09/21/22: NBCU opens its doors to small businesses

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Cynopsis Medias First Morning Read
Wednesday September 21, 2022

Today’s Premieres
ABC: The Conners at 8p; The Goldbergs at 8:30p; Abbott Elementary at 9p; Home Economics at 9:30p; Big Sky at 10p
BET: The Black Hamptons at 10p
CBS: Survivor at 8p; The Amazing Race at 10p
Disney+: Andor; Super/Natural
Disney Jr.: Firebuds at 10:30a
Fox: The Masked Singer at 8p; LEGO Masters at 9p
MTV: The Challenge: Untold History at 8p
NBC: Chicago Med at 8p; Chicago Fire at 9p; Chicago P.D. at 10p
Netfix: Dahmer – Monster: The Jeffrey Dahmer Story; Designing Miami; Real Bling Ring: Hollywood Heist; Iron Chef: Mexico; Fortune Teller: A TV Scam; Only for Love
Prime Video: Prisma

Today’s Finale
PBS: The US and the Holocaust at 8p

IN THE NEWS

NBCUniversal announced “Open Doors: Where Small Businesses Thrive,” a new One Platform program that supports diverse, small businesses by providing access to marketing and advertising resources. State Farm will serve as the inaugural launch partner alongside Walton Isaacson as the creative small business storytellers. The program will launch across NBCUniversal’s One Platform during Hispanic Heritage Month. “Visual and audio creative content are essential to brand building and also rebranding,” said Walton Isaacson Founder and CEO Aaron Walton. “Yet startups and small businesses cannot always afford the investment to reap the recognition that big brand resources can. This initiative affords small businesses that opportunity and the tools and resources they need to build better businesses.”

The Golden Globes are returning to NBC in 2023. But the dick clark productions-produced show will air Tuesday, January 10 – not the usual Sunday – and the network has just a one-year deal, versus its former multi-year agreement. The one-year agreement “allows the HFPA and dcp to explore new opportunities for domestic and global distribution across a variety of platforms in the future,” noted a release about the show’s return. NBC canceled this year’s show amid allegations of corruption and lack of diversity at the Hollywood Foreign Press Association. “It’s great to be back at the Beverly Hilton,” said Helen Hoehne, President of the Hollywood Foreign Press Association. “The HFPA remains committed to important changes and supporting programs which prioritize diversity, inclusion, and transparency.” Nominations will be announced on December 12.

FOX Entertainment has launched FOX Entertainment Global, a worldwide content sales division aimed at diversifying and monetizing FOX’s portfolio of owned original programming. Based in LA on the FOX Studios lot, the division will be overseen by Fernando Szew, who has been named CEO of FOX Entertainment Global. Next month, FOX Entertainment Global will formally join the international television sales community with a major presence at MIPCOM Cannes.

Another one bites the dust at NBC’s “Saturday Night Live.” Chris Rudd, with the show since 2017, is the eighth cast member to exit ahead of season 48. “Being a part of SNL has been the experience of a lifetime,” said Redd. “Five years ago, I walked into 30 Rock knowing that this was an amazing opportunity for growth. Now, with friends who have become family and memories I will cherish forever, I’m grateful to Lorne Michaels and to the entire SNL organization.” The new season premieres October 1.

In more SNL news, the first host of the sketch comedy’s new season will be Miles Teller (“Top Gun: Maverick”), with musical guest Kendrick Lamar. Brendan Gleeson (“The Banshees of Inisherin”) and musical guest Willlow, daughter of Will and Jada Pinkett Smith, take charge for week two, and Megan Thee Stallion does double duty on October 15.

Teens “resoundingly reject” aspirational stories, according to a study from UCLA’s Center for Scholars and Storytellers, with only 4.4% saying they want to see aspirational content. Their top choice was “to have fun and escape while watching content” (37.8%), followed by “see real life issues that impact society” (21%). Among 15 topics provided in the survey, the top four ranked were “Lives unlike their own” and “Hopeful, uplifting stories” (tied), “Friendships and stories about social groups,” “Superhero Stories,” and “Mental Health.”

