CYNOPSISDIGITAL
08.14.15 Good morning. It’s Friday August 14, 2015, and this is your first early morning digital briefing.
NBCUniversal is making a $200 million equity investment in Vox Media. The digital media company has “a great portfolio of premium digital brands that deeply engage broad audiences,” said NBCU CEO Steve Burke, as well as “strong leadership, top editorial talent and a unique technology platform.” Vox brands include The Verge, Re/code, Eater, Curbed, SB Nation, Polygon, Vox.com and Racked.
Zealot Networks, the digital start-up from former Maker Studios CEO Danny Zappin, acquired premium global video syndication company Allscreen. “With AllScreen now a part of our distribution and video technology offering, we’re primed to offer brands a complete approach in connecting users with engaging content,” said Zappin. AllScreen averages 250 million monthly video views.
Machinima rolled out all five seasons of its Battlefield Friends on iTunes, Amazon, Google Play, Vimeo On Demand and Xbox Live. The animated series spoofing shooter games has racked up over 100 million views. Season five is also available on Vessel, where it launched in April.
In a first for Fox Sports, the network will stream the season opener of Germany’s Bundesliga soccer season on YouTube. The match will be available on the Fox Soccer YouTube page, with pre-match coverage starting at 2p ET – no TV Everywhere authentication required for the match’s stream, part of an effort to promote the network’s new Bundesliga partnership.
SVOD + OTT
Sesame Workshop reached an agreement with HBO that gives the premium cabler the next five seasons of its beloved Sesame Street, including exclusive streaming rights for HBO Now, HBO GO and HBO On Demand. HBO will also pick up SVOD rights for older Sesame Street episodes after current contracts with Netflix and Amazon expire later this year. Sesame Workshop will produce a Sesame Street Muppet companion series for HBO, as well as a new original educational series. Episodes will begin airing as early as late fall 2015.
DIGITAL INFLUENCERS
Abrams Artists Agency added new names to its digital talent roster yesterday, including Breland Emory and Katharine Ward. Emory (812k subscribers) is a beauty vlogger with 61 million views on her YouTube channel, GlitterForever17. Ward (509k subscribers), also in the beauty and lifestyle realm, has garnered more than 20 million views; she also moved from StyleHaul to Fullscreen..
A CYNOPSIS MESSAGE
Today is the FINAL DEADLINE for our third annual CYNOPSIS DIGITAL MODEL D AWARDS.
You have until 11:59 p.m. EST tonight to submit your entries. If you have any questions contact Sarah Martinez at 212.621.4613 I [email protected]
U.S. Hispanics account for $1.4 trillion in spending power. To find which ads resonate most with this demographic, Nielsen analyzed the top ten Spanish language advertisements during 2015. Check out who took the top spots:
Rank: Brand/Ad Decription/Ad Length/Ad + Brand Memorability Index
1. St Jude’s Children’s Research Hospital/Treatment/:60/242
2. Payless Shoesource/BOGO Shoes/:30/233
3. Kraft Foods/Whose Idea Mac + Cheese/:30/229
4. Payless Shoesource/Shoes for work + play/:15/229
5. Xoom.Com/Gabriela Gonzalez/:30/221
6. Kraft Foods/Grandma Making Grilled Cheese Sandwiches/:30/208
7. Xoom.Com/Mayanara Feliz/:30/204
8. Trivago.com Online Travel/Hotel In Berlin/:15/204
9. H+R Block Tax Consultants/ Maria’s Vacation/:30/200
10. Wells Fargo Bank/Mobile App In Spanish/:30/188
Only 44 percent of digital display ads were viewable during 2Q15, down from 49.4% in the year-ago period, according to Integral Ad Science’s latest media quality report. “The industry has been slow to improve viewability rates despite increasing pressure from advertisers,” notes the study. A bright spot: the percentage of fraudulent display ad impressions dipped from 16.5 percent to 14.1 percent from 1Q15 to 2Q15.
For insights on unseen online ads, register for the August 19 Cynopsis webinar, Viewability Solutions: How to Get Seen and Lift Digital Revenue. Details are here.
RESEARCH
Domo released its yearly overview data churned out from the Internet’s 3.2 billion users each minute. Titled Data Never Sleeps, staggering stats about our online habits include:
– Facebook users like 4,166,667 posts/minute
– Twitter users send 347,222 tweets/minute
– YouTube users upload 300 hours of new video/minute
– Instagram users like 1,736,111 photos/minute
– Apple users download 51,000 apps/minute
– Netflix subscribers stream 77,160 hours of video/minute
– Snapchat users share 284,722 snaps/minute
– BuzzFeed users view 34,150 videos/minute
– Vine users play 1,041,666 videos/minute
– Pinterest users pin 3,472 images/minute
– Tinder users swipe 590,278 times/minute
EXECUTIVE MOVES
Yahoo Media, including Yahoo’s new Digital Magazines, has a new Editor-in-Chief: Martha Nelson. Most recently, Nelson was the first female editor-in-chief of Time Inc., where she oversaw the editorial content for the media company’s 21 brands.
Communications planning and media services agency Crossmedia hired David Heimlich as Executive Director. He joins the agency after four years at Horizon Media, where he most recently was Vice President, Managing Director.
MultiView appointed Yariv Drori as the new Vice President of Programmatic Advertising Operations. Drori was formerly the Vice President of Global Services at Adap.tv, which was recently acquired by One by AOL.
A CYNOPSIS MESSAGE
AT THE CYNOPSIS KIDS !MAGINATION BREAKFAST Market-savvy & agile, these four executives are leading the new golden age of children’s content delivered across multiple platforms.
