09/26/19: The NHL inked a partnership with Tailored Brands

 

Thursday, September 26, 2019
Tailored Brands, Inc. and its subsidiaries iced in a multiyear partnership with the NHL that marks the company’s first partnership with the professional sports league, To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Men’s Wearhouse and Jos. A. Bank stores throughout the U.S. and Moores stores across Canada.
 
“The NHL is the premier hockey league in the world and it is an honor to partner with them to give fans another outlet to express their support for their favorite team, now through tailored clothing,” said Dinesh Lathi, President and Chief Executive Officer of Tailored Brands. “This is the beginning of a long-term relationship between Tailored Brands and the NHL, and reflects our continued investment in creating personalized products and services for millions of our customers across the U.S. and Canada.”
 
PROGRAMMING

Amazon Prime Video is upgrading its Thursday Night Football presentation, allowing NFL fans around the globe to customize their streaming experience. The TNF schedule on Prime Video kicks off tomorrow, with Prime serving up NFL Next – a new 30-minute live show that will provide viewers with insight and commentary from Chris Long, Kay Adams and James Koh. For the game, for the first time, X-Ray will give viewers direct access to the same real-time Next Gen stats and live play-by-play data analysis previously only available to coaches and announcers.
 
Golden Boy expanded its partnership with Facebook to bring boxing fans new content streamed live from Mexico on Facebook Watch. The four-series event began on Sept. 21 with Joseph ‘JoJo’ Diaz Jr. defeating Jesus Cuadro for the WBA Gold Super Featherweight Title at the Auditorio del Estado in Mexicali, Mexico. The series will continue with monthly broadcasts featuring championship level contenders fighting in different areas around the country, including Chihuahua, Mexico. Golden Boy’s production entity, Media and Entertainment, will continue producing the live fights and original programming.
 
NBC Sports announced talent for the upcoming NHL season with nearly 30 game and studio commentators this time around, highlighted by the return of Mike ‘Doc’ Emrick, as lead NHL play-by-play commentator, in addition to names that include Eddie Olczyk, Kenny Albert, John Forslund, Pierre McGuire and Brian Boucher. Patrick Sharp joins NBC Sports as a full-time studio analyst for the 2019-20 season, following his contributions as an analyst during the 2018-19 regular season and postseason while Liam McHugh, Kathryn Tappen and Paul Burmeister return as the hosts for NBC Sports’ studio coverage alongside, Mike Milbury, Keith Jones, Sharp, Jeremy Roenick and Anson Carter.
 
Sunday’s PBC Fight Camp and Inside PBC Boxing both drew all-time high viewership records for FOX Sports on Sunday. Nielsen reports that PBC Fight Camp Spence Jr. vs. Porter drew more than 1.7 million viewers for a rise of 76% over the previous episode of the series. Inside PBC Boxing, meanwhile, delivered 791,000 viewers, up 84%.
 
ESPN reports that the live telecast of Sunday’s Formula 1 World Championship Singapore Grand Prix on ESPN2 drew the largest U.S. television audience on record for the event. The race had an average audience of 574,000 viewers on ESPN2, for a rise of 20% over the race on ESPN2 last year. Through 15 races this season, Formula 1 is averaging 659,000 viewers on ESPN networks, an increase of 19% over the average at this point last year.
 
The 2019 WNBA Finals are locked and loaded with the Washington Mystics and Connecticut Sun squaring off starting Sunday on ESPN at 3p. Subsequent games, which necessary, will take place on Oct. 1, 6 (on ABC), 8 and 10.
 
ESPN also announced its selection for an additional MLB Postseason Impact Game, picking up the Cubs/Cardinals on Sept. 27. Dan Shulman will call the latest addition to the longstanding rivalry alongside analysts Eduardo Perez and Rick Sutcliffe at 8p on ESPN2.
 
