CYNOPSISKIDS!
09.24.14 Good morning. It’s Wednesday, September 24, 2014, and this is your first early morning briefing.
Saban Brands formed a new internal unit to directly manage global distribution of the company’s properties including Power Rangers, Julius Jr., Emojiville, Popples, the upcoming Cirque du Soleil Media property and Digimon Fusion. The division will be headed by Frederic Soulie, SVP of global distribution, who will work closely with Leila Ouledcheikh, VP of distribution, EMEA. The new unit marks the return of Saban to the television distribution space. MarVista Entertainment had served as the exclusive international television distributor of the company’s properties for the past several years and will continue to manage television distribution for Saban properties throughout Latin America. “The content distribution business is changing and evolving faster than ever before,” says Saban president Elie Dekel. “We are embracing this new dynamic marketplace by growing our content and talent to lead in this space.”
The news that Discovery Communications is taking a controlling interest in Hub Network, ending its equal partnership with Hasbro, is a little back to the future. Discovery Kids, which has strong brand around the globe, dissolved into Hub in the States in 2010 when Discovery partnered with the toy giant. Now plans are to rebrand the network as Discovery Family as early as this fall, building on its already strong focus on multi-generational viewing. Hasbro will retain a stake, and control over programming from 9a-3p. Discovery group president Henry Schleiff, who leads sister nets including Destination America and Investigation Discovery, will lead the re-launched Discovery Family.
October is National Bully Prevention Month, and one of the most notable efforts is Cartoon’s Stop Bullying: Speak Up campaign, now in its fifth year. Cartoon’s social responsibility chief Alice Cahn gives us a progress report.
On the right track
What we hear from our research is twofold. There’s a clear message that it’s getting better, but … It’s not fixed yet. We hear that from our youth audience and certainly from our peers in the education space and community-based clubs. Bullying remains something we need to keep talking about, because we are talking about changing human behaviors and creating a new set of norms, a new set of habits.
Precedents to change
Can we change human behavior? That’s a tall order. But we can change the reactions to bullying, and that’s where we have the opportunity to create positive social change. Look at the changes in attitudes about cigarette smoking among teenagers. When I was a teen 40 years ago, it was cool to smoke. It’s no longer cool to smoke. The campaign is also akin to wearing a seatbelt. If you learned to drive in the 60s and 70s, you may have been in a car that didn’t even have a seatbelt. Now children buckle up with the same involuntary behavior as breathing.
Role of screen media
What we hear from kids is, “I want to do the right thing, show me how.” Screen media has an amazing opportunity to create positive social change in the context of stories and characters [kids] are independently choosing to watch.
Cartoon Network is hitting the books. The net will launch an eponymous imprint with Penguin Young Readers Group in summer 2015. The new Cartoon Network Books imprint will publish interactive formats such as Mad Libs, original fiction novels and chapter books, activity and doodle formats, nonfiction handbooks, gift sets and kits. The launch will feature books based on the series Uncle Grandpa and Steven Universe, followed by Clarence, the upcoming We Bare Bears, and the return of The Powerpuff Girls in 2016. The new lines follow Penguin’s publishing programs for Adventure Time, Regular Show and The Amazing World of Gumball, currently in market.
MarVista Entertainment nabbed worldwide distribution rights from Asahi Production for the animated series Heroes: Legend Of The Battle Disks, which it will debut at MIPJR. The animated series, which targets boys 4-10, is set on Planet Aernia, home to an Academy that fosters and trains Heroes with an ultimate missionto fight against and subdue the Dark Desire that is trying to destroy the world.
Join Sam Champion, Ogilvy’s Jeffrey L. Bowman and many more on Oct. 16 for the Cynopsis Future TV Summit as experts share the latest business, creative and advertising models for success. Early bird registration ends this Friday, Sept. 26! Register here to secure the lowest rate.
Seventy-one percent of households with a child age 4-14 reported owning a smartphone in 2014, up from 55% in 2012; and ownership of tablets doubled between 2012 and 2014, growing from 21% to 43%, respectively. This according to a new report from The NPD Group. According to the Kids and CE: 2014 report, among those surveyed with kids in the household, 35% said that their child uses a smartphone, up from 21% in 2012. For tablets, the figure was 31%, up from 13% two years prior. Rather than growing, incidence of kids’ personal ownership of cell phones, including traditional cell phones and smartphones, held steady at 19% in 2014.
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Nickelodeon will debut the live-action, buddy-comedy series Max & Shred on Monday, Oct. 6, at 7:30p. The series, produced by Breakthrough Entertainment with the financial participation of Shaw Rocket Fund, chronicles the unlikely friendship between celeb snowboarder Max Asher (Jonny Gray) and Alvin “Shred” Ackerman (Jake Goodman), a science whiz-kid, who become roommates and instant “bros” when Max moves to Colorado to train for the Winter Cup. The series airs Monday-Friday at 7:30p on Nick; it will premiere on YTV Canada on Tuesday, Oct. 7, at 7p. Max & Shred is created by writing partners Ben MacMillan and Josh Greenbaum, and exec-produced by George Doty IV.
