09/26/19: The NHL inked a partnership with Tailored Brands

 

Thursday, September 26, 2019
Tailored Brands, Inc. and its subsidiaries iced in a multiyear partnership with the NHL that marks the company’s first partnership with the professional sports league, To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Men’s Wearhouse and Jos. A. Bank stores throughout the U.S. and Moores stores across Canada.
 
“The NHL is the premier hockey league in the world and it is an honor to partner with them to give fans another outlet to express their support for their favorite team, now through tailored clothing,” said Dinesh Lathi, President and Chief Executive Officer of Tailored Brands. “This is the beginning of a long-term relationship between Tailored Brands and the NHL, and reflects our continued investment in creating personalized products and services for millions of our customers across the U.S. and Canada.”
 
PROGRAMMING

Amazon Prime Video is upgrading its Thursday Night Football presentation, allowing NFL fans around the globe to customize their streaming experience. The TNF schedule on Prime Video kicks off tomorrow, with Prime serving up NFL Next – a new 30-minute live show that will provide viewers with insight and commentary from Chris Long, Kay Adams and James Koh. For the game, for the first time, X-Ray will give viewers direct access to the same real-time Next Gen stats and live play-by-play data analysis previously only available to coaches and announcers.
 
Golden Boy expanded its partnership with Facebook to bring boxing fans new content streamed live from Mexico on Facebook Watch. The four-series event began on Sept. 21 with Joseph ‘JoJo’ Diaz Jr. defeating Jesus Cuadro for the WBA Gold Super Featherweight Title at the Auditorio del Estado in Mexicali, Mexico. The series will continue with monthly broadcasts featuring championship level contenders fighting in different areas around the country, including Chihuahua, Mexico. Golden Boy’s production entity, Media and Entertainment, will continue producing the live fights and original programming.
 
NBC Sports announced talent for the upcoming NHL season with nearly 30 game and studio commentators this time around, highlighted by the return of Mike ‘Doc’ Emrick, as lead NHL play-by-play commentator, in addition to names that include Eddie Olczyk, Kenny Albert, John Forslund, Pierre McGuire and Brian Boucher. Patrick Sharp joins NBC Sports as a full-time studio analyst for the 2019-20 season, following his contributions as an analyst during the 2018-19 regular season and postseason while Liam McHugh, Kathryn Tappen and Paul Burmeister return as the hosts for NBC Sports’ studio coverage alongside, Mike Milbury, Keith Jones, Sharp, Jeremy Roenick and Anson Carter.
 
Sunday’s PBC Fight Camp and Inside PBC Boxing both drew all-time high viewership records for FOX Sports on Sunday. Nielsen reports that PBC Fight Camp Spence Jr. vs. Porter drew more than 1.7 million viewers for a rise of 76% over the previous episode of the series. Inside PBC Boxing, meanwhile, delivered 791,000 viewers, up 84%.
 
ESPN reports that the live telecast of Sunday’s Formula 1 World Championship Singapore Grand Prix on ESPN2 drew the largest U.S. television audience on record for the event. The race had an average audience of 574,000 viewers on ESPN2, for a rise of 20% over the race on ESPN2 last year. Through 15 races this season, Formula 1 is averaging 659,000 viewers on ESPN networks, an increase of 19% over the average at this point last year.
 
The 2019 WNBA Finals are locked and loaded with the Washington Mystics and Connecticut Sun squaring off starting Sunday on ESPN at 3p. Subsequent games, which necessary, will take place on Oct. 1, 6 (on ABC), 8 and 10.
 
ESPN also announced its selection for an additional MLB Postseason Impact Game, picking up the Cubs/Cardinals on Sept. 27. Dan Shulman will call the latest addition to the longstanding rivalry alongside analysts Eduardo Perez and Rick Sutcliffe at 8p on ESPN2.
 
MLB Network will televise a special broadcast of Hall of Fame broadcaster Marty Brennaman’s final Cincinnati Reds game call today on WLW live at 12:30p. Ahead of the game broadcast, MLB Network will feature a farewell letter to Brennaman, written and narrated by MLB Network’s Matt Vasgersian about what Brennaman’s 46-year career meant to him, and highlighting Brennaman’s calls of the 1975 World Series, Tom Seaver’s first no-hitter and Ken Griffey Jr.’s 500th home run.
The Cynopsis Best Of The Best Awards Featuring The Rising Stars will spotlight performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments. Check out last year’s honorees .
 