MLB Network will televise a special broadcast of Hall of Fame broadcaster Marty Brennaman’s final Cincinnati Reds game call today on WLW live at 12:30p. Ahead of the game broadcast, MLB Network will feature a farewell letter to Brennaman, written and narrated by MLB Network’s Matt Vasgersian about what Brennaman’s 46-year career meant to him, and highlighting Brennaman’s calls of the 1975 World Series, Tom Seaver’s first no-hitter and Ken Griffey Jr.’s 500th home run.
The Cynopsis Best Of The Best Awards Featuring The Rising Stars will spotlight performers, innovators and emerging leaders in the TV Media industry. These young professionals’ experience spans research, digital, content and marketing and this awards program is designed to encourage and reward their exceptional accomplishments. Check out last year’s honorees .
 
Honorees will be celebrated alongside Best Of The Best Award finalists, at an awards gala this February in NYC.
 
SPONSORSHIP & PROMOTION

Anheuser-Busch and the Big 12 Conference named Natural Light Seltzer as the Official Hard Seltzer of the conference, marking the “first of its kind for college sports and provides exclusivity nationally in the seltzer category.” “The Big 12 welcomes Anheuser-Busch to its sponsorship program,” said Big 12 Commissioner Bob Bowlsby. “We are very pleased as part of this sponsorship to work with A-B to help foster a culture of responsible drinking and making every experience with its products a positive one.”
 
The National Basketball Players Association via its commercial arm, the NBPI, entered a multiyear agreement with The Brandr Group to develop business opportunities for current NBA players in the collegiate space. TBG will serve as the NBPA’s agency of record to represent NBA player group licensing rights across all categories for collegiate co-branded licensing opportunities.
 
Bridgestone Corporation, the Official Tire Partner of the Olympic and Paralympic Games, announced that that company has helped produce a new solution that will deliver barrier-less bus access in the newly-constructed athlete village for the Olympic and Paralympic Games Tokyo 2020. A new curbstone design will allow buses to pull closer to the curb, which includes a specially-engineered slope that interacts with the shape of the tire to decrease tire sidewall wear and vibration. The first installation in Tokyo will be completed in February 2020 in the Tokyo 2020 Olympic and Paralympic Village.
 
The Professional Fighters League announced Rich Energy as the league’s exclusive global energy drink partner. The partnership includes exclusive marketing rights to PFL IP, on-cage and on-mat branding, on-air sponsored features, ESPN commercial inventory, digital and social
 
MTN DEW Kickstart partnered with Monumental Sports Network and High School Sports to become its official carbonated soft drink partner. The brand receives a variety of programming opportunities including the Kickstart “First Score of the Game” and “Energizing Play of the Game” highlighted at the conclusion of a game. “We are proud to partner with MTN DEW KICKSTART to enhance our coverage of high school games this season,” Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment, said. “We believe fans will really enjoy the new programming additions to the broadcasts.”
 
DIGITAL, DATA & TECH

The Professional Fighters League announced the continuation of its partnership with DraftKings, beginning with the 2019 PFL Playoffs Bracket Challenge presented by Presidente. An exclusive Pick ‘Em game will also be available for the 2019 PFL World Championship with MMA fans able to have two opportunities to earn up to $50,000. The 2019 PFL Playoffs take place October 11, 17 and 31 at the Mandalay Bay Events Center in Las Vegas.
 
ESPORTS

In this week’s edition of Cynopsis Esports… 
  • ESL One NY gets activated
  • ELEAGUE is feeling Kombat-ive
  • Riot offers Pro View
  • Scoping out Fortnite numbers
  • TSM’s 10-year tribute
  • Upper Deck’s Grand OWL play
  • Reuters dives deeper 
 
INDUSTRY & ROSTER MOVES

NASCAR announced that Tracey Lesetar-Smith has been named Senior Vice President, General Counsel. In her new role, Lesetar-Smith will lead day-to-day operations of the sanctioning body’s legal and public affairs operations at company headquarters in Daytona Beach. After more than two decades of service, longtime NASCAR executive Karen Leetzow will step down from her role as Senior Vice President and General Counsel at year end.
 
THE MAIN EVENT

TNF kicks off on FOX, NFL Network and Amazon Prime with Eagles/Packers at 8p.
Our community is everything to us, and we want you to be a part of it!
 