Tara Sorensen: Head of Kids Programming – Amazon Studios
Rob Sorcher: Chief Content Officer – Cartoon Network
Adam Bonnett: EVP Original Programming – Disney Channels Worldwide
Russell Hicks: President of Content Development & Production – Nickelodeon
DIGITAL SPOTLIGHT OF THE DAY
Amazon U.K. is back pulling at the heartstrings in its new spot for Amazon Prime. The advertisement, Best Friends, features a little dog with a bad leg as he follows his master through the park. The solution? The master pulls out his smartphone and purchases a next day shipment for an item to make the dog’s life a whole lot easier. Check it out at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
08.14.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit the Cynopsis.com
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/NBCU/LA: Work with CSNBA/CA National Sales Manager on maximizing digital opportunities with our National sellers, sell portfolio of digital products (display advertising, mobile, etc) Full info/apply HERE (8/21)
JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/20)
JOB OPENING: MGR COMMERCIAL OPS/BBC World News/NY: BA, 5 yrs exp in traffic or broadcast ops in cable. Manage US copy accts, facilitate media delivery to UK and ensure log accuracy for US ads. Strategic thinker, excellent comm & computer skills with database mmgt (Gabriel, Broadway, WideOrbit) Apply HERE (8/20)
JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/19)
JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/19)
JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/19)
JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Company’s productions & serve corp PR needs. College degree and min. of 5 years’ exp in PR, mktg, comm., or related field. Resume: HERE (8/15)
JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/15)
JOB OPENING: RESEARCH ANALYST/FOX/LA: Support sales along with marketing, programming and publicity to competitively position 20th TV programs by performing industry-wide research for linear and digital platforms. Full info/apply HERE (8/15)
JOB OPENING: SR CREATIVE/MTV/NYC: Dvlp creative concepts across mult mediums, write compelling copy & pitch brand-specific creative ideas. 5+ yrs creative positions at ad agency, media agency or TV ent ntwk creative dept. Prior work exp Sr Creative. Full info/apply HERE (8/15)
JOB OPENING: DIRECTOR- BUSINESS & LEGAL AFFAIRS/Discovery/LA: Resp. for handling deal negotiations and drafting/ review of agreements for devel/prod of prgmming and lead/supporting talent across ntwrks w/ focus on TLC. Exp working in-house at entertainment company Full info/apply HERE (8/15)
JOB OPENING: SR DIR, INFOGRAPHIC DESIGN/DATA VISUALIZATION/Viacom/NY: Dvlp innovative info design that positions our co & brands in the most eff. way poss. 5-7 yrs data visualization/infographic exp at a top-tier agency or studio. Deg pref’d. Full info/apply HERE (8/15)
JOB OPENING: DIRECTOR AD SALES RESEARCH/UP TV/NYC: Excellent researcher & seasoned storyteller who’s looking to join a team that’s on its way UP. Res: [email protected] (8/15)
JOB OPENING: ASSOC PRODUCER, WRITER & EDITOR/TeenNick/NYC: 2+ yrs experience writing & producing on-air promos. Editing skills a must. Experience with social media a plus. Resume HERE (8/15)
JOB OPENING: DIGITAL EDITOR/Cynopsis Digital/NYC: Exc written skills to write/edit news stories, manuscripts. for e-daily covering news/events re digital TV ind. Contrib daily flow SM outlets. 4 yr deg. Profic copy editing. Able to work independently. Resume HERE (8/15)
JOB OPENING: FACILITIES COORDINATOR/FOX STUDIO/LA: Studio Operations and Office Services maintaining daily operations of Fox Studio Lot. 2 to 4 yrs min exp supporting large campus, multiple tenant facilities or production studio operations. Full info/apply HERE (8/15)
JOB OPENING: MANAGER, FINANCE/FOX/LA: Proactive and self-motivated individual to oversee accounting team who manage A/R accounts for Pay TV, SVOD, Hotel and AVOD customers. BA Deg/Accounting or Finance. 7 yrs related exp. Full info/apply HERE (8/15)
JOB OPENING: DIGITAL MEDIA SPECIALIST/CSI Sports/NYC: For new launch Web/Mobile/Nat’l/Int’l. Work w/Prgmg, Prod. & Dgt’l team to build valuable destination. Create SM strtgy/build rltnshps across multi-industries. Passion for sports. Strong writing skills. cvr/res to Rose: [email protected] (8/15)
JOB OPENING: AD SALES FINANCE MANAGER SCRIPPS NETWORKS NYC/KNOXVILLE: Provide strategic and tactical insight on ad sales revenue/expense trends, seeking solutions oriented individual. 5 yrs work exp in finance, accounting or related field. Full info/apply HERE www.scrippsnetworks.com #4801 (8/15)
JOB OPENING: DIR of AUDIENCE ANALYTICS/The Big Ten Network/Chicago: Work w/Ad Sales, Prgrmng & Comms on reporting & analyzing BTN & mktplc TV ratings data. Req’s a strong knwlg of sports marketplace as a whole & understanding of Digital Media. Full info/apply HERE (8/15)
JOB OPENING: MGR DIGITAL CONSUMER INSIGHTS/Discovery/NYC: Critical thinker to design/manage custom research studies for all digital business units across online, mobile, VOD platforms. Attitudinal/behavioral ad impact studies. 5-7 yrs primary rsrch exp req’d. Full info/apply HERE (8/15)
JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: [email protected] (8/15)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/15)
JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/15)
JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/15)
JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: [email protected] (8/15)
JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/15)
JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/15)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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