08/18/15: Fox and MLB working on streaming deal; Endemol Shine gobbles up Simon’s Cat; digital advertising will soon rule the roost


Good morning. It’s Tuesday August 18, 2015, and this is your first early morning digital briefing.


Major League Baseball
is working on a deal with Fox, which holds the local media rights to 15 MLB teams, to allow authenticated local streaming of live games, reports Sports Business Journal. Streaming has been a subject of conversation between the two entities for years; only one team, the Toronto Blue Jays, currently streams games locally. In the past, the league has insisted that streamed games should all come through MLB.com. The league will charge each sports network a rights fee in the mid- to high seven figures.
Advertising spending in the U.S. is projected to grow by 4.9% in 2015, reaching $172 billion, the highest growth rate for adverting spending in the past decade, Broad Street Alerts reports. Digital media growth is now expected to rise 15.7% this year versus the 12.8% predicted earlier, and by 2017, digital ad sales are projected to reach $72 billion, with television ad sales hitting $70.5 billion.
Fiji is about to have access to digital television. A soft launch is anticipated by October, with the full launch a month later in one area. The hope is to have it fully available throughout the country by March of 2016. Around $16 million is being initially invested.


Global streaming giant Netflix is teaming with actor-filmmaker Christopher Guest to release his next film, Mascots, next year. The mockumentary format that Guest is famous for will this time focus on the men and women competing in the 8th World Mascot Association championships, part of Netflix’s ongoing efforts to be a stronger player in feature-film releases. The streaming service already has a four-film deal with Adam Sandler as well as worldwide rights to Brad Pitt’s War Machine and Kevin James’s The True Memoirs of an International Assassin, among others.
Endemol Shine
has acquired a majority stake in the seven-year-old London-based animation firm Simon’s Cat, which produces the online series of the same name. Simon’s Cat is one of the most popular shows on Endemol Beyond’s YouTube multichannel network, with 3.5 million subscribers and more than 650 million views.
truTV and Tumblr are gearing up for the Tuesday night second-season premiere of Hack My Life with a Tumblr Challenge for fans to send in their best life-hacks. The best ones will be featured in during the Tumblr’s Hack Mail section of the show.
Warner Music Group is in talks with Vevo, the digital-music company owned by Universal Music Group, Sony Music, Google, and Abu Dhabi Media Group, about showcasing its music videos. The talks are being driven by Vevo, which seems to be attempting to amass the videos of as many big-name artists as possible in order to do battle with YouTube, which has scored well financially with the advertising dollars spent on music videos on its site. A deal between Vevo and Warner does not appear imminent.
Myx TV, the fast-growing English-language, multicultural Asian-American entertainment network, is expanding its digital offerings, including the debut of three new, original series exclusively for the Myx TV YouTube channel: The Alternative, Buddha Smash, and Snaxxx.
Sundance TV’s online arm has added five new short films to its Rectify Film Festival online.


Awards shows are highly social beasts, allowing for live tweeting and "real time marketing" from brands, but the Teen Choice Awards got their social buzz on early by allowing fans to vote by simply using hashtags for each category. While Britney Spears and One Direction cleaned up Sunday night at the actual awards, StatSocial found that the top brands for Teen Choice social media users are MTV, Sony, Starbucks, E!, and Vine.


Naspers Ltd. is in talks with wireless carrier Vodacom Group Ltd. about delivering video content to mobile devices across Africa. The media company aims to compete with Netflix Inc. across the continent. A deal could allow Naspers additional distribution for Showmax, its video-on-demand service that is set to debut this week.



Join Cynopsis Kids for the fourth annual !magination Awards breakfast on Friday, September 18th to celebrate the year’s best in children’s, tween & family programming & marketing; recognizing outstanding achievements in content creation across platforms, & the campaigns that promoted it.

Don’t miss out on our exclusive panel with experts from Amazon Studios, Cartoon Network, Disney Channels World Wide & Nickelodeon.