Season two of Poppy Cat gets off to a bang on Sprout with a mini marathon airing 1-3p Saturday, Oct. 25, then begins its regular schedule on the network that same evening at 7p. The series also airs Saturday mornings on the Sprout-programmed NBC Kids block. Creator Coolabi also has big brand extension plans this year, including a Spanish-language teaching app, Poppy Cat Goes to the Market, in development with animation studio Cosmic Forces. Firefly Brand Management represents Poppy Cat licensing in the U.S.
The Imagination Movers are on the move again. 9 Story Entertainment is working with the musical act to develop a new animated property called Super Movers, aimed at kids ages 4-7. The band starred in the live-action Disney Junior series of the same name, which to date has aired in more than 55 countries and reached nearly 100 million homes worldwide. The new show takes “four average rock’n’rollers and give them all hilariously over-the-top superpowers.”
Want to know how much your peers are earning? Of course you do. Check out the first Cynopsis Salary Survey here.
Pirata & Capitano is the new animated series co-produced by Vodka Capital and Millimages. Targeting kids ages 3-5, the adventure comedy series’ main character is Pirata, the “pink Jack Sparrow,” who each episode searches for treasure with her best friend.
Nerd Corps Entertainment greenlit a third season of its action property Slugterra. The new season follows three Slugterra TV movies, including Slugterra: Return of the Elementals, which had a limited theatrical release in North America in August. The third movie, titled Slug Fu Showdown, and 17 new one-minute “slugisode” shorts are currently in production and slated for release this fall, with a global rollout for all three movies on Disney XD.
In a first of its kind promo for Disney/ABC, the first act of next Sunday’s premiere of Once Upon a Time, featuring the debut of Frozen feminist Elsa, will be available Friday (26) for authenticated viewers on WATCH ABC, WATCH Disney Channel and WATCH ABC Family. This is the first time all three networks have debuted content from the same show on their WATCH services.
Otter Media, the joint venture between The Chernin Group and AT+T, bought a majority stake in multichannel youth-oriented network Fullscreen. The deal will put Fullscreen’s value between $200 million-$300 million. FS founder and CEO George Strompolos made the announcement in a blog post Monday, noting that all of FS’s management team will continue with the MCN. “Together, we will expand Fullscreen from a powerful network of online creators to a major player in the future of “over the top” video; focused on programming with and for today’s young adults,” Strompolos said. Fullscreen is known for its talent The Fine Brothers, Grace Helbig and O2L.
Scholastic Media series Maya & Miguel is celebrating its 10th anniversary with a debut on iTunes, just in time for National Hispanic Heritage Month (Sept. 15-Oct. 15). For the first time, all 65 episodes of the animated adventures of 10-year-old twins Maya and Miguel Santos are now available for download in a six-volume collection. In addition, fans can download a very special episode from Maya & Miguel: Vol. 1, “Mala Suerte,” for free until Oct. 13.
Genius Brands International appointed INgrooves Music Group as its global audio digital distribution partner, to aid in the distribution of assets from company’s product line which includes the Baby Genius line, Stan Lee’s Mighty 7 (SLAM7) and animated television series Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab.
Want to find out what shows are online and when? Then you’re going to love Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
Cricket Media launched a reading app for kids 6 and under in partnership with Kindoma. The Story Bug app, available for iPad and iPhone, combines video chat with an interactive reader, allowing users to read specially curated selections drawn from Cricket’s portfolio of children’s magazines including Cricket Magazine, Babybug, Ladybug and Click.
Cupcake Digital’s newest Wow! Wow! Wubbzy app is out. The Wubbzy’s Racecar enhanced storybook app features characters from the Nick Jr. series in adventures including a racecar game and playful coloring pages.
DHX Media signed new deals for its series Hank Zipzer, currently in its second season and based on the books co-written by Henry Winkler. New licensees include Disney (Spain, Italy, Benelux, and Latin America), SVT Sweden, NRK Norway, ABC3 in Australia and e-Junior in UAE. The series stars Winkler as a teacher and follows the antics of a 13-year-old, based on Winkler’s own experiences as a young boy growing up with dyslexia.
