08/15/14: Manfred named 10th MLB Commissioner; Turner Sports ups Hong, Vertino; Win free passes to the Cynopsis Sports Summit!



CYNOPSISSPORTS
08.15.14

Good morning. It’s Friday, August 15, 2014, and this is your first early morning Sports briefing. 

MLB COO Rob Manfred has been elected the 10th Commissioner in MLB history, and will replace the outgoing Bud Selig next year. Manfred emerged victorious after squaring off against Boston Red Sox chairman Tom Werner in the vote count throughout the day. MLB’s EVP of Business Tim Brosnan reportedly withdrew before the first vote. "In the end, the vote was unanimous," said Selig, whose term runs through Jan. 24, to reporters.

"I am truly honored to have been elected by the Clubs of Major League Baseball, and I will work every day to honor their faith and support,” said Manfred in a statement. “I humbly extend my gratitude to all of our Clubs. I also thank Bud Selig for his mentorship, friendship and his record of accomplishment as our sport’s Commissioner. We have the greatest game in the world, and together, all of the contributors to our sport can make its future even brighter."


A CYNOPSIS MESSAGE


Are you ready for TWO days of Sports action?

68+ PRESENTERS | HUNDREDS OF ATTENDEES | Q&A’s, PANELS & KEYNOTES

Hear speakers from: Bloomberg Sports, CBS Sports, CSE, EA Sports, WWE, FOX Sports, Chobani, HBO Sports, Mars, MLS Business Ventures, NBA, NBC Sports Group, Neulion, NFL Media, NHL, SiriusXM, Sporting News Media, Troika and more.

AUG 19 -Women of Action | AUG 20 – Sports Business Summit.


ON THE AIR

After naming Lenny Daniels as President of Turner Sports in recent weeks, the company has now elevated Matt Hong and Albert “Scooter” Vertino to new roles as well. Hong will now serve as Executive Vice President and General Manager of Turner Sports, while Vertino has been named Senior Vice President of Programming, Turner Sports, and General Manager of NBA Digital. In his new role, Hong will continue to lead the division’s business operations and digital sports portfolio while adding oversight of Turner Sports’ strategy, acquisitions and marketing. Vertino adds oversight of all business aspects to an NBA Digital portfolio as well as the league’s broadband and wireless business. Additionally, Vertino will also now be responsible for the programming and scheduling for all sports content for the division. In addition, Craig Barry, Senior VP and Executive Creative Director, Turner Sports will now add oversight of Turner Sports’ operations and technology to his current role.

Showtime’s Inside the NFL is getting a new look and night. The series will move to Tuesday evenings starting Sept. 2 at 9p. NFL Network will now re-air the show on Wednesdays at 9p throughout the season. The weekly series will be now hosted by Greg Gumbel, who replaces longtime host James Brown with Brandon Marshall, Ed Reed and Boomer Esiason new to the show as well and join the returning Phil Simms. “We’ve assembled, perhaps, the most dynamic cast in this show’s long history,” said Stephen Espinoza, Executive VP and General Manager of Showtime Sports. “Of course, the program will continue to deliver breath-taking highlights and exclusive features. And now, we are coupling the respected and accomplished personalities of Simms, Boomer and Greg Gumbel with a defensive perspective from Ed Reed and Brandon Marshall’s perspective directly from the field.”
 
FOX Sports is adding FOX Sports Live: Countdown to Kickoff to the programming mix. Starting Aug. 29, and running every Friday during football season at midnight, the series will feature an hour of dedicated hour of college football programming. In-studio analysts include Joel Klatt, Matt Leinart, Petros Papadakis and Dave Wannstedt. In addition, Bruce Feldman, Stewart Mandel and Clay Travis will offer news breaks and insights on each week’s most relevant topics, including explanations and analysis of the sport’s first-ever playoff system. The format counts down the week’s biggest stories from 10 to 1, mixing in related analysis and conversation from the panel of experts.