Global monetization platform Teads has released new data dealing with advertising effectiveness when comparing outstream and instream video advertising formats. Viewability emerged as the leading factor in boosting brand effectiveness, and time spent with an ad a critical component in driving brand associations. The study found that outstream formats created a +10% lift in awareness of the ad versus instream and +25% lift compared to the control group. Outstream video formats, which place compelling advertising content outside of the traditional video stream, such as within a text article, newsfeed, or slideshow, were also shown to be in the visible area of the screen for 25% longer than instream.
Data-measurement firm Rentrak and cable TV advertising outsource company Viamedia have announced “dramatically increasing sales and new clients through the use of Rental’s automotive segmentation, which provides advanced demographic targeting.” In the past year, Viamedia has increased its automotive client base by 20% with a 17% increase in revenue.


U.S. adults are expected to spend an hour and 16 minutes of each day this year watching digital video, according to new data from Tremor Video. The viewing will take place across different devices depending on time of day. Connected-TV viewing is at the top of Tremor’s list during prime-time hours, and desktop viewing is highest (surprise) during afternoon work hours.

NIELSEN TWITTER TV TOP TEN for the week of August 10, 2015
Program, Date, Unique Audience (000), Tweets (000)
Teen Choice 2015 (FOX)
, 8/16, 7977, 3083
Pretty Little Liars (ABC Family), 8/11,
6197, 1614
Hard Knocks: Training Camp With Houston Texans (HBO), 8/11,
1923, 39
WWE Monday Night RAW (USA Network), 8/10,
1591, 174
WWE Smack Down! (Sufi), 8/13,
1060, 32
Teen Wolf (MTV), 8/10,
975, 169
Bachelor in Paradise (ABC), 8/10,
975, 30
Big Brother (CBS), 8/10,
965, 106
Bad Girls Club: Back for More (Oxygen), 8/11,
867, 94
So You Think You Can Dance (FOX), 8/10,
864, 86
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Open Slate Engagement Data for the People & Blogs vertical, based on the engagement metric for the week ending 8/15.
Channel/(Engagement)/Monthly Views/Total Subs/Slate Score
BFvsGF (9.8) /
101,593,780 / 7,479,343 / 798
RomanAtwoodVlogs (9.6) /
93,408,060 / 3,374,605 / 701
DoseOfFousey (9.6) /
24,795,300 / 1,441,550 / 682
Shane (9.2) /
50,354,460 / 5,296,819 / 756
ahdapting (9.0) /
18,678,480 / 1,199,905 / 669
LeFloofTV (8.9) /
16,259,520 / 1,141,837 / 707
belparameninas (8.8) /
43,236,270 / 546,417 / 612
bratayley (8.7) /
87,015,690 / 1,396,030 / 637
ungefilmt (8.7) /
2,791,260 / 785,070 / 559
ConnorFranta (8.7) /
10,401,180 / 4,803,247 / 687
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.



A showcase of the best 2015 SOCIAL MEDIA campaigns in the

Enter the LEADERBOARD today and don’t miss this chance to have your team rank among the marketing elite as we recognize the best of the best from a historic year.
Deadline to enter:


Winners of Adweek’s second annual Watch Awards, which honor the best in online video, have been named. Honorees include Crackles “Comedians in Cars Getting Coffee” for Best Comedy Video and Geico for Best Branded Content, among many others. Best Advertisement Digital video went to American Greetings for its “World’s Toughest Job” ad, created by Mullen Lowe for Mother’s Day. Check it out here.