Join our  Facebook  group
Converse with us on  Twitter
Hang with us on  Instagram
Get updates on  LinkedIn
 
ON THIS DAY in 1979
ABC picks up rights to the 1984 summer LA Olympic Games for $225 million.
 
In the Know
What is the highest possible score with three darts on a normal dartboard? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
WWE Smackdown Live originally debuted in the US on which network? Answer: UPN. Kudos: Keith Marder-Halstead Real Estate/NY; Luke Watson-Essential TV/NY; Matthew Willence ITN Networks/NY; Matt Marini-NJ/NFL; Randy Ingram-WISH/WNDY-TV/Indianapolis; Mike Seidel-CSI Sports/Jersey City; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Later~~Chris
Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
COORDINATOR, PARTNERSHIP MARKETING
MUSIC CHOICE TV
NYC
Resp for helping business execute partnerships & communication str
ategies. Dvlp/maintain materials that demonstrate our value propositions that support business strategies to enable growth. 2-4yrs exp in mrktg, research, or business dev
Full info HERE


WEBSITE MGR >>
UNC-TV Public Media/RTP, NC: 
Lead dvlpmnt of design layout and/or build of all web pages, content development across sites. Handle ongoing maintenance & optimization. Work cross-functionally across orgnztn to understand business req’s & translate them into solutions to meet those needs. Min 2 yrs relevant exp. Full info HERE (10/10)

SOCIAL PRODUCER, BRAND STRATEGY >>
Madison Wells Media/LA: 
Candidate must have brand exp to create/deliver high-impact content experiences, community mngmnt & engagement that amplifies the brand & a digital story teller well-versed in SM platforms. Min 3 yrs exp in social 
media mngmnt, brand mngmnt, cross-team functionality. Full info HERE (10/10)

SOCIAL MEDIA/COMMUNITY MGR >>
Madison Wells Media/LA:
 Create/execute SM strategy & plans across our diverse & growing game portfolio & drive return on mktg investment. Create cutting edge plans, deep post-launch analysis & understand how to create authentic connections w/players. Exp working in games ind & strong background in SM mktg. Full info HERE (10/10)


INTERNATIONAL PROGRAMMING & CONTENT MANAGER >>
Discovery/NYC:
 Strategic mgr to liaise programming/content btwn US & int’l mrkts, oversee US project lifecycle. PowerPoint design skills a plus. 6+ yrs exp req’d. Full info/apply HERE (10/9)

EXECUTIVE PRODUCER >>
TLC/Maryland:
 Seasoned producer oversee all aspects of program editorial casting, outlines & cuts. Follow doc exp in female space a must. 10+ yrs prod exp req’d. Full info/apply HERE (10/9)

SR MANAGER, INTEGRATED SALES MARKETING >>
ION/NY
: Work closely with sales team to dev/execute sponsorships/branded content to leverage ad revenue. 3-4 years marketing/partnerships/television experience. Creative organized multi-tasker. EOE Full info/apply HERE (10/9)

SPECIALIST, AFFILIATE OPERATIONS >>
MLB/ Secaucus, NJ: 
Organize launch authorizations & perform blackout-related activity & responsibilities for MLB & NHL Networks– primary internal liaison & external communicator to affi
liates. Min 4-6 yrs exp in cable affiliate sales & mktg, sports media, and/or media operations is req’d. Full info   HERE (10/9)

COORDINATOR, PARTNERSHIP MARKETING >>
MUSIC CHOICE TV/NYC: 
Resp for helping business execute partnerships & communication str
ategies. Dvlp/maintain materials that demonstrate our value propositions that support business strategies to enable growth. 2- 4yrs exp in mrktg, research, or business dev. Full info HERE (10/9)

EMAIL MARKETING MANAGER >>
UNC-TV Public Media/RTP, NC:
 Mng email mktg channel. Communicate the brand through email campaigns, promoting shows & other station priorities. Engage audiences through targeted messaging while driving fundraising rev for the orgnztn. 4+ yrs exp managing successful, high performing email mktg programs. Full info   HERE  (10/9)