Most people say it is at least somewhat acceptable to receive more relevant ads in return for certain information that is collected, according to the fifth annual ARF Privacy Study. In terms of what information to use, “the media you use” and “prior purchases” ranked highest in acceptability at 76% and 74% respectively. “Despite the recent proposal of the American Data Privacy and Protection Act, it’s still unclear whether federal privacy legislation will be implemented in the not-so-distant future,” said Paul Donato, Chief Research Officer at the ARF. “Although many bodies are concerned with the impact this legislation will have on the advertising industry, our findings show that there is a path forward because most consumers are generally onboard with relevant advertising and willing to share an array of information – age, gender, race, ethnicity, prior purchases, and media consumption data – to experience it.”

HBO has launched Fifty Years of Firsts, a campaign celebrating HBO’s 50th anniversary on November 8. “HBO’s legacy is one of telling groundbreaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so in HBO’s future,” said Casey Bloys, Chief Content Officer, HBO and HBO Max. “We are excited to relive these moments with fans and honor our brilliant storytellers.”

McDonald’s was denied a motion to dismiss a lawsuit brought by Allen Media Group divisions Entertainment Studios and Weather Group. The AMG lawsuit seeks $10 billion in damages for racial discrimination. According to the lawsuit, McDonald’s intentionally discriminated against AMG divisions Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract in violation of the law. The case will now proceed to trial before a jury in May 2023.

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PRODUCTION & DEVELOPMENT

ABC handed a pilot order for a procedural from Drew Goddard (“Daredevil”) and ABC Signature. The untitled project centers on a single mom with an uncanny knack for solving crimes.

ViX+ and 3Pas Studios announced “They Came at Night (wt), part of the previously announced first look deal between 3Pas Studios and TelevisaUnivision. Inspired by true events, the workplace comedy gives a behind-the-scenes look at the group of underdogs who created the Spanish version of the 1930 horror classic, “Dracula.”

Jimmy Kimmel is sticking with ABC for three more years. The host and executive producer of “Jimmy Kimmel Live!” will stay through the show’s 23rd season. “For 20 years, Jimmy Kimmel has been a huge part of the ABC family and the heartbeat of late-night television,” said Craig Erwich president, ABC Entertainment, Hulu & Disney Branded Television Streaming Originals. “Not only has he entertained our audiences night after night with his sharp comedy, dynamic interviews and irreverent humor, but he has gotten us through some of the most momentous events in our history with optimism and heart.” Added Kimmel, “After two decades at ABC, I am now looking forward to three years of what they call ‘quiet quitting.’”

Peacock gave a straight-to-series order for its first adult animated series, “In the Know,” from Mike Judge (“Beavis and Butt-Head”, “Silicon Valley”), Zach Woods (“Silicon Valley”) and Brandon Gardner. Judge and Woods will both star. Alongside Judge, Greg Daniels (“The Office”) and Dustin Davis executive produce for Bandera Entertainment. The series centers on NPR’s third most popular host, a “well-meaning, hypocritical nimrod” and stop-motion puppet.

Moonbug Entertainment is expanding its infant music show “Little Baby Bum” with the creation of new content and a creative refresh. The next phase of growth includes animation enhancements with the creative evolution of the characters, new music and working with educational consultancy, Peeple.

Canela Media announced the launch of its Rising Notes Emerging Artists’ content series in partnership with McDonald’s USA. Through featured segments on Canela Music, Rising Notes introduces up-and-coming Latino talent. “McDonald’s partnership with Canela Music is the latest investment made to support the Latino community through one of our most beloved passion points: music,” said Isabel Rafferty Zavala, co-founder & CEO of Canela Media. “Rising Notes is an amazing opportunity to spotlight new Latino musicians while connecting with young audiences.”

Oscar winner Chloé Zhao (“Nomadland”) has signed a first-look deal at Starlight Television (“The Dropout”) to develop TV series. “Chloe is a visionary filmmaker and, since the moment we finished ‘Nomadland’, we have looked to find new ways to collaborate again,” said Searchlight Presidents Matthew Greenfield and David Greenbaum. “We are inspired by the breadth of Chloe’s storytelling passions and are beyond happy to be able to link arms and expand the opportunities to support personal, powerful, and enduring stories.”

