08/21/15: Twitter getting more into video; YouTube stars upset with Facebook; Amazon finally ditching Google TV



CYNOPSISDIGITAL
08.21.15

Good morning. It’s Friday August 21, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Twitter has made its mobile ad network available to a wider group of marketers and is introducing new ad formats including video, the Wall Street Journal reports. A select group were granted access to its network last year, but now all advertisers that have dedicated account managers at Twitter will be able to use the newly named Twitter Audience Platform that can reach 700 million month users. Of those, 300 million are on Twitter and the rest are across partner apps.
 
Since 2007, YouTube has shelled out more than $1 billion to its stars as part of an ad revenue-sharing agreement. Now a number of those stars are unhappy with Facebook, where YouTube videos can be uploaded and viewed without any ad revenue being paid out to the creator or YouTube, NPR reports. According to Ogilvy and Tubular Labs, 725 of the top thousand videos on Facebook were re-uploads from other sources. Facebook wouldn’t speak directly to NPR, but directed it to a blog post about how it “takes intellectual property rights seriously and is trying to come up with a solution.” The company plans to introduce a limited revenue-sharing program later this year.
 

 
NEW PROGRAMMING + DEALS

 
Comcast Corp. recently acquired This Technology LLC, a video delivery and advertisement technology specialist that provide solutions for metadata management and integration of diversified video infrastructures with a wide range of ad server platforms. In the last year, Comcast has acquired online video ad-serving company FreeWheel Inc. and targeted TV ad provider Visible World.
 
National Cinemedia has signed a long term data licensing agreement with Movio, which specializes in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors. NCM is the first licensed user for Movio’s “Movio Media” market research platform, which provides insights into U.S. moviegoers’ behavior.
 

 
CONTENT MEDIA

 
William Morris Endeavor Entertainment has signed on five big digital influencers from across the globe, including YouTube vlogger Vsauce3, otherwise known as Jake Roper, reports Variety. The others are South Africa’s Caspar Lee, Australian fitness personality and model Emily Skye and MyCupcakeAddiction’s Elise Strachan as well as comedians and rappers David and Andrew Fung, aka the Fung Brothers.

SVOD + VOD

 
Amazon Prime Instant Video
will stop supporting streaming to Google TV on September 14. Although Google TV has not been a product supported by Google since 2014, there are still users, who were directed to alternative streaming platforms such as Roku, Fire TV, iOS, Android phones/tablets, and game consoles.
 
Anthony Michael Hall is no stranger to satirical comedy – in the mid-‘80s, he became the youngest cast member of all time on Saturday Night Live at the age of 17. Thirty years later, he’s joining Brad Pitt as part of the cast of War Machine, the upcoming satire from Netflix.


A CYNOPSIS MESSAGE


BACKSTAGE AT ADVERTISING WEEK XII

THE PEOPLE. THE PARTIES. THE BUZZ.

From September 28 – October 2, Cynopsis Media will be publishing a special afternoon eNewsletter full of the entertaining behind-the-scenes details of all things ADVERTISING WEEK XII. From the seminars and workshops to the celebrities and hallway chatter, our afternoon editions provide all you need to know about the who, what, and where!

For more information, please contact Chris Florio.


 
 
ADVERTISING
 

Google is testing promoted video ads in search results, DigiDay reports. The word is that they are in a limited test and have been discussed by Google with representatives of the ad industry. Separately, Google and Mountain Dew have tested a number of different mobile formats from short Vine-esque ads to longer-form and interactive spots, MediaPost reports. The ad that scored best lacked a traditional storyline or structure and was three times longer than other edits of the same ad, coming in at one minute and 33 seconds. It was viewed at a 26% higher rate than other edits of the same product ad, on average for one minute and nine seconds.
 