ANALYST >>

MTV/VH1/CMT/NYC: Deep knowledge & passion for consumer insight within media/entertainment. Keeping a finger on the pulse of happenings in the video content landscape. Secondary to insight 1-2 yrs research exp; qualitative/quantitative research techniques. Temp position-1yr. Full info HERE (10/5)


MULTI MEDIA DESIGNER
 >>
ION MEDIA/NYC: 
Conceptualize multimedia graphics for print & digital platforms with an emphasis on Sales mktg materials. Graphic projects incl B2B Advertising campaigns, digital assets, and print collateral. proficient in the entire Adobe Creative Production Suite. Min 3-5 yrs exp. Full info HERE (10/4)

SALES RESEARCH DIRECTOR >>
ION MEDIA/NYC: 
Having a hybrid set of skills 
to oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages, and thoughtful research stories. 7-10 years of Sales Res earch experience within the media industry. Full info HERE (10/4)

HEAD OF SALES ADMIN & TALENT DEVELOPMENT >>
ION Media/NYC:
 
Responsible for all administrative aspects of Sales development, which includes building a robust infrastructure to support our strategic revenue growth. 10-15+ years   of proven leadership skills overseeing Sales Administration/Operations. Full info HERE (10/4)


MANAGER, NATIONAL TV MEDIA BUYING >>

Simulmedia/NYC: Manage & develop inventory partnerships with TV and digital media partners, provide internal guidance & analysis on inventory sources and media spend. TV media buying/planning exp, 3+ yrs. Strong relationship building, negotiating & planning skills.Full info/apply HERE (10/4)

DIRECT RESPONSE AE >>
American Classic Entertainment/Remote position: Resp for growing the DR business. 2+ yrs of Television DR sales exp on national cable pref’d. The ideal candidate must have a large client & buyer contact list. Excellent written, verbal and interpersonal comm skills. Strong negotiation skills. Full info HERE (10/3)

DIRECTOR, COMMUNICATIONS >>
OWN/LA:
 Seasoned comms pro to dvlp press materials, internal comms & message points for execs, maintain press relationships & oversee events. 7+ yrs exp in PR & crisis comms req’d. Full info HERE (10/3)

COORDINATOR, CREATIVE AFFAIRS >>
9 Story Media Group/NYC:
 
Work w/Dir of Prod to help ensure all series prod teams have the resources they need to produce great work. Strong orgnztn’l skills/detail oriented & strong MS Excel skills a must. 1+ yrs previous prod exp req’d. Knwldg of Movie Magic budgeting software a +. Full info HERE (10/3)

TV PROGRAM HOSTS >>
QVC and Home Shopping Network (HSN)/West Chester PA & St Petersburg FL:
 Exp in hosting TV, web broadcasts, news, radio or trade shows & live events or as a brand Spokesperson. A passion about product your selling & comfortable with on-air selling a must. Full info HERE (10/3)
 

SENIOR DESIGNER >>
REELZ/Albuquerque:
 Design and execute on-air graphics, digital/social media and print. 3-5 years of experience with AE, C4D and Creative Cloud is essential. Strong design and collaborative skills desired. Relocation package Full info HERE (10/2)

ACCOUNT EXECUTIVE >>
KTLM/McAllen TX: 
Generate revenue to the station and its web/digital product from both traditional and non-traditional prospects in the Rio Grande Valley market. Minimum 2 years of experience in broadcast media sales, business development and/or direct sales environment. Full info   HERE  (1 0/2)


ACCOUNT EXECUTIVE
 >>

WGN America/LA:  Seeking an experienced Account Executive to grow existing and develop new business for the network through the selling of national cable TV time to ad agencies and clients. Min of 5 yrs exp selling or buying national TV advertising. Full info  HERE  (9/29)


NATIONAL MEDIA ACCOUNT EXECUTIVE >>
Ramsey Solutions/Nashville:
 Proactively prospecting, qualifying, closing and growing a national account list of NEW business. 3+ yrs of sales exp. Proven track record of successfully closing NEW business while growing and renewing existing client base. Full info HERE (9/28)

