal reports that Mashable, which remains unprofitable, had initially been hoping to raise more funding from a strategic investor, but is “now leaning toward an all-out sale.” Viacom reportedly “explored” a deal with the company, but ultimately decided not to move forward. And Turner, which led a $15 million funding round in Mashable last year, reportedly wasn’t interested in taking full control of the company.
MEASURING UP
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of September 18-24, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (9/18/17 – 9/24/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
TRIVIA
Netflix is home to only two original talk shows. What are they? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
You’ve undoubtedly heard of Tina Fey. But you may be less familiar with her longtime collaborator, who worked on 30 Rock and co-created Netflix’s Unbreakable Kimmy Schmidt. What’s his name? Answer: Robert Carlock. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Mitch Askenas-nathanCore/NY, Matt Balaban-NBCUniversal/NY, Will Fitzgerald-Univision Communications/NY, Lori Paterson-Spectrum Reach/nY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, David Page-Page Productions/FL, Vicent Salvano-The Walt Disney Company/CA, Kerry McCue-Disney-ABC/NY, Carole Angelo-Digital Creative, and Mariana Martinez-Fox Sports/NY