FOX Nation has signed Roseanne Barr to produce and perform in a comedy special. “A Roseanne Comedy Special” will be released exclusively on the streamer in 1Q23, marking Roseanne’s first stand-up special in 16 years.

Casting notes: Jharrel Jerome (“When They See Us”) has joined the cast of HBO Max limited series “Full Circle,” from Steven Soderbergh and Ed Solomon….Logan Lerman will star in Hulu limited series “We Were the Lucky Ones,” alongside his “Bullet Train” castmate Joey King…Gloria Reuben (“ER”) and Donal Logue (“Vikings”) are onboard season three of CBS’ “The Equalizer.”

STREAMING

Attention shoppers: QVC and HSN have launched their interactive streaming service on Samsung Smart TVs. The QVC+ and HSN+ combined streaming experience offers live, on-demand and streaming-only content together in one fully shoppable app. The QVC+ and HSN+ streaming experience combines QVC’s and HSN’s five linear broadcast channels – QVC, QVC2, QVC3, HSN and HSN2, offering 50+ hours a day of live vCommerce content – with three digital-only linear channels and approximately 20 original, streaming-only shows.

Expanding beyond music and podcasts, Spotify has started offering audiobooks. A catalog of over 300,000 audiobooks are available on a pay-per-download basis. Spotify closed a deal to buy global audiobook distributor Findaway in June.

Animation studio ZAG has launched ZAG Stream, a new division established to drive forward the company’s direct to streaming content business to be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, “Fairyon,” a reimagining of famous fairy tale characters told with a superhero twist.

NEW & RETURNING SERIES

HGTV’s “Saving the Manor” follows a couple as they single-handedly renovate a dilapidated historic English estate, starting Friday, October 7 at 10p.

Season five of “Inside Amy Schumer” premieres Thursday, October 20 on Paramount+. Two episodes will be available to stream the day of the premiere, with three more rolling out weekly. The sketch series originally aired on Comedy Central from 2013-16.

Sports documentary and true crime converge in ViX+ docu-series “Cenizas de la Gloria” (Ashes from Glory), arriving on the SVOD Thursday, September 22.

Murder mystery “The Wall” is back for season two on Crackle starting October 1. The series is recorded in French with English subtitles.

The second season of Showtime drama “Your Honor,” starring and executive produced by Bryan Cranston, premieres Friday, December 9 on demand for subscribers, and Sunday, December 11 at 9p on linear.

COMING UP

HBO short documentary “38 at the Garden,” chronicling the ascendance of point guard Jeremy Lin during his 2012 season with the New York Knicks, premieres Tuesday, October 11 at 9p.

Disney Channel’s “Calling All The Monsters” and Disney Junior’s “Trick or Treats” programming events will serve as the destination for Disney Branded Television’s Halloween-themed content, including the debut of the new Disney Channel Original Movie “Under Wraps 2” and new Halloween-themed episodes and marathons, from Sunday, September 25 through Monday, October 31.

Comedy Central movie “Cursed Friends” is set to premiere Saturday, October 8 at 8p. Nicole Byer (“Nailed It!”), Jessica Lowe (“The Righteous Gemstones”), Harvey Guillén (“What We Do in the Shadows”), and Andrew Lewis Caldwell (“Danger Force”) star in the nostalgic supernatural comedy.

Despite the challenges of producing independent documentary films, financier/producer Alex Lieberman launched new label Bright West Entertainment earlier this year. Why now? Lieberman explains in Cynsiders.

TECH TALK

“As the media funnel continues to collapse, advertisers are realizing the opportunity to reach shoppers on leading platforms where they are increasingly spending their time,” noted Walmart in a blog post on Tuesday, introducing “Innovation Partners” TikTok, Snap, Firework, TalkShopLive, and Roku to support advertising and marketing services across social feeds, live streams, video, mobile, and CTV. “Together, we will work with each partner to more deeply connect advertisers with customers throughout key moments in the shopper journey in order to provide the best solutions for advertisers,” wrote Seth Dallaire, EVP and Chief Revenue Officer, Walmart U.S.

