A CYNOPSIS MESSAGE FROM TEQBLAZE
Embedded AI Agents in AdTech:
Real-time automation for AdOps.
TeqBlaze CPO Olga Zharuk explains
how AI agents cut costs and unlock scalable operations.
READ THE FULL POST HERE |
| The European Commission is fining Google $3.5 billion for violating EU antitrust rules. The commission found that Google uses its “dominant to position” to favor its ad exchange AdX in both its publisher ad server and in its ad-buying tools. “Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,” said Teresa Ribera, the commission’s EVP for Clean, Just and Competitive Transition. “Digital markets exist to serve people and must be grounded in trust and fairness.” The commission gave Google 60 days to end the “self-preferring practices.” Google told The Wall Street Journal it will appeal the decision, adding, “There’s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.” |
 Google also faced legal consequences in the US – but it could have been much worse. To resolve Google’s monopoly in search, the company is barred from exclusive contracts and must hand over its search results and other data to “qualified competitors,” ruled a judge on Tuesday. But the tech giant will not be required to divest Chrome, “nor will the court include a contingent divestiture of the Android operating system in the final judgment,” states the decision by Judge Amit P. Mehta of the US District Court for the District of Columbia. “Plaintiffs overreached in seeking forced divesture of these key assets, which Google did not use to effect any illegal restraints.” Judge Mehta put restrictions on payments that Google uses to ensure its search engine gets prime placement on smartphones in web browsers, but he did not prohibit those payments entirely. “Notwithstanding this power, courts must approach the task of crafting remedies with a healthy dose of humility,” said Judge Mehta. “This court has done so.”
Forty-five percent of the data marketers use to make business decisions is incomplete, inaccurate, or out of date, according to a study from Adverity. When CMOs were asked what would most improve marketing performance, improving data quality (30%) ranked first, ahead of automating data workflows (22%) and improving data democratization (21%). “Marketers know that to drive performance, they must first fix the fundamentals: completeness, consistency, and accuracy of their data,” said Alexander Igelsböck, CEO of Adverity. “Without this, even the most advanced analytics or AI will fall short.”
Quickplay, provider of OTT solutions, has introduced Quickplay AI Studio, a production-ready platform that helps broadcasters and streamers transform their content libraries into short-form assets at scale. The solution leverages generative AI to pinpoint and extract key moments from archives, automating short-form workflows. “The creator economy and short-form social platforms have transformed audience engagement, and broadcasters are looking for practical ways to meet the expectations of an always-on, social-first consumer,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “With AI Studio, discovery, personalization, and contextual advertising are elevated across platforms. It’s like a system upgrade without the pain of a rip-and-replace.”
Comscore released new data showing a clear shift in where consumers access AI tools, as mobile reach expands and desktop usage declines. In the past three months, mobile reach (including both mobile web and native app usage) grew +5.3%, from 69.7 million to 73.4 million users, while PC usage dropped -11.1%. “The evolution of how consumers use AI tools on mobile isn’t just about convenience, it’s about behavior,” said Smriti Sharma, SVP Custom IQ, Comscore. “Leading brands are positioning AI assistants as personal, always-available companions, and users are responding. From voice commands to image inputs, users are gravitating toward AI tools that feel native to mobile environments.” |
 |
| CYNOPSIS SCREENSHIFT
Your Fall Reset Starts Here
Streaming, AI, retail media, and cross-platform measurement are colliding — are you ready? Join ScreenShift Oct. 14 in NYC for the strategies you need to keep up. Fall rates won’t last — save your spot now!
Don’t wait… prices increasing 9/26!
REGISTER NOW |
 ADVERTISING |
IAB has published its AI in Advertising Use Case Map, a guide mapping real-world AI application across the advertising campaign lifecycle. The goal is to demystify AI in advertising and help the industry prioritize focus areas and evaluate opportunities, risks, and investments. Specifically, here’s what the map does:
– Organizes AI use cases by category, maturity (established vs. emerging), and description.
– Offers a shared language to benchmark adoption and identify areas for experimentation or deployment.
– Supports strategic planning, product development, education, and policy workstreams.
In-game audio advertising platform Odeeo announced the launch of SDK 3.7, expanding its platform with display banner ad support alongside audio formats. The update enables publishers to monetize through both display and audio in a single integration.
Vizrt has introduced Arena 6, a new version of live AR graphics and virtual advertising sports solution. The new AI-driven features make it easier for operators to integrate AR graphics into live broadcasts. With AI calibration, AR graphics and virtual ads stay locked to the field, and the Sports Intelligent Keyer uses ambient learning to intelligently separate foreground from background, with minimal manual input.
Keen Decision Systems announced the launch of the Keen Planning Module, a standalone media planning module that empowers agencies to forecast outcomes, optimize investment strategies, and recommend media plans without needing brand data. Built on Keen’s Marketing Elasticity Engine, the module equips agency teams to run dynamic scenario plans tailored to multiple KPIs. |
|
| CABLE & BROADBAND STANDOUTS
Congratulations Q2 Standouts!
We’re proud to honor the innovators shaping the future of connectivity in this quarter’s Cable & Broadband Standouts! Congratulations to winners from: Staples, Dish Media, GFiber, Viamedia, and more!
Celebrate their achievements with us at the Cynopsis ScreenShift Reception on Oct. 14th in NYC—where industry leaders gather to connect and look ahead.
SEE THE STANDOUTS & JOIN US |
| MEASUREMENT |
| Tatari announced a platform update for advertisers, including a reimagined self-serve experience that opens Tatari’s advanced capabilities to digital‑first marketers while preserving advanced features for power users at agencies and in-house marketing teams. “While much of the market runs on third‑party DSPs under the hood, Tatari is built on direct publisher rails – so brands get premium supply, fewer layers of fees, and performance they can see,” said Philip Inghelbrecht, CEO and Co‑founder of Tatari. “Combined with our measurement leadership, this is the most capable – and now the most accessible – Convergent TV platform on the market.” |
| DEALS |
| Europe’s identity aggregator Roqad has acquired Zeotap-Data, Zeotap’s third-party audience business. “The strengths of Roqad and Zeotap-Data perfectly complement each other in addressing the critical challenges of privacy-compliant identity resolution, data onboarding, and data activation in digital advertising,” said Carsten Frien, Founder and CEO of Roqad.
OptiMine Software has been acquired by Uptempo, a marketing performance platform. The acquisition strengthens Uptempo’s analytics capabilities with OptiMine’s advanced Marketing Mix Modeling (MMM). |
MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE>>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
INTEGRATED MEDIA PLANNER >>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE
MOTION DESIGNER (FREELANCE) >>
LONG STORY SHORT/WASHINGTON, DC: Collaborate closely with our creative team to develop high-quality motion graphics for a variety of projects. Deliverables could include lower thirds, kinetic text, full-screen visuals, logo animations, infographic animations, bumper/intro sequences, social media graphics, and event or presentation graphics. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
RIGHTS AND CLEARANCE SPECIALIST (FREELANCE) >>
HEARST MEDIA PRODUCTION GROUP/GLENDALE, CA: Spearhead rights management for all contracts, including but not limited to network, distribution, acquisitions, production partner, sponsorship, and talent agreements, maintaining a system that streamlines the process of identifying terms, rights, avails, participations, holdbacks, and territories. Input rights information into our software. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|