RESEARCH ANALYST, KIDS >>
Insight Strategy Group/NYC:
 Contribute ideas & be an active voice in team brainstorming. 0-3 yrs exp mkt rsrch, or in a brand/mrktg consulting role that involves hands-on primary rsrch; exp in quantitative rsrch pref’d. Kids/family rsrch exp a strong requirement. Full info  HERE (9/28)


RIGHTS & CLEARANCES COORD, CONTENT CREATION, TEMP >>
A+E/Stamford: 
Ensure all materials used in our internally-produced content are properly cleared and licensed. Review rights bibles, perform detailed contract analysis on license agreements & perform risk analysis. BA w/JD pref’d. Min 3 yrs exp analyzing third party licenses (music, stills). Prior exp in a TV, cable, law firm or film studio a plus. Apply HERE  Full info HERE (9/27)

   
MANAGER, AD SALES MARKETING >>
Discovery/LA
: Collaborative team player to dvlp/execute cross-pltfrm mrktng progs across network portfolio. Lead internal planning/brainstorming in response to RFPs, activate/manage sponsorship prgrms & work effectively w/ stakeholders. 5+ yrs int mrktng exp. Full info HERE (9/27)
 
RESEARCH ANALYST >>
Insight Strategy Group/NYC:
 Be an idea contributor and an active voice in team brainstorming. 0-3yrs of exp in market rsrch, or in a brand/mktg consulting role that involves hands-on primary rsrch. Kids/family research exp pref’d.  Full INFO   HERE  (9/27)


MANAGER, RESEARCH
 >>

FX Networks/LA: Manager, Research is responsible for tracking/analyzing the performance of all programs on linear and SVOD with an emphasis on Scripted Programs and landscape of TV. MUST be fluent in Excel and NPower. Multitrak and VBA exp a plus. Must have 3-5 years of relevant experience. Full info HERE (9/27)

ASSOC DIRECTOR, SOCIAL & DIGITAL STRATEGY >> 
GLOW/NYC
Develop campaign direction, voice & tone, strategy, & creative for high-profile media/entrtnmt clients. 5-8 years social media & digital, pitch and new biz dev experience. Full info HERE (9/27)

AD SALES PLANNER >>
Ovation/NYC:
 Seeking organized/motivated candidate to join linear sales team as a leave replacement.  Responsible for developing proposals, allocating inventory and stewarding existing business.  Strong communication skills, proficiency in MS Excel & 2 yrs linear cable exp desired.  Position available 12/2019 – 4/2020. Full info HERE (9/27)

 

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

02/20/24: Cynopsis Media Tech Update

Video advertising

Tuesday February 20, 2024 Google responded to claims made about Privacy Sandbox in a report by the IAB Tech Lab. Google maintains the analysis contains inaccurate information and overlooks the goal of Privacy Sandbox to improve user privacy while still enabling effective digital advertising. The report said Privacy Sandbox could make it more difficult to […]

Cynopsis 02/20/24: Pre-school platform Noggin shutting down

Pre-school platform Noggin shutting down

Tuesday February 20, 2024 Today’s Premieres ABC: Will Trent at 8p; The Rookie at 9p; The Good Doctor at 10p CW: Crime Nation at 8p HGTV: Renovation Aloha at 9p MHz Choice: Six Women Netflix: Risqué Business: Netherlands & Germany TLC: Little People, Big World at 9p Today’s Finales Fox: Name That Tune at 8p […]

02/18/24: Cynopsis Jobs

jobs7

MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis 02/16/24: “Evil” to end with season four on Paramount+

"Evil" to end with season four on Paramount+

  Friday February 16, 2024 Today’s Premieres CBS: SWAT 8p; Fire Country 9p; Blue Bloods 10p CW: Totally Funny Kids 9p; Totally Funny Animals 9:30p Netflix: Comedy Chaos Saturday’s Premieres Weather: Back Road Truckers at 8p; Fast: Home Rescue at 9p Oxygen: Selena & Yolanda: The Secrets Between Them at 7p Sunday’s Premieres ABC: American […]

CynCity

Cynsiders