Meanwhile, FOX Sports also unveiled plans for its upcoming coverage of the UEFA Champions League and the CONCACAF Champions League with two-dozen matches over eight days in late August. Programming for the UEFA Champions League will see the first leg of the playoff round pitting Arsenal/Besiktas from Emirates Stadium in London on Aug. 19 at 2p on FOX Sports 1. Meanwhile, FOX Sports 2 offers Napoli/Athletic Bilbao. The second leg of the UEFA Champions League playoffs continue on the FOX Sports networks on Aug. 26 and 27 to determine which teams advance to the highly-anticipated group stage rounds. CONCACAF Champions League action kicks off Aug. 19 with the Portland Timbers/Alpha United of Guyana on FOX Soccer Plus at 8p.

Only a limited amount of tickets remain, register now! Check out today’s trivia for a chance at free tickets as well. Join us on Aug. 19-20 for the Cynopsis Sports Business Summit in NY with nearly 70 speakers and hundreds of fellow participants slated to attend. Two more sessions in the cards include our CMO Summit, moderated by CSE’s Adam Zimmerman. Participants are set to include NBC Sports Group’s John Miller, the NHL’s Brian Jennings, the LPGA’s Jon Podany and the NFL’s Renie Anderson. Don’t miss our sponsorship activation panel as well, and maximize your results with partners and fans! Hosted by Scott McCune, speakers include Mars’ William Clements, EA Sports’ David Pekush, IMG College’s Andrew Judelson and MLS/SUM’s David Wright. For more info and to register, click here.

Rory McIlroy’s win over Phil Mickelson and Rickie Fowler helped push Golf Channel to its highest-rated PGA Championship Week in network history. The channel’s Live From the PGA Championship and Morning Drive helped drive the channel to a 6% rise over 2013 numbers and a .12 household score. PGA Championship Week on Golf Channel also averaged more than 100,000 viewers per minute and 7.2 million unique viewers watched the network’s coverage throughout the week. Meanwhile, GolfChannel.com continued its momentum by also achieving its best PGA Championship Week ever with 1.74 million uniques (+25% YOY), 15.24 million page views, (+32% YOY), and 947k (+128% YOY).

Just in time for the launch of SEC Network yesterday, Mediacom Communications Corporation announced a deal with ESPN for carriage of the channel. The SEC Network is now available to fans in Mediacom markets. "Our cable systems in Alabama, Florida, Georgia, Kentucky, Mississippi, Missouri and Tennessee are located in the heart of SEC country,” said Ed Pardini, Senior Vice President of Operations for Mediacom. "By launching the SEC Network, we will bring even more live college sports action to SEC alumni and fans.”

The next edition of Real Sports with Bryant Gumbel will run Aug. 19 at 9p on HBO. The episode will see host Bryant Gumbel sits down with Jon Dorenbos to discuss the impact of magic and football on his life and a look at Rob Dyrdek about his impact on the skateboarding industry.

Rudy Giuliani joins Golf Channel’s Feherty on Monday at 9p. Shot at the Liberty National Golf Course and overlooking Lower Manhattan, Giuliani sits down to discuss everything the devastation of the September 11, 2001, attack on the World Trade Center to the rebirth and revitalization of the city as well as about his passion for golf. On Aug. 25, Feherty visits the Scotland home of former European Ryder Cup Captain and player Sam Torrance.

ESPN Radio announced coverage plans for its second year of Sunday afternoon NFL regular-season games beginning with the patriots/Dolphins on Sept. 7 at 1p. Other contests in the spotlight will include the Cardinals/Giants on Sept. 14, Colts/Jaguars on Sept. 21 and Lions/Jets on Sept. 28. This season will see Marc Kestecher, Ryan Ruocco, Sean McDonough, and Bill Rosinski provide play by play. Bill Polian, Herm Edwards, and Shaun O’Hara will serve as analysts.