Honorees will be celebrated alongside Best Of The Best Award finalists, at an awards gala this February in NYC.
 
SPONSORSHIP & PROMOTION

Anheuser-Busch and the Big 12 Conference named Natural Light Seltzer as the Official Hard Seltzer of the conference, marking the “first of its kind for college sports and provides exclusivity nationally in the seltzer category.” “The Big 12 welcomes Anheuser-Busch to its sponsorship program,” said Big 12 Commissioner Bob Bowlsby. “We are very pleased as part of this sponsorship to work with A-B to help foster a culture of responsible drinking and making every experience with its products a positive one.”
 
The National Basketball Players Association via its commercial arm, the NBPI, entered a multiyear agreement with The Brandr Group to develop business opportunities for current NBA players in the collegiate space. TBG will serve as the NBPA’s agency of record to represent NBA player group licensing rights across all categories for collegiate co-branded licensing opportunities.
 
Bridgestone Corporation, the Official Tire Partner of the Olympic and Paralympic Games, announced that that company has helped produce a new solution that will deliver barrier-less bus access in the newly-constructed athlete village for the Olympic and Paralympic Games Tokyo 2020. A new curbstone design will allow buses to pull closer to the curb, which includes a specially-engineered slope that interacts with the shape of the tire to decrease tire sidewall wear and vibration. The first installation in Tokyo will be completed in February 2020 in the Tokyo 2020 Olympic and Paralympic Village.
 
The Professional Fighters League announced Rich Energy as the league’s exclusive global energy drink partner. The partnership includes exclusive marketing rights to PFL IP, on-cage and on-mat branding, on-air sponsored features, ESPN commercial inventory, digital and social
 
MTN DEW Kickstart partnered with Monumental Sports Network and High School Sports to become its official carbonated soft drink partner. The brand receives a variety of programming opportunities including the Kickstart “First Score of the Game” and “Energizing Play of the Game” highlighted at the conclusion of a game. “We are proud to partner with MTN DEW KICKSTART to enhance our coverage of high school games this season,” Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment, said. “We believe fans will really enjoy the new programming additions to the broadcasts.”
 
DIGITAL, DATA & TECH

The Professional Fighters League announced the continuation of its partnership with DraftKings, beginning with the 2019 PFL Playoffs Bracket Challenge presented by Presidente. An exclusive Pick ‘Em game will also be available for the 2019 PFL World Championship with MMA fans able to have two opportunities to earn up to $50,000. The 2019 PFL Playoffs take place October 11, 17 and 31 at the Mandalay Bay Events Center in Las Vegas.
 
ESPORTS

In this week’s edition of Cynopsis Esports… 
  • ESL One NY gets activated
  • ELEAGUE is feeling Kombat-ive
  • Riot offers Pro View
  • Scoping out Fortnite numbers
  • TSM’s 10-year tribute
  • Upper Deck’s Grand OWL play
  • Reuters dives deeper 
 
INDUSTRY & ROSTER MOVES

NASCAR announced that Tracey Lesetar-Smith has been named Senior Vice President, General Counsel. In her new role, Lesetar-Smith will lead day-to-day operations of the sanctioning body’s legal and public affairs operations at company headquarters in Daytona Beach. After more than two decades of service, longtime NASCAR executive Karen Leetzow will step down from her role as Senior Vice President and General Counsel at year end.
 
THE MAIN EVENT

TNF kicks off on FOX, NFL Network and Amazon Prime with Eagles/Packers at 8p.
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ON THIS DAY in 1979
ABC picks up rights to the 1984 summer LA Olympic Games for $225 million.
 
In the Know
What is the highest possible score with three darts on a normal dartboard? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
WWE Smackdown Live originally debuted in the US on which network? Answer: UPN. Kudos: Keith Marder-Halstead Real Estate/NY; Luke Watson-Essential TV/NY; Matthew Willence ITN Networks/NY; Matt Marini-NJ/NFL; Randy Ingram-WISH/WNDY-TV/Indianapolis; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Later~~Chris
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Ensure all materials used in our internally-produced content are properly cleared and licensed. Review rights bibles, perform detailed contract analysis on license agreements & perform risk analysis. BA w/JD pref’d. Min 3 yrs exp analyzing third party licenses (music, stills). Prior exp in a TV, cable, law firm or film studio a plus. Apply HERE  Full info HERE (9/27)

   
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