Meta announced a new Facebook Reels application programming interface that enables developers to integrate a “Share to Reels” feature. The feature will remove “friction for users previously using 3rd party platforms and then uploading at a later time to Facebook,” said the company in a blog post.

eCommerce is no longer attracting the same volume of new users, and rising prices are starting to take their toll on marketing budgets and planning, according to AppsFlyer’s State of eCommerce App Marketing report. Key global insights include:
* eCommerce app marketers spent $6.1 Billion on user acquisition, but global ad spend nosedived over -50% year-over-year due to rising iOS media cost, post Covid relative return to normalcy, and other macroeconomic conditions.
* Android eCommerce app installs dropped -5% globally YoY (H1 2021 vs. H1 2022) excluding India which gained significant new traffic.
* Owned media conversion surged across platforms, jumping 360% YoY (July 2021 to July 2022). This reflects that marketers are now doing what they can to squeeze more value out of tight budgets.
* iOS CPI climbed 60% YoY to reach $4.2. In contrast, Android CPI fell 15% during the same time frame despite a 30% rise from April to June.
* Thirty-day retention on Android declines 13% as mobile users continue to explore new apps and services. Meanwhile, iOS dropped 5%, while reporting better retention overall than Android users, in keeping with historical trends.

iSpot has struck a data and technology collaboration agreement with Conviva, the streaming analytics platform, that will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform. “iSpot and Conviva’s collaboration has shown how to set a new bar for speed, accuracy and completeness,” said Kelly Abcarian, EVP for Measurement and Impact, NBCUniversal. “We’re thrilled by the level of partnership for the benefit of the entire industry.”

SPORTS STATS

To help mark the American Gaming Association’s Responsible Gaming Education Month, FanDuel Group is holding its first company-wide Play Well Day to announce a series of additions to its industry leading responsible gaming initiatives. FanDuel has kicked off the commitment with a renewed partnership with seven division boxing champion Amanda Serrano, who will be joining Craig Carton as a responsible gaming ambassador.

The National Lacrosse League announced the largest schedule in its history – 135 games – as the 2022-23 regular season gets underway with Face Off Weekend on Dec. 2-3. The NLL’s 36th year opens with six games, three matchups in Canada and three in the U.S., as part of a 22-week schedule through April 29.

ESPN’s First Take, featuring Stephen A. Smith and host Molly Qerim, will return to HBCU Week on October 7 for its second on-site show from the event. For the first time, this year’s event will take place at Walt Disney World Resort near Orlando. The show will feature an appearance by Drum Major Mickey and performances by the Delaware State and Bethune-Cookman bands

GOING GLOBAL

Lineup Industries is expanding its distribution slate, signing a deal with Israel’s Gil Formats to represent the company’s content slate for global sales. Additionally, the companies are establishing a creative fund to develop in-house and third-party formats for broadcasters and platforms in Israel, Europe, and the US.

Japan’s Nippon TV announced that Monday Media Netherlands has secured an option deal for the format rights to “Old Enough!” in the aim of producing the Dutch version.

Leading Beyond Rights’ new slate is “Charles: The New King,” a two-hour documentary series from ITN Productions. Told through ITN’s collection of rare royal archive and new interviews, the series explores pivotal moments in his life.

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RATINGS

Monday’s funeral of Queen Elizabeth II was watched by a peak of 37.5 million viewers, with 27 million for the procession. The funeral was on most UK channels, and is estimated to have had a global viewership up about 4 billion.

With the Aces taking the WNBA crown, Disney Networks announced that the league saw a rise of 22% in viewership for the full season, marking the most viewed in 16 years, with the postseason wrapping up 22% as well, tops in 15 years. “The 2022 WNBA Season on Disney Networks was a year of monumental growth – and we feel it is just the beginning,” said Ashley O’Connor, ESPN Senior Director, Programming and Acquisitions. “ESPN will continue to look for even more ways to elevate and showcase the incredible women of the WNBA. We have had a strong relationship with the league since its inception in 1996 and look forward to collaborating together for many years to come.”