1987 Masters Champion Larry Mize will join SiriusXM as the host of a new monthly series on SiriusXM PGA TOUR Radio. The Larry Mize Show will debut September 3 at 2p and air monthly throughout the year, featuring Mize taking calls from listeners around the country and discussing the headline news from the world of golf.

Former New York Giants running back David Wilson is slated to appear as a guest analyst on tonight’s edition of PFT on NBCSN. Wilson will join co-hosts Mike Florio and Dave Briggs to preview select NFL matchups this weekend. Wilson will also discuss the 2014 Giants, and his recent career ending injury.


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Did You Register For The Sport Summit Yet?
DON’T MISS OUT ON HEARING FROM:
Ross Greenburg – Ross Greenburg Productions
Bill Hancock – College Football Playoff
Scott Greenstein – SiriusXM
Sean McManus – CBS Sports
And more sports industry experts!

Agenda | See Who’s Attending | Speakers

Wednesday, August 20 | NYAC | REGISTER NOW!.


SPONSORSHIP & PROMOTION

Integrated marketing agency CSE named a slate of promotions around the company. The changes will see Adam Zimmerman moved up to President of CSE. Other key promotions include Monty Mullig move to President of Digital; Doug Manning to Executive Vice President of Marketing; and David Healy to the newly created position of Senior Vice President of Integrated Marketing Services. In addition, David Doan will now serve as Vice President of Marketing, Kay Scott as Director of Marketing, and David Koonin as the Director of Talent Services for Client Representation.

The Creative Coalition and WWE, co-founders of the Be a STAR anti-bullying initiative, announced the launch of the S.T.A.R. Alliance, a group of actors, musicians, comedians, athletes, television personalities and members of The Creative Coalition, who have teamed up to end bullying. Members of the S.T.A.R. will participate and share their stories at Be a STAR anti-bullying rallies across the U.S., including this week in Los Angeles as part of WWE’s community outreach events during SummerSlam Week. Names will range from on-air personalities such as Piers Morgan and Sharon Osbourne to performers such as Flo Rida and Florida Georgia Line to athletes that include Jose Bautista.
 
 

DIGITAL & TECHNOLOGY

ESPN3 will carry the National Buffalo Wing Festival’s 13th annual U.S. National Buffalo Wing-Eating Championship live at 5p on Sunday, Aug. 31. The challenge will see Joey Chestnut, the number one-ranked eater in the world, will compete against the sport’s top talent at Coca-Cola Field in Buffalo.

THE MAIN EVENT

Brewers/Dodgers on MLB Network regional action at 9p.


A CYNOPSIS MESSAGE


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ON THIS DAY in 1997: The LA Dodgers retire Tommy Lasorda’s #2.

In The Know: For the first time ever, we are finally offering a prize for the first ten correct entries overall. Winners will receive a free pass to the Cynopsis Sports Summit and Women of Action next week from Aug. 19-20 (new registrants only). Just use the word “Pass” along with the correct answer to qualify. The New York Giants first Super Bowl win came against which team? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What was the name of Geena Davis’ team in the movie A League of Their Own? Answer: Rockford Peaches. Kudos: Joe Brucia-NBC Universal/NY; Krissy Wrobel-Coyne PR/NY; Phyllis McQuillan-MSG Media/NY; Art Salisch-HEARST Television/NY; Melissa Pattillo-Turner Sports/Atlanta; Tim McGhee-MSP Sports/Summit; Cris Aguilar-WCYB/Bristol; Bob Eisenstaedt-Granite Springs Productions/Tampa; Pam Tierney-Lily Productions/Chicago; Lucie Prann-The Richards Group/Dallas; Dory Petsrillo-HRP/Dallas; Alicia Smits-Potawatomi Hotel & Casino/Milwaukee; Brienne Chance-G/O Digital/Phoenix; Matt Sautter-OpenTV/Golden; Peter Steckelman-The Tennis Channel/Santa Monica; Judie Henninger-Valentine Productions Inc./Santa Monica; Miriam Aardahl-OMD/LA; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
08.15.14

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