CYNOPSISDIGITAL
08.19.14 Good morning. It’s Tuesday, August 19, 2014, and this is your first early morning digital briefing.
The PGA Tour wants to put a younger face to the sport with help from a new web series pairing professional golfers with YouTube celebs. The show, Clubbed (wt), will be a similar format to Dancing With The Stars, and partner six pros with 12 web stars to mentor and compete in golf games. “PGA Tour has been successful in marketing to the millions of golfers and golf lovers in the over 30 demographic,” Bedrocket CEO Brian Bedol told Cynopsis. “We’re helping the brand reach a younger, untapped audience who shares a similar passion for the sport by creating an original made-for-digital series with YouTube talent young viewers are most interested in.” Clubbed producer Bedrocket sent out a casting call for interested YouTubers; filming will begin at the end of year with the series set to launch in Q1 2015.
A CYNOPSIS MESSAGE
Tomorrow – Aug. 20 | NYAC | REGISTER NOW
Thank you to our sponsor – FOX Sports 1 & Forward Market Media
Keynotes Announced
Opening Keynote: Ross Greenburg – Executive Producer
Q&A: Scott Greenstein, President/CCO – SiriusXM
Hear speakers from:
ESPN, CBS Sports, NBC Sports Group, HBO Sports, NBA, SiriusXM, Turner Sports, NFL, NASCAR, NHL, Neulion, Omnigon, FOX Sports 1, Telemundo, MLS, Fox Deportes, CSE, Sports Nielsen, USA Today Sports Media Group, Univision and more.GQ premiered a new original series, My First Job, which highlights celebs’ early gigs before they became famous. The first ep stars Late Night host and former SNL cast member Seth Meyers, and is available on Conde Nast Entertainment’s digital hub The Scene.
Are you for or against Facebook restricting “like-gating,” the practice of forcing users to “like” a page in order to access content? Dan Wade, activation lead for Lockerdome, says the social networking service’s November 5th rule change will prompt changes in social strategy – but that could be for the best. For more, see the latest Cynsiders column.
Endemol Beyond is enlisting YouTube’s gamer KSI or Olajide Olatunji (more than nine million subs and 1.28 billion views) for a new show called Rule’m Sports. The YT series will produce more than 150 sports pieces over the next year, and pitch KSI against the top athletes in sports like boxing and rugby. “The guys at Endemol Beyond said I was going to have loads of fun, but so far I’ve been knocked about by pro boxers and made to look crazy slow by some top athletes,” KSI told Variety. Endemol Beyond clocks in more than 290 million monthly views, and has a partnership with online beauty guru Michelle Phan.
The Killing’s Michelle Forbes and Maleficent’s Sharlto Copley will star in Sony PlayStation’s upcoming drama Powers. David Slade (Breaking Bad and Hannibal) will direct the first two of the ten ordered eps of the show. The series, which was previously in development for FX, revolves around a cop who works in the Powers department to pursue criminals with supernatural abilities. Powers hits the PlayStation Network in December.
The fourth annual Streamy Awards nominations were announced yesterday. The ceremony honors 47 different digital video categories; new to the nominee categories this year are gaming, beauty, pranks and Vine creators. The ceremony is presented by Coca-Cola and produced by Dick Clark productions and TubeFilter’s Drew Baldwin and Joshua Cohen. It will be held Sept. 7 in Beverly Hills at 7:30p, and live streamed at streamys.org.
Defy Media and Break.com announced it will back the positive jokester campaign Prank It FWD in November. The videos generated more than 30 million views and hit its donation goal in less than two weeks when it first debuted on April Fools Day this year. Prank It FWD will continue to benefit DoSomething.org, and viewers can submit their stories to PrankItFWD.com.
British TV streaming service Acorn TV added the second exclusive episode, The Labours of Hercules, from the final series of Agatha Christie’s Poirot. The ep will be released on Aug. 25 with Curtain: Poirot’s Last Case. Acorn TV content can be viewed at Acorn.TV and on its Roku channel.
Aereo shouldn’t have a chance to argue that it’s a cable company, said a coalition of broadcasters in court papers filed Friday. The streaming service “has been trampling on Plaintiffs’ copyrights for over two years and has collected hundreds of thousands of dollars in subscriber fees while doing so,” broadcasters claim, saying they are “entitled to an injunction protecting their rights.” The Supreme Court ruled against Aereo in June, forcing suspension of service, but it hopes to make the case that it’s a cable company, eligible for a content license that would require it to pay royalties but not the higher fees charged by broadcasters.