New data from Adobe and Pagefair shows that, between the second quarter of 2014 and the same period this year, ad-blocking plugins grew 41% and the ad industry has lost $21.8 billion this year because of it. Also, 16% of all U.S. users are using ad blockers, while ad blocking extension use around the globe has nearly quadrupled to 198 million users since the start of 2013. The categories that have the most ad-blocking include gaming, social networking, and tech/Internet sites.
 
Research firm Standard Media Index reports TV ad spending went down slightly in July while online video sites were up 63 percent in ad revenue for the month versus July 2014. TV ad spending was down 2 percent and social media surged 93 percent. The verticals most responsible for spending on those ads include pharmaceuticals, non-alcoholic beverages and quick-serve restaurants.
 

 
RESEARCH

 
Tremor Video’s latest data shows that viewers are taking in more video on players that are 400 pixels or larger. Viewers are 3.6 times more likely to complete video ad on a larger player. The top categories for online video advertising campaigns are consumer packaged goods, entertainment, automotive, travel, and retail. Other details from Tremor’s quarterly report on programmatic video:
14% increase in video consumption across all screens.
36% increase in smartphone consumption.
Video completions drop 33% from 60-second to 30-second spots.
 
For the third straight month, CNN leads the list of digital video, topping the rest in video streams, viewers, and minutes in the month of July. The full lists are below:
 
Video Streams
CNN.com –  194 mm streams
Yahoo News – 185 mm streams
BuzzFeed – 130 mm streams
FoxNews.com – 81 mm streams
MSN News – 61 mm streams
NBCNews.com – 52 mm streams
 
Unique viewers
CNN.com:  19 Million Unique Viewers
Yahoo News – 18 mm unique viewers
BuzzFeed – 13 mm unique viewers
MSN News – 10 mm unique viewers
FoxNews.com – 8 mm unique viewers
NBCNews.com – 8 mm unique viewers
 
Minutes Consumed
CNN.com:  1.3 Billion Minutes
Yahoo News – 1.1 B minutes
FoxNews.com – 633 mm minutes
MSN News – 621 mm minutes
BuzzFeed – 416 mm minutes
NBCNews.com – 297 mm minutes
 
Leading digital video companies’ revenue grew 17% year-over-year during the second quarter, one tick down from the 18% experienced in the same period last year, Business Insider reports. While YuMe’s revenue was a flat $40.4 million, Tremor Video revenue grew 5.4% year over year, increasing to $46.1 million in the second quarter, and TubeMogul’s revenue increased 58% year over year, reaching $45.4 million.
     
 

EXECUTIVE MOVES

 
Andrew Levine, former Head of Partnerships & Business Development for StumbleUpon, was named Executive Vice President, Partnership, Marketing & Revenue at Distractify. The company has also moved David Bauer from his position as Entrepreneur-in-Residence to Chief Operating Officer.
 
FreeWheel has added two executive roles to its Advisory Services and Marketing teams. Mike Lawlor is the new Senior Vice President, Advisory Services. He most recently served as General Manager, Univision Local Digital. Susanna Lee, previously VP Product and Field Marketing at YuMe, is now Vice President, Product Marketing, at FreeWheel.
 
Adrian Sexton
has been named Interim President and Chief Operating Officer for Endemol Beyond USA, Endemol Shine North America’s premium content network. Sexton has served as Chief Operating Officer for Endemol Beyond since September 2014. In addition, Rico Martinez has renewed his contract and has been named Senior Vice President, Creative, Endemol Beyond USA. Leslie Morgan, who leads all lifestyle programming, has been named Vice President, Programming for Endemol Beyond USA. Jeff Browning, Senior Vice President, Sales, continues to oversee all ad sales efforts for Endemol Beyond USA and has added oversight of integrated marketing and social amplification. Also, Will Keenan, who had served as President of Endemol Beyond USA, is set to leave the company after two years.
 