See you tomorrow,
Mark Miller

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit the Cynopsis.com

JOB OPENING: MOTION/BROADCAST DESIGNER/Comedy Central/NYC: Oversees prod for many of our toolkit-based promotions. 3-5 yrs motion graphic design exp req’d. Previous exp at TV ntwk is strongly pref’d. Exp w/Flash and Cinema 4D a + Full info/apply HERE (8/25)

JOB OPENING: RSCH ANALYST/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (8/25)

JOB OPENING: RSCH COORDINATOR/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Entry level, any exp. in research a plus. High paced environment. Resume: [email protected] (8/25)

JOB OPENING: UNIT PUBLICIST (Nat’l Synd Talk Show)/Summerdale Productions/Culver City CA: Resp for daily consumer publicity efforts & dvlpng/implementing episodic PR strategies to drive tune-in.
5 yrs exp TV PR req’d. Excl writing/verbal/interpersonal skills. Resume HERE (8/22)

JOB OPENING: GRAPHIC DESIGNER/PAC-12 CONFERENCE/SFO: Create/design/execute mkting campaigns using Adobe Creative Suite. 2+ yrs design studio/agency exp. For full posting/apply HERE (8/22)

JOB OPENING: ASSOCIATE PROD, BRANDED CONTENT/Litton Ent/NYC: Work w/showrunners, prod teams & mngmnt & post-prod to ensure that all req’s are met & sponsor is in receipt of all info/deliverables. 8-10 yrs ad agency, comm prod or branded TV exp req’d. Resume HERE (8/22)

JOB OPENING: EXECUTIVE DIR, PROGRAMMING/TENNIS CHANNEL: Execute long term prgrmng strategies for the linear & digital programming services. 10+ yrs exp Program Plan’g/Sched’g & Acquisitions is req’d. Prev exp mngng team with Mgr and above titles. Resume HERE (8/22)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/NBCU/LA: Work with CSNBA/CA National Sales Manager on maximizing digital opportunities with our National sellers, sell portfolio of digital products (display advertising, mobile, etc) Full info/apply HERE (8/21)

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/20)

JOB OPENING: MGR COMMERCIAL OPS/BBC World News/NY: BA, 5yrs exp in traffic or broadcast ops in cable. Manage US copy accts, facilitate media delivery to UK and ensure log accuracy for US ads. Strategic thinker, excellent comm & computer skills with database mmgt (Gabriel, Broadway, WideOrbit) Apply HERE (8/20)

JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/19) 

JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/19) 

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/19)

JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Companys productions & serve corp PR needs. College degree and min. of 5 years exp in PR, mktg, comm., or related field. Resume: HERE (8/19)

JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/19)

JOB OPENING: RESEARCH ANALYST/FOX/LA: Support sales along with marketing, programming and publicity to competitively position 20th TV programs by performing industry-wide research for linear and digital platforms. Full info/apply HERE (8/19)

JOB OPENING: SR CREATIVE/MTV/NYC: Dvlp creative concepts across mult mediums, write compelling copy & pitch brand-specific creative ideas. 5+ yrs creative positions at ad agency, media agency or TV ent ntwk creative dept. Prior work exp Sr Creative. Full info/apply HERE (8/19) 

JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/LA: Resp. for handling deal negotiations and drafting/ review of agreements for devel/prod of prgmming and lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at entertainment company Full info/apply HERE (8/19) 

JOB OPENING: SR DIR, INFOGRAPHIC DESIGN/DATA VISUALIZATION/Viacom/NY: Dvlp innovative info design that positions our co & brands in the most eff. way poss. 5-7 yrs data visualization/infographic exp at a top-tier agency or studio. Deg prefd. Full info/apply HERE (8/19)

JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller whos looking to join a team thats on its way UP. Res: [email protected] (8/19)

JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/19)

JOB OPENING: DIGITAL EDITOR/Cynopsis Digital/NYC: Exc written skills to write/edit news stories, manuscripts. for e-daily covering news/events re digital TV ind. Contrib daily flow SM outlets. 4 yr deg. Profic copy editing. Able to work independently. Resume HERE (8/19) 

JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/19)

JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/19)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL SALES & BUS DEV PRO – ISO consulting/FT/LA based: NY/Detroit contacts too. Hit the ground running: Rep Video, Analytics, Ad:tech to Big Brands/Agencies. (Many Automotive & Entertainment contacts.) e [email protected]. ph. 323.962.9885 (8/25)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

05/19/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]