Top 10 Basic Cable Ratings for the week of Sept. 15-21, 2014
K2-11 Total Programming Day
Network/Rating/000s
NICK/1.9/602
DSNY/1.8/568
TOON/1.3/402
DSJR/1.2/291
NKJR/0.6/157
ADSM/0.5/162
NAN/0.5/152
DXD/0.5/145
SPRT/0.5/88
NKTN/0.3/64
K2-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.5/795
DSJR/1.6/382
NAN/0.9/285
DXD/0.8/235
NKJR/0.8/217
ADSM/0.6/184
NKTN/0.6/125
SPRT/0.6/116
ESPN/0.5/142
BOOM/0.5/81
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.9/602
NICK/1.9/602
DSJR/1.4/332
TOON/1.3/402
NKJR/0.8/201
NAN/0.7/233
DXD/0.6/166
SPRT/0.5/89
BOOM/0.4/57
TNNK/0.3/69
K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.0/389
NICK/1.6/298
TOON/1.5/287
ADSM/0.6/123
NAN/0.6/119
DXD/0.6/103
DSJR/0.4/58
TNNK/0.3/52
NKTN/0.3/42
NKJR/0.3/40
K6-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.2/614
NAN/1.1/213
DXD/1.1/185
ADSM/0.7/138
NKTN/0.6/81
DSJR/0.5/79
TNNK/0.5/78
ESPN/0.4/75
FAM/0.4/64
BOOM/0.4/39
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.0/383
NICK/1.6/298
TOON/1.5/287
NAN/0.9/178
DXD/0.7/113
DSJR/0.4/62
TNNK/0.4/60
NKJR/0.3/48
NKTN/0.3/42
BOOM/0.3/25
K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.8/353
TOON/1.1/221
NICK/1.1/212
ADSM/0.8/167
NAN/0.7/131
DXD/0.5/91
TNNK/0.4/61
FAM/0.3/48
NKTN/0.3/37
ESPN/0.2/39
K9-14 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.9/579
NAN/1.1/209
ADSM/0.9/181
DXD/0.8/141
TNNK/0.6/88
ESPN/0.5/96
FAM/0.4/83
USA/0.4/73
FX/0.4/73
NKTN/0.4/61
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.6/319
TOON/1.1/221
NICK/1.1/212
NAN/0.9/181
DXD/0.5/97
TNNK/0.4/68
FAM/0.3/54
ESPN/0.2/42
FX/0.2/35
NKTN/0.2/34
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day
K2-11 Top 10 Programs for the week of Sept. 15-21, 2104
Date/Program/Network/Time/000s
9/21/14/Rio/DSNY/10-11:40a/1504
9/20/14/SpongeBob Squarepants/NICK/10:15-10:30a/1432
9/20/14/Sanjay & Craig/NICK/10:30-11a/1284
9/20/14/Sofia the First/DSNY/8:30-8:55a/1280
9/20/14/Doc McStuffins/DSNY/8-8:25a/1193
9/20/14/SpongeBob Squarepants The Movie/NICK/8:30-10:15a/1163
9/20/14/Breadwinners/NICK/9:11-11:30a/1147
9/21/14/Sofia the First/DSNY/8:30-8:55a/1111
9/15/14/SpongeBob Squarepants/NICK/5:30-6p/1111
9/20/14/Henry Danger/NICK/8-8:30p/1108
K6-11 Top 10 Programs for the week of Sept. 15-21, 2014
Date/Program/Network/Time/000s
9/20/14/Henry Danger/NICK/8-8:30p/939
9/19/14/Girl Meets World/DSNY/8:30-9p/907
9/21/14/Rio/DSNY/10-11:40a/907
9/21/14/Liv and Maddie/DSNY/8:30-8:55p/852
9/20/14/SpongeBob Squarepants/NICK/10:15-10:30a/843
9/19/14/Gravity Falls/DSNY/9-9:25p/835
9/18/14/Teen Titans Go!/TOON/6-6:30p/834
9/20/14/Sanjay & Craig/NICK/10:30-11a/808
9/20/14/Jessie/DSNY/10-10:30a/802
9/18/14/Teen Titans Go!/TOON/5:30-6p/792
Source: Turner Research based on Total US Television Universe of 115,800,000 homes.
Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Sept. 19-21, 2014:
The Maze Runner (20th Century Fox) PG-13 $32.51 million (weekend) $32.51 million (1-week cume)
No Good Deed (Sony) PG-13 $9.79 million (weekend) $39.7 million (2-week cume)
Dolphin Tale 2 ( Warner Bros.) PG $8.87 million (weekend) $26.93 million (2-week cume)
Guardians of the Galaxy (Disney) PG-13 $5.24 million (weekend) $313.73 million (8-week cume)
Teenage Mutant Ninja Turtles (Paramount) PG-13 $2.65 million (weekend) $185.02 million (7-week cume)
If I Stay (Warner Bros.) PG-13 $1.84 million (weekend) $47.68 million (5-week cume)
The Hundred-Foot Journey (Disney) PG $1.14 million (weekend) $51.48 million (7-week cume)
When the Game Stands Tall (Sony Pictures) PG $1.08 million (weekend) $28.34 million (5-week cume)
Answer to last week’s Trivia Question: What’s the name of the town where Arthur lives? Elwood City Kudos to: Stephen Kelley, 9 Story Entertainment, Toronto; Jeremy St-Onge, DHX Television, Toronto; Meryl Schumacker, PBS Kids, Arlington, VA; Anthony Jiwa, Dramaforum, Vancouver.
Today’s Trivia Question: What lead film role did Henry Winkler turn down for fear of being typecast? Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
09.24.14
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