Entertainment market research firm Screen Engine/ASI is launching two new divisions to serve the digital entertainment and International markets. David Gross joins the company as Senior Vice President, overseeing the International Division, while Mark Orne leads the Digital Entertainment Division as Senior Vice President. Gross was most recently the founder, editor, and publisher of Movie Review Intelligence. Orne was leading the global consumer insights group at Sony Pictures Home Entertainment.
 
Latino-focused MCN MiTu has hired Michael Su as chief product officer. Previously, Su served as head of product for Upworthy.
 
Time Inc. has named Nicholas Butterworth Head of Product, Digital Entertainment of People.com and EW.com.
 


A CYNOPSIS MESSAGE


Do you have what it takes to be on the Leaderboard?

CYNOPSIS SPORTS is now taking entries for the 2015 LEADERBOARD.

Open to any organization that utilized its social media platforms to promote its product to sports fans throughout 2015. From global brands to local stations, million-dollar campaigns to viral-on-a-budget, social media has proven to be the great equalizer.

Showcase your talent and ENTER TODAY.


 
DIGITAL SPOTLIGHT OF THE DAY

 
AMC has been pushing Fear the Walking Dead, set to premiere this Sunday, in every way possible. The show followed a new trend Thursday by revealing the first three minutes of the first episode exclusively with its fans on Facebook. Other brands that have led on this include StarzSurvivor’s Remorse produced by Lebron James just last weekend, Wayward Pines, HBO‘s Ballers and USA‘s Mr. Robot. Check it out here.

See you tomorrow,
Mark Miller
08.21.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: IT SUPPORT ANALYST/NBCU/LA: The IT Support Analyst provides support for incident resolution & requests reported to the HelpDesk & Site Support team. Understanding & experience with IT HelpDesk processes, service management. Full info/apply HERE (8/28)

JOB OPENING: ASSOCIATE PRODUCER-DVLPMNT/NATIONAL GEOGRAPHIC STUDIOS/DC: Brainstorming new ideas, writing pitches, rsrch, casting, tracking projects & NG Society talent. Non-scripted pitch writing exp. & ability to write quickly are req’d. Resumes HERE (8/28)

JOB OPENING: PRICING & INV ANALYST/ION MEDIA NETWORKS/NYC: Seeks Asst for netwk sales. Provide general admin support to Acct Execs, strong attention to detail, deg preferred. Apply at [email protected] EOE (8/28)

JOB OPENING: SR. MGR, PRICING & INV/ION MEDIA NETWORKS/NYC: Support for P&I elements; Inv mgmt, deal approval, stewardship, pricing. Monitor stewardship; maintain deal delivery/maximize revenue. Strng excel knowl., min 5 yrs related exp.Apply @ [email protected] EOE (8/28)

JOB OPENING: SR PUBLICIST/UP TV/ATL: Resp for dvlpng/implementing comm strategies for UP/ASPiRE prgrmng, working daily w/broad range of media outlets covering TV, music, ent, business, & advrtsng. 5+ yrs exp. in TV comm, PR or media relations. Res: HERE [email protected] (8/27)

JOB OPENING: PROD MGR,CREATIVE SVCS/EPIX/NYC:Work w/ internal clients & creative team to manage prod of off-air assets (TV spots, digital banners, etc). Create & track deliverables lists, prod skeds, budgets. 3-5 yrs exp prod mngmt. Full info/apply HERE (8/26)

JOB OPENING: TREASURY ANALYST/Fox/LA: Work within the Fox Entertainment Group Treasury Team assisting with liquidity risk mngmnt, cash mngmnt, & foreign exchange exposure mngmnt. 2 to 4 yrs related treasury, finance or accounting. Experience. Full info/apply HERE (8/26)

JOB OPENING: MGR, CONNECTED CONTENT PRGRMNG/MTV/NYC: Help oversee strategy/mngmnt of brand’s YouTube channels. Prioritize content from our series, editorial/dig/orig/events teams on key pages. 2 yrs exp content strategy. BA req’d mktg/pref’d. Full info/apply HERE (8/26)