Deadline extended! If you were unable to get in your entry for the Cynopsis Digital Model D Awards last week – due to popular demand we have extended the deadline to this Friday, August 22 at midnight. Please note: the late entry charges still apply. Please contact Pete Romas with any questions.
A CYNOPSIS MESSAGE
Cynopsis Kids Business Summit
Monday, September, 8th 2014 | Yale Club NY | 9AM-4PM
At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space.
For more information & to register, visit our website:
http://www.cynopsiskidssummit.com
Questions? Please contact [email protected] at 203-899-8483.
Sponsorship? Please contact [email protected] at 203-218-6480.
ADVERTISING
Nielsen Catalina Solutions (NCS) made a deal with cable set-top box data company FourthWall Media yesterday. “The buyer-graphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising…[and] the alliance with FourthWall provides better reliability, stability and predictability to our clients,” NSC CEO Mike Nazzaro said.
Are you going to take the ALS Ice Bucket Challenge and post it? Let us know here.
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of 8/11/14
Program, Date, Unique Audience (000), Tweets (000)
WWE Summer Slam (PPV), 8/17, 2806, 404
Pretty Little Liars (ABC Family), 8/12, 2189, 178
WWE Monday Night Raw (USA), 8/11, 1953, 239
Teen Wolf (MTV), 8/11, 1672, 201
Love & Hip Hop: Atlanta (VH1), 8/11, 1497, 471
Keeping Up with the Kardashians (E!), 8/17, 1155, 26
Great White Serial Killer: ExtraSharky (Discovery) 8/11, 1040, 31
WWE Friday Night Smackdown! (Syfy) 8/15, 1030, 44
Lair of the Megashark: ExtraSharky (Discovery) 8/13, 937, 17
Big Brother (CBS), 8/13, 926, 82
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data includes new/live primetime and late fringe episodes only and excludes sports events.
OpenSlate Engagement Data for Entertainment channels, based on the engagement metric for the week ending 8/17.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TheWillyrex (9.8) / 87,046,890 / 4,988,181 / 810
ITownGamePlay (9.8) / 28,514,940 / 1,695,333 / 802
WatchMojo (9.8) / 157,359,510 / 4,873,462 / 824
TheFineBros (9.8) / 122,202,510 / 9,698,580 / 806
Our2ndLife (9.7) / 32,404,200 / 2,424,772 / 802
TMZ (9.6) / 33,579,180 / 1,105,550 / 788
ComedyShortsGamer (9.5) / 41,739,600 / 2,265,704 / 750
BuzzFeedVideo (9.5) / 89,504,640 / 2,733,862 / 711
SevenSuperGirls (9.4) / 132,301,290 / 1,261,896 / 677
TylerOakley (9.4) / 25,022,370 / 5,103,253 / 807
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
It’s tomorrow! Networking, keynotes, Commissioners and top brands in the business will all be at the Cynopsis Sports Business Summit on Aug. 20 in NY. Our annual sold out conferences continue to deliver with organizations this year that will include Chobani, Twitter, SiriusXM, Mars, CBS Sports, NFL and NBA.For more info and to register, click here.
The Weather Company named Ed Kozek as Senior Vice President, Product and Engineering for the WeatherFX division. Prior to joining the company, he was the co-founder and Chief Technology Officer of Ghostery.