The NFL on CBS saw viewership gains across all CBS Sports platforms this past weekend, with Sunday’s national game window, led by the Cowboys’ last-second win over the Bengals and the Cardinals’ overtime victory against the Raiders, averaging 27.389 million viewers, the most-watched NFL ON CBS national game window in three years. It also marks CBS Sports’ most-watched game window in September since 1998 when the NFL returned to CBS. The NFL on CBS is averaging 18.920 million viewers this season, the best start for the Network in 12 years.

Around the dial, Sunday night’s Bears/Packers Game averaged 20.8 million viewers to mark the first time since 2017 that each of NBC Sports’ first three NFL games topped 20 million. Milwaukee topped all local markets with a 40.7/73, followed by Chicago, Minneapolis, Kansas City and Nashville.

FOX is reporting that Sunday’s singleheader averaged 16,228,000 viewers for the NFL on FOX. Through the first two weeks of the season, the franchise is averaging 15,643,000 viewers, up 1% over last year’s season-to-date average.

Sunday’s NHRA race on FOX scored 1,678,000 viewers to mark the most-watched race on record for the series. Viewership was up 10% over last year’s equivalent race. Tennis Channel becomes the U.S. home of the 2022 Laver Cup in London this weekend, as Roger Federer – one of the greatest players of all time – wraps up a 24-year career from September 23-25. The first Laver Cup match will be live on the network Friday at 8a.

CBS held onto the title of most-watched network for the 2021-22 season, with an average 5.31 million viewers, and NBC was tops in the A18-49 demo, with an average 0.9 rating. NBC was second in total viewers with 5.19 million, while Fox scored 0.8 to take second in the demo. ABC and CBS each averaged 0.7 among A18-49. In viewers, ABC counted 3.93 million, followed by 3.71 million for Fox.

Among syndicated talk shows, “Live with Kelly and Ryan” (three-week high 1.5 Live+SD national Nielsen rating, up 7% from the week before) and “Dr. Phil” (seven-week high 1.5, up 7%) tied at the top for a third straight week in the session that began with Labor Day. “Tamron Hall” (4th season premiere 0.7, up 17%), “The Kelly Clarkson Show” (0.7, down 13%) and “Maury” (0.7, up 17%) tied for third.

FOX News Channel’s “Gutfeld” drew 2.1 million viewers the week of September 12, the only late-night program to top 2 million. The show clocked 316,000 in the A25-54 demo, behind 416,000 for NBC’s “The Tonight Show with Jimmy Fallon” and 344,000 for CBS’ “The Late Show with Stephen Colbert.”

Nielsen Top 10 M-F Syndicated Strip Series for the week of September 5 ranked in order by HH Rtg
Family Feud (CMV) 5.0 AA
Judge Judy (CMV) 4.2 AA
Wheel of Fortune (CMV) 4.1 AA
Jeopardy! (CMV) 4.0 AA
Inside Edition (CMV) 2.0 AA
Entertainment Tonight (CMV) 1.9 AA
The Big Bang Theory (WB) 1.9 AA
Live With Kelly and Ryan (DAD) 1.5 AA
Dr. Phil (CMV) 1.5 AA
Hot Bench (AT) 1.2 AA

Nielsen Basic Cable Ranker for the week of September 12
Network, P2+ AA (000)
Prime Time
ESPN 2328
Fox News 2213
MSNBC 1256
HGTV 893
USA 823
TLC 762
Hallmark Channel 722
CNN 705
INSP 660
Food Network 652
Total Day
Fox News 1421
ESPN 841
MSNBC 791
CNN 597
HGTV 475
Hallmark Channel 432
Food Network 382
TV Land 368
INSP 361
ID 356

Broadcast Nielsen Ratings for Monday, September 19
Show, P2+ 000s, (A18-49)
ABC: Monday Night Football 12.072 (3.5)
CBS: The Neighborhood 4.75 (0.5), Bob Hearts Abishola 4.44 (0.4), NCIS 5.82 (0.4), NCIS: Hawai’i 5.31 (0.4)
CW: Mysteries Decoded 0.28 (0.0), Penn & Teller: Fool Us 0.31 (0.0)
FOX: 9-1-1 4.82 (0.7), The Cleaning Lady 2.40 (0.3)
NBC: The Voice 6.12 (0.7), Quantum Leap 3.3 5 (0.3)
Telemundo: Top Chef VIP 0.98 (0.3), Fuego del Destino 0.77 (02), Infiel: Historia de un Engaño 0.920 (0.2)
Univision: La Herencia un Legado de Amor 1.21 (0.4), Ricos Tambien Lloran 1.14 (0.3)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Warner Bros. Discovery announced the leadership team for its newly structured Diversity, Equity and Inclusion group, headed by Chief Diversity, Equity and Inclusion Officer Asif Sadiq. Karen Horne serves as SVP for North America, Rukasana Bhaijee as VP in Europe, Middle East, and Africa (EMEA), and Niarchos Pabalis as Director for Latin America.

Also at WBD, Marc Graboff, who since 2015 has served as President, Global Business & Legal Affairs and Content Supply Chain, has decided to leave his position at the end of the year. “My decision to leave was not easy and I have been grappling with it for months,” wrote Graboff in an email to staff. “But, with my contract up next spring and the ongoing transformation of our newly merged company, the timing made sense.”

Renee Welch and Cliff Adams have been named as Management Directors, Strategy at Team One. Welch is new to the agency, while Adams has served as Group Strategy Director.

Omnicom’s cultural consultancy, sparks & honey, has added to its Advisory Board: CEO of Fly by Jing, Jing Gao; and Chief Education & Operations Innovation Officer at the Colorado State University System, Dr. Becky Takeda-Tinker.

Chris Davis has been tapped to serve as Mobkoi’s first Global Chief Revenue Officer. Most recently, the digital media executive served as CRO for TINT.

Beverley Shenken has been promoted to Chief Content Officer, ZoomerMedia Television Division. Shenken adds affiliate relations to her ongoing programming, scheduling, independent production, and regulatory responsibilities.

Pixcom is expanding its scripted division with the hire of Martine Pagé and two new producers: Isabelle Courval and Véronique Gaudet.

Christy Coffey has joined Truly Original as Vice President, Development and Talent.

IN MEMORIAM

Comedy writer Brian Reich died September 12. He was 53. Reich’s credits include “Saturday Night Live,” “Late Night with David Letterman,” “Brooklyn Nine-Nine” and “Late Night with Conan O’Brien,” among others. “I am so saddened by the news that we’ve lost the hilarious Brian Reich,” wrote O’Brien on Twitter. “He was such an inventively funny and daring comedy writer and he gave our Late Night show so much brilliant silliness.”

This Day in History
1928 My Weekly Reader magazine debuted.

Answer to Our Last Trivia Question
Which TV icon guested as Hopskotch the Sasquatch on “Kidding” (2018-20)? Dick Van Dyke. Kudos to: Randall Bosley-Studio Talent Group/Santa Monica, CA; Gerry Bixenspan-TV Marketing Inc./NYC; Louis Lewow-FITE/Atlanta; Sandy Spiegel/Chicago; Rev. Mark Wajda/Clermont, FL; Paul Blutter-Walk and Talk Production Rentals/Burbank; David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
A WWE wrester joined the fifth season of which drama series in a recurring role? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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WEDNESDAY SEPTEMBER 21
ABC: The Conners [p], The Goldbergs [p], Abbott Elementary [p], Home Economics [p], Big Sky [p]
CBS: Survivor [p], The Amazing Race [p]
CW: DC’s Stargirl, World’s Funniest Animals, World’s Funniest Animals
FOX: The Masked Singer [p], LEGO Masters [p]
NBC: Chicago Med [p], Chicago Fire [p], Chicago P.D. [p]
PBS: The US and the Holocaust [f]
Telemundo: Top Chef VIP, El Fuego del Destino, Infiel: Historia de un Engano
Univision: La Herencia, Futbol Leagues Cup

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