JOB OPENING: COORD, SCHEDULING/Al Jazeera America/SFO: Create daily broadcast playlists, promo scheduling, generating live show digests, media tracking. Experienced with Broadview software or equiv. BA preferred, experience in Broad Ops, Scheduling, Traffic required. Full info/apply HERE (8/26)

JOB OPENING: SR MGR AD SALES MKTG/TLC/LA: Client focused, relationship builder to develop/execute intgrtd ad sales partnerships for TLC. Resp for Upfront, CY Renewals, responding to RFPs. 5-7 yrs ad sales mktg exp req’d, movie studio and digital exp pref. Full info/apply HERE (8/26) 

JOB OPENING: SR MGR PUBLICITY/History/NYC: HISTORY is looking for a self-starter to join the NY communications team, reporting to the VP Publicity. 4-7 yrs exp in television program publicity. Must have background in television – network or cable news a must. Full info/apply HERE (8/26)

JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (8/26)

JOB OPENING: ASSOCIATE PROD, BRANDED CONTENT/Litton Ent/LA: Work w/showrunners, prod teams & mngmnt & post-prod to ensure that all req’s are met & sponsor is in receipt of all info/deliverables. 8-10 yrs ad agency, comm prod or branded TV exp req’d. Resume HERE (8/26)

JOB OPENING: MOTION/BROADCAST DESIGNER/Comedy Central/NYC: Oversees prod for many of our toolkit-based promotions. 3-5 yrs motion graphic design exp req’d. Previous exp at TV ntwk is strongly pref’d. Exp w/Flash and Cinema 4D a + Full info/apply HERE (8/25)

JOB OPENING: RSCH ANALYST/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (8/25)

JOB OPENING: RSCH COORDINATOR/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Entry level, any exp. in research a plus. High paced environment. Resume: [email protected] (8/25)

JOB OPENING: UNIT PUBLICIST (Nat’l Synd Talk Show)/Summerdale Productions/Culver City CA: Resp for daily consumer publicity efforts & dvlpng/implementing episodic PR strategies to drive tune-in. 5 yrs exp TV PR req’d. Excl writing/verbal/interpersonal skills. Resume HERE (8/22)

JOB OPENING: GRAPHIC DESIGNER/PAC-12 CONFERENCE/SFO: Create/design/execute mkting campaigns using Adobe Creative Suite. 2+ yrs design studio/agency exp. For full posting/apply HERE (8/22)

JOB OPENING: EXECUTIVE DIR, PROGRAMMING/TENNIS CHANNEL: Execute long term prgrmng strategies for the linear & digital programming services. 10+ yrs exp Program Plan’g/Sched’g & Acquisitions is req’d. Prev exp mngng team with Mgr and above titles. Resume HERE (8/22)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/NBCU/LA: Work with CSNBA/CA National Sales Manager on maximizing digital opportunities with our National sellers, sell portfolio of digital products (display advertising, mobile, etc) Full info/apply HERE (8/22)

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/22)

JOB OPENING: MGR COMMERCIAL OPS/BBC World News/NY: BA, 5yrs exp in traffic or broadcast ops in cable. Manage US copy accts, facilitate media delivery to UK and ensure log accuracy for US ads. Strategic thinker, excellent comm & computer skills with database mmgt (Gabriel, Broadway, WideOrbit) Apply HERE (8/22)

JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/22) 

JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/22) 

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/22)

JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Companys productions & serve corp PR needs. College degree and min. of 5 years exp in PR, mktg, comm., or related field. Resume: HERE (8/22)

JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL SALES & BUS DEV PRO – ISO consulting/FT/LA based: NY/Detroit contacts too. Hit the ground running: Rep Video, Analytics, Ad:tech to Big Brands/Agencies. (Many Automotive & Entertainment contacts.) e [email protected]. ph. 323.962.9885 (8/25)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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