A CYNOPSIS MESSAGE
Cynopsis Webinar
Understanding the Latest Ratings Advancements
Wednesday, September 24, 2014 | 1:30 to 3:00 PM EST
Featured Panelists
Brad Adgate, SVP, Director of Research, Horizon Media
Bruce Goerlich, Chief Research Officer, Rentrak
Brian Fuhrer, SVP, Product Leadership & Cross-Platform Audience Meas., Nielsen
Moderator: Lynn Leahey, Cynopsis Editor
DIGITAL SPOTLIGHT OF THE DAY
Apple took home the Creative Arts Emmy Award for best commercial for last year’s holiday spot, called “Misunderstood.” The ad was created by TBWA\Media Arts Lab and shows viewers what seems like an antisocial teen glued to his iPhone as he spends the holidays with his family. What they discover, however, is that he’s been documenting the entire experience on his iPhone. The other nominees were Super Bowl ads Budweiser “Puppy Love” and “Hero’s Welcome,” GE’s “Childlike Imagination and Nike’s “Possibilities.” Check out Apple’s award-winning spot at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.19.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIR, ON-AIR PROMO & PGRMNG STRATEGY/CMT/Nashville: Dvlp tactics to support varying levels of prgrmmng priorities. 5+ yrs exp prgrm plan’g/sched &/or in on air promo sched’g @brdcst/cbl ntwrk. Strong knwlg. of PTS, OAP & GRiPit software. Apply HERE (8/23)
JOB OPENING: MGR, PR/Scripps Ntwks/Chevy Chase MD or NYC: help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Full info/apply HERE (8/23)
JOB OPENING: DIRECTOR EDITORIAL VIDEO/Washington Post/DC: Leader w/6+ yrs in video production Drives audience traffic w/track record storytelling w/graphics & video in time constraints [email protected] http://linkd.in/1lXVn28 (8/22)
JOB OPENING: DIR GLOBAL SALES, ENTERTMNT/NYC: Create thriving biz model & adoption of ent platform w/in agency & client media comms. Set strategy & drive execution. 15 yrs of relevant sales w/emphasis on integrations deals. Full info/apply HERE (8/22)
JOB OPENING: DIGITAL ASSOCIATE MANAGER/Discovery Ad Sales/NY: Temporary opp. to develop digital and on-air sales solutions and execute sold marketing deals. Great presentation skills and client care. 2-5 years exp. APPLY HERE (8/22)
JOB OPENING: SR DIRECTOR, RESEARCH/SPROUT/NYC: Lead research for Sprout. Research systems expert & strong presenter. Must have network experience. 8+ yrs exp in media rsch required. Exp with Nielsen a must. Full info/apply HERE (8/22)
JOB OPENING: RESEARCH ANALYST/DIRECTOR/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch. [email protected] (8/22)
JOB OPENING: SR MGR/DIR, DIGITAL PRODUCT/A+E Networks/NY: Dev & serve as owner of dig products & features across A+E Networks dig platforms. Full Info/Apply: http://www.aenetworks.com/careers (8/22)
JOB OPENING: MGR DVLPMNT/NY Established Prodco: Create and cast new shows for cable. 2+ yrs exp. mandatory. Please send job specific cover letter. [email protected] (8/22)
JOB OPENING: PRICING CONSULTANT/OPRAH WINFREY NETWORK/LA: Develop pricing strategies, business models for OWN’s eCourse business. Strategy, industry experience, analytics, web-based ecommerce required. Apply online at http://careers.own.tv (8/22)
JOB OPENING: VP, BRAND MKTG & ACTIVATION/SPIKE/NY: Oversee off-channel mktg for Spike brand & TV content. Min 10-15 yrs of relevant exp mktg and/or Media Plan’g. Exp in mktg leadership role in a media co, agency or client-side. Full info/apply HERE (8/22)
JOB OPENING: DIR, ANALYTICS & BRAND MKTG/SPIKE/NY: Measure, report, and analyze all key performance indicators across mktg initiatives. BA Deg req’d w/ 8-10+ yrs relevant work exp in a mktg analytics role 3+ yrs mngmnt exp. Full info/apply HERE (8/22)
JOB OPENING: RESEARCH PROFESSIONAL/Litton Entertainment/Charleston SC: Provide rsch/analysis supporting corp sales. TV rsch exp in ad agency or TV ind a must. BS deg & 6 yrs of TV exp req’d. MRI/Simmons, Ad Views & Nielsen sys knwlg req’d. Resumes HERE (8/22)
JOB OPENING: SCHEDULING SPECIALIST/Lifetime/NY: Resp for scheduling, dissemination, tracking & upkeep of all scheduling information & prgrm records. Create & update/maint all Air Schedules. Sched/rsch exp and able to multi task a must. Full info apply HERE (8/22)
JOB OPENING: SVP, BRAND CREATIVE/Comedy Central/NY: Lead team to dvlp all branding/mktg; Min 12 yrs brand-building exp. Digital creative background a must. Strong comedic dvlp background a + Apply HERE (8/22)
JOB OPENING: DR SALES ASSISTANT/TVI Media/NYC: Part-time. Daily maint of all accts from booking orders, pulling reports & brand allocations. Work closely with traffic depts all areas scheduling/inv mngmnt. Dig media knwlg a must. Resumes HERE (8/22)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Business & Partnership Development Pro/Mobile app and video games experience/Digital media and entertainment licensing exp/International exp/SF Bay Area [email protected] (